Analytics made quicker by triggering before javascript fully loaded

Internet marketing consultants will now be able to monitor their websites in an alternative fashion, as Google has enhanced its Analytics program with introduction of the Asynchronous Tracking Code, which will see the collection of more accurate data.

Jesse Savage of the Google Analytics team noted that the product is now in beta and, while it is available to all users of the analytics service, employing the code is optional and existing programs will continue to run as normal.

However, Google stated that, while the ga.js tracking code will be supported alongside the asynchronous tracking service, using both simultaneously is not recommended as inaccurate reporting will occur. 

The new system will help advertisers assess their web pages through faster load times for tracking codes - thanks to enhanced browser execution - and through the eradication of errors from dependencies if JavaScript is only partially loaded.

And those that will benefit in particular are sites full of scripts or rich media content.

Writing on the Google Blog, Mr Savage advised those in the industry to view the snippet as "a script that uses a 'separate lane' to handle part of the processing".

"As the number of cars … increases, the asynchronous tracker uses this lane to reduce webpage load time," he continued.