This is according to MediaPost, which stated that the search engine giant is intending to make changes to its Google Analytics tool so that it shows the most important data first rather than the top ten keyword or pages on a website in a column layout.

 

Analytics expert Avinash Kaushik told the news source that in the future the tool could be developed to suggest which data needs addressing, something that may benefit internet consultants.  "It might alert the user when conversion rates in the United Kingdom decline," he was quoted as saying.

 

He explained that this would help decrease the time period between analytics users gaining access to the information and their ability to act upon it, noting that this is "the ultimate quest" for those that provide analytics services.

 

Mr Kaushik also noted that Google is getting closer to offering search information that is almost instantaneous, commenting that queries he ran on Google News recently brought up results that were less than two hours old.

 

Last week, Google unveiled a number of changes to its analytics offering, including the ability to increase filter length to 128 characters.