Event Tracking, the service that received the most requests to be introduced, is now available through the API and is useful as it can measure the number of customer interactions on a website.

 

Instances such as the length of time it takes to load videos, the amount of validation errors that occur when forms are being filled out and the number of times a white paper is downloaded can be recorded.

 

Other services include increased filter length, which has gone up to 128 characters, so as to enable more complex queries with fewer API requests.

 

Users are also able to take advantage of a navigation report produced by the Analytics web interface, which can be used through the API to make new graphics to see which links are receiving the most clicks.

 

Google recently brought out the DoubleClick Ad Exchange, designed to help online publishers and agencies buy and sell display ad space. 

 

Neal Mohan, vice-president of the product management team, remarked that this new move would bring industry members together in an environment where ads can be distributed efficiently.