Email marketers have been warned that they will not get anywhere with their campaigns if mail recipients find them annoying.

According to communications agency network Draftfcb, web users who receive thousands of email marketing messages get frustrated and tend to just delete without reading them.

The company's director of marketing Sid Liebenson explained to DM News: "We have a hard working, efficient medium that also has the power to annoy. Today's inboxes are quickly filling up and patience is wearing thin."

To avoid running the risk of annoying recipients and falling by the email marketing wayside, he has advised companies to adopt a number of new techniques.

Mr Liebenson explained that putting the company's name in the 'from' field is the first step towards making email marketing work effectively.

Personalising messages is the next port of call, by tailoring the campaign to suit every individual's needs, such as when do they want to receive messages, he explained.

And finally, emails, he added, must be kept short and snappy so as to avoid losing the reader's attention and interest.

It was recently claimed that timeliness with regards to email marketing is key to a successful campaign.

Elie Ashery of Gold Lasso wrote on Media Post that email timing "trumps" most other best practices. Email marketers have been warned that they will not get anywhere with their campaigns if mail recipients find them annoying.

According to communications agency network Draftfcb, web users who receive thousands of email marketing messages get frustrated and tend to just delete without reading them.

The company's director of marketing Sid Liebenson explained to DM News: "We have a hard working, efficient medium that also has the power to annoy. Today's inboxes are quickly filling up and patience is wearing thin."

To avoid running the risk of annoying recipients and falling by the email marketing wayside, he has advised companies to adopt a number of new techniques.

Mr Liebenson explained that putting the company's name in the 'from' field is the first step towards making email marketing work effectively.

Personalising messages is the next port of call, by tailoring the campaign to suit every individual's needs, such as when do they want to receive messages, he explained.

And finally, emails, he added, must be kept short and snappy so as to avoid losing the reader's attention and interest.

It was recently claimed that timeliness with regards to email marketing is key to a successful campaign.

Elie Ashery of Gold Lasso wrote on Media Post that email timing "trumps" most other best practices.