Internet News Articles for Business Owners and Directors

New Google Analytics Interface will provide deeper insight

Thu, 29 Dec 2011 00:00:00 GMT

Recent updates to Google Analytics will provide data on mobile usage, real time activities and consumer patterns - Stephanie Clark

60 seconds in the life of the internet = a lifetime's activity

Wed, 28 Dec 2011 00:00:00 GMT

It's the time of year to reflect .... and filter to avoid information overload

Google Panda receives more algorithmic updates

Tue, 27 Dec 2011 00:00:00 GMT

After Pandalyzed sites reel from algorithm changes, tips are given to prevent this happening again - Stephanie Clark

Display Advertising expenditures jump 15.8%

Fri, 23 Dec 2011 00:00:00 GMT

Spend on internet advertising grows slowly but investment is declining - Stephanie Clark

Sharing in 2011 - a banner tells it all

Wed, 21 Dec 2011 00:00:00 GMT

Web sharing is now massive in its impact on reputation and ranking - take a look at this high value market research on it

SME's should take note of advised metrics

Mon, 19 Dec 2011 00:00:00 GMT

Certain web metrics should be taken into account when dealing with different size businesses

Important Information for all Google Adwords Users

Sat, 17 Dec 2011 00:00:00 GMT

Campaigns may be stopped if the target website does not have specified privacy policy statements and defined data isn't transmitted over a secure (SSL) link - Stephanie Clark

2012 Internet Marketing Trends Forecast

Thu, 15 Dec 2011 00:00:00 GMT

Extract from an Emarketer webinar of 15th December 2011. Follow Living Streams in 2012 for informed opinion on changes in internet marketing

Twitter plans major revamp

Fri, 09 Dec 2011 00:00:00 GMT

Social Media site Twitter has had to defend itself after receiving criticism from users

Email marketing trend will please internet consultants

Thu, 08 Dec 2011 00:00:00 GMT

Continuous email marketing rates will see the format remain part of e marketing strategies

Cyber Monday brings in consumer spending of $1billion

Tue, 06 Dec 2011 00:00:00 GMT

comScore realses figures to highlight the success of online sales in America

Social media remains the least trusted advertising platform

Mon, 05 Dec 2011 00:00:00 GMT

Consumers feel the do not trust social media as advertising format as marketers adopt uniform approach

Fair Trading to investigate Groupon

Fri, 02 Dec 2011 00:00:00 GMT

Promotional offers site Groupon is being investigated after breaking advertising regulations

Internet advertising grows year on year in the US

Thu, 01 Dec 2011 00:00:00 GMT

Revenue reports highlight that internet advertising is booming

F-Commerce goes from strength to strength

Tue, 29 Nov 2011 00:00:00 GMT

Facebook store has grown 8.8% since it was established says the IMRG

Workers reject social media banned environments

Tue, 29 Nov 2011 00:00:00 GMT

Social media increases effectiveness as an employee from the younger generation

Facebook crackdown on bespoke advertising

Mon, 28 Nov 2011 00:00:00 GMT

Facebook 'eavesdrops' on users and takes into account religious and political orientations

comScore shows social media growth

Thu, 24 Nov 2011 00:00:00 GMT

Social media has grown 44& over the past year across five leading EU markets

Mobile arm of campaigns is vastly carried out through Android

Wed, 23 Nov 2011 00:00:00 GMT

Google's Android is the most dominant platform for MM's mobile ad network

Consumption of Online Video exceeds 770 billion

Tue, 22 Nov 2011 00:00:00 GMT

Companies that use online video as part of e marketing strategies should be pleased by growth

Annual web design survey to assess web industry

Mon, 21 Nov 2011 00:00:00 GMT

Seventh survey aims to clear up the perception of web developers

Wordpress handbook will assist in designing better websites

Fri, 18 Nov 2011 00:00:00 GMT

Wordpress handbook will increase knowledge of website maintenance among site owners

Social Media is still having trouble convincing companies

Thu, 17 Nov 2011 00:00:00 GMT

The adoption of social media is proving more complicated for some than others

Foursquare adopts new website layout

Wed, 16 Nov 2011 00:00:00 GMT

ocial media site unveils new design

Wycombe Advice Forum – valuable specialist consultancy without charge

Wed, 16 Nov 2011 00:00:00 GMT

Living Streams presence at the Wycombe Advice Forum offers local businesses knowledge of how to increase their profit through better use of the web

FTTN attempts to capture new market share with website

Tue, 15 Nov 2011 00:00:00 GMT

Website aims to showcase company ambitions

Importance of having website usability is underlined

Mon, 14 Nov 2011 00:00:00 GMT

Software website is revamped

Online Advertising shows highest ever spend

Fri, 11 Nov 2011 00:00:00 GMT

Supermarket flop on SEO

Mon, 07 Nov 2011 00:00:00 GMT

search engine optimisation providers, high website ranking

Internet Advertising doesn't have to cost the earth

Fri, 04 Nov 2011 00:00:00 GMT

Integrated social media reaps benefits for business

Tue, 01 Nov 2011 00:00:00 GMT

'Difficult' social media still evades companies

Refer-On Marlow Hub Celebrates it's 5th Anniversary

Mon, 31 Oct 2011 00:00:00 GMT

Crowne Plaza, Marlow - Thursday 3rd November 2011, 7:00am - 9:00am for a Refer-On Marlow breakfast special

1/4 small businesses HATE social media

Fri, 28 Oct 2011 00:00:00 GMT

Company survey shows pleasure with Facebook

BGS halts attacks on its servers

Fri, 28 Oct 2011 00:00:00 GMT

Constant attacks halted by security SaaS

Protect IP Act step in the right direction?

Fri, 28 Oct 2011 00:00:00 GMT

The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws.

Twitter has problems when signing up Big Business

Fri, 28 Oct 2011 00:00:00 GMT

Some companies are committing substantial faux pas on micro-blogging site Twitter, which could be damaging their relationship with customers.

Bucks New University - Living Streams increases Enterprise Festival involvement

Thu, 27 Oct 2011 00:00:00 GMT

Digital Marketing Workshop plus sponsorship of the sales and marketing day and the digital idea competition

Visa and Mastercard target ads to offline spending

Thu, 27 Oct 2011 00:00:00 GMT

WSJ reports the companies' plans to tie online and offline habits

Your Browser Matters ranks website abilities

Wed, 26 Oct 2011 00:00:00 GMT

New website ranks browsers on internet safety

Concern over use of social media involves FERMA & IRM

Tue, 25 Oct 2011 00:00:00 GMT

Firms still wary over social media

Yahoo announces impressive results

Mon, 24 Oct 2011 00:00:00 GMT

CEO dismissal does nothing to dampen Yahoo's results

Google Internet advertising market grows extraordinarily

Fri, 21 Oct 2011 00:00:00 GMT

Screen Digest offers Google opinions

Silicon Valley hears from SEO expert

Thu, 20 Oct 2011 00:00:00 GMT

Conference hears from SEO expert

Sky to follow suit of email marketing and axes magazine

Fri, 14 Oct 2011 00:00:00 GMT

Sky Magazines axes its magazine in favour of other platforms

SEO Training Ltd celebrates 2 year anniversary

Thu, 13 Oct 2011 00:00:00 GMT

SEO firm hits top of Google rankings

Groupon and similar companies take biggest stake as possible

Wed, 12 Oct 2011 00:00:00 GMT

Local advertising grows but costs continue to rise

Food, entertainment and drink sectors buy the most Facebook ads

Tue, 11 Oct 2011 00:00:00 GMT

Firms look to target consumers when in a relaxed mood

Significant growth in email marketing with consumer interest

Fri, 07 Oct 2011 00:00:00 GMT

Report shows growth of email marketing

Analytix rolls out new packages of affordable options

Thu, 06 Oct 2011 00:00:00 GMT

SEO, SMM and PPC packages all available

Online Advertising takes dominant share of overall budgets

Wed, 05 Oct 2011 00:00:00 GMT

Online advertising grows strongly

Google updates infamous Panda algorithm

Tue, 04 Oct 2011 00:00:00 GMT

Google releases new Panda update

Realters put focus on website promotion

Thu, 29 Sep 2011 00:00:00 GMT

Realtors lay foundation for improved web service

SaaS provider introduces new software

Wed, 28 Sep 2011 00:00:00 GMT

Software released with a number of deployment options

Gmail to overtake Outlook

Tue, 27 Sep 2011 00:00:00 GMT

Gmail poised to take over as most popular email service

Web Video Marketing Services - Customised cartoon videos to promote your business

Tue, 27 Sep 2011 00:00:00 GMT

If you understand the power of videos but don't see yourself (or any of your employees) as an actor, this is for you

Broadband providers to make speed clearer to consumers

Mon, 26 Sep 2011 00:00:00 GMT

ASA agree on new laws to stop misleading internet advertising

Leroy Merlin soon to see e-commerce incorporation

Fri, 23 Sep 2011 00:00:00 GMT

Users will soon be able to see potential outlay for jobs online

E-commerce providers assist clients with digital integration

Thu, 22 Sep 2011 00:00:00 GMT

Software provider improve service

Porex launch editable website

Wed, 21 Sep 2011 00:00:00 GMT

Firm decides to invest in improved website

VoIP revolution success lies with simplicity of idea

Tue, 20 Sep 2011 00:00:00 GMT

VoIP revolution gathering speed, according to ITSPA

Do Not Ignore the Power of Smartphones...

Mon, 19 Sep 2011 00:00:00 GMT

Study shows major benefits of mobile advertising

YouTube improves Video outlook for companies

Fri, 16 Sep 2011 00:00:00 GMT

Video editing available with new service

Fashion Retailer undertakes SEO expertise

Thu, 15 Sep 2011 00:00:00 GMT

Search engine optimisation is a priority for ambitious e-tailer

VoIP software to premiere at conference

Wed, 14 Sep 2011 00:00:00 GMT

Firm asked to speak at top technology conference

ComSci receives award for benefits offered to its clients

Tue, 13 Sep 2011 00:00:00 GMT

Award given to market leader for benefits offered to companies

Canadian Website in need of major redesign

Mon, 12 Sep 2011 00:00:00 GMT

A raft of new features make the site more accessible and user-friendly

Easier Browsing available from new Rosetta Translation site

Sun, 11 Sep 2011 00:00:00 GMT

Translation website undergoes revamp

SEO wages sky-rocket

Fri, 09 Sep 2011 00:00:00 GMT

Increased importance of online marketing experts is evident in wage jump

Brand environment is one of key considerations for media buyers

Thu, 08 Sep 2011 00:00:00 GMT

Environment a big factor when placing online video

Online video, when used properly, will help with web promotion

Thu, 08 Sep 2011 00:00:00 GMT

Environment is a big factor for media buyers when placing online video

Amazon to make website 'tablet friendly'

Wed, 07 Sep 2011 00:00:00 GMT

A number of changes are made to the online retailer's site

Plan ahead if you want a good Xmas 2011

Tue, 06 Sep 2011 00:00:00 GMT

Preparation is the key to profit during the run-up to Christmas

SME's should look to integrating analytics into e-marketing

Mon, 05 Sep 2011 00:00:00 GMT

Improved analytics software being taken up by SMEs

Online Arena is a big player in car sales

Fri, 02 Sep 2011 00:00:00 GMT

Online proves a real force behind the sale of motor vehicles

You need more than just 'likes' to get business

Fri, 02 Sep 2011 00:00:00 GMT

Brands should look to increase interaction on social media platforms

Companies using email marketing should integrate social media

Tue, 30 Aug 2011 00:00:00 GMT

Email marketing coupled with social media can be a recipe for success

Red Cross Redesigns website

Fri, 26 Aug 2011 00:00:00 GMT

Charity aims to increase user interaction

Wages for internet consultants rises by 70%

Thu, 25 Aug 2011 00:00:00 GMT

Wages for field experts in IT has grown rapidly

Children very selective in their advertising response

Wed, 24 Aug 2011 00:00:00 GMT

Careful and deliberate use of the internet, lessens exposure to advertising

Video Banner boosts sale by 80%

Tue, 23 Aug 2011 00:00:00 GMT

Video banner boosts band's album sales dramatically

Report shows the positive effect of mobile advertising

Mon, 22 Aug 2011 00:00:00 GMT

Research carried out by John Lewis and the IAB investigates the difference in mobile effectiveness

Brand Alley improves website with OVM

Fri, 19 Aug 2011 00:00:00 GMT

Fashion retailer ventures into the online video arena as part of its marketing strategy.

Wycombe Business Expo > Central Business Hub to deliver big benefit

Fri, 19 Aug 2011 00:00:00 GMT

Free 25min internet consultations by Living Streams – website design, search ranking, internet advertising, social media etc. Personalised 1:1 advice much better than attending a talk.

Don't fall into the email marketing trap

Thu, 18 Aug 2011 00:00:00 GMT

E-mail marketing should be made more personal if businesses want to get the most from it

SME's fail to use social media effectively

Thu, 18 Aug 2011 00:00:00 GMT

Business are failing to utilise social media to gain business

IBM analytics software will improve the shopping experience

Mon, 15 Aug 2011 00:00:00 GMT

E-commerce builder adopts new IBM software to improve shopping experience

Fasthosts incorporates SEO to help companies gain rankings

Fri, 12 Aug 2011 00:00:00 GMT

TrafficDriver SEO will perform vital tasks on behalf of website owners

SEM is just as important as social media

Thu, 11 Aug 2011 00:00:00 GMT

E-marketing is more important than social media, says internet marketing consultant

Channel 4 joins forces to lead trial for internet connected TV's

Wed, 10 Aug 2011 00:00:00 GMT

New marketing opportunities are provided through trial with digital entertainment company

Google to expand VoIP services

Tue, 09 Aug 2011 00:00:00 GMT

Increased competition and VoIP developments are afoot as Google announced Gmail calls and this could mean businesses and consumers benefit.

Online Sales were much higher than predicted for first half on 2011

Mon, 08 Aug 2011 00:00:00 GMT

Online sales continue to outstrip the high street as online shopping grows

Retailers to spend more on SEM

Wed, 03 Aug 2011 00:00:00 GMT

Google and Bing are set to account for even more of the web marketing spend of online retailers, a new survey reveals.

SEO providers target Affluent consumers

Tue, 02 Aug 2011 00:00:00 GMT

Richer people are more likely to take notice of online ads, despite being among the hardest groups to reach via traditional media.

Chrome becomes the number 2 browser in the UK

Mon, 01 Aug 2011 00:00:00 GMT

Google Chrome's popularity is rising as the browser is now the second favourite in the UK, overtaking Firefox.

Abu Dhabi Airport revamps website for consumer usability

Fri, 29 Jul 2011 00:00:00 GMT

Abu Dhabi Airport has made changes to its website to reflect the needs of passengers more comprehensively than before.

FMCG's using SEM increase brand and ad awareness

Thu, 28 Jul 2011 00:00:00 GMT

The Internet Advertising Bureau has released new research highlighting the distinct role of online marketing in building brand awareness

DME Automotive integrates websites to improve usability by Catherine Ferguson

Wed, 27 Jul 2011 00:00:00 GMT

It needed a more effective design both for its web and mobile sites to deliver better functionality

Consumers are ever wary of details being shared and tracked

Tue, 26 Jul 2011 00:00:00 GMT

A new report suggests that consumers are wary of being tracked by online behavioural advertising and marketers need to build trust.

Analysts not convinced of Bing PPC integration

Mon, 25 Jul 2011 00:00:00 GMT

Bing's trial of PPC in organic search appears to be a very limited one, but nonetheless has piqued the interest of analysts.

The Student Room grows faster than than any other

Fri, 22 Jul 2011 00:00:00 GMT

The Student Room was the fastest-growing website at the small and medium-sized enterprise level, according to Experian Hitwise.

ROK Talk enhances accessibility and usability of websites

Thu, 21 Jul 2011 00:00:00 GMT

A number of organisations have adopted ROK Global's multi-language text-to-speech conversion and translation technology.

E-commerce in the UK soars by 20%

Wed, 20 Jul 2011 00:00:00 GMT

Online sales growth in the UK has exceeded expectations to increase by almost a fifth in the last year, new IMRG data reveals.

9/10 marketers struggle to achieve a joined-up approach

Tue, 19 Jul 2011 00:00:00 GMT

Nine in ten marketers see a joined-up customer experience as important, but only four per cent have achieved it, a new report claims.

Protection from .xxx receiving high interest

Mon, 18 Jul 2011 00:00:00 GMT

The ICM Registry is inviting brands to protect their domains from the .xxx domain by applying for a blocking service.

Spotify launches State side after European Success

Fri, 15 Jul 2011 00:00:00 GMT

European music streaming service Spotify could take customers away from Apple's iTunes as it launches in the US at long last.

Managed SEM need re-evaluation

Thu, 14 Jul 2011 00:00:00 GMT

The Internet Advertising Bureau believes there needs to be a re-evaluation of the role of search in the marketing mix.

Internet continues to grow at the fastest rate of any medium

Wed, 13 Jul 2011 00:00:00 GMT

ZenithOptimedia predicts global ad spending to return to its pre-recession peak this year, led by rising internet marketing budgets.

Facebook sees CPC increase by 22%

Tue, 12 Jul 2011 00:00:00 GMT

Cost per click advertising is expected to nearly double in 2011, compared to last year for Facebook, showing the strength of brand presence on the social network.

Google removes spammy websites

Mon, 11 Jul 2011 00:00:00 GMT

Google's decision to block user access to domain names ending in the suffix .co.cc has been widely criticised for punishing innocent users and failing to address the route problem.

Facebook launches chat feature, just one week after Google

Thu, 07 Jul 2011 00:00:00 GMT

Facebook and Skype have ended months of speculation by confirming a collaboration on a new video product.

Huffington launch overshadowed by News of the World

Wed, 06 Jul 2011 00:00:00 GMT

Huffington Post UK debut may have been eclipsed by the News of the World scandal, but media experts are already sceptical of its future success.

eCommerce owners should look to India

Tue, 05 Jul 2011 00:00:00 GMT

Ecommerce firms could cash in by targeting website promotion efforts across the Indian online retail market.

Argos pushes online ad campaign

Mon, 04 Jul 2011 00:00:00 GMT

Extract: Argos is keen to drive home its online sales advantage with a £4 million campaign to promote its online to store pick-up service.

Heineken-Google Partnership

Fri, 01 Jul 2011 00:00:00 GMT

Google and Heineken have broken new ground with a global marketing agreement which will see the search giant offering digital agency-style services to the beverage giant.

+1 technology will set business aside from competitors

Thu, 30 Jun 2011 00:00:00 GMT

Google Analytics now enables webmasters and internet consultants to track performance and traffic in relation to the social media tool, +1.

Google+ differentiates because it distinguishes relationship type

Wed, 29 Jun 2011 00:00:00 GMT

Google is hoping to appeal to online users' desire to distinguish between different types of contacts, but the social networking venture is marred by the failure of 2010's Buzz.

Business Networking Dinner Club throws its door open

Tue, 28 Jun 2011 00:00:00 GMT

Business relationships formed and developed in a relaxed innovative atmosphere while enjoying some excellent food and wine.

Consumer rights modernised under new directive

Tue, 28 Jun 2011 00:00:00 GMT

Revisions to the Consumer Rights Directive will come as a relief to many small UK internet retailers, who will not be required to sell overseas.

Internet consultants have more reason than ever to recommend Facebook

Mon, 27 Jun 2011 00:00:00 GMT

Facebook continues to prove itself an ever more useful tool for marketers online, but for retailers the social media site is becoming a sure-fire way of attracting traffic

Social Media stimulates Olympics interest

Mon, 27 Jun 2011 00:00:00 GMT

Organisers of the London Olympics are fully committed to using social media sites such as Twitter and Facebook to raise the 2012 event's profile.

Internet TV's pose great threat to TV ads

Fri, 24 Jun 2011 00:00:00 GMT

Extract: The emergence of on-demand programming and internet televisions means that marketers are having to adopt to a new way of thinking about advertising.

Yahoo will still be used despite Facebook growth

Wed, 22 Jun 2011 00:00:00 GMT

Facebook is set to overtake Yahoo as the biggest display advertising performer for 2011 in the US, but marketers are expected to be keen on diversification.

Monthly Breakfast Briefings for Business Owners & Marketing Directors

Tue, 21 Jun 2011 00:00:00 GMT

Focussed digital marketing information that will enable local firms to create a viable web marketing strategy / plan

Skype Integrates with Facebook features

Mon, 20 Jun 2011 00:00:00 GMT

Skype has integrated even more Facebook features into its 5.5 beta version, but has yet to include highly anticipated video calling on the social networking site.

Lifecycle email marketing more effective

Fri, 17 Jun 2011 00:00:00 GMT

Lifecycle email marketing has proved to be highly sought after by internet consultants and marketers, but barriers continue to restrict uptake.

No campaign can succeed without Social Media

Thu, 16 Jun 2011 00:00:00 GMT

Analysts have forecast internet marketing spending to increase substantially over the next four years, with a growing focus on social media presence.

Online Display Advertising fastest growing online ad format

Wed, 15 Jun 2011 00:00:00 GMT

Online display advertising is the fastest growing online ad format in Europe, but spending remains highest for search marketing, research shows.

WWE broadens acceptance of Online Video

Tue, 14 Jun 2011 00:00:00 GMT

The WWE is keen to capitalise on the popularity of its premium wrestling content online, after confirming a new advertising agreement with WebTv.

Marketing and PR critical to helping businesses grow

Mon, 13 Jun 2011 00:00:00 GMT

Small firms could benefit from more training to improve advertising and marketing skills, perceived as crucial for growth.

Social media ads not engaging consumers

Thu, 09 Jun 2011 00:00:00 GMT

Advertisers are still struggling to convert social media users into shoppers successfully, although research suggests trust and security is still a concern.

Most online content is accessed by an affluent elite

Wed, 08 Jun 2011 00:00:00 GMT

E-commerce reflects the changing nature of the supply chain

Tue, 07 Jun 2011 00:00:00 GMT

More signs are emerging that ecommerce is strengthening its position in the global supply chain.

Search Engines club together to help Internet Consultants

Mon, 06 Jun 2011 00:00:00 GMT

Google, Bing and Yahoo have collaborated on a common website markup vocabulary for webmasters, which is expected to benefit website promotion.

LinkShare achieves double digit growth

Fri, 03 Jun 2011 00:00:00 GMT

LinkShare has seen its Q1 performance boosted by a strong online retail sector.

Businesses have little or no idea of consumer experience

Thu, 02 Jun 2011 00:00:00 GMT

UK firms lack crucial understanding of why customers abandon their websites when they near conversion - which could be costing up to £14 billion in revenue.

Location based mobile advertising is working well

Wed, 01 Jun 2011 00:00:00 GMT

Online adverts targeting mobile shoppers with local deals are proving successful, demonstrating the value of targeting on-the-go consumers.

Global corporations still have no Twitter presence

Fri, 27 May 2011 00:00:00 GMT

Some companies are committing substantial faux pas on micro-blogging site Twitter, which could be damaging their relationship with customers.

Digital media success underlined

Thu, 26 May 2011 00:00:00 GMT

US online ad revenues have continued to increase in Q1 2011, and are being hailed as a confirmation of the strength of digital media marketing platforms.

TweetDeck sells for £25million

Wed, 25 May 2011 00:00:00 GMT

The rumoured sale of TweetDeck to Twitter has captivated the internet world for the last few days, which is a sign of how valuable the common sense application has become.

LinkedIn endangers brands and business owners accounts

Tue, 24 May 2011 00:00:00 GMT

Two cookie vulnerabilities have been exposed on LinkedIn, which could prove damaging to the site as well as its business users

Entrepreneur suggests social media school environment

Mon, 23 May 2011 00:00:00 GMT

Mark Zuckerberg has courted controversy by suggesting that Facebook could be used as a way for children to study and learn together online.

Affordable internet access will spark innovation

Fri, 20 May 2011 00:00:00 GMT

The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.

SIM report predicts innovation and expansion

Fri, 20 May 2011 00:00:00 GMT

The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.

Demand to make cookie policy clear by ICO

Wed, 18 May 2011 00:00:00 GMT

A new European privacy law that comes into effect later this month means businesses will have to secure the explicit consent of website users if they want to store cookies.

Fines for Consultants who break the privacy laws

Wed, 18 May 2011 00:00:00 GMT

A new European privacy law that comes into effect later this month means businesses will have to secure the explicit consent of website users if they want to store cookies.

Facebook check-ins represents substantial percentage

Tue, 17 May 2011 00:00:00 GMT

New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.

Value of mobile is clear for SEO providers

Tue, 17 May 2011 00:00:00 GMT

New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.

Copywrite issues plague SEO consultants

Mon, 16 May 2011 00:00:00 GMT

The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws

Marketers to increase SEO/PPC budgets

Fri, 13 May 2011 00:00:00 GMT

The latest UK Search Engine Marketing Benchmark Report suggests marketers are going to be increasing their budgets for both SEO and paid search.

US cracks China firewall

Thu, 12 May 2011 00:00:00 GMT

The US is going to plough millions of dollars into new technology to break through internet censorship in countries such as China and Iran.

Display Advertising is taken over by Facebook

Wed, 11 May 2011 00:00:00 GMT

Facebook is set to become the biggest player in display advertising as it emerges that the social network accounts for a third of impressions in the US.

Microsoft to acquire Skype in $8.5bn deal

Tue, 10 May 2011 00:00:00 GMT

Microsoft is set to boost its VoIP presence and gain 663 million customers after it agreed to buy Skype for $8.5 billion from investor group Silver Lake.

Bing closes the gap with Google

Mon, 09 May 2011 00:00:00 GMT

Microsoft's Bing was the fastest growing search engine in the UK during March, while YouTube is expanding faster than any other social network, according to Experian.

Failing to make use of analytics by Catherine Ferguson

Fri, 06 May 2011 00:00:00 GMT

New research from Accenture reveals the majority of organisations are not making full use of analytics in their marketing strategies to target potential customers.

AOL's reliance on display ads

Thu, 05 May 2011 00:00:00 GMT

AOL's net profit has fallen sharply in the last three months, but an increase in display ad revenue is pointing to a recovery, the firm has said.

Online Video is growing faster than all other internet advertising channels

Wed, 04 May 2011 00:00:00 GMT

Some 28 per cent of marketers intend to increase the amount they spend on online video content as the medium grows faster than other advertising formats.

Guiness launch iPad iAd

Tue, 03 May 2011 00:00:00 GMT

Guinness is set to launch a new iAd for the Apple iPad, iPod and iPhone, targeting drinkers unsure of what to do for their night out.

Mobile Ad Exposure increases mobile internet use

Thu, 28 Apr 2011 00:00:00 GMT

New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.

Smartphone users act upon mobile ads by John Burns

Thu, 28 Apr 2011 00:00:00 GMT

New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.

Sizing the Cloud details how SaaS will reach saturation point

Wed, 27 Apr 2011 00:00:00 GMT

The cloud computing market will be worth $241 billion in 2020, with Software-as-a-Service accounting for the bulk of the spending as other platforms fall away

Yahoo! acquires IntoNow to bolster video marketing

Tue, 26 Apr 2011 00:00:00 GMT

Yahoo! is looking to tap into the growing mobile internet market and increase video advertising with the acquisition of a TV sharing app.

eBay to acquire mobile advertising firm WHERE

Fri, 22 Apr 2011 00:00:00 GMT

eBay has announced that it will acquire WHERE, a mobile discovery and location-based advertising network, later this year

Anti Spam Campaign to improve Credibility

Wed, 20 Apr 2011 00:00:00 GMT

Two firms have become founding members of Signal Spam, a campaign to improve email marketing.

Digital Marketing Performance Report shows SEM growth

Tue, 19 Apr 2011 00:00:00 GMT

The latest report from Efficiency Frontier shows 17 per cent growth for search engine marketing in the US.

Google UK reps hold keynote presentation at Catalyst

Tue, 19 Apr 2011 00:00:00 GMT

The Catalyst Europe conference next month will attract a variety of e-commerce experts.

Google not in favour with South Korean SE's

Mon, 18 Apr 2011 00:00:00 GMT

Google has been accused of anti-competitive behaviour by a pair of South Korea's leading search engines.

Real Time content sites worth £billions

Thu, 14 Apr 2011 00:00:00 GMT

Research is indicating that updates on Facebook, Twitter, LinkedIn and other real-time content sites could be worth billions of dollars a year to advertisers

Bebo trys to build itself back up

Wed, 13 Apr 2011 00:00:00 GMT

Bebo, the troubled social network that has seen subscriber numbers fall behind Facebook, is hoping to go back to its youthful roots with a new website design.

Rise in Prominence of Augmented Reality by Mark Richards

Mon, 11 Apr 2011 00:00:00 GMT

UK developer Autonomy has created a new form of augmented reality search technology, which is expected to change the advertising landscape.

Mass marketing approach is declining

Fri, 08 Apr 2011 00:00:00 GMT

Mass marketing is no longer as effective, says Gartner, with social and mobile platforms taking over as the most influential strategies, driving 80 per cent of spending

Online Video now viewed as a way to get rankings

Wed, 06 Apr 2011 00:00:00 GMT

Agencies and marketers are find audiences increasingly responsive to digital video advertising, according to the Interactive Advertising Bureau.

Obama's website promotion heavily incorporates social media

Tue, 05 Apr 2011 00:00:00 GMT

US president Barack Obama has changed his online campaigning methods, incorporating Facebook more closely on his website as he pushes for re-election.

Hotel.de promotes managed SEM thanks to Lixto

Mon, 04 Apr 2011 00:00:00 GMT

Hotel.de is looking to be able to analyse deeper pricing trends in the industry with the help of Lixto's latest Price Intelligence Suite.

Online advertising holds no barriers for TV

Wed, 30 Mar 2011 00:00:00 GMT

Businesses continue to use TV advertising in tandem with online efforts when managing website promotion, according to the latest report by eMarketer.

Website Promotions grow out of recession

Tue, 29 Mar 2011 00:00:00 GMT

Website promotion tactics continue to grow in terms of investment, leading to expenditure in the UK jumping to £4 billion in 2010 - a rise of 12.8 per cent.

Declines in advertising revenue worry DMGT

Mon, 28 Mar 2011 00:00:00 GMT

Online advertising revenue has propped up overall marketing figures for the Daily Mail & General Trust, which has experienced declines in print advertising revenue.

Twitter not as big as we thought

Fri, 25 Mar 2011 00:00:00 GMT

Twitter may not be as big a platform for managed emarketing as people may assume, if the latest figures are anything to go by.

Focus on investment for tablets and e-readers

Thu, 24 Mar 2011 00:00:00 GMT

Half of people familiar with e-readers and tablet computers will be buying one in the next 12 months, highlighting the valuable managed emarketing platform it provides

Marketing Budgets slashed once again

Tue, 22 Mar 2011 00:00:00 GMT

Website promotion techniques are constantly evolving, yet the amount of money being put into display advertising spending has markedly dropped, it has been asserted.

Apple's IOS neglect paid conversions

Mon, 21 Mar 2011 00:00:00 GMT

Apple's commitment to customer privacy is resulting in particular conversion metrics from being discounted from measurements, particularly those relying on third-party cookies, study shows.

Mobile investment will increase throughout the year

Fri, 18 Mar 2011 00:00:00 GMT

Marketers will combine website promotion with mobile advertising and application-based tactics to ensure there is the best response possible to managed emarketing.

'Social Media' aided purchasing

Wed, 16 Mar 2011 00:00:00 GMT

Search engine optimisation providers may be sought as a means of combining managed emarketing initiatives with social media for great results.

Advertising and Marketing Revenues Rise

Mon, 14 Mar 2011 00:00:00 GMT

The Direct Marketing Association has asserted that email and social marketing are still top of the priority list when it comes to website promotion.

India engages in more online video

Fri, 11 Mar 2011 00:00:00 GMT

Statistics relating to Indian web use have revealed an interesting trend in video watching, pointing towards trends of website promotion in the country.

One time buyers are 'major problem'

Thu, 10 Mar 2011 00:00:00 GMT

Businesses should pull out all of the stops with managed emarketing to ensure that people do not simply become one time buyers, it has been claimed.

Skypes managed Emarketing efforts

Wed, 09 Mar 2011 00:00:00 GMT

Skype has revealed that it is now rolling out advertising on the Windows version of its popular business VoIP offering, presenting managed emarketing.

Scammers use SEO

Tue, 08 Mar 2011 00:00:00 GMT

More unscrupulous businesses are using search engine optimisation providers to promote premium-rate phonelines, tricking people into spending cash, an expert says.

Early Adopters of Mobile Internet frustrated

Mon, 07 Mar 2011 00:00:00 GMT

Marketers targeting mobile users with their wares should ensure they are able to boost the accessibility and speed of their websites, according to a new report.

Grandparent Power

Fri, 04 Mar 2011 00:00:00 GMT

Businesses not targeting grandparents with website promotions and managed emarketing initiatives could be missing out on capitalising on a major demographic.

Facebook has largest share of US ad revenues

Thu, 03 Mar 2011 00:00:00 GMT

Over one in every five US display dollars will go to Facebook this year, making it stronger and more profitable than Yahoo!, according to eMarketer research.

ASA remit continues to expand

Wed, 02 Mar 2011 00:00:00 GMT

Controls are being put in place to expand the remit of the ASA to protect against false claims and poor website promotion tactics, it has been revealed.

Study: Social media budgets

Fri, 25 Feb 2011 00:00:00 GMT

The AMA and Duke University have discovered that managed emarketing campaigns are increasing spending on social media, even though it is tough to integrate.

SEO and PPC preferred over social media

Thu, 24 Feb 2011 00:00:00 GMT

The use of SEO, PPC and email marketing are still seen as way more effective than the newer platform that social media provides, new research highlights.

Uplift in sales worth possible £8bn

Wed, 23 Feb 2011 00:00:00 GMT

Retailers who do not embrace social commerce will collectively lose 20 per cent of the market over those who work with the technology, a survey has warned

Consumer satisfaction falls within the retail sector

Tue, 22 Feb 2011 00:00:00 GMT

Customer satisfaction seems to be increasingly overlooked by companies across the world, according to the leading force in American client happiness measurement.

Managed e-marketing proved to get people to spend more online

Mon, 21 Feb 2011 00:00:00 GMT

The integration of managed emarketing schemes has meant that January saw one of the biggest ecommerce booms on record, generating £5.1 billion.

Annual SEM Awards choose its new winners of industry

Thu, 17 Feb 2011 00:00:00 GMT

A leading online marketing publication in the US has named the winners of its fifth awards ceremony, with strong competition hotting things up this year.

Google Plugin prevents content farms

Wed, 16 Feb 2011 00:00:00 GMT

Content farms may soon become a thing of the past with the latest extension from Google Chrome that aims to deal a blow to the service.

Location based services most popular with men

Fri, 11 Feb 2011 00:00:00 GMT

Men are more likely to engage in location-based services than women, marketers have been told, owing to worries of 'stalking' by women, a new report has underlined.

Online Video should be considered in e-marketing

Thu, 10 Feb 2011 00:00:00 GMT

Online video should be considered by website emarketing initiatives as it can capture an audience in whichever time zone they decide to target, according to new research.

Online Retail spending jumped 11%

Wed, 09 Feb 2011 00:00:00 GMT

Website promotion will undoubtedly be in full swing after it was revealed that consumer spending online hit all kinds of new highs in Q4 2010.

Figleaves comes top of e-commerce performance study

Tue, 08 Feb 2011 00:00:00 GMT

The Christmas period proved to be a great period for a number of businesses, with website accessibility and usability playing a huge part in this popularity

Audi feature Twitter # in ad

Mon, 07 Feb 2011 00:00:00 GMT

Audi A8 Super Bowl ad features a world-first Twitter hashtag meme to promote its new take on luxury design - but did it have the desired effect?

Email Marketing is still more effective than social media

Fri, 04 Feb 2011 00:00:00 GMT

Businesses engaged in a course of managed emarketing should never overlook email's potential, as it still gives the best return on investment, ForeSee claims.

Fathers are still ignored by online advertising

Thu, 03 Feb 2011 00:00:00 GMT

Businesses need to be more inclusive of fathers in their approach to website promotion, as they are overlooked despite changing trends, it is believed.

Social Media is becoming far more utilised

Wed, 02 Feb 2011 00:00:00 GMT

Brands are begging to take more of an interest in the advertising potential of social media at a time when Facebook and Twitter are undergoing significant changes.

Facebook Deals promotes the 'Wisdom of Friends'

Tue, 01 Feb 2011 00:00:00 GMT

Facebook Deals has the potential to revolutionise the way customers shop and think about brands in the everyday lives, but will it take off?

Bad Weather boosts AdWords

Mon, 31 Jan 2011 00:00:00 GMT

AdWords saw a boost in online advertising clickthroughs during the UK's big freeze.

The Mail Online holds its title of most viewed

Fri, 28 Jan 2011 00:00:00 GMT

The Mail Online became the only digital newspaper not to lose audience share in December.

Businesses prepare to go mobile for 2011

Thu, 27 Jan 2011 00:00:00 GMT

Businesses are seeing the viability in website promotion on mobile platforms, new research shows, as companies develop their own use of it.

UK tops e-commerce in Europe

Wed, 26 Jan 2011 00:00:00 GMT

Businesses ought to focus their attentions on ecommerce in the UK if they are to gain a definite share in European spending, according to a new report.

Twitter soars through 2011

Tue, 25 Jan 2011 00:00:00 GMT

The amount of money being put into Twitter as part of managed emarketing will soar in 2011 as part of an initiative to reap the benefits of the channel.

Christmas e-commerce slows

Mon, 24 Jan 2011 00:00:00 GMT

Businesses may want to ensure their website emarketing plan is at the top of its game in the approach to Christmas, as spending could slow next year.

e-marketing is the key to Christmas 2011

Mon, 24 Jan 2011 00:00:00 GMT

Businesses may want to ensure their website emarketing plan is at the top of its game in the approach to Christmas, as spending could slow next year.

LinkedIn peaks after secondary auction

Fri, 21 Jan 2011 00:00:00 GMT

The importance of LinkedIn as a social networking tool has been highlighted in a secondary exchange auction this week, according to Bloomberg.

VoIP slow to develop within business

Thu, 20 Jan 2011 00:00:00 GMT

The use of mobile VoIP will boom in the coming months and years, as businesses recognise the importance of internet communications on the move.

Fraudulent orders are increasing

Tue, 18 Jan 2011 00:00:00 GMT

Businesses operating through websites have been warned that nearly two per cent of all transactions result in fraud, following the publication of new statistics.

ROI to be determined through social media outlook

Mon, 17 Jan 2011 00:00:00 GMT

As social media becomes a greater part of website marketing, it is becoming more important for businesses to get return on investment, eMarketer has found.

People stick to their budgets and don't trust the economy

Thu, 13 Jan 2011 00:00:00 GMT

People in the UK were more concerned with the economy than they were with the snow when it related to spending curbs registered over Christmas.

SEO is not being used as often as it should

Wed, 12 Jan 2011 00:00:00 GMT

Businesses may want to work with search engine optimisation providers in the coming months, after new research was revealed by Fasthosts.

Christmas provokes increased ecommerce appetite

Tue, 11 Jan 2011 00:00:00 GMT

Consumers hit the online high street in record levels this Christmas, as managed emarketing campaigns targeted buyers. However, not all of them were happy.

e-Marketing Agency of the Year goes to insurance company

Mon, 10 Jan 2011 00:00:00 GMT

A strong campaign involving well-placed social media integration has earned a Texas-based firm a national award from an organisation that values managed emarketing.

Online ad spending is still on the up

Fri, 07 Jan 2011 00:00:00 GMT

The growth of online spending and website promotion is set to boom in 2011 and beyond, breaking the $40 billion mark by 2014, eMarketer believes.

Dominoes Pizza proves the potential of emarketing

Thu, 06 Jan 2011 00:00:00 GMT

One of the world's most profitable pizza companies, Domino's Pizza, has said that website promotion and other strategies has resulted in higher takings.

Christmas ecommerce is a major rise on last year

Wed, 05 Jan 2011 00:00:00 GMT

People may have been much more tempted by strong website promotion, according to the latest comScore figures, showing a rise in spending in 2010.

P&G regain the top spot

Tue, 04 Jan 2011 00:00:00 GMT

A new study by Nielsen has found that website marketing and a wider advertising initiative has landed Procter & Gamble as the top ad spender.

McDonalds accused of mining user data

Fri, 31 Dec 2010 00:00:00 GMT

McDonald's, Microsoft and a host of other multinational companies have all been accused of misusing personal information gathered during marketing campaigns, it has been reported.

Social Media search terms top the charts

Thu, 30 Dec 2010 00:00:00 GMT

Social media is proving increasingly popular among internet users, with related terms making up the bulk of the top ten most searched-for phrases, according to Hitwise

Billionaire files lawsuit against the likes of Google and eBay

Wed, 29 Dec 2010 00:00:00 GMT

A patent law suit filed against internet giants including Google, YouTube and eBay has targeted the use of systems common to search and product marketing.

Internet ads beat Newspaper hands down

Fri, 24 Dec 2010 00:00:00 GMT

The spending on advertising in newspapers is to fall behind that found online by the end of 2010, according to the newest research by eMarketer.

Strategic plans are being used for website promotion

Wed, 22 Dec 2010 00:00:00 GMT

A new survey of high-performing websites has highlighted the success many businesses are having with managed emarketing strategies online, it has been revealed.

Twitter becomes a profitable platform

Tue, 21 Dec 2010 00:00:00 GMT

Twitter has been valued at $3.7 billion (£2.38 billion), underlining how the social network - and others like it - is becoming an ever-more viable platform for businesses.

Financial worth of Myspace proves costly for Google

Mon, 20 Dec 2010 00:00:00 GMT

The decline of MySpace has been underlined by a new advertising deal with Google, showing its slide in terms of website promotion and sales.

ASA's remit to expand

Fri, 17 Dec 2010 00:00:00 GMT

Search engine optimisation providers will come under increased scrutiny from the Advertising Standards Agency as of next March, one leading organisation warns.

'Drive Your Beat' campaign wins marketing award

Thu, 16 Dec 2010 00:00:00 GMT

An Indian firm has been congratulated for its excellent integrated website promotion campaign on behalf of the country's General Motors franchise.

Online grocery shoppers display more brand loyalty

Wed, 15 Dec 2010 00:00:00 GMT

Grocery shopping online is being driven by convenience and relevancy rather than access to special deals, suggesting marketers have yet to fully seize on opportunities.

Adobe launches new application

Tue, 14 Dec 2010 00:00:00 GMT

Adobe is attempting to improve internal website promotion and search with a new on site search technology, available to businesses.

Overspend on website promotion topples company

Mon, 13 Dec 2010 00:00:00 GMT

The failure of a competitor has turned into a website marketing coup for MotorcycleCenter.com, which hopes to benefit from many more active customers.

Social Media Deployment

Fri, 10 Dec 2010 00:00:00 GMT

Around three-quarters of businesses are using social media as a means of website promotion and marketing to the masses, it has been discovered.

Apple storms the tablet market

Thu, 09 Dec 2010 00:00:00 GMT

The iPad's popularity has been highlighted this week and could be changing the way that website marketing works, tapping more into the tablet and mobile sectors.

Why do consumers follow brands via social media?

Wed, 08 Dec 2010 00:00:00 GMT

Companies must ensure they do their best to integrate Facebook into website promotion, otherwise social networking could be lacklustre for business.

Worldwide ad spending is ever increasing

Tue, 07 Dec 2010 00:00:00 GMT

Emerging economies will play a major part in the growth of internet marketing and worldwide advertising online in the coming year, according to new research.

Unethical businessman causes a change to Google's ranking code

Mon, 06 Dec 2010 00:00:00 GMT

The aggressive and violently-worded actions of Vitaly Borker, the owner of fashion retail website DecorMyEyes.com, has led Google to change its SEO algorithms.

Christmas Shopping leave SEO consultants with baited breath

Fri, 03 Dec 2010 00:00:00 GMT

Experts at IMRG have identified the growth in e-retail and a possible boom to come in the lead-up to Christmas, when consumers bombard shopping websites.

Online Ad Spending will still grow

Thu, 02 Dec 2010 00:00:00 GMT

The surge in smartphone use in recent months could power organisations to target advertising on mobile platforms, according to a new survey.

Stella McCartney Redesigns Webpage

Wed, 01 Dec 2010 00:00:00 GMT

In order to attract more customers to her stylish boutique online, Stella McCartney has targeted the internet community with a full website redesign.

Government engages in web maintenance

Mon, 29 Nov 2010 00:00:00 GMT

The government is going 'digital by default' as it looks to deliver many of its services online as a standard, following the publication of a report into public support.

Hoteliers say best ROI is website redesign

Fri, 26 Nov 2010 00:00:00 GMT

Leading experts in the hotel industry have seen website redesigns as being key on getting return on investment in a poll released this month.

Facebook use by Big Companies

Thu, 25 Nov 2010 00:00:00 GMT

Listen to their story first-hand

Online deals spur on early Christmas shopping

Thu, 25 Nov 2010 00:00:00 GMT

US shoppers are expected to spend more money online this Christmas than ever before, with sales for the first three weeks of this month already exceeding November 2009.

Middlesex Uni improves its branding

Wed, 24 Nov 2010 00:00:00 GMT

A website design change for Middlesex University has allowed the institution to enhance its brand stature

Google Analytics takes a credibility hit

Tue, 23 Nov 2010 00:00:00 GMT

Google Instant Preview faces a set back as analytics begin to show some preview images as page views.

Potency of Facebook shown through US figures

Mon, 22 Nov 2010 00:00:00 GMT

Facebook has become the most visited website in the US, and looks set to build on this position in the UK and across the Atlantic with its upcoming email service.

Marketing and Retail orgs join forces

Fri, 19 Nov 2010 00:00:00 GMT

A new UK retail body has been formed to encourage growth in the mobile e-commerce sector, which is fast proving itself to be a lucrative avenue for website promotion.

Yahoo! plays catch-up

Thu, 18 Nov 2010 00:00:00 GMT

Yahoo! has released a beta version of Search Assist, which it hopes will improve on rival technology Google Instant when released on a wider scale.

Facebook POA: Full Service Communications

Tue, 16 Nov 2010 00:00:00 GMT

Facebook may have signalled the end of messaging as we know it, with its new proposed service incorporating most forms if communication online.

Social Networking takes the predominant role in Emarketing

Mon, 15 Nov 2010 00:00:00 GMT

Managed emarketing will go through drastic changes that will affect the use of both emails and social networks, Gartner has claimed.

Fandango email alerts campaign proves its worth

Fri, 12 Nov 2010 00:00:00 GMT

Fandango's call to action, time sensitivity and add-on value content elements of its email marketing campaign have all been highlighted as an example of good practice.

Fortune 500 embraces corporate Twitter

Thu, 11 Nov 2010 00:00:00 GMT

Significantly larger numbers of America's biggest companies are embracing social media in 2010, while blogs are continuing to prove a popular marketing tool.

CallTrack optimises PPC

Wed, 10 Nov 2010 00:00:00 GMT

A new open platform will enable internet consultants to include online analytics in call centre return on investment calculations.

Online Video to support young people with disabilities

Tue, 09 Nov 2010 00:00:00 GMT

Charity Special Olympics is using social networking to boost its latest fundraising effort.

.uk is more trustworthy with consumers

Mon, 08 Nov 2010 00:00:00 GMT

URLs ending in .uk are proving a valuable asset for companies, with this domain used more often in TV advertising than .com, in addition to being more widely trusted.

LinkedIn enables brands to enhance their presence

Fri, 05 Nov 2010 00:00:00 GMT

LinkedIn will give businesses a new opportunity to promote themselves using a new Company Pages tool.

Augmented Reality launched by Nestle

Thu, 04 Nov 2010 00:00:00 GMT

Nestle's new augmented reality Nesquik website promotion is hoping to capitalise on social media viral attention to raise awareness of its brand.

The Times Paywall; is it a success?

Wed, 03 Nov 2010 00:00:00 GMT

News International has updated the world with some pay wall sales analytics for the Times and the Sunday Times, laying claim to 50,000 monthly subscribers.

Twitter launches advertising planted with timelines

Tue, 02 Nov 2010 00:00:00 GMT

Twitter set for a slow roll-out of its latest Promoted Tweet scheme, which is the first intended to place adverts directly into user timelines.

Google modifies PPC following French complaint

Mon, 01 Nov 2010 00:00:00 GMT

Google has committed to modify its AdWords' contents policy, following an interim decision by France's competition authority concerning a dispute with Navx.

Email marketing still on top form

Fri, 29 Oct 2010 00:00:00 GMT

There is plenty that remains attractive about email marketing, which continues to grow and be complemented, rather than eclipsed by emerging channels such as social media.

Social Media value continues to rise

Thu, 28 Oct 2010 00:00:00 GMT

Social media strategies are beginning to prove their value to businesses, with audiences accessing sites through mobile and coming to expect a level of interaction from brands.

Yahoo! teams with Microsoft adCentre

Wed, 27 Oct 2010 00:00:00 GMT

Yahoo!'s partnership with Microsoft's adCenter is expected to simplify marketing for advertisers, but could be more pricey during the transition.

Google Analytics gains new functions

Mon, 25 Oct 2010 00:00:00 GMT

Google has introduced a new visual way of examining website analytics, which involves superimposing data over an image of a particular page.

Facebook faces Privacy backlash

Fri, 22 Oct 2010 00:00:00 GMT

Facebook takes further steps to improve user privacy and clamp down on advertising data misuse, following a spate of accusations.

Marketers set to invest more in SEO

Thu, 21 Oct 2010 00:00:00 GMT

Businesses are showing willing to invest more money into online marketing channels once again, new research reveals.

Many businesses unaware of performance of their website

Wed, 20 Oct 2010 00:00:00 GMT

A significant proportion of online organisations are failing to properly check their website promotion capabilities, noting a number of barriers to improving conversion.

Google seeks Chinese Advertisers

Tue, 19 Oct 2010 00:00:00 GMT

Google has reconfirmed its commitment to Chinese users, despite reportedly cancelling seven contracts with advertising resellers in the country.

Left Behind Games launches email marketing campaign

Mon, 18 Oct 2010 00:00:00 GMT

A US video game publisher has high hopes for its upcoming email marketing campaign, during which it hopes to send out 7.77 million messages to its customer base.

Online video still proving a hit

Fri, 15 Oct 2010 00:00:00 GMT

Online video is continuing to prove popular in the UK, with advertisers contributing to significant spending increases on the channel this year.

Bing integrate more elements of Facebook

Thu, 14 Oct 2010 00:00:00 GMT

Bing will integrate elements of Facebook into its search results to personalise users experience, including improving people searches and getting recommendations.

Stay in control of your Company's Reputation by Blogging

Thu, 14 Oct 2010 00:00:00 GMT

If you don't participate in social media, your company's reputation is at the mercy of your competitors and disgruntled clients.

Marketing Pros able to pick up tips on IAB Player

Wed, 13 Oct 2010 00:00:00 GMT

The IAB has launched a new IAB Player to help keep marketers and brands informed about the industry.

Japanese and Americans use mobile social media more

Tue, 12 Oct 2010 00:00:00 GMT

There are stark differences between how consumers from Japan, the US and Europe use their mobile phones to access online media, research suggests.

Yahoo SaaS products moved to paid model

Mon, 11 Oct 2010 00:00:00 GMT

Yahoo will begin charging for use of the new version of BOSS, with costs varying depending on what developers demand for their editable websites.

Managed PPC alongside News Stories

Fri, 08 Oct 2010 00:00:00 GMT

Managed pay per click combined with news on social media is a great way of improving brand metrics, compared to through other content, CNN research indicates.

Pressure of short term targets delays needed Web Maintenance

Thu, 07 Oct 2010 00:00:00 GMT

Short-term financial concerns may be preventing a number of businesses from fully embracing the digital revolution across marketing and communications departments.

Google Preview Opportunity

Wed, 06 Oct 2010 00:00:00 GMT

Google follows up Instant feature with selected tests of a new in-search preview function, which enables users to preview a website before clicking through.

Display consistently to benefit online, unlike BHS

Tue, 05 Oct 2010 00:00:00 GMT

BHS website criticism may highlight the importance of consistent online marketing and website design, especially across the highly competitive retail channel.

Monetisation of Twitter continues to be sought

Tue, 05 Oct 2010 00:00:00 GMT

Twitter is set to enhance advertising potential on its website by introducing targeting technology (Mark Richards)

Business resistance to VoIP

Mon, 04 Oct 2010 00:00:00 GMT

Cost effective introduction of VoIp is a matter of timing

Investment in Social Media set to rise

Mon, 04 Oct 2010 00:00:00 GMT

While businesses are increasingly waking up to the marketing potential of social media, a new report suggests budgetary and cultural constraints remain in many companies.

UK has one of highest mobile video consumer levels in Europe

Fri, 01 Oct 2010 00:00:00 GMT

Online mobile video has significant reach in Europe, with the UK boasting one of the highest usage levels.

Having a website isn't enough

Thu, 30 Sep 2010 00:00:00 GMT

How important is website analytics becoming for online businesses and can they survive without it? (John Burns)

Belief strong that buying online is cheaper

Wed, 29 Sep 2010 00:00:00 GMT

Growth in bradband usage and general internet access fuels ongoing growth in e-commerce (Catherine Ferguson)

Paperchase Revamp

Wed, 29 Sep 2010 00:00:00 GMT

Paperchase undertakes a website design revamp, improving usability and paving the way for email marketing opportunities.

Growth of online video not going to ease any time soon

Tue, 28 Sep 2010 00:00:00 GMT

Improvements in mobile phones and networks is an opportunity for video (Mark Richards)

Re-Target your ads suggest Internet Consultants

Tue, 28 Sep 2010 00:00:00 GMT

Advert retargeting proves its value as an online marketing strategy, boosting search queries well-beyond other approaches, a study shows.

Bing plays second fiddle to Google

Mon, 27 Sep 2010 00:00:00 GMT

Bing SEO may be more important than many experts appreciate, after Microsoft's search engine gained an endorsement from Google's chief.

Shifts in use of internet advertising channels

Mon, 27 Sep 2010 00:00:00 GMT

As social media advertising rises some other internet advertising may suffer (Craig Nicholson)

Take care how you 'advertise' in social media

Sat, 25 Sep 2010 00:00:00 GMT

More than any other marketing channel, social media needs strategy and honesty (John Burns)

Adwords users to receive extra impressions?

Fri, 24 Sep 2010 00:00:00 GMT

Twitter could introduce real-time analytics later this year, which has the potential to provide the social media site with a new commercial model (Andy Carter)

Do you know what's coming next in Twitter?

Fri, 24 Sep 2010 00:00:00 GMT

Twitter could introduce real-time analytics later this year, which has the potential to provide the social media site with a new commercial model (John Burns)

40% of online purchases were prompted by an email

Thu, 23 Sep 2010 00:00:00 GMT

Customers looking to cut costs in the recession respond to offers in emails (Steve Swallow)

Apple's dominance of the smartphone market now on the wane

Thu, 23 Sep 2010 00:00:00 GMT

Sales of Android enabled phones will boost internet access from mobile devices (Catherine Ferguson)

VoIP could now impact calls to mobile phone calls

Thu, 23 Sep 2010 00:00:00 GMT

The recession could stimulate further growth in VoIP (Andy Carter)

Advertising videos in web pages may take over from TV adverts

Wed, 22 Sep 2010 00:00:00 GMT

Video addresses the appearance and tone persuaders while web-text doesn't (Mark Richards)

Google watches advertisers following numerous law suits

Wed, 22 Sep 2010 00:00:00 GMT

The latest litigation proceedings instigated by Google are a sign that although illegal advertising is possible online, it is unlikely not go unnoticed.

Minister pushes for reconsidering airbrushed images

Wed, 22 Sep 2010 00:00:00 GMT

Are images which show unrealistic skin / shape etc acceptable just because we know it's spin? (Steve Swallow)

Mobile advertising 'could take over industry'

Wed, 22 Sep 2010 00:00:00 GMT

In this busy world, people will surf when they have just a few minutes and only their smartphone to hand (John Burns)

Copywriting 'key' to website promotion

Tue, 21 Sep 2010 00:00:00 GMT

Website owners increasingly turning to professional coywriters for the words (Steve Swallow)

Paying for Content May be Realistic After All

Tue, 21 Sep 2010 00:00:00 GMT

Times online readership drop-off slowing, figures show (Craig Nicholson)

Social media is interactive and training in its use is the same

Tue, 21 Sep 2010 00:00:00 GMT

Sound bites and now text bites - people want short sharp pieces of information (Kate Billinghurst)

Yahoo takes a stand in the PPC market

Tue, 21 Sep 2010 00:00:00 GMT

Yahoo is making a fresh attempt at re-asserting its status as one of the online 'big boys' by focusing on social media with a revamp of its internet offerings.

Firms embracing online marketing once again with 'more adept' campaigns

Mon, 20 Sep 2010 00:00:00 GMT

Data shows that the online marketing sector is moving in a positive direction, but are truly multi-channel campaigns affordable for all businesses? (John Burns)

How to mix traditional marketing with social media

Mon, 20 Sep 2010 00:00:00 GMT

The synergy of using different marketing channels together (Craig Nicholson)

News of the World follows paywall trend

Mon, 20 Sep 2010 00:00:00 GMT

News International has set a date for the News of the World paywall, with promises of a revamped website focused around exclusive content.

Opengraph move by Facebook

Mon, 20 Sep 2010 00:00:00 GMT

Give up your location and you will be tracked and advertised to (Catherine Ferguson)

Online visibility and reputation essential for all companies

Sat, 18 Sep 2010 00:00:00 GMT

Search offers contact with people and companies looking for what you offer (Kate Billinghurst)

World Cup illustrates the impact of big events on search

Sat, 18 Sep 2010 00:00:00 GMT

Try to think how to ride on the coat tails of the big brands (John Burns)

Better tracking and conversion monitoring could boost profits

Fri, 17 Sep 2010 00:00:00 GMT

Growth in internet marketing not matched by ROI measurement (Craig Swallow)

Now is the time to think about the 2012 Olympics

Fri, 17 Sep 2010 00:00:00 GMT

New search terms will become popular for a few months. Gain a good position now (Catherine Ferguson)

Social Networking key to promoting product sales

Fri, 17 Sep 2010 00:00:00 GMT

A social networking presence could be more important to many retailers than they realise, with recent research demonstrating how much customers use these sites.

Online Video reaches large audiences in an engaging environment

Thu, 16 Sep 2010 00:00:00 GMT

Australian audiences may be best targeted by marketers through online video, where Google and Microsoft sites appear to dominate attention.

Text content important to e-commerce site success

Thu, 16 Sep 2010 00:00:00 GMT

Care needed in the management of content on e-commerce sites (Kate Billinghurst)

The Legality (or not) of Behaviour Targeting

Thu, 16 Sep 2010 00:00:00 GMT

People have an obligation to protect themselves with privacy settings (Catherine Ferguson)

Marketing budgets being inceased to include social media

Wed, 15 Sep 2010 00:00:00 GMT

Social media now an established part of companies' SEO activities (John Burns)

Product launches may be the best viral potential for most companies

Wed, 15 Sep 2010 00:00:00 GMT

Whether marketing can be targeted to be viral or not is a question of debate (Andy Carter)

Twitter's consumer friendly facelift

Wed, 15 Sep 2010 00:00:00 GMT

Twitter is set to make it easier for users to share photos and videos online in a bid to improve site stickiness and simplify

Age balance on the web changing in the UK

Tue, 14 Sep 2010 00:00:00 GMT

Gender balance is also on the move as use of the internet widens (Craig Swallow)

AOL's new online display advertisements

Tue, 14 Sep 2010 00:00:00 GMT

AOL is hoping to boost advertising revenues with the launch of a new display advert format next month, which promises to be bigger, better and interactive.

Small companies have a potential edge in social media

Tue, 14 Sep 2010 00:00:00 GMT

Personality is more important than strategy when marketing in social networks (Kate Billinghurst)

Which social sites people use is bound to change

Tue, 14 Sep 2010 00:00:00 GMT

There will be shakeout in a crowded market and some sites will evolve their features better than others (Catherine Ferguson)

Best way to get links for search ranking

Mon, 13 Sep 2010 00:00:00 GMT

Combination of interaction, promotion and SEO (Craig Swallow)

La Tasca improves website with customer service functionality

Mon, 13 Sep 2010 00:00:00 GMT

La Tasca has set out to improve the overall quality of its online customer service with a website revamp, which now integrates social media.

There is a reason why online advertising has grown during the recession

Mon, 13 Sep 2010 00:00:00 GMT

Shift your advertising online for better return on investment not just because its measurable (Steve Swallow)

Mobile marketing going to require care

Sat, 11 Sep 2010 00:00:00 GMT

Opt in may need to be the saviour of locaiton advertising ( Kate Billinghurs)

A revolution in customer expectation has occurred

Fri, 10 Sep 2010 00:00:00 GMT

The question is now what rather than if to use digital marketing (Catherine Ferguson)

Google's Gmail Priority Inbox presents challenges for internet marketing

Fri, 10 Sep 2010 00:00:00 GMT

There are a number of ways businesses can adapt their email marketing campaigns to optimise content for Google's new Gmail Priority Inbox.

Google's Gmail Priority Inbox presents challenges for internet marketing

Fri, 10 Sep 2010 00:00:00 GMT

There are a number of ways businesses can adapt their email marketing campaigns to optimise content for Google's new Gmail Priority Inbox.

Video? How 'last year' in the fashion world

Fri, 10 Sep 2010 00:00:00 GMT

Advanced technology boosts Burberry campaign (John Burns)

Gaining website visitors is just step one

Thu, 09 Sep 2010 00:00:00 GMT

It's critical to set the right success targets for internet marketing (Steve Swallow)

SEO is not a one off task

Thu, 09 Sep 2010 00:00:00 GMT

Ranking techniques that try to fool search engines (Steve Swallow)

Big brands given an edge by Twitter

Wed, 08 Sep 2010 00:00:00 GMT

How will Twitter users will react to advertising tweets isn search results? (Craig Nicholson)

DWP spend for PPC and SEO reaches £1.1m

Wed, 08 Sep 2010 00:00:00 GMT

The UK Department of Work and Pensions has released details of how much it has spent on pay per click advertising since 2006, but will need to cut back.

Paying for information on the internet

Wed, 08 Sep 2010 00:00:00 GMT

Has the give theory gone so far that nobody will pay for valuable information? (Kate Billinghurst)

Google's Broad Match Hybrid

Tue, 07 Sep 2010 00:00:00 GMT

Google AdWord's new broad match option is expected to significantly broaden the options for businesses when it comes to pay per click advertising campaigns.

Measuring digital marketing 'remains a challenge'

Tue, 07 Sep 2010 00:00:00 GMT

How is your company measuring its social media marketing success?(John Burns )

Rich media advertising as part of mobile apps

Tue, 07 Sep 2010 00:00:00 GMT

Google interest in mobile devices extends beyond Adwords (Craig Swallow)

Social media becoming 'a workplace norm'

Tue, 07 Sep 2010 00:00:00 GMT

The need for explicit social media policies and strategy (Craig Swallow)

AOL ad services reach a new deal with Google

Mon, 06 Sep 2010 00:00:00 GMT

What will the new AOL/Google advertising enhancements mean for online marketers?

iPhone 4 scientific claims disputed

Mon, 06 Sep 2010 00:00:00 GMT

Is the hype about iPHone 4 justified? (Catherine Ferguson)

Monitoring social media comments on your company

Mon, 06 Sep 2010 00:00:00 GMT

Addressing negative comments can give good brand image (Catherine Ferguson)

Text message marketing 'can make people feel special'

Sat, 04 Sep 2010 00:00:00 GMT

Is text messaging or adverts in applications the best way to connect with mobile users (Steve Swallow)

The marketing use of retweeting

Sat, 04 Sep 2010 00:00:00 GMT

Twitter offers firms a low cost (time and money) entry into the world of social media (Catherine Ferguson)

Google creates a data homepage

Fri, 03 Sep 2010 00:00:00 GMT

Will these improvements to Google's search offering prove a help or hindrance to firms looking to market themselves online?

Smartphones leading to telecomms towards video

Fri, 03 Sep 2010 00:00:00 GMT

Access to internet video could be stimulated by the new iPhone (Craig Nicholson)

The different formulae used by search engines for ranking

Fri, 03 Sep 2010 00:00:00 GMT

Bing's use in USA may herald growth elsewhere (Emma Furze)

Broadband Mobility Survey results

Thu, 02 Sep 2010 00:00:00 GMT

Main factors in customers' view of their broadband provider (Kate Billinghurst)

Quick Purchases and Mobile Phones

Thu, 02 Sep 2010 00:00:00 GMT

Trend in Window Shopping from Mobiles (Steve Swallow)

Twitter starts to evolve

Thu, 02 Sep 2010 00:00:00 GMT

Twitter bucks the trend for Social Media Sites (Steve Swallow)

When writing a blog, think 'SEO'

Thu, 02 Sep 2010 00:00:00 GMT

Is blogging the new social media and will blogs ever become as popular as mainstream news outlets?

ASA given greater powers over internet advertising

Wed, 01 Sep 2010 00:00:00 GMT

Will the ASA ever have a firm grip on internet ads, or is the market so large that it will never be properly regulated?

Emails relevant to the addressees are well received

Wed, 01 Sep 2010 00:00:00 GMT

What parameters should be applied to your email marketing campaigns? (John Burns)

Social Media messages more acceptable

Wed, 01 Sep 2010 00:00:00 GMT

Mobile devices and social media made for each other (Craig Nicholson)

Website Paywalls either reduce ranking or annoy web searchers

Wed, 01 Sep 2010 00:00:00 GMT

Will the Times suffer as a result of its new paywall? (John Burns)

Facebook alters default security settings

Tue, 31 Aug 2010 00:00:00 GMT

Facebook's 'instant personalisation' program made optional (John Burns)

Google enters the fixed-line telecoms market

Tue, 31 Aug 2010 00:00:00 GMT

Does Google's shift into the VoIP market put other providers under threat?

Non-iPhone potential for advertisers

Tue, 31 Aug 2010 00:00:00 GMT

Mobile Device Applications offer new brand building for Marketers (John Burns)

Times to pay high price for seeking payment

Tue, 31 Aug 2010 00:00:00 GMT

How low will the Times online audience shrink now that it's charging (Craig Nicholson)

Targeting Search for Marketing - what does the future hold?

Sat, 28 Aug 2010 00:00:00 GMT

Still room for plenty of growth in search engine marketing (

Twitter 'has a firework effect'

Sat, 28 Aug 2010 00:00:00 GMT

Advantages of Twitter over Facebook (Kate Billinghurst)

Emarketer Webtrends and Cineworld

Fri, 27 Aug 2010 00:00:00 GMT

Marketing response on social media sites becoming more important (Kate Billinghurst)

MouseTrace provides solution to consumer website behaviour

Fri, 27 Aug 2010 00:00:00 GMT

Will MouseTrace be the next big thing in the internet marketing world and can it really provide a valuable insight into usability?

Internet ads must connect with consumers

Thu, 26 Aug 2010 00:00:00 GMT

Will internet ads ever be as effective as other forms of media such as TV?

Analytics boost traffic on Physio webiste

Wed, 25 Aug 2010 00:00:00 GMT

How a search engine optimisation firm can provide a quick, effective and sustainable high website ranking

Positive results of having a social media policy

Wed, 25 Aug 2010 00:00:00 GMT

Employees social media activity and company interest (John Burns)

Current trends in marketing ROI

Tue, 24 Aug 2010 00:00:00 GMT

High percentage of companies moving their marketing budget online (John Burns)

Internet Advertising through Online Retail

Tue, 24 Aug 2010 00:00:00 GMT

What opportunities remain for internet advertisers when it comes to online retail sites, or have they already been exhausted?

Time online trend in the UK

Tue, 24 Aug 2010 00:00:00 GMT

Social Networking as a percentage of total time online (Craig Nicholson)

Facebook Marketing Success Summit 2010: Online 5th - 26th October

Mon, 23 Aug 2010 00:00:00 GMT

The world’s largest Facebook event designed to empower marketers and small business owners to master Facebook marketing (Tony Thornby)

Google's Broad Match Hybrid

Mon, 23 Aug 2010 00:00:00 GMT

Google AdWord's new broad match option is expected to significantly broaden the options for businesses when it comes to pay per click advertising campaigns.

Marketing Advantages from Paywalls

Mon, 23 Aug 2010 00:00:00 GMT

Was the Times right to put its content behind a paywall and what advantages have marketers seen as a result of the move?

Big Players start to cater for mobile devices

Sat, 21 Aug 2010 00:00:00 GMT

Usability taken very seriously by free email system (Kate Billinghurst)

Google's redesign 'has little SEO impact'

Sat, 21 Aug 2010 00:00:00 GMT

The impact of Google's new search result format on visits tot he number 1 webpage (Craig Nicholson)

E-Commerce Owners view of SEO

Fri, 20 Aug 2010 00:00:00 GMT

Over 50% of website owners now think they understand SEO principles (Kate Billinghurst)

Integrating Social Media with Web Design

Fri, 20 Aug 2010 00:00:00 GMT

How can the latest trends such as social media and blogging be effectively integrated into a company website?

YouTube plans for the future

Fri, 20 Aug 2010 00:00:00 GMT

Online Video still has a long way to go (Craig Nicholson)

Google search box to be "outmoded"?

Thu, 19 Aug 2010 00:00:00 GMT

What does the future hold for search engines and are they ever likely to be replaced?

Will video speed up the move online in the UK

Thu, 19 Aug 2010 00:00:00 GMT

Digital marketing to account-for 50% of industry (Kate Billinghurst)

Women 'open' to targeted internet ads

Thu, 19 Aug 2010 00:00:00 GMT

What needs to be done to make men more welcoming of internet ads? (John Burns)

Software as a Service

Wed, 18 Aug 2010 00:00:00 GMT

Will Software as a Service ever take over traditional means of licensing?

EU demanding broadband improvement in UK

Tue, 17 Aug 2010 00:00:00 GMT

UK Taxes inhibiting deployment of high speed broadband(Kate Billinghurst)

Reduce search and order friction or lose custom

Tue, 17 Aug 2010 00:00:00 GMT

Registration on e-commerce sites drives away prospects (John Burns)

The Internet Advertising Trend

Tue, 17 Aug 2010 00:00:00 GMT

Will the internet advertising trend ever be overtaken by something else, or will it continue to be the marketing medium of choice for many businesses?

Businesses beginning to regard VoIP as established technology

Mon, 16 Aug 2010 00:00:00 GMT

The need to drive down costs leading companies to consider VoIP (Craig Nicholson)

Draw on experience for successful ecommerce

Mon, 16 Aug 2010 00:00:00 GMT

Does ecommerce offer retailers more opportunities than the high street in 2010?

Promoted Tweets not yet a competitor for Adwords

Sat, 14 Aug 2010 00:00:00 GMT

Is Twitter offering marketers something useful or just interesting, or both? (John Burns)

Amazon, Tesco, M&S top email marketing poll

Fri, 13 Aug 2010 00:00:00 GMT

Is email marketing still important for companies or should they be turning their attention to social media campaigns?

Trends in email marketing effectiveness

Fri, 13 Aug 2010 00:00:00 GMT

How have your email marketing strategies changed? (John Burns)

Google and Facebook popularity highest in UK

Thu, 12 Aug 2010 00:00:00 GMT

Both sites have had a considerable boost in traffic, with Facebook being one in six of all online pages viewed. Research also suggests a possible saturation point.

Google Android opens the door to the internet

Thu, 12 Aug 2010 00:00:00 GMT

Can your online videos be viewed on mobiles?

SEO becoming better understood

Thu, 12 Aug 2010 00:00:00 GMT

Social Media seen as good for brand building and SEO (Kate Billinghurst)

Visitors are no use if the landing page is useless

Thu, 12 Aug 2010 00:00:00 GMT

It's important to give visitors exactly whatthey want on the first page they encounter (Kate Billinghurst)

Getting the right results with SEO in smaller search engines

Wed, 11 Aug 2010 00:00:00 GMT

Are smaller search engines worth targeting or do Google and Bing have a monopoly on the search market?

Pay per click is still working

Wed, 11 Aug 2010 00:00:00 GMT

Measuring results is the key to successful PPC (John Burns)

TV ads go online

Wed, 11 Aug 2010 00:00:00 GMT

Online video could be the way to measure TV ad effectiveness (John Burns)

Half-hearted social media ineffective

Tue, 10 Aug 2010 00:00:00 GMT

Social Media a great tool for increased PR (Kate Billinghurst)

Study: Brand loyalty in decline during recession

Tue, 10 Aug 2010 00:00:00 GMT

To retain brand loyalty it is necessary to invest (John Burns)

E-commerce 'embracing the concept of community'

Mon, 09 Aug 2010 00:00:00 GMT

Value of websites with high 'footfall' beings to be recognised in new ways (Kate Billinghurst}

Trends in Marketers use of Video

Mon, 09 Aug 2010 00:00:00 GMT

Online video recognised as effective marketing medium (Craig Nicholson)

High Search Ranking become a Prestige Target

Sat, 07 Aug 2010 00:00:00 GMT

Longer keywords less competitive but have lower search volume (John Burns)

Online spending trend

Fri, 06 Aug 2010 00:00:00 GMT

e-commerce competition now goes beyond convenience and price (John Burns)

Smartphones ahead of Feature Phones

Thu, 05 Aug 2010 00:00:00 GMT

Smartphone sales climb as a percentage of total mobile phone sales (Craig Nicholson)

Highstreet retailers turn to the web and internet advertising

Wed, 04 Aug 2010 00:00:00 GMT

Web users browsing shops websites before offline shopping (John Burns)

New developments in mobile advertising

Wed, 04 Aug 2010 00:00:00 GMT

High growth starts in mobile marketing (Emma Furze)

Video adverts become mainstream

Wed, 04 Aug 2010 00:00:00 GMT

Online videos see 12-month popularity surge (Kate Billinghurst)

Location + Social = new marketing opportunity

Tue, 03 Aug 2010 00:00:00 GMT

Mobile users have different social site usage (Craig Nicholson)

The impact of poor site choice for display advertising

Tue, 03 Aug 2010 00:00:00 GMT

Display internet advertising and the important of site choice (Kate Billinghurst)

Social Media found to help productivity

Mon, 02 Aug 2010 00:00:00 GMT

75% of north American companies now using Social Media (John Burns)

Customer relationship development via the megaphone is dead

Sat, 31 Jul 2010 00:00:00 GMT

Social media provides firms with a better measure of brand reputation (Mark Richards)

Web Research to use more automatic measurement

Sat, 31 Jul 2010 00:00:00 GMT

Less use urged of surveys to evaluate own activity (Kate Billinghurst)

Facebook Open Graph allows social mapping

Fri, 30 Jul 2010 00:00:00 GMT

People's preference combinations become more accessible (Mark Richards)

Pressure grows for measurable ROI to be a marketing focus

Thu, 29 Jul 2010 00:00:00 GMT

Marketing effectiveness will be demanded post-recession

Search spending on the rise, stats show

Tue, 27 Jul 2010 00:00:00 GMT

Google intentions to keep dominating search advertising (Craig Nicholson)

Twitter change a boost for advertising to mobile devices

Mon, 26 Jul 2010 00:00:00 GMT

The battle for mobile advertising dominance between Google Buzz and Twitter (Kate Billinghurst)

Friend referrals 'increase brand confidence'

Sat, 24 Jul 2010 00:00:00 GMT

Purchases impacted by online reviews (Emma Furze)

Social media 'crucial' to election campaigns

Fri, 23 Jul 2010 00:00:00 GMT

The latest UK general election showed the impact of web based crowds

Internet advertising to mobile devices could be the 'next video'

Thu, 22 Jul 2010 00:00:00 GMT

UK one of the leading adoptors of internet advertising to mobiles (John Burns)

Is your company link building to support search engine optimisation?

Wed, 21 Jul 2010 00:00:00 GMT

And how good are link building tools? (Steve Swallow)

The dangers of dynamic page content

Tue, 20 Jul 2010 00:00:00 GMT

What should search engines cache when a page has dynamic content? (Catherine Ferguson)

The race of the search engines isn't over

Tue, 20 Jul 2010 00:00:00 GMT

Google still dominates, but rivals catching up

Online lead generation doesn't necessarily need brand awareness

Mon, 19 Jul 2010 00:00:00 GMT

You can generate leads online before developing the brand identity

Response to social media comments needs to be treated seriously

Tue, 13 Jul 2010 00:00:00 GMT

Complaints 'can be contained through social networks'

Annoy prospects less by finding out their preferences

Fri, 09 Jul 2010 00:00:00 GMT

By targeting what you send you get better results

Social media spawns new opportunities

Mon, 05 Jul 2010 00:00:00 GMT

Social media advertising is here to stay (Catherine Ferguson)

Don't replace email marketing with social media

Thu, 24 Jun 2010 00:00:00 GMT

Have you ever tried integrating email with social media? (Catherine Ferguson)

Google Newspass to make its debut?

Wed, 23 Jun 2010 00:00:00 GMT

Google being cagey about new advertising channel (Craig Nicholson)

Greater education needed on web security

Tue, 22 Jun 2010 00:00:00 GMT

Do you understand privacy settings on sites such as Facebook? (Kate Billinghurst)

How much influence do you have in Twitter?

Mon, 21 Jun 2010 00:00:00 GMT

Do you have a Twitter influence strategy? (Kate Billinghurst)

Desire for higher ROI drives surge in internet advertising

Fri, 18 Jun 2010 00:00:00 GMT

Flexibility and measurability of internet advertising attractive to finance directors (John Burns)

Independent to revitalise website?

Fri, 18 Jun 2010 00:00:00 GMT

Website usability and prominence increasingly important to newspapers (Kate Billinghurst)

SMEs choosing social media marketing, poll shows

Fri, 18 Jun 2010 00:00:00 GMT

Is your company leading the way by having a presence on social media sites or getting left behind? (Mark Richards)

Customers channel switch when shopping, stats show

Thu, 17 Jun 2010 00:00:00 GMT

Online surfers often buy from a 'real' shop (Kate Billinghurst)

Ofcom checks claimed broadband speeds

Thu, 17 Jun 2010 00:00:00 GMT

Broadband speed prediction still an issue (Kate Billinghurst)

Survey on responses to display advertising

Thu, 17 Jun 2010 00:00:00 GMT

Is it time for your company to consider the use of display advertising? (Kate Billinghurst)

Behavioural targeting for internet ads

Wed, 16 Jun 2010 00:00:00 GMT

Social Media funding and privacy clash (Mark Richards)

Children's awareness of social media dangers

Wed, 16 Jun 2010 00:00:00 GMT

Kids ignoring social media age restrictions (Mark Richards)

How to find the best audience for your advert

Wed, 16 Jun 2010 00:00:00 GMT

New Adwords facility to aid targeting (Emma Furze)

Google moves to combat browser hackers

Tue, 15 Jun 2010 00:00:00 GMT

Skipfish launch shows Google's commitment to web users (Kate Billinghurst)

SaaS 'boosted by recession'

Tue, 15 Jun 2010 00:00:00 GMT

Cost cutting causes companies to consider more use of the cloud (Emma Furze)

Industries begin to target mobile phones

Mon, 14 Jun 2010 00:00:00 GMT

Have you ever tried mobile banking? (Kate Billinghurst)

SEO needs to be site specific

Mon, 14 Jun 2010 00:00:00 GMT

Black hat SEO doesn't meet website visitors' needs (Catherine Ferguson)

Website navigation structure and position crucial

Mon, 14 Jun 2010 00:00:00 GMT

What changes should you make to your website? (Kate Billinghurst)

Google steps up the battle for mobile

Sat, 12 Jun 2010 00:00:00 GMT

How will Yahoo! react to this latest move? (Catherine Ferguson)

Personalisation will change the world of internet advertising

Sat, 12 Jun 2010 00:00:00 GMT

Internet ads 'present retailing opportunities' (Kate Billinghurst)

The impact of Google Social Search on SEO

Fri, 11 Jun 2010 00:00:00 GMT

Top ten search ranking even more important (Emma Furze)

Adverts online can generate online conversation

Thu, 10 Jun 2010 00:00:00 GMT

Is accessibility crucial to a marketing campaign? (Kate Billinghurst)

Mobile data to surge during World Cup

Thu, 10 Jun 2010 00:00:00 GMT

The impact of online viewing of the World Cup (Kate Billinghurst)

Social media marketing - the one to watch?

Thu, 10 Jun 2010 00:00:00 GMT

Marketing strategies need to integrate social media (John Burns)

Marketing activity is crucial for building a brand's reputation

Wed, 09 Jun 2010 00:00:00 GMT

Marketing more important when times get tough (John Burns)

Having a social media strategy delivers results

Tue, 08 Jun 2010 00:00:00 GMT

Social media marketing 'often underestimated' (John Burns)

Where to find .........the best blogs

Sat, 05 Jun 2010 00:00:00 GMT

Unashamedly copied from suggestions made by The Times - Blogs to be enjoyed if nothing else (Tony Thornby)

Mobile phone users reveal functionality wishlist

Wed, 02 Jun 2010 00:00:00 GMT

The desire for seamless web access from mobile phones (Craig Nicholson)

New MSN recorded TV online service

Tue, 01 Jun 2010 00:00:00 GMT

Will the new Microsoft's new online TV service be able to compete with the big guns? (Kate Billinghurst)

Email marketing 'can be complemented' by social media

Mon, 24 May 2010 00:00:00 GMT

Have you thought about combining email marketing with social media? (Mark Richards)

SEO pitfalls 'could prove costly'

Thu, 20 May 2010 00:00:00 GMT

The importance of focus in e-commerce SEO (John Burns)

ASA to regulate social media marketing

Fri, 14 May 2010 00:00:00 GMT

How can social media marketing be better regulated? (Emma Furze)

VoIP to overtake traditional mobile communications?

Mon, 10 May 2010 00:00:00 GMT

Will VoIP eventually take over fixed-line communications? (Catherine Ferguson)

Twitter's popularity continues to grow

Mon, 03 May 2010 00:00:00 GMT

What site had 21.8million unique visitors in Janaury 2010? (Steve Swallow)

Foreign keywords 'can help boost SEO'

Sat, 01 May 2010 00:00:00 GMT

Will webpage translation services emerge as a new force for search engine optimisation? (Mark Richards)

Facebook application a favourite with petrol heads

Fri, 30 Apr 2010 00:00:00 GMT

Volvo sees social media crucial for a customer niche

Internet marketing consultants 'could increasingly focus on elderly users'

Fri, 30 Apr 2010 00:00:00 GMT

The growing online presence of the elderly could make this demographic the next target of internet marketing consultants. (John Burns)

Google AdWords made more streamlined

Thu, 29 Apr 2010 00:00:00 GMT

Local storage of data for faster access now offered by Google (Mark Richards)

SeeSaw undergoes website promotion

Thu, 29 Apr 2010 00:00:00 GMT

Will you be tuning in to SeeSaw? (Mark Richards)

Twitter to take a leaf out of Google's ad book?

Thu, 29 Apr 2010 00:00:00 GMT

Is the new Twitter ad service likely to work? (Emma Furze)

Get online for effective lead generation

Wed, 28 Apr 2010 00:00:00 GMT

Hubspot report highlights the various options (Catherine Ferguson)

Microsoft embraces social media with new phone

Tue, 27 Apr 2010 00:00:00 GMT

Will you be getting your hands on the new Windows phone? (Kate Billinghurst)

Are forums the secret to successful website design?

Mon, 26 Apr 2010 00:00:00 GMT

Have you tried integrating an online forum into your website? (Mark Richards)

MSN launches male-orientated website promotion

Thu, 22 Apr 2010 00:00:00 GMT

Will many login to MSN Him? (Steve Swallow)

University study reveals the benefit of Facebook pages

Fri, 16 Apr 2010 00:00:00 GMT

Facebook fan pages boost business from certain customers (Kate Billinghurst)

Twitter introduces Promoted Tweets advertising

Thu, 15 Apr 2010 00:00:00 GMT

Will Twitter's new Promoted Tweets resonate with its users or not? (John Burns)

Video ad marketplace launched

Mon, 12 Apr 2010 00:00:00 GMT

Will you buy and sell ads via adapt.tv? (Kate Billinghurst)

Sempo Internet Marketing Survey 2010 - with Econsultancy

Thu, 08 Apr 2010 00:00:00 GMT

Summary of free webinar held on Thursday 8th April 2010

Two Timely (or should I say Dately) Videos

Thu, 01 Apr 2010 00:00:00 GMT

Who said that internet marketing was all hype - or do these videos prove it?

Post Budget RBS Economic Forum of 25th March

Fri, 26 Mar 2010 00:00:00 GMT

Venue: Dorney Lake, Eton College Rowing Centre. A review of likely economic growth in the remainder of 2010 (Tony Thornby)

Google Social Search - the launch that almost went un-noticed

Thu, 25 Mar 2010 00:00:00 GMT

You will have noticed more social media results in general search results, but did you know about this dedicated social search capability.

Mobile internet devices 'in more demand' than PCs

Tue, 23 Mar 2010 00:00:00 GMT

Did you know mobile internet devices are outselling computers? (Sarah Adie)

YouTube celebrates 5th birthday

Sat, 20 Mar 2010 00:00:00 GMT

Does it feel like YouTube has been around for longer? (Andy Burns)

Website maintenance for the disabled 'stalling'

Wed, 17 Mar 2010 00:00:00 GMT

Are retailers failing to consider disabled customers when designing websites? (John Burns)

Web analytics 'important' for page improvements

Mon, 15 Mar 2010 00:00:00 GMT

Which tools do you use to monitor data? (Kate Billinghurst)

100,000 British Businesses to get their first website by the end of 2010

Tue, 09 Mar 2010 00:00:00 GMT

Living Streams to do its best to help GBBO (Tony Thornby)

Internet marketing consultants to benefit from Yahoo/Microsoft search alliance?

Sat, 06 Mar 2010 00:00:00 GMT

Google faces stronger competition (Mark Richards)

Whose Bubble Burst in March 2000

Fri, 05 Mar 2010 00:00:00 GMT

Who did it impact the most?

Nielsen planning system for online campaigns

Fri, 26 Feb 2010 00:00:00 GMT

Its worth looking into new UKOM campaign planning tool (John Burns)

Google Buzz to be included in real-time search

Thu, 25 Feb 2010 00:00:00 GMT

Is Buzz just another source of advertising revenue for Google? (Mark Richards)

Marketers 'underestimating email's importance'

Thu, 25 Feb 2010 00:00:00 GMT

Are you still making use of email marketing? (Mark Richards)

Social media advertising report published

Wed, 24 Feb 2010 00:00:00 GMT

Do you market your company on sites such as Twitter? (Sarah Adie)

Google improves search experience

Tue, 23 Feb 2010 00:00:00 GMT

How do your prospects use Google Search? (Steve Swallow)

Living Streams subscribes to Facebook advertising network

Tue, 23 Feb 2010 00:00:00 GMT

Facebook offers demographic focussed advertising but it requires new and changing expertise - because it is changing fast

Social media budgets revealed

Tue, 23 Feb 2010 00:00:00 GMT

How much do you spend on social media? (Kate Billinghurst)

Bing furthers partnership with Facebook

Mon, 22 Feb 2010 00:00:00 GMT

Facebook USA relationship extended worldwide

Mobile advertising 'good for business'

Mon, 22 Feb 2010 00:00:00 GMT

Does your company make use of the mobile web? (John Burns)

VoIP use 'to expand in next 3 years'

Mon, 22 Feb 2010 00:00:00 GMT

Are you making use of this technology yet? (Andy Carter)

Google Analytics 'spreads global reach'

Sat, 20 Feb 2010 00:00:00 GMT

Do you make use of this Google service? (Steve Swallow)

Websites 'not making best use of Google Caffeine'

Sat, 20 Feb 2010 00:00:00 GMT

Is your portal optimised for this Google offering? (Catherine Ferguson)

Digital marketing 'on the up'

Fri, 19 Feb 2010 00:00:00 GMT

How much of your overall budget will you spend on the web this year? (Craig Nicholson)

Social media budgets on the increase

Thu, 18 Feb 2010 00:00:00 GMT

Do you make use of social media? (Steve Swallow)

Most engaging UK brands revealed

Wed, 17 Feb 2010 00:00:00 GMT

How do you connect with customers? (kate Billinghurst)

Radio advertising 'good' for brand browsing

Tue, 16 Feb 2010 00:00:00 GMT

Do you advertise on the radio? (John Burns)

Four Years in Print

Mon, 15 Feb 2010 00:00:00 GMT

Living Streams flows smoothly through the recession

Better leads 'will help' website promotion

Thu, 11 Feb 2010 00:00:00 GMT

Do you use paid search or SEO?

Facebook - Nielsen collaboration launches in UK

Wed, 10 Feb 2010 00:00:00 GMT

Nielsen Brandlift to help brands monitor marketing impact (Sarah Adie)

Google makes changes to analytics qualifications

Wed, 10 Feb 2010 00:00:00 GMT

How will this affect you? (Andy Carter)

Web Search Growth rate defies the Recession

Wed, 10 Feb 2010 00:00:00 GMT

Commscore shows that search grew by 46% in the year to December 2009

Most popular search terms

Tue, 09 Feb 2010 00:00:00 GMT

How will you use this report to further your search engine optimisation? (Catherine Ferguson)

The importance of domain names

Tue, 09 Feb 2010 00:00:00 GMT

Is you domain memorable? (Craig Nicholson)

Orange makes changes to mobile advertising

Sat, 06 Feb 2010 00:00:00 GMT

Will you make use of Orange's services? (Steve Swallow)

Social Media is here to stay

Sat, 06 Feb 2010 00:00:00 GMT

Social media advertising is proving its worth in sales as well as brand awareness - for B2B as well as B2C (Tony Thornby)

Global search market experiences growth

Fri, 05 Feb 2010 00:00:00 GMT

Do you utilise search engine marketing? (John Burns)

Mobile analytics needs a push start

Fri, 05 Feb 2010 00:00:00 GMT

Is internet access from mobiles going to boom? (Kate Billinghurst)

Search engine optimisation tips offered by Google

Thu, 04 Feb 2010 00:00:00 GMT

Are you just beginning your SEO journey? (Mark Richards)

Google sees paid click revenue climb

Wed, 03 Feb 2010 00:00:00 GMT

Google's success = need to get involved in internet advertising (Catherine Ferguson)

How targeted is your advertising?

Wed, 03 Feb 2010 00:00:00 GMT

Will you increase your social media expenditure this year? (Sarah Adie)

Google offers advice to Analytics users

Mon, 01 Feb 2010 00:00:00 GMT

Will the firm's tips be useful to you? (John Burns)

Over 80% of mobile application to be free but...

Fri, 29 Jan 2010 00:00:00 GMT

A new opportunity for online marketing (Mark Richards)

Shift in demographic of online shoppers

Fri, 29 Jan 2010 00:00:00 GMT

Did you see any change in shopping trends during the festive period?

Recovery comes to the web

Thu, 28 Jan 2010 00:00:00 GMT

Spending on search marketing is on the rise (John Burns)

Ethical behaviour essential when marketing to youngsters

Wed, 27 Jan 2010 00:00:00 GMT

What steps are needed to ensure your marketing is appropriate for children? (Mark Richards)

Online marketing budgets increasing

Tue, 26 Jan 2010 00:00:00 GMT

Will companies look to internet marketing consultants with their increased budgets?

Current impact of low cost offers

Fri, 22 Jan 2010 00:00:00 GMT

Will you introduce these on your website? (Mark Richards)

Frequency of messages in email marketing

Fri, 22 Jan 2010 00:00:00 GMT

Do you still send out large group emails? (Mark Richards)

How good is online video for website promotion?

Wed, 20 Jan 2010 00:00:00 GMT

Do you incorporate product tours on your website? (Sarah Adie)

Prioritise your social media relationship building

Wed, 20 Jan 2010 00:00:00 GMT

How do you use social media to attract consumers?

First smart banner ad campaign launched

Tue, 19 Jan 2010 00:00:00 GMT

Will you follow the example of 'Which' and Tangent One? (Catherine Ferguson)

VoIP 'affected' by Windows 7

Tue, 19 Jan 2010 00:00:00 GMT

Have you experienced any difficulties with using VoIP? (Andy Carter)

Further website promotion for Bing?

Mon, 18 Jan 2010 00:00:00 GMT

Does your computer come installed with search engine Bing?

Internet consultants 'concerned with web analytics'

Sat, 16 Jan 2010 00:00:00 GMT

Did you make use of this practice in 2009? (Kate Billinghurst)

Internet marketing consultants 'should consider smartphones'

Fri, 15 Jan 2010 00:00:00 GMT

Research has revealed that US consumers are using these increasingly. (Steve Swallow)

High website ranking for the iPhone

Thu, 14 Jan 2010 00:00:00 GMT

A list of the brands making the most of social media marketing has been published. (Sarah Adie)

SEO redesign 'should be a 2010 aim'

Wed, 13 Jan 2010 00:00:00 GMT

Is your website designed to maximise SEO? (Steve Swallow)

VoIP phone system voted best of decade

Wed, 13 Jan 2010 00:00:00 GMT

Does your company make use of this technology? (John Burns)

The three stages of social media marketing

Tue, 12 Jan 2010 00:00:00 GMT

This may help substantiate return on investment. (John Burns)

Marketing Sherpa says ask questions

Mon, 11 Jan 2010 00:00:00 GMT

How do you keep visitors on your webpage? (Mark Richards)

Factors that impact cost-per-acquisition

Sat, 09 Jan 2010 00:00:00 GMT

Do you prioritise the final click before a conversion? (John Burns)

Social media website promotion 'on the rise'

Fri, 08 Jan 2010 00:00:00 GMT

Is your budget going to increase next year? (Mark Richards)

eBay move to help advertisers' conversion rates

Thu, 07 Jan 2010 00:00:00 GMT

Internet consultants helped by eBay collaboration? (Sarah Adie)

Google brings out Nexus One

Thu, 07 Jan 2010 00:00:00 GMT

Search engine Google has launched its own mobile phone. (John Burns)

SME still not make good use of email marketing

Wed, 06 Jan 2010 00:00:00 GMT

How will you use this technique in the coming year? (Andy Carter)

Internet consultants helped by Google 'Browser Size'

Tue, 05 Jan 2010 00:00:00 GMT

50% of website visitors still have a screen resolution of 1024x768 or less (Craig Nicholson)

Factors impacting ecommerce site performance

Tue, 05 Jan 2010 00:00:00 GMT

Website abandonment rates (Catherine Ferguson)

Companies need a Strategy for their use Social Media

Mon, 04 Jan 2010 00:00:00 GMT

Each company should decide which social media activities are relevant to them and will deliver what they need (Tony Thornby)

New report flags the emergence of global online brands

Mon, 04 Jan 2010 00:00:00 GMT

How will that develop in 2010? (Steve Swallow)

Email's future role in the marketing mix

Sat, 02 Jan 2010 00:00:00 GMT

How does your business make use of email marketing? (Kate Billinghurst)

Internet marketing consultants 'to benefit' from search toolkit

Thu, 31 Dec 2009 00:00:00 GMT

Will you make use of the forthcoming guidelines? (Kate Billinghurst)

UGC now important for all companies

Wed, 30 Dec 2009 00:00:00 GMT

Will you incorporate user-generated content on your website? (John Burns)

High website ranking for electronics firms?

Tue, 29 Dec 2009 00:00:00 GMT

Top search trends for Christmas have been revealed (John Burns)

Internet marketing consultants 'must beware of spammers'

Mon, 28 Dec 2009 00:00:00 GMT

What are you doing to protect your business's interests? (Mark Richards)

Internet marketing consultants helped by Google Analytics

Mon, 21 Dec 2009 00:00:00 GMT

Will you make use of the enhanced service? (Sarah Adie)

Apple to purchase VoIP service?

Sun, 20 Dec 2009 00:00:00 GMT

The technology giant appears to be interested in iCall (Mark Richards)

Internet marketing consultants 'cannot agree on conversions'

Sat, 19 Dec 2009 00:00:00 GMT

How do you define a conversion? (Andy Carter)

Eco-friendly search engine launched

Fri, 18 Dec 2009 00:00:00 GMT

Will you help to save the planet with Ecosia?

Managed emarketing trends set forth

Thu, 17 Dec 2009 00:00:00 GMT

Which of these will you adopt in the coming year? (Craig Nicholson)

Best website promotion strategies revealed

Wed, 16 Dec 2009 00:00:00 GMT

Which of these does your business employ? (Steve Swallow)

IAB internet consultants launch online campaign

Tue, 15 Dec 2009 00:00:00 GMT

Do you feel online advertising is invasive? (Kate Billinghurst)

Internet consultants 'will incorporate social data' in search

Tue, 15 Dec 2009 00:00:00 GMT

How will one analyst's predictions affect your business practices? (Tom Musk)

Website promotion boosted by Google Search?

Mon, 14 Dec 2009 00:00:00 GMT

Google has updated its search options (John Burns)

'Probably' the Best Low Cost Email Marketing System in the World

Sun, 13 Dec 2009 00:00:00 GMT

And now it's about to get even better (Tony Thornby)

High website ranking for Google

Sat, 12 Dec 2009 00:00:00 GMT

Google's domination of the search engine market increased again in October, new figures show (Craig Nicholson)

Living Streams accepts best ever testimonial from Big Watch Company

Sat, 12 Dec 2009 00:00:00 GMT

Are most testimonials worth the paper they're written on?

Big businesses 'taking advantage' of Christmas shopping season

Fri, 11 Dec 2009 00:00:00 GMT

Have you maintained your marketing budgets during this period? (Sarah Adie)

Internet marketing consultants 'neglecting mobile internet'

Fri, 11 Dec 2009 00:00:00 GMT

Are you using social media more? (Mark Richards)

Yahoo extends Facebook partnership

Thu, 10 Dec 2009 00:00:00 GMT

People may now find it even easier to maintain social networks on the web (Andy Carter)

Top search trends released by Google

Wed, 09 Dec 2009 00:00:00 GMT

How will this information affect your search engine optimisation strategies? (Andy Carter)

New figures 'encouraging' for internet marketing consultants

Tue, 08 Dec 2009 00:00:00 GMT

An increasing number of people are predicted to turn to the web in 2013 (Sarah Adie)

Twitter Sales Leads by Tweet Intent not just Keyword

Mon, 07 Dec 2009 00:00:00 GMT

A 15 keyword business would need 90 individual Twitter searches to produce what WeCanDo.biz’s Twitter Sales Leads tool produces in seconds (Tony Thornby)

Social media 'influencing purchasing decisions'

Sat, 05 Dec 2009 00:00:00 GMT

Social media's influence on buying decisions is growing (Craig Nicholson)

Website promotion 'important' this Christmas

Sat, 05 Dec 2009 00:00:00 GMT

Did you increase advertising to take advantage of Super Sunday? (Catherine Ferguson)

SMEs 'increasingly using search'

Fri, 04 Dec 2009 00:00:00 GMT

Will you increase your expenditure in this area? (Kate Billinghurst)

Social media 'good for businesses'

Fri, 04 Dec 2009 00:00:00 GMT

Brands need to consider the best ways to use this in their advertising strategies, it has been suggested (Kate Billinghurst)

Google enhances ad search

Thu, 03 Dec 2009 00:00:00 GMT

More information is being provided to users (John Burns)

Email marketing 'important' to advertisers

Thu, 03 Dec 2009 00:00:00 GMT

Will you increase your spend in this area? (Mark Richards)

SEO overstuffing 'should be avoided'

Wed, 02 Dec 2009 00:00:00 GMT

Google may penalise brands if they use too many keywords (Sarah Adie)

Website usability 'important' for conversions

Wed, 02 Dec 2009 00:00:00 GMT

Does your site have an easy checkout programme? (Mark Richards)

Analytics 'important' for SEO

Tue, 01 Dec 2009 00:00:00 GMT

How often do your review your SEO strategy? (Catherine Ferguson)

Chromium OS launched by Google

Tue, 01 Dec 2009 00:00:00 GMT

Search engine to use the open source community to develop new product (Sarah Adie)

Display advertising 'as important' as search

Mon, 30 Nov 2009 00:00:00 GMT

Masterclass suggests businesses should not forget about other forms of online marketing (Andy Carter)

SEO and social media 'beat banner ads'

Mon, 30 Nov 2009 00:00:00 GMT

Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)

Google Analytics 'essential for businesses'

Sat, 28 Nov 2009 00:00:00 GMT

Catherine Ferguson wrote: Too many businesses are failing to take advantage of the many benefits of Google Analytics, it has been claimed

Search engine optimisation firms 'boosted' by Google

Thu, 26 Nov 2009 00:00:00 GMT

John Burns wrote: Will your company take advantage of Google's new site hierarchies display?

SEO and PR teams

Thu, 26 Nov 2009 00:00:00 GMT

Steve Swallow wrote: Both teams need to complement each other to enhance their firm's online presence, it has been suggested

Search engine optimisation 'important for success'

Wed, 25 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Is your business taking advantage of SEO?

Google announces Gizmo5 acquisition

Tue, 24 Nov 2009 00:00:00 GMT

Craig Nicholson wrote: The search engine provider has confirmed reports about its purchase of a software manufacturer

Online retailers 'to focus on website maintenance'

Tue, 24 Nov 2009 00:00:00 GMT

Mark Richards wrote: Where will you direct your budget for 2010?

YouTube makes advertising changes

Mon, 23 Nov 2009 00:00:00 GMT

Steve Swallow wrote: The site is introducing skippable adverts

Benefits of social media features outlined

Sat, 21 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Have you considered adding social media aspects to your website?

Figures highlight Christmas ecommerce intentions

Sat, 21 Nov 2009 00:00:00 GMT

And Carter wrote: The results suggest ecommerce will be popular with Christmas shoppers

Consumers 'open to social media marketing'

Fri, 20 Nov 2009 00:00:00 GMT

Advertising on social networks may be very effective

Google announces AdMob acquisition

Fri, 20 Nov 2009 00:00:00 GMT

Tom Musk wrote: The search giant had signed an agreement to purchase the firm

Recession 'not hindering email investment'

Fri, 20 Nov 2009 00:00:00 GMT

John Burns wrote: Companies across a variety of sectors have stepped up their investment

New search tool launched by Google

Thu, 19 Nov 2009 00:00:00 GMT

Craig Nicholson wrote: Retailers may benefit from a new Google tool designed to enhance search

High street retailers 'better at ecommerce'

Fri, 13 Nov 2009 00:00:00 GMT

Tom Musk wrote: The survey shows customer service is one reason why high street stores perform well online

Balance needed in email marketing, research suggests

Wed, 11 Nov 2009 00:00:00 GMT

John Burns wrote: There is a need to find a balance between effectiveness and effort when conducting email marketing

Microsoft unveils MSN changes

Mon, 09 Nov 2009 00:00:00 GMT

Steve Swallow wrote: The company is introducing a new version of the site

Local web advertising 'set to grow'

Sat, 07 Nov 2009 00:00:00 GMT

Mark Richards wrote: The figures show that investment in local campaigns is set to rise in the years to come

Google adds to search offerings

Fri, 06 Nov 2009 00:00:00 GMT

Catherine Ferguson wrote: A new feature lets users search for their friends' content

Fund Raiser for Big Issue Foundation Charity - 3rd December High Wycombe

Thu, 05 Nov 2009 00:00:00 GMT

Tony Thornby wrote: The Central Business Hub, in association with De Vere Venues, is preparing to run this major business networking event in aid of the Big Issue Foundation

Internet to get non-Latin web addresses

Thu, 05 Nov 2009 00:00:00 GMT

Andy Carter wrote: The change will allow 100,000 characters to be used in domain names

Expert issues SEO advice

Wed, 04 Nov 2009 00:00:00 GMT

Andy Carter wrote: The specialist has advised companies on how to use SEO effectively

Case study highlights email marketing benefits

Tue, 03 Nov 2009 00:00:00 GMT

John Burns wrote: Do you integrate email marketing into your promotional campaigns?

Digital marketing methods 'need to be explained'

Tue, 03 Nov 2009 00:00:00 GMT

Mark Richards wrote: The research has been conducted by the IAB

Living Streams sponsors 'Big Bang'

Mon, 02 Nov 2009 00:00:00 GMT

Tony Thornby wrote: Bucks New University expands Enterprise Week to be a 3 week Enterprise Festival - Living Streams steps in to sponsor one of the 'Apprentice' teams

SaaS benefits outlined in report

Mon, 02 Nov 2009 00:00:00 GMT

John Burns wrote: The survey shows that SaaS has helped improve company performance

Survey highlights benefits of social sharing

Mon, 02 Nov 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you allow your marketing emails to be shared on social networks?

Figures suggest increase in ecommerce

Sat, 31 Oct 2009 00:00:00 GMT

Andy Carter wrote: Are you anticipating a rise in online shoppers this Christmas?

Figures reveal popularity of social network advertising

Fri, 30 Oct 2009 00:00:00 GMT

Andy Carter wrote: Telecoms firms and retailers are two groups that use social media marketing

Survey highlights conversion rate satisfaction

Fri, 30 Oct 2009 00:00:00 GMT

Steve Swallow wrote: Some companies were found to be unhappy with their rates

Advice issued to UK's online retailers

Thu, 29 Oct 2009 00:00:00 GMT

Craig Nicolson wrote: Are you looking to open up your ecommerce operations to overseas customers?

Ecommerce sites 'need to focus on social media'

Thu, 29 Oct 2009 00:00:00 GMT

John Burns wrote: Businesses have been advised to tap into sites such as Facebook

Study reveals VoIP trends

Wed, 28 Oct 2009 00:00:00 GMT

Steve Swallow wrote; Do you use the technology as a communication tool?

IAB aims to showcase mobile marketing benefits

Tue, 27 Oct 2009 00:00:00 GMT

Craig Nicholson wrote: The portal aims to demonstrate the power of mobile marketing

Ecommerce Christmas strategies unveiled

Mon, 26 Oct 2009 00:00:00 GMT

Mark Richards wrote: Promotion codes are one way of improving sales over Christmas

Study reveals preferred method for web information sharing

Mon, 26 Oct 2009 00:00:00 GMT

John Burns wrote: Have you noticed a change in the way you receive information over the web?

Google launches accessibility hub

Thu, 22 Oct 2009 00:00:00 GMT

Andy Carter wrote: The search engine giant has created a new resource for its accessibility tools

Survey reveals Facebook popularity

Wed, 21 Oct 2009 00:00:00 GMT

Mark Richards wrote: Social networking site comes top in new Experian Hitwise table

Error made in IAB marketing report

Tue, 20 Oct 2009 00:00:00 GMT

John Burns wrote: Error made in IAB marketing report

Marketers turning to analytics tools

Mon, 19 Oct 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you use analytics services to monitor your websites?

Search engine marketing sector 'in recovery'

Mon, 19 Oct 2009 00:00:00 GMT

Steve Swallow wrote: Is your company increasing spending in this area?

Social Media usage by Sex and Age

Sun, 18 Oct 2009 00:00:00 GMT

Are your potential new customers there?

UK Internet Search Statistics

Fri, 16 Oct 2009 00:00:00 GMT

Tony Thornby wrote: Figures on how UK users browse and search the web

Survey reveals internet marketing trends

Wed, 14 Oct 2009 00:00:00 GMT

Craig Nicholson wrote: Have you stepped up your use of web marketing in recent months?

Companies 'missing out' on high conversion rates

Tue, 13 Oct 2009 00:00:00 GMT

Catherine Ferguson wrote: A survey has identified a number of factors that are hindering conversion rates

Website design and maintenance issues

Tue, 13 Oct 2009 00:00:00 GMT

SME are losing potential business because of basic errors on their websites.

Christmas 'to boost ecommerce activity'

Mon, 12 Oct 2009 00:00:00 GMT

Mark Richards wrote: Are you anticipating an increase in sales over the festive season?

Google's Ajax plan 'could aid the web'

Mon, 12 Oct 2009 00:00:00 GMT

Mark Richards wrote: Google aims to make more content show up in searches

Bright future predicted for online video marketing

Sat, 10 Oct 2009 00:00:00 GMT

Steve Swallow wrote: One specialist has outlined his predictions for the future of the medium.

FTC updates to affect blogs

Sat, 10 Oct 2009 00:00:00 GMT

The changes will clamp down on the use of blogs as marketing tools.

Mobile advertising gets Google boost

Fri, 09 Oct 2009 00:00:00 GMT

John Burns wrote: The search engine has paved the way for more effective advertising on mobile devices

Google brings new feature to Firefox toolbar

Thu, 08 Oct 2009 00:00:00 GMT

Mark Richard wrote: The search engine giant has updated its plugin for the browser

Survey reveals latest search marketing figures

Thu, 08 Oct 2009 00:00:00 GMT

Catherine Ferguson wrote: Yahoo!, Bing and Google are all included in the results

MMA updates mobile marketing guidelines

Wed, 07 Oct 2009 00:00:00 GMT

Steve Swallow wrote: The body has made a number of changes in the latest version

UK Internet Advertising Sales Overtake TV In 1H '09

Tue, 06 Oct 2009 00:00:00 GMT

Sam Dawood wrote: Don't get left behind

Site log files 'useful for keyword selection'

Mon, 05 Oct 2009 00:00:00 GMT

John Burns wrote: What sources do you use for your keywords?

Google 'working on improved analytics service'

Sat, 03 Oct 2009 00:00:00 GMT

Mark Richards wrote: The developments could improve the Google Analytics tool

Twitter co-founder comments on advert usage

Fri, 02 Oct 2009 00:00:00 GMT

Steve Swallow wrote: Biz Stone has used a conference in Los Angeles to talk about the future of advertising on the platform.

Google introduces new YouTube tool

Thu, 01 Oct 2009 00:00:00 GMT

Andy Carter wrote: The changes could be of interest to firms that upload content to YouTube.

Social media adverts 'achieve lower click-through rates'

Wed, 30 Sep 2009 00:00:00 GMT

The results challenge social media advertising trends.

Google unveils latest internet tool

Tue, 29 Sep 2009 00:00:00 GMT

Kate Billinghurst wrote: The search engine said its latest development will benefit web users

Online video is the new "digital darling"

Mon, 28 Sep 2009 00:00:00 GMT

Tom Musk wrote: A survey has revealed a shift in digital advertising trends.

Small businesses 'can benefit from SaaS'

Sat, 26 Sep 2009 00:00:00 GMT

Andy Carter wrote: One analyst has outlined the advantages of SaaS.

Google releases Analytics API features

Fri, 25 Sep 2009 00:00:00 GMT

Kate Billinghurst wrote: The service now offers various programmes, including Event Tracking

Social networks 'to be valuable in 2010'

Thu, 24 Sep 2009 00:00:00 GMT

John Burns wrote: Sites such as Facebook and Twitter look set to help advertisers achieve their goals, it has been suggested.

Google announces DoubleClick Ad Exchange

Wed, 23 Sep 2009 00:00:00 GMT

John Burns wrote: Will you take advantage of Google's new service?

Email marketing 'should be interactive'

Tue, 22 Sep 2009 00:00:00 GMT

Mark Richard wrote: What do your emails contain?

Search engine optimisation service 'to help' SMBs

Mon, 21 Sep 2009 00:00:00 GMT

Sarah Adie wrote: Will you take advantage of BT SearchSmart?

Banner advertising 'no good'

Sat, 19 Sep 2009 00:00:00 GMT

Andy Carter wrote: Will you stop using banner advertising?

Google Web Elements 'can boost SEO'

Fri, 18 Sep 2009 00:00:00 GMT

Catherine Ferguson wrote: Will you be making use of Google's latest offering?

Ofcom outlines video on demand advertising regulations

Thu, 17 Sep 2009 00:00:00 GMT

Tom Musk wrote: Will the regulations successfully control VOD advertising?

Visual search feature added to Bing

Wed, 16 Sep 2009 00:00:00 GMT

Steve Swallow wrote: Will the new feature help attract more users to Bing?

Yahoo to begin 'massive' marketing campaign

Tue, 15 Sep 2009 00:00:00 GMT

Catherine Ferguson wrote: Will the campaign help Yahoo gain ground on Google?

Twitter usage surprises market

Mon, 14 Sep 2009 00:00:00 GMT

Tom Musk wrote: Could a similar trend be seen among UK users?

Twitter paves way for advertising

Sat, 12 Sep 2009 00:00:00 GMT

Mark Richards: Will you be using Twitter for advertising purposes?

Google's ad exchange service 'coming soon'

Fri, 11 Sep 2009 00:00:00 GMT

John Burns wrote: Will you be making use of the service once it launches?

Vonage to launch 'unique' web ads

Thu, 10 Sep 2009 00:00:00 GMT

Steve Swallow wrote: Do you think the new ads will help the firm boost sales?

Analytics data reveals increasing ecommerce conversions

Wed, 09 Sep 2009 00:00:00 GMT

Catherine Ferguson wrote: Do you use analytics to measure your ecommerce conversions?

SaaS and cloud computing 'to be worth $160.2bn by 2015'

Tue, 08 Sep 2009 00:00:00 GMT

Mark Richards wrote: Have you seen an increase in the use of SaaS and other cloud computing tools?

Survey highlights Twitter's 'popularity gap'

Mon, 07 Sep 2009 00:00:00 GMT

Tom Musk wrote: Are the friend-rich getting richer on Twitter?

Nokia partners with Facebook for 'lifecasting' service

Sat, 05 Sep 2009 00:00:00 GMT

Kate Billinghurst wrote: Will the service be a hit with Nokia users?

Mobile ecommerce sites should be "seamless"

Fri, 04 Sep 2009 00:00:00 GMT

Mark Richards wrote: Do you feel some mobile shopping sites could be improved?

Living Streams speaks at National Social Media Conference

Thu, 03 Sep 2009 00:00:00 GMT

Tony Thornby wrote: I'm honoured to be recognised as a leading consultant within WSI

Mobile advertising market to grow, report suggests

Thu, 03 Sep 2009 00:00:00 GMT

Will mobile marketing increase in popularity in the years to come?

Global internet searches jump 41% in July

Wed, 02 Sep 2009 00:00:00 GMT

Andy Carter wrote: Did you see search traffic increase during the month?

US online video viewing reaches record high

Tue, 01 Sep 2009 00:00:00 GMT

Steve Swallow wrote: Have you seen an increase in the amount of video watched online?

Facebook updates privacy policy

Mon, 31 Aug 2009 00:00:00 GMT

Tom Musk wrote: Do you think the changes are needed?

Microsoft considering captcha ad placement

Sun, 30 Aug 2009 00:00:00 GMT

Tom Musk wrote: Would you welcome the introduction of captcha-based advertising?

Keyword-focused anchor text 'critical' for SEO ranking

Fri, 28 Aug 2009 00:00:00 GMT

Catherine Ferguson wrote: Do you agree with the results of the survey?

Maximising CTR rate 'can boost PPC quality'

Fri, 28 Aug 2009 00:00:00 GMT

Tom Musk wrote: Have you been taking steps to maintain your paid search quality score?

Twitter dominated by business users, finds survey

Fri, 28 Aug 2009 00:00:00 GMT

Andy Carter wrote: Do you use Twitter for business or pleasure?

Survey reveals social network opinions

Thu, 27 Aug 2009 00:00:00 GMT

Mark Richards wrote: Do you feel social media usage has a positive or negative impact?

Google updates AdSense features

Wed, 26 Aug 2009 00:00:00 GMT

John Burns wrote: Will you be making use of Google's new AdSense changes?

Twitter to roll out analytics service

Mon, 24 Aug 2009 00:00:00 GMT

Craig Nicholson wrote: Would a Twitter analytics service be useful to you?

Integrated online ads most effective, survey shows

Sun, 23 Aug 2009 00:00:00 GMT

Tom Musk wrote: Do you agree with the findings?

Online advertising overtakes traditional methods among SMEs

Sat, 22 Aug 2009 00:00:00 GMT

Have you noticed more SMEs opting to used web-based marketing?

OFT to conduct internet advertising study

Thu, 20 Aug 2009 00:00:00 GMT

Will you be offering your views to the OFT?

Firms 'not doing enough' to measure social network ROI

Wed, 19 Aug 2009 00:00:00 GMT

Tom Musk wrote: Do you feel there is room for improvement when measuring the ROI of social network marketing?

PPC position 'does not affect conversion rates'

Wed, 19 Aug 2009 00:00:00 GMT

Steve Swallow wrote: Will the findings affect your PPC placement decisions?

More web users making online purchases, figures show

Tue, 18 Aug 2009 00:00:00 GMT

Mark Richards wrote: Have you seen an increase in the number of people buying online in the past year?

Google launches new Insights for Search options

Mon, 17 Aug 2009 00:00:00 GMT

Tom Musk wrote: Will a forecasting feature be beneficial to you?

Online retailers 'opting for web design services'

Sun, 16 Aug 2009 00:00:00 GMT

Catherine Ferguson wrote: Have you sought outside assistance for the design of a website?

Twitter announces retweet function

Sat, 15 Aug 2009 00:00:00 GMT

Andy Carter wrote: Will your usage of Twitter change as a result?

Online video advertising 'to reach tipping point'

Fri, 14 Aug 2009 00:00:00 GMT

Catherine Ferguson wrote: What do you think the future holds for online video marketing?

Bing's ROI potential 'is greater than that of Live Search'

Thu, 13 Aug 2009 00:00:00 GMT

Tom Musk wrote: Has your ROI improved since Live Search changed to Bing?

HSBC enables comments in display ads

Wed, 12 Aug 2009 00:00:00 GMT

Kate Billinghurst wrote: Will the move become widespread among display advertising?

Google unveils faster search genuine infrastructure

Tue, 11 Aug 2009 00:00:00 GMT

Mark Richards wrote: Does Google's caffeine seem faster for you?

Facebook announces FriendFeed purchase

Sun, 09 Aug 2009 00:00:00 GMT

Tom Musk wrote: What has Facebook got planned for FriendFeed?

Microsoft announces Razorfish sale

Sat, 08 Aug 2009 00:00:00 GMT

Andy Carter wrote: Has Microsoft made the right decision in selling Razorfish?

Online stores 'should focus on customer service'

Fri, 07 Aug 2009 00:00:00 GMT

Catherine Ferguson wrote: Is customer service the key factor in e-commerce?

VoIP use rising, Ofcom figures show

Thu, 06 Aug 2009 00:00:00 GMT

Steve Swallow wrote: Is VoIP use set to increase further in the years to come?

Google to purchase video compression developer

Wed, 05 Aug 2009 00:00:00 GMT

Kate Billinghurst wrote: What is Google planning to do with On2's technology?

Bing market share edges upwards

Tue, 04 Aug 2009 00:00:00 GMT

John Burns wrote: Have you started using Bing as your primary search engine?

Search engine marketing 'most effective' new platform

Mon, 03 Aug 2009 00:00:00 GMT

Craig Nicholson wrote: Does search represent the future of advertising?

Google adds to image search options

Sun, 02 Aug 2009 00:00:00 GMT

Steve Swallow wrote: Will the new features make searching for images easier?

Google launches new AdWords software

Sat, 01 Aug 2009 00:00:00 GMT

Kate Billinghurst wrote: Will you be taking advantage of the new version of AdWords?

Marketers 'will not increase spending' due to Microsoft and Yahoo deal

Fri, 31 Jul 2009 00:00:00 GMT

David Musk wrote: Are you planning to invest more in search marketing following the announcement?

VoIP use increasing, research shows

Thu, 30 Jul 2009 00:00:00 GMT

Tom Musk wrote: Have you replaced traditional fixed-line services with VoIP?

Microsoft and Yahoo agree web deal

Wed, 29 Jul 2009 00:00:00 GMT

Andy Carter wrote: Will the move take market share away from Google?

Google Analytics adds event tracking segments

Tue, 28 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Will Google's new service be of use to you?

Research reveals online marketing increase

Mon, 27 Jul 2009 00:00:00 GMT

Craig Ncholson wrote: Will online marketing continue to grow in the years to come?

Living Streams walks the Monopoly Trek for CSSI

Sat, 25 Jul 2009 00:00:00 GMT

Tony Thornby wrote: Charity fund raiser turned out to be more wearing than expected

Search engine marketing costs falling, report shows

Sat, 25 Jul 2009 00:00:00 GMT

Steve Swallow wrote: Have you seen a decrease in the cost of search engine marketing?

Guide for marketers launched by Twitter

Fri, 24 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Do you use the micro-blogging website for web analytics?

SEO specialists becoming more affordable, research shows

Fri, 24 Jul 2009 00:00:00 GMT

John Burns wrote: Will cost decreases prompt more firms to consider SEO?

Video boosts advertisement effectiveness, survey shows

Thu, 23 Jul 2009 00:00:00 GMT

Mark Richards wrote: Will video hold a consumer's attention for longer?

Yahoo unveils new homepage design

Wed, 22 Jul 2009 00:00:00 GMT

Tom Musk wrote: Will the new features be welcomed by users?

Twitter media coverage 'worth close to $50m'

Tue, 21 Jul 2009 00:00:00 GMT

Andy Carter wrote: Twitter generated millions of dollars worth of free publicity over the last 30 days.

Bing 'popular' with PPC marketers

Mon, 20 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Is Bing set to take some of Google's market share?

B2B marketers 'focusing on email'

Sun, 19 Jul 2009 00:00:00 GMT

Craig Nicholson wrote: Is email marketing becoming more important to B2B companies?

More time being spent online, study suggests

Sat, 18 Jul 2009 00:00:00 GMT

Steve Swallow wrote: Is the UK now a society of surfers?

E-commerce sites 'improving checkout experience'

Fri, 17 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Will online retailers be able to attract more shoppers?

Growth identified in email marketing outsourcing

Thu, 16 Jul 2009 00:00:00 GMT

Tony Thornby wrote: What is the best way to manage an email marketing campaign?

Marketers predicted to increase social network spending

Wed, 15 Jul 2009 00:00:00 GMT

Mark Richards wrote: Will advertisers increase their focus on social media?

Microsoft plans free music streaming

Wed, 15 Jul 2009 00:00:00 GMT

Tony Thornby wrote: Will consumers and advertisers take to a new MSN music service?

Alternative online advertising system launched

Tue, 14 Jul 2009 00:00:00 GMT

Craig Nicholson wrote: Will Adollo change the way advertisers market their products online?

Bing 'showing PPC potential'

Mon, 13 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Will internet advertisers continue to embrace Bing?

Bing more popular than Twitter, figures show

Sat, 11 Jul 2009 00:00:00 GMT

Steve Swallow wrote: Is Bing on its way to challenging Google?

Google plans Chrome OS

Fri, 10 Jul 2009 00:00:00 GMT

Andy Mackay wrote: Could Google challenge Windows by creating a Chrome operating system?

BT drops Webwise plans

Thu, 09 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Has the bell tolled for Webwise in the UK?

Firms 'not using blogs to their advantage'

Tue, 07 Jul 2009 00:00:00 GMT

John Burns wrote: Are businesses failing to take advantage of their blogging potential?

Growth of online video continues

Mon, 06 Jul 2009 00:00:00 GMT

Mark Richards wrote: As online video usage continues to grow, will a ceiling ever be reached?

Domain registrar change introduces new features

Sun, 05 Jul 2009 00:00:00 GMT

Telivo's excellent service is about to be enhanced as it's accounts are transferred to its big sister LCN.com Ltd

Google Blog Search gets new features

Sat, 04 Jul 2009 00:00:00 GMT

Catherine Ferguson wrote: Is Google trying to align itself with Twitter in the social media search space?

Firefox 3.5 takes off

Fri, 03 Jul 2009 00:00:00 GMT

Dipika Patel wrote: Has Firefox 3.5 got what it takes to topple Internet Explorer from the top of the browser market?

Has Firefox 3.5 got what it takes to topple Internet Explorer from the top of the browser market?

Bing (was MSN Live) touts Twitter integration

Thu, 02 Jul 2009 00:00:00 GMT

Steve Swallow wrote: Can search engines do more to capitalise on the growth of microblogging and real-time search?

Google looks to boost firms' website conversions

Wed, 01 Jul 2009 00:00:00 GMT

Kate Billinghurst wrote: Will Google's latest scheme help businesses to better monetise their websites?

Email marketing deliverability success factors revealed

Tue, 30 Jun 2009 00:00:00 GMT

John Burns wrote: How should marketers approach the issue of email deliverability?

Google highlights apps for Analytics on the go

Mon, 29 Jun 2009 00:00:00 GMT

Steve Swallow wrote: Are there other ways of making the most of Google Analytics data?

Travel firms reap benefits of SEM

Mon, 29 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Should travel companies put all their eggs in the search engine marketing basket?

How firms organise for social media

Sat, 27 Jun 2009 00:00:00 GMT

Kate Billinghurst wrote: Can company organisation have a significant impact on social media success?

Habitat apologises for Twitter faux pas

Fri, 26 Jun 2009 00:00:00 GMT

Can Habitat recover its reputation following its misguided marketing campaign on Twitter?

Survey offers insight into improving e-commerce conversions

Thu, 25 Jun 2009 00:00:00 GMT

Andy Carter wrote: Is transparency the key to reducing shopping cart abandonment rates?

Yahoo! rolls out new DIY ad tool

Wed, 24 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Will SMEs welcome Yahoo!'s latest offering?

New PPC ads tested by Google

Mon, 22 Jun 2009 00:00:00 GMT

Steve Swallow wrote: Will Google's new product ads enhance retailers' online conversion rates?

Google ramps up Flash indexing

Sat, 20 Jun 2009 00:00:00 GMT

Catherine Ferguson wrote: Can Google make Flash content as indexable as HTML?

E-commerce sector still growing

Fri, 19 Jun 2009 00:00:00 GMT

Andy Carter wrote: Can online retailers capitalise on changing consumer habits as the recession wears on?

Analyst: Twitter search data now meaningful

Thu, 18 Jun 2009 00:00:00 GMT

Kate Billinghurst wrote: Will Twitter's success result in a sea change for search engine optimisation?

Facebook tests real-time search

Wed, 17 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Can Facebook successfully follow in the footsteps of rival network Twitter?

YouTube offers ad power to users

Tue, 16 Jun 2009 00:00:00 GMT

Catherine Ferguson wrote: Can user-picked ads work on the web?

Rumours swirl over new Google search service

Mon, 15 Jun 2009 00:00:00 GMT

Mark Richards wrote: Can Google outdo Twitter when it comes to real-time search?

Questions raised over mobile commerce

Sat, 13 Jun 2009 00:00:00 GMT

John Burns wrote: Can the mobile commerce sector realise the growth predicted for it by analysts?

IAC chairman predicts web content sea change

Fri, 12 Jun 2009 00:00:00 GMT

Kate Billinghurst wrote: Will more publications start to look beyond advertising to finance their online models?

Web 2.0 named as millionth word

Thu, 11 Jun 2009 00:00:00 GMT

Andy Carter wrote: The Global Language Monitor has declared Web 2.0 to be the millionth word in the English language.

Google CEO: 2009 is year of mobile phones

Wed, 10 Jun 2009 00:00:00 GMT

John Burns wrote: The chief executive officer of Google has dubbed 2009 "the year of mobile phones".

Facebook customised URLs - get yours - vanity or essential?

Tue, 09 Jun 2009 00:00:00 GMT

Steve Swallows wrote: Facebook is allowing users to customise the URL of their profile with the launch of Facebook Usernames on June 13th.

Search marketers offered website promotion tips

Mon, 08 Jun 2009 00:00:00 GMT

John Burns wrote: There are a number of steps search marketers can take to improve their backlink profile.

Twitter to verify accounts to fight imposters

Mon, 08 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Twitter has announced plans to launch a new feature that verifies user accounts to ensure they are not being set up by would-be impersonators.

Google launches Page Speed Firefox add-on

Sat, 06 Jun 2009 00:00:00 GMT

Kate Billinghurst wrote: Google has unveiled a new Firefox add-on that helps website owners to optimise their sites to make them quicker to load.

Poll: 55% of web users may replace Google with Bing

Sat, 06 Jun 2009 00:00:00 GMT

Andy Carter wrote: A new survey has suggested that over half of web users may replace their use of Google with Microsoft Bing in the future.

Google casts doubt on PageRank sculpting

Fri, 05 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Google has revealed that PageRank sculpting may not be as effective as it once was, despite previously endorsing the technique by using it on YouTube.

Google Local Business Center gets new dashboard

Thu, 04 Jun 2009 00:00:00 GMT

Mark Richards wrote: Google has announced the launch of a new dashboard for its Local Business Center offering.

Study: Most tweets posted by 10% of Twitter users

Thu, 04 Jun 2009 00:00:00 GMT

Andy Carter wrote: The majority of posts on Twitter are made by a minority of users, new research has found.

Google confirms e-book selling reports

Wed, 03 Jun 2009 00:00:00 GMT

John Burns wrote: Google has confirmed that it intends to move into the e-commerce space by selling e-books over the internet later this year.

Just how much will Twitter change the business world?

Wed, 03 Jun 2009 00:00:00 GMT

Tony Thornby wrote: WallStreet24/7 has outlined examples of 10 likely and important impacts in the next 2 to 3 years. Read our 350 word precis before the 4,000 word original.

Boom predicted for e-commerce sector

Tue, 02 Jun 2009 00:00:00 GMT

Steve Swallow wrote: Online spending in the UK will reach £31.2 billion by 2013, it has been predicted.

Twitter 'holds opportunities for Gen Y marketers'

Mon, 01 Jun 2009 00:00:00 GMT

Dipika Patel wrote: Less than one-quarter of 18 to 24-year-olds use Twitter, new research has suggested.

Microsoft officially unveils Bing search engine

Sun, 31 May 2009 00:00:00 GMT

Kate Billinghurst wrote: Microsoft has announced the launch of its long-awaited new search engine, Bing.

Google previews real-time communication tool

Sat, 30 May 2009 00:00:00 GMT

John Burns wrote: Google has unveiled a new product, Google Wave, which has been developed to integrate email and instant messaging for real-time collaboration and communication.

Is Google Wave an update of the Mexican version?

Fri, 29 May 2009 00:00:00 GMT

Tony Thornby wrote: No but it is a major development flagging the next generation of internet based communications (inc email)

Site owners now able to integrate Google products

Thu, 28 May 2009 00:00:00 GMT

Andy Carter wrote: Google has launched a new service that enables website owners to incorporate the search engine's products into their own web pages.

Facebook valued at $10bn following Russian investment

Wed, 27 May 2009 00:00:00 GMT

Dipika Patel wrote: Facebook has received a market valuation of $10 billion (£6.3 billion) after a Russian firm purchased a 1.96 per cent stake in the website for $200 million.

Marketers 'should take notice of Susan Boyle strategy'

Tue, 26 May 2009 00:00:00 GMT

Kate Billinghurst wrote: The media phenomenon surrounding Britain's Got Talent singer Susan Boyle may be an inspiration to mobile marketers, according to an expert.

'Social media offers new opportunity for online marketers'

Mon, 25 May 2009 00:00:00 GMT

Steve Swallow wrote: Social networking websites can create opportunities for data-savvy online marketers, according to an expert.

Gumblar 'injects malicious links into Google'

Sat, 23 May 2009 00:00:00 GMT

Steve Swallow wrote: Google search results could be malicious on systems infected by Gumblar or its offspring Martuz.

Social media 'to boost' online retail

Fri, 22 May 2009 00:00:00 GMT

Mark Richards wrote: Online retail companies could benefit from the massive popularity of social media networks in the future, provided firms are able to develop ways to harness the medium's opportunities.

E-commerce sites 'can take steps to boost conversions'

Thu, 21 May 2009 00:00:00 GMT

John Burns wrote: An Econsultancy writer has suggested a number of pitfalls to avoid when seeking to boost customer conversions.

Twitter not looking at ads for monetisation

Wed, 20 May 2009 00:00:00 GMT

John Burns wrote: Twitter co-founder Biz Stone has revealed that the website is not currently considering using advertising as a way of making money.

UK web users spending more online

Tue, 19 May 2009 00:00:00 GMT

Dipika Patel wrote: British internet users spent more on purchases from e-commerce sites in April compared with a year ago, new research has shown.

Councils beat private sector for web accessibility

Mon, 18 May 2009 00:00:00 GMT

Andy Carter wrote: Council websites outperform the private sector when it comes to web design accessibility, new research has suggested.

Wolfram Alpha goes live

Sun, 17 May 2009 00:00:00 GMT

Kate Billinghurst wrote: Semantic search engine Wolfram Alpha has been launched to the public for the first time.

Trademarks to be allowed in US AdWords ad text

Sat, 16 May 2009 00:00:00 GMT

Dipika Patel wrote: Google has revealed that it is allowing text in certain AdWords ads to include trademarked terms.

Google apologises for service outage

Fri, 15 May 2009 00:00:00 GMT

Steve Swallow wrote: A system error led to most Google services slowing or going down altogether yesterday (May 14th).

UK web users flock to Facebook

Fri, 15 May 2009 00:00:00 GMT

Catherine Ferguson wrote: The top ten UK websites accounted for almost half of all online time last month, new figures have revealed.

Perpetual shopping carts 'effective' in e-commerce

Thu, 14 May 2009 00:00:00 GMT

Craig Nicholson wrote: Most e-commerce marketers view perpetual shopping carts as being very effective in enhancing conversions, new research has found.

Google shakes up search with new features

Wed, 13 May 2009 00:00:00 GMT

Andy Carter wrote: Google has added extra features to its search engine in an attempt to better enable web users to find exactly what they want more quickly.

Mobile web ad spending up almost 100%

Tue, 12 May 2009 00:00:00 GMT

Kate Billinghurst wrote: A new report has shown that mobile advertising is beginning to take off in the UK.

Timing "critical" to rescuing e-commerce conversions

Tue, 12 May 2009 00:00:00 GMT

Andy Carter wrote: A new whitepaper has advised e-commerce firms to ensure they follow up cases of shopping cart abandonment sooner rather than later.

Major changes planned for Twitter search

Mon, 11 May 2009 00:00:00 GMT

John Burns wrote: Twitter is planning to ramp up its search offering by indexing the pages to which links within tweets lead, it has emerged.

Mozilla to establish add-on policy following developer spat

Mon, 11 May 2009 00:00:00 GMT

Mozilla is to launch a new policy regarding what Firefox add-ons can and cannot do after a dispute between the makers of AdBlock Plus and NoScript (Steve Swallow article)

Top website structure errors revealed

Mon, 11 May 2009 00:00:00 GMT

Dipika Patel wrote: Web design expert Jakob Nielsen has made a list of the top information architecture errors that hamper site usability.

Google algorithm 'to change to target malicious spammers'

Sun, 10 May 2009 00:00:00 GMT

A source at Google has said that the search engine is preparing to roll out an amended algorithm to tackle the issue of spammers flooding search results with malicious sites. (Dipika Patel article)

News Corp to charge for online news content, Murdoch says

Sat, 09 May 2009 00:00:00 GMT

News Corp is to begin charging web users to access online content from a number of its publications within the next year, it has emerged (Craig Nicholson article)

AdWords trademarked terms open to bids in more countries

Fri, 08 May 2009 00:00:00 GMT

Google has amended its policies to allow marketers in more countries to bid on trademarked terms in AdWords from next month (Kate Billinghurst article)

Social Media advertising wake up call from Forrester

Fri, 08 May 2009 00:00:00 GMT

Forrester held their 2009 Internet Marketing Forum in Orlando on 23rd-24th April - titled 'Using the Down Economy to Catalise Marketing Change' (Tony Thornby)

Google Analytics integrated with Ad Planner

Thu, 07 May 2009 00:00:00 GMT

Google has announced that its Analytics tool can now be integrated with the Google Ad Planner Publisher Centre (John Burns)

Unauthorised video ads targeted by YouTube by Steve Swallow

Wed, 06 May 2009 00:00:00 GMT

YouTube is clamping down on content producers that insert their own ads into clips that are then uploaded to the video-sharing site, it has emerged.

Mobile VoIP 'will eventually go mainstream' by Dipika Patel

Tue, 05 May 2009 00:00:00 GMT

Apps offering voice over internet protocol services to mobile phone users will gain momentum over the next eight years, it has been suggested.

Study reveals gender differences in web preferences

Tue, 05 May 2009 00:00:00 GMT

New research has suggested that men and women prefer different things when it comes to having the best online experience.

Google Analytics now integrates with AdSense by Steve Swallow

Mon, 04 May 2009 00:00:00 GMT

Google has enabled integration between Analytics and AdSense for all users.

Twitter search goes real-time by Kate Billinghurst

Mon, 04 May 2009 00:00:00 GMT

Twitter has announced the launch of a new real-time search feature displaying the latest trends on the site.

Twitter - expert panel offers view of its business use by Tony Thornby

Fri, 01 May 2009 00:00:00 GMT

Tweets can flag service issues, reflect reputation and contribute to company – market interaction. Ignore Twitter at your peril.

Yahoo! updates analytics offering by Dipika Patel

Wed, 29 Apr 2009 00:00:00 GMT

Yahoo! has announced a number of improvements for its Web Analytics tool.

Ask.com rolls out SERP sitelinks by Steve Swallow

Tue, 28 Apr 2009 00:00:00 GMT

Ask.com has started to roll out a new feature where links to individual pages on a top-ranking site are displayed beneath the main listing.

Irrelevant landing pages are top reason for adCenter disapprovals by Catherine Ferguson

Tue, 28 Apr 2009 00:00:00 GMT

Irrelevant landing pages are one of the main reasons why pay-per-click ads and keywords may be disapproved by Microsoft adCenter, it has been revealed.

'Clear communication needed' for corporate sites by John Burns

Mon, 27 Apr 2009 00:00:00 GMT

Businesses should ensure their long-term strategies and key business data are available on their corporate websites.

Over one in ten firms do not use analytics by Kate Billinghurst

Fri, 24 Apr 2009 00:00:00 GMT

A new survey has revealed that 13 per cent of European businesses to do not analyse the effectiveness of their online marketing

British firms to up investment in SEO by Catherine Ferguson

Thu, 23 Apr 2009 00:00:00 GMT

Over half of companies in the UK are set to spend more on search engine optimisation in 2009, according to Econsultancy.

E-commerce spending up in March, says IMRG by Dipika Patel

Wed, 22 Apr 2009 00:00:00 GMT

British shoppers upped their spending on online purchases in March, according to the latest IMRG Capgemini e-Retail Sales Index figures.

UK web users spending less time on online shopping by Andy Carter

Tue, 21 Apr 2009 00:00:00 GMT

Britons are beginning to devote less of their online time to making purchases from e-commerce sites, according to Hitwise.

How to get top product rankings on Google by Dipika Patel

Mon, 20 Apr 2009 00:00:00 GMT

An expert has offered tips on how to get individual products listed at the top of Google's results pages through Google Shopping.

Human influence 'key' to PPC success by Kate Billinghurst

Mon, 20 Apr 2009 00:00:00 GMT

The human factor is important when it comes to managing pay-per-click campaigns, it has been suggested.

Email marketing tipped to boom in 2009 by Mark Richards

Fri, 17 Apr 2009 00:00:00 GMT

The email marketing platform will offer strong growth for UK businesses this year, according to Eloqua.

Bad information architecture 'harming conversions' by Andy Carter

Thu, 16 Apr 2009 00:00:00 GMT

Poor information architecture on a number of sites are preventing businesses from boosting conversions by helping users to find the product that they want, it has been suggested.

VoIP to be prioritised by CIOs in budgets

Thu, 16 Apr 2009 00:00:00 GMT

New research has revealed that 26 per cent of IT chiefs intend to spend more on voice over internet protocol technology in the next year by Craig Nicholson

Facebook surges in popularity in Europe by Steve Swallow

Wed, 15 Apr 2009 00:00:00 GMT

Facebook is continuing to see rapid growth within Europe, according to new figures from comScore.

Facebook surges in popularity in Europe by Steve Swallow

Wed, 15 Apr 2009 00:00:00 GMT

Facebook is continuing to see rapid growth within Europe, according to new figures from comScore.

Firms 'missing SEO opportunities with opening times' by Kate Billinghurst

Tue, 14 Apr 2009 00:00:00 GMT

Supermarkets and retailers are not doing enough to optimise their websites' pages containing opening times information for search engines, it has been suggested.

Google clears up analytics script issue by Dipika Patel

Tue, 14 Apr 2009 00:00:00 GMT

Google has responded to recent reports suggesting that it is pulling its urchin.js script for Google Analytics this summer.

AdWords conversion metrics updated by Andy Carter

Thu, 09 Apr 2009 00:00:00 GMT

Google has announced changes to the way in which it displays conversion metrics within AdWords.

TV usage to be overtaken by web growth by Catherine Ferguson

Thu, 09 Apr 2009 00:00:00 GMT

A new Microsoft study has forecast that European web use will leapfrog TV viewing in 2010.

Consumers 'prefer organic results to PPC ads' by Dipika Patel

Wed, 08 Apr 2009 00:00:00 GMT

Web users are more likely to click on an organic search result than on a pay-per-click ad, it has been claimed.

Google steps up local search efforts by Kate Billinghurst

Wed, 08 Apr 2009 00:00:00 GMT

Google is increasing its focus on local search through the addition of a new feature that returns local results even when no location has been specified in the original query.

Half of the web's top sites use Google Analytics by Steve Swallow

Wed, 08 Apr 2009 00:00:00 GMT

New research has revealed that 50 per cent of the top 10,000 websites on the internet use Google Analytics.

Nano-content usability 'needs to be improved' by Dipika Patel

Mon, 06 Apr 2009 00:00:00 GMT

Businesses should do more to ensure web users can obtain essential information from the first few characters of their links and headlines, an expert has said.

Business guidance channel launched by Google by Dipika Patel

Fri, 03 Apr 2009 00:00:00 GMT

Search engine teams up with the Daily Telegraph and the London Business School for new YouTube advice channel.

Firefox becomes top web browser in Europe by Kate Billinghurst

Thu, 02 Apr 2009 00:00:00 GMT

Firefox overtook Internet Explorer 7 to become the most used web browser in Europe last week, it has been revealed.

UK marketers invited to download adCenter Desktop Tool by Craig Nicholson

Thu, 02 Apr 2009 00:00:00 GMT

Microsoft is inviting marketers in the UK and France to download its adCenter Desktop Tool.

Report: £3.3bn spent on online ads in 2008 by Steve Swallow

Wed, 01 Apr 2009 00:00:00 GMT

New figures have revealed that UK spending on online marketing rose by 17 per cent last year.

Twitter updates Replies feature by Dipika Patel

Tue, 31 Mar 2009 00:00:00 GMT

Twitter has announced that its Replies feature is now called Mentions.

Search engines 'unveil new updates' by Mark Richards

Fri, 27 Mar 2009 00:00:00 GMT

Google and Microsoft Live Search have introduced a number of features which aim to improve online search results.

Twitter 'progressing plans' for premium accounts by John Burns

Fri, 27 Mar 2009 00:00:00 GMT

Social networking site Twitter is reportedly moving ahead with plans for premium accounts.

Long-tail SEO advised for small e-commerce firms by Mark Richards

Thu, 26 Mar 2009 00:00:00 GMT

Small e-commerce firms may do well to consider incorporating more long-tail keywords into their search engine optimisation tactics, it has been suggested.

Google invests in e-commerce photo service by Steve Swallow

Wed, 25 Mar 2009 00:00:00 GMT

Google has made an investment in e-commerce photo service provider Pixazza.

Facebook bows to user feedback on redesign by Andy Carter

Tue, 24 Mar 2009 00:00:00 GMT

Facebook has said that it will implement a number of changes to its homepage following user feedback on the original redesign earlier this month.

Big publishers lobby Google for higher rankings by Dipika Patel

Mon, 23 Mar 2009 00:00:00 GMT

Large publishers in the US are asking Google to give them higher search rankings in recognition of the fact that they provide original content.

New Facebook website design 'a failure' by Kate Billinghurst

Sat, 21 Mar 2009 00:00:00 GMT

Facebook has failed to win the approval of some of its users with its latest redesign, it has been suggested.

Global growth predicted for social networking ads by Mark Richards

Fri, 20 Mar 2009 00:00:00 GMT

The market for ads on social networking websites will continue to grow globally over the next four years, according to eMarketer.

Internet Explorer 8 launches today by Dipika Patel

Thu, 19 Mar 2009 00:00:00 GMT

Microsoft is making Internet Explorer 8 available for download from today.

Video, mobile analytics markets 'expanding'

Wed, 18 Mar 2009 00:00:00 GMT

Companies now have a greater choice of mobile and video analytics programs than previously but must still contend with a number of issues, a new report suggests.

Adobe launches SEO resource for Flash websites by John Burns

Tue, 17 Mar 2009 00:00:00 GMT

Adobe has made information available to search engine optimisation professionals regarding Flash web content.

Analytics 'can quadruple email marketing revenues' by Catherine Ferguson

Mon, 16 Mar 2009 00:00:00 GMT

Integrating web analytics with email marketing can result in a fourfold increase in revenues, according to a new report.

How to boost travel web design usability by Dipika Patel

Sun, 15 Mar 2009 00:00:00 GMT

Travel websites have been offered pointers on how to improve the online experience for their users.

Study: Large companies could do better at SEO by Kate Billinghurst

Sat, 14 Mar 2009 00:00:00 GMT

Big businesses could do more to improve their search engine optimisation campaigns, according to a new report.

Microsoft shuts down adCenter Analytics by Steve Swallow

Fri, 13 Mar 2009 00:00:00 GMT

Microsoft has announced the closure of its adCenter Analytics product.

Google launches VoIP service by Dipika Patel

Thu, 12 Mar 2009 00:00:00 GMT

Google has moved into the Voice over Internet Protocol space with the launch of Google voice.

Google announces interest-based ads

Wed, 11 Mar 2009 00:00:00 GMT

New ads that are tailored depending on the web user's interests have been launched by Google. By Mark Richards

Retailers 'should take advantage of welcome emails' by Catherine Ferguson

Wed, 11 Mar 2009 00:00:00 GMT

Retailers should consider making greater use of welcome emails as a marketing tool, according to a new report.

Social networking now bigger than email by Dipika Patel

Tue, 10 Mar 2009 00:00:00 GMT

Social networking is now a more popular activity than email, a new study has revealed.

New search engine 'could be as vital as Google' by Craig Nicholson

Mon, 09 Mar 2009 00:00:00 GMT

A new search engine being developed by a British scientist could be as important as Google, it has been suggested.

Conversions 'can be upped by looking at website message, usability' by Kate Billinghurst

Sun, 08 Mar 2009 00:00:00 GMT

E-commerce website owners looking to increase their conversion rates should consider looking at the message of their sites, as well as their usability, it has been suggested.

Cybersquatting continues to increase by Kate Billinghurst

Sun, 08 Mar 2009 00:00:00 GMT

New research has revealed that instances of global cybersquatting have increased for the second year in a row.

UK e-commerce sector 'to see steady growth' by Mark Richards

Fri, 06 Mar 2009 00:00:00 GMT

The UK e-commerce industry will see steady growth of six per cent a year until 2014, according to a new report from Forrester Research.

Yahoo! gives PPC campaigns a boost by Steve Swallow

Fri, 06 Mar 2009 00:00:00 GMT

Yahoo! has taken steps to make it easier for paid search marketers to research the right keywords for their niche.

Google makes AdSense ads expandable

Thu, 05 Mar 2009 00:00:00 GMT

Google has launched a new AdSense ad format that is capable of being expanded by users to display a variety of rich media.

Guidelines for behaviourally targeted ads unveiled by IAB by Andy Carter

Wed, 04 Mar 2009 00:00:00 GMT

The Internet Advertising Bureau has launched a set of guidelines for the use of behaviourally targeted online ads.

Google has launched a new skills qualification program for its Analytics tool by Catherine Ferguson

Tue, 03 Mar 2009 00:00:00 GMT

Google has launched a new skills qualification program for its Analytics tool.

Online video 'popular with recession marketers'

Mon, 02 Mar 2009 00:00:00 GMT

Online video may be one way for online marketers to generate new attention from consumers, an industry expert has suggested.

Internet marketers 'should take note of new survey' by Catherine Ferguson

Sun, 01 Mar 2009 00:00:00 GMT

Retailers and internet consultants may find the latest Juniper Research survey on ecommerce patterns of interest.

Offering numerous payment options 'can increase conversions' by John Burns

Sat, 28 Feb 2009 00:00:00 GMT

Online marketers could see an increase in conversions if they make a number of different payment methods available to customers, according to Practical eCommerce.

Internal jargon 'can harm website usability' by Mark Richards

Fri, 27 Feb 2009 00:00:00 GMT

Website owners may do well to avoid using internal jargon on public-facing websites as this can affect usability, it has been suggested.

Media phones 'to enhance VoIP for business' by Dipika Patel

Thu, 26 Feb 2009 00:00:00 GMT

New research has suggested that the VoIP for business market could be boosted with the arrival of media phones.

Internet marketing consultant taskforce formed by Steve Swallow

Wed, 25 Feb 2009 00:00:00 GMT

Internet marketing consultants and other industry representatives will form a new taskforce to address two major issues in the sector.

'Retailers adapt marketing for broadband' by John Burns

Tue, 24 Feb 2009 00:00:00 GMT

Businesses have been amending their web marketing strategies to suit a broadband-savvy consumer market, it has been suggested.

Internet marketers 'missing out' on social network potential by Craig Nicholson

Mon, 23 Feb 2009 00:00:00 GMT

Internet marketers could do more to utilise social networks, it has been suggested.

SMEs without websites 'missing out on sales' by Kate Billinghurst

Sun, 22 Feb 2009 00:00:00 GMT

A new report has found that many SMEs that do not operate online could be missing out on sales.

Online advertisers 'should tune into consumers' web habits' by Katherine Ferguson

Sat, 21 Feb 2009 00:00:00 GMT

Online advertisers have been advised that their campaigns could be more successful if they develop a strong intuition into what their target audience wants.

Logic and priority 'are essential in web analytics' by Andy Carter

Fri, 20 Feb 2009 00:00:00 GMT

An analyst has claimed that an essential part of web analytics is prioritising and being logical.

Email marketers advised to regain customer trust by Catherine Ferguson

Thu, 19 Feb 2009 00:00:00 GMT

Email marketers have been advised to try to regain the confidence of their customers.

Social networking 'booms' in Europe by John Burns

Thu, 19 Feb 2009 00:00:00 GMT

New research has revealed that the majority of European internet users are registered with a social media site - what an opportunity !

Important factors to be considered for boosting SEO by John Burns

Wed, 18 Feb 2009 00:00:00 GMT

An SEO rankings expert has claimed that businesses hoping to boost their website's search rankings should focus on keywords, inbound linking and adjusting how it gets indexed.

Online advertisers 'should experiment with alternative engines' by Andy Carter

Wed, 18 Feb 2009 00:00:00 GMT

A research analyst has claimed that online advertisers should consider advertising on other search engines rather than just Google.

Email marketers 'should recognise campaign timeliness as essential' by Steve Swallow

Tue, 17 Feb 2009 00:00:00 GMT

Timeliness is an important aspect of successful email marketing which people often forget about, it has been claimed.

Email marketers warned not to annoy audience by Craig Nicholson

Tue, 17 Feb 2009 00:00:00 GMT

Email marketers have been advised that they must not annoy their recipients if they are to have a successful campaign.

Yahoo!'s analytics 'better than Google's' by Mark Richards

Tue, 17 Feb 2009 00:00:00 GMT

A new report has claimed that Yahoo!'s analytics offerings are better than Google's when it comes to enterprises.

Automotive online advertisers 'should build on negative keywords' by Mark Richards

Mon, 16 Feb 2009 00:00:00 GMT

Automotive industry online advertisers have been advised to add to and update their negative keyword base.

Twitter - is it useful or a waste of time ? by Tony Thornby

Sat, 14 Feb 2009 00:00:00 GMT

Use of Twitter is exploding. Opinion is divided whether this is a good or a bad thing.

Spring - 'best time' to optimise PPC insurance campaigns

Fri, 13 Feb 2009 00:00:00 GMT

Online advertisers working on PPC campaigns should start optimising them ahead of springtime, a Microsoft insider has advised.

Ad spending to rise over next 10 years

Thu, 12 Feb 2009 00:00:00 GMT

A new report has found that online advertising expenditure is set to rise over the next decade.

Good landing pages 'could beat the recession' by Katherine Ferguson

Thu, 12 Feb 2009 00:00:00 GMT

A search expert has claimed that marketers should maximise the SEO on their landing pages of their websites to beat the recession.

SEO 'should be applied to images as well as text' by John Burns

Tue, 10 Feb 2009 00:00:00 GMT

Web publishers should apply SEO techniques to images on their websites too, an expert has suggested.

User-generated content - unsafe for businesses by Craig Nicholson

Mon, 09 Feb 2009 00:00:00 GMT

An eMarketer report has claimed that marketers and advertisers may not find user-generated content a safe option.

Online ads 'to grow despite recession' by Kate Billinghurst

Fri, 06 Feb 2009 00:00:00 GMT

A new report by Forrester has revealed that online advertising is set to grow this year despite the recession.

Email marketing 'popular and effective' by Steve Swallow

Thu, 05 Feb 2009 00:00:00 GMT

More than 40 per cent of marketers have enjoyed an impressive return on investment from email marketing campaigns.

Website design 'crucial to PPC success' by John Burns

Thu, 05 Feb 2009 00:00:00 GMT

An effective PPC campaign will only lead to conversions if it is backed up by good website design.

Niche keywords 'can be more effective' by Andy Carter

Wed, 04 Feb 2009 00:00:00 GMT

The most popular search terms do not necessarily make the best keywords for search marketing campaigns, according to Yahoo.

Internet marketers advised to react to trends

Tue, 03 Feb 2009 00:00:00 GMT

Internet advertisers should consider changing keywords to reflect market trends, according to Microsoft.

Recession-related search sees a boost by Steve Swallow

Mon, 02 Feb 2009 00:00:00 GMT

A new study into internet search patterns has revealed that subjects relating to the recession have boosted over the past year.

DFS - January's top website by Catherine Ferguson

Fri, 30 Jan 2009 00:00:00 GMT

The DFS website has been ranked as the top retail site this month by Retail Bulletin.

Companies 'should use data to boost business' by Andy Carter

Thu, 29 Jan 2009 00:00:00 GMT

Companies should use analytics to track customer experience data in order to boost business, it has been claimed.

E-marketers 'must boost opt-in rates' by Steve Swallow

Thu, 29 Jan 2009 00:00:00 GMT

Email marketers need to refine their opt-in list to ensure they make the most out of smaller budgets to survive the recession in 2009, it has been claimed.

Small pet firm profits with SEO by Kate Billinghurst

Wed, 28 Jan 2009 00:00:00 GMT

A pet supply firm has benefited from a strategy to boost its website's SEO with growing sales

Google Analytics to hold Seminars for Success

Tue, 27 Jan 2009 00:00:00 GMT

Google Analytics is to host two days of seminars aimed at educating web professionals on how to best use analytics.

Research reveals growth of web analytics by John Burns

Tue, 27 Jan 2009 00:00:00 GMT

More people are relying on web analytics, new research has revealed.

Creativity 'is crucial' when dreaming up online ad campaigns by Andy Carter

Sun, 25 Jan 2009 00:00:00 GMT

It has been claimed that online advertisers should remember that creativity is just as important as performance indicators.

Online video 'should be used to boost SEO'

Sat, 24 Jan 2009 00:00:00 GMT

It has been claimed that SEO can be improved by including videos on a website.

Web developers warned - 'it's not all about you'

Fri, 23 Jan 2009 00:00:00 GMT

Web developers were advised at a Miami conference that their site's home page should not be all about them, but rather tailored to suit what the user wants.

Large websites 'can employ similar measures as Microsoft sites' by Catherine Ferguson

Thu, 22 Jan 2009 00:00:00 GMT

Developers of large sites could operate them similarly to the likes of Microsoft.com and msn.com, it has been claimed.

VoIP vendors 'should be more selective of 4G networks' by Craig Nicholson

Thu, 22 Jan 2009 00:00:00 GMT

It has been claimed that VoIP vendors should selective over their 4G network choices.

'Google suggests webmasters use site soundtrack gadget' by Kate Billinghurst

Wed, 21 Jan 2009 00:00:00 GMT

Google has advised webmasters to entice more visitors to their pages by using a site soundtrack gadget.

"Alarmingly" low level of marketers use analytics by John Burns

Tue, 20 Jan 2009 00:00:00 GMT

More than half of marketers do not use analytics to measure the results of their campaigns.

Social media sites 'should make money from their users'

Tue, 20 Jan 2009 00:00:00 GMT

YouGov has suggested that social media sites should try to make money out of their audience by using advertising.

Nofollow attribute 'good for SEO best practice' by Lyndsey Telford

Mon, 19 Jan 2009 00:00:00 GMT

Google's 'nofollow' attribute should be implemented by web publishers for search engine optimisation (SEO) best practice, it has been claimed.

Google announces analytics seminars by John Burns

Fri, 16 Jan 2009 00:00:00 GMT

Google is to host seminars to educate marketers and web designers on how to make the most out of analytics.

Online ads suffering in recession by Kate Billinghurst

Thu, 15 Jan 2009 00:00:00 GMT

Online advertising is suffering due to the recession, new research has revealed.

SEO 'important during recession' by Craig Nicholson

Thu, 15 Jan 2009 00:00:00 GMT

It has been claimed that marketers need SEO to get through the recession.

Google launches new Sitemap generator by Lyndsey Telford

Wed, 14 Jan 2009 00:00:00 GMT

A new Sitemap generator which provides webmasters with the ability to create more effective Sitemap files is to be launched by Google.

Google tops 2008 search engine chart

Tue, 13 Jan 2009 00:00:00 GMT

New figures have revealed that Google dominated the US search market share in 2008.

Online ads 'to go mobile' by Andy Carter

Tue, 13 Jan 2009 00:00:00 GMT

Online advertisements could reach many smartphone users after new research revealed that a significant amount is responsive to them.

Link building 'is best for SEO' by Craig Nicholson

Mon, 12 Jan 2009 00:00:00 GMT

It has been claimed that web developers should build their own links to maximise SEO potential.

Converting to social marketing

Fri, 09 Jan 2009 00:00:00 GMT

The benefits of website promotion via social media have been voiced by communications firm Nortel.

Microsoft launches new Live Search Mobile app. by Steve Swallow

Fri, 09 Jan 2009 00:00:00 GMT

Users of Microsoft Windows Mobile phones are to benefit from a new update launched this week to the Live Search Mobile application.

Online ad spending revised down

Fri, 09 Jan 2009 00:00:00 GMT

An internet marketing consultant has envisaged a decrease in internet advertising spending.

Emarketers advised to offer consumers opt-in benefits by Kate Billnghurst

Thu, 08 Jan 2009 00:00:00 GMT

Consumers who are offered benefits in email marketing content are more likely to opt in, research has revealed.

Bid management technology 'gives internet advertisers competitive edge' by Mark Richards

Wed, 07 Jan 2009 00:00:00 GMT

Econsultancy has championed the benefits for internet advertisers who use bid management software when operating paid search campaigns.

Web promotion should be based on ‘solid data’ by John Burns

Wed, 07 Jan 2009 00:00:00 GMT

Too many companies go with their gut instincts in web promotion, a consultancy claims.

Search has a long way too go, Google says by Lyndsey Telford

Tue, 06 Jan 2009 00:00:00 GMT

Google has claimed that much progress can be made on search, which will involve personalisation.

Social media can reach 'a critical mass audience'

Mon, 05 Jan 2009 00:00:00 GMT

It has been claimed that social media can be used to reach large volumes of people in order to advertise he likes of tourism.

Browser-based cloud – 'a timely solution in today's economy'

Thu, 01 Jan 2009 00:00:00 GMT

It has been claimed that browser-based cloud computing is a timely solution for consumers and businesses hoping to get more for less money in today's current economic downturn.

Living Streams upgrades its support for CSSI by Tony Thornby

Thu, 01 Jan 2009 00:00:00 GMT

Work on the CSSI website has always been carried out by Living Streams on a FOC basis. But now, all costs are being covered as well

Mobile internet expansion praised by BBC man

Thu, 01 Jan 2009 00:00:00 GMT

A BBC journalist has praised recent innovations in the mobile internet market, particularly with regard to laptop computers

Good user experience websites 'better for SEO'

Wed, 31 Dec 2008 00:00:00 GMT

An internet marketing expert has claimed that websites that provide good user experience are likely to reap the rewards of high SEO rankings.

FSA uses internet to warn of festive food hazard

Mon, 29 Dec 2008 00:00:00 GMT

A food safety body has chosen to use a viral internet marketing campaign to advise consumers on the dangers of eating leftover Christmas food.

E-marketers 'need to adapt' to customers' segmentation

Wed, 24 Dec 2008 00:00:00 GMT

E-marketers advised to adapt to their customers' email segmentation arrangements.

Expectations of mobile internet increase

Tue, 23 Dec 2008 00:00:00 GMT

It has been suggested that the increasingly widespread use of mobile internet services leads people to believe they can "ubiquitously access" the web anywhere on the go.

SEO to be integrated with paid search 'to move into future'

Tue, 23 Dec 2008 00:00:00 GMT

It has been claimed that SEO is likely to be integrated with paid search for the best results next year.

Online and offline marketing 'needs to be integrated to boost sales'

Mon, 22 Dec 2008 00:00:00 GMT

Retailers have been advised to integrate their offline and online strategies to boost sales after research revealed a slump in internet shopping at Christmastime.

'Search engine reduced data retention has no negative impact'

Mon, 22 Dec 2008 00:00:00 GMT

After Yahoo! announced plans to adhere to EU recommendations on data protection by reducing its retention period of users' information, an internet expert has claimed it is not likely to be negatively affected.

'Marketers should embrace social media sites'

Fri, 19 Dec 2008 00:00:00 GMT

The owner of an online sticker website has advised marketers to embrace social media sites to boost their company's SEO rankings.

E-marketers 'must deliver timely and relevant information in 2009'

Thu, 18 Dec 2008 00:00:00 GMT

ExactTarget has claimed that email marketers need to ensure the information they send to customers is relevant and timely.

Market Research indicates plunge in UK online advertising

Tue, 16 Dec 2008 00:00:00 GMT

Does this mean that online sales are going to fall like offline in the current recession?

Most Brits 'do not understand internet search engines'

Mon, 15 Dec 2008 00:00:00 GMT

New research has revealed that most Brits do not understand the details of internet search engines.

Email certification 'boosts bigger profits for e-marketers'

Fri, 12 Dec 2008 00:00:00 GMT

E-marketers who use email certification reap greater profits than those who do not, new research has found.

HR departments 'must embrace social media to avoid missing out on talent'

Fri, 12 Dec 2008 00:00:00 GMT

It has been claimed that HR departments should embrace social media if they are to recruit the best talent.

Blogs purely for SEO are 'doomed to failure'

Thu, 11 Dec 2008 00:00:00 GMT

It has been claimed that blogs used by businesses purely for SEO purposes will inevitably fail.

Microsoft Thumbtack launched 'to organise online content'

Thu, 11 Dec 2008 00:00:00 GMT

Microsoft has announced plans to launch Thumbtack, an application aimed at helping users identify and classify online content making for better organisation.

Advertisers 'find user-generated content off-putting'

Wed, 10 Dec 2008 00:00:00 GMT

New research has revealed that internet advertisers are put off advertising on sites with user-generated content.

Malware disguised as a legitimate Firefox add-on steals your bank passwords

Wed, 10 Dec 2008 00:00:00 GMT

PC Adviser flags warning first given by the BitDefender internet security firm

Paid search top viral strategy

Wed, 10 Dec 2008 00:00:00 GMT

The first Video Benchmark Guide from MarketingSherpa has revealed that paid search is top of the list of strategies used for viral internet advertising.

AdWords allows alcohol adverts in US with restrictions

Tue, 09 Dec 2008 00:00:00 GMT

Google AdWords has announced that it now plans to permit the online advertising of hard alcoholic products in the US.

Advanced planning 'essential to avoid negative online publicity'

Mon, 08 Dec 2008 00:00:00 GMT

Marketers have been advised that planning ahead to avoid unforeseen blunders will help them avoid negative publicity on the web.

Tracking cloud performance 'is a worry for users'

Fri, 05 Dec 2008 00:00:00 GMT

Compuware has claimed that using a cloud server could create worries for companies because they are outsourcing a part of their business which becomes out of their control.

Page titles need careful thought for SEO

Thu, 04 Dec 2008 00:00:00 GMT

Picking the right page title can help to improve search engine rankings and click through, according to a market expert.

Live Search 'to fight malicious programs'

Wed, 03 Dec 2008 00:00:00 GMT

Live Search is set to battle malicious programs to safeguard users against damage to their computers.

Internet advertising spending 'lower than predicted'

Tue, 02 Dec 2008 00:00:00 GMT

The actual amount of money spent on internet advertising by the end of this year is not likely to be as much as originally predicted.

Overlay video advertising 'not intrusive to web users'

Tue, 02 Dec 2008 00:00:00 GMT

New research performed by ITV has revealed that web users do not find overlay video advertisements intrusive.

Facebook Connect to create social web

Mon, 01 Dec 2008 00:00:00 GMT

Facebook's new programme Connect could create a social web whereby users can advertise sites themselves to their "friends".

Guidance to companies in trouble

Sat, 29 Nov 2008 00:00:00 GMT

Credit crunch advice from Business Link and Living Streams.

The economy is changing and so are the trends in marketing ad spend.

Sat, 29 Nov 2008 00:00:00 GMT

For many companies, this is bad news, but this may in fact be good news for you.

Internet marketing on the rise

Fri, 28 Nov 2008 00:00:00 GMT

New research showed that more companies are integrating some form of online marketing into their business strategy.

Analytics 'cornerstone of successful SEO'

Thu, 27 Nov 2008 00:00:00 GMT

It has been claimed that the best way to achieve successful search engine optimisation is to integrate it with analytics data.

Google search 'set to evolve beyond the primitive'

Wed, 26 Nov 2008 00:00:00 GMT

Google as claimed that its search capability is currently primitive compared to what it will be like after it is upgraded in the future.

Research highlights mobile platform advantage

Mon, 24 Nov 2008 00:00:00 GMT

Research has revealed that the mobile platform is rapidly expanding and marketers have been encouraged to take advantage.

Web content migration "doomed to failure"

Mon, 24 Nov 2008 00:00:00 GMT

Businesses who invest in new software to redesign their websites will not see success if they just migrate the new technology with bad content.

Internet consultancy contributes to Bucks New Univesity Xing

Sat, 22 Nov 2008 00:00:00 GMT

Living Streams was delighted to contibute its internet consultancy expertise to a Dragon's Den type of exercise for students

Consistency 'key to maintaining SEO momentum'

Fri, 21 Nov 2008 00:00:00 GMT

It has been said that changing a website structure could affect its SEO momentum so it is better to be consistent.

My Opera social networking site revamped

Fri, 21 Nov 2008 00:00:00 GMT

Software company Opera launches revamped social networking site.

Search marketing 'moves businesses forward'

Thu, 20 Nov 2008 00:00:00 GMT

An SEO expert has said that e-marketing is good to move businesses forward in terms of profit and effectiveness online.

SEO Watchdog to regulate industry

Thu, 20 Nov 2008 00:00:00 GMT

The launch of an SEO watchdog will see the regulation of the industry making it more transparent for consumers.

Google launches keyword tool to improve SEO

Wed, 19 Nov 2008 00:00:00 GMT

Google is launching a search-based keyword tool to help businesses in their attempt to achieve higher SEO rankings.

Tracking Flash content "simpler" with Google Analytics

Wed, 19 Nov 2008 00:00:00 GMT

Google has launched a simpler analytics solution for tracking Flash content on the web.

Companies boost e-marketing budgets despite credit crunch

Tue, 18 Nov 2008 00:00:00 GMT

New research has revealed that most UK businesses plan to increase spending on e-marketing despite the credit crunch.

Semantics to boost pay-per-click links

Tue, 18 Nov 2008 00:00:00 GMT

Industry experts have claimed that semantic technology is needed to boost flagging pay-per-click links.

Businesses 'need to be educated' to make the most of analytics

Mon, 17 Nov 2008 00:00:00 GMT

A web analytics expert has claimed that people handling web data need to be educated to maximize its full business potential.

Social and mobile networking to give 'better returns' on online marketing spend

Mon, 17 Nov 2008 00:00:00 GMT

A private equity firm in New York has claimed that mobile and social networking platforms will produce greater returns on online marketing investment.

E-marketing: 'more eco-friendly than traditional methods'

Fri, 14 Nov 2008 00:00:00 GMT

Internet marketing consultancy E-consultancy has stated that e-marketing is greener than traditional methods because it reduces waste and is more measurable.

Live Search API launched on trial to businesses

Fri, 14 Nov 2008 00:00:00 GMT

Microsoft is launching a new API for publishers and web developers aimed at providing a content management system for business websites.

Google helps businesses with SEO guide

Thu, 13 Nov 2008 00:00:00 GMT

A new search engine optimisation guide is to be launched by Google to provide businesses with advice on how to maximise the service for their websites.

Microsoft announces updates to make services easier to use

Thu, 13 Nov 2008 00:00:00 GMT

Microsoft is to launch its new Windows Live service aimed at providing one central programme to connect digital content from various platforms and websites providing an easier and simplified tool for users.

'Cloud cuts large business costs'

Wed, 12 Nov 2008 00:00:00 GMT

Microsoft's Cloud and Azure system can help cut investment and maintenance costs by providing all the equipment so businesses do not have to.

Businesses urged to use 'smart' internet market

Tue, 11 Nov 2008 00:00:00 GMT

Businesses that use internet marketing to boost their reputation have been advised on the best ways to employ the service.

MGM on board for YouTube ad-supported movie streaming

Mon, 10 Nov 2008 00:00:00 GMT

YouTube has signed a deal with MGM Studios which will see the website stream ad-supported feature-length movies and TV shows.

YouTube set to stream feature-length movies

Fri, 07 Nov 2008 00:00:00 GMT

YouTube, supported by a major Hollywood film company, is expected to stream feature-length movies within 90 days.

Fortune 500 have 'woeful search visibility'

Thu, 06 Nov 2008 00:00:00 GMT

A study carried out by analytics agency Conductor revealed that companies on the Fortune 500 list have poor natural search visibility online.

Google aims to push new cloud applications

Thu, 06 Nov 2008 00:00:00 GMT

Google is aiming to expand the customer base of its new cloud-based system Google Apps Premier Edition by providing customers with a reliability guarantee.

Marketers should 'reap multiple benefits' of internet

Wed, 05 Nov 2008 00:00:00 GMT

The benefits of e-marketing should appeal to businesses as it saves time, money and effort for both consumers and e-marketing consultants, it has emerged.

Travel industry to increase online advertising

Tue, 04 Nov 2008 00:00:00 GMT

Around 80 per cent of companies in the tourism industry are expected to increase their spending on internet advertising despite current financial constraints.

New Google OCR technology searches documents

Fri, 31 Oct 2008 00:00:00 GMT

Google has revealed new technology which will enable its search engine to track and index words located in scanned documents, which could help firms to boost their search engine optimisation.

Hosted technology set to transform VoIP for business market

Thu, 30 Oct 2008 00:00:00 GMT

The emergence of hosted IP-PBX technology could transform the VoIP for business market by offering a more affordable system for smaller businesses, an industry expert has argued.

Firms 'should not give up on brand advertising'

Wed, 29 Oct 2008 00:00:00 GMT

Businesses feeling the effects of the ongoing credit crisis are urged not to cut back on their spending on brand advertising.

SEO 'can assist branding'

Wed, 29 Oct 2008 00:00:00 GMT

Businesses can incorporate search engine optimisation strategies into their branding activity, an expert has argued.

Blogs 'more trustworthy than social ads'

Tue, 28 Oct 2008 00:00:00 GMT

An industry survey suggests that blogs can be more influential in securing user purchases than adverts on social networks.

Google's deal with Russian firm 'halted'

Mon, 27 Oct 2008 00:00:00 GMT

Russian authorities have postponed a proposed deal between Google and a Russian advertising company.

Yahoo!'s Inquisitor available on new platforms

Fri, 24 Oct 2008 00:00:00 GMT

Search engine firm Yahoo! has revealed that its Inquisitor service is now available on Firefox and Internet Explorer browser platforms.

Exciting new features for Google Analytics.

Thu, 23 Oct 2008 00:00:00 GMT

With its new segmentation features, Google have moved their free offering far closer to some of the paid analytics systems.

More news of Google's new analytics features

Thu, 23 Oct 2008 00:00:00 GMT

The new look web service, which was unveiled at the eMetrics Summit in Washington on Tuesday, contains a range of features designed to allow users to analyse data in different ways.

Capgemini join the companies using online video

Wed, 22 Oct 2008 00:00:00 GMT

The use of video in viral campaigns continues to grow.

Geo-targeting 'good for business'

Wed, 22 Oct 2008 00:00:00 GMT

Yahoo! has added local geo-targeting to its pay-per-click adverts which can help target users at a local level.

VoIP phone systems 'can be implemented securely'

Tue, 21 Oct 2008 00:00:00 GMT

Companies implementing VoIP systems have been warned to think about the security implications of using the technology.

Web design 'crucial' in SEO strategy

Mon, 20 Oct 2008 00:00:00 GMT

Businesses looking to achieve a high website ranking through search engine optimisation must plan and deliver effective website content, an expert has said.

Social media now a tool for brands

Fri, 17 Oct 2008 00:00:00 GMT

Blogs have evolved into an asset for firms' online marketing strategies as they look to communicate with their customers using social media, an expert has suggested.

Businesses turn to cloud technology

Thu, 16 Oct 2008 00:00:00 GMT

Almost half of the UK's smaller firms are considering cloud computing technology in the next five years to cut costs and make their businesses more flexible through mobile working, it has emerged.

Internet applications 'help firms grow'

Wed, 15 Oct 2008 00:00:00 GMT

Businesses might consider the advice of internet consultants as new technologies allow firms to cut costs by applying virtualisation to their practices, it has emerged.

Market Research course by Bucks New University

Tue, 14 Oct 2008 00:00:00 GMT

Evening seminar from Living Streams well received.

Simple SEO tactics deliver, expert says

Tue, 14 Oct 2008 00:00:00 GMT

Amid high demand and competition for website promotion and firms looking to gain a high search ranking, some are overlooking the simplest SEO strategies which could be the most effective, an expert has said.

VoIP phone system brings 'professional image'

Tue, 14 Oct 2008 00:00:00 GMT

Smaller firms who invest in a VoIP phone system will portray a more professional image to their customers as well as saving money, according to an industry expert.

Email can boost 'website promotion'

Mon, 13 Oct 2008 00:00:00 GMT

Today's gloomy economic climate means that it is a good time for firms to use email to advertise their brand and company website to their customer base.

Effective website redesign 'saves money'

Fri, 10 Oct 2008 00:00:00 GMT

An industry expert offers key tips to help firms maintain their search optimisation performance while updating their website designs.

Web marketing 'makes sense'

Fri, 10 Oct 2008 00:00:00 GMT

An industry expert offers advice on how firms can better reach out to their customers through email marketing.

Economic downturn prompting return to email marketing

Thu, 09 Oct 2008 00:00:00 GMT

Email marketing is proving a hit with businesses during the credit crunch, according to an industry report.

RSS 'golden opportunity' in market advertising

Thu, 09 Oct 2008 00:00:00 GMT

B2B marketers are missing out on a "golden opportunity" to target technology buyers, according to new research by MarCom Ink.

Using old news to gain website visitors

Thu, 09 Oct 2008 00:00:00 GMT

Online news lasts longer than offline

Internet marketing must be 'relevant'

Wed, 08 Oct 2008 00:00:00 GMT

Businesses using managed emarketing strategies must
ensure that their content is relevant to the hearts and minds of consumers, an expert has said.

Online ad spending grows as overall market falls

Tue, 07 Oct 2008 00:00:00 GMT

Spending on internet advertising is propping up the UK marketing industry, according to a new report.

Search Goliath Google slays Microsoft's David

Tue, 07 Oct 2008 00:00:00 GMT

Microsoft was too slow to react to the potential of search, leaving rival Google to forge ahead, according to its chief executive.

Social applications 'the future' of business advertising

Tue, 07 Oct 2008 00:00:00 GMT

Online communities and social networking tools will form the basis of a company's marketing in the future, says a new study.

Younger users more likely to click on ads

Mon, 06 Oct 2008 00:00:00 GMT

Advertisers should focus on tailoring their online advertising to specific age groups, says a new report.

Google to 'reconsider' its aversion to marketing

Fri, 03 Oct 2008 00:00:00 GMT

Google may increasingly turn to new marketing techniques in a bid to reinvigorate falling growth, says a source.

Google launches new blog search homepage

Thu, 02 Oct 2008 00:00:00 GMT

Google has updated the homepage for its Blog Search tool, according to the company's official blog.

Facebook set to overtake MySpace in USA

Wed, 01 Oct 2008 00:00:00 GMT

Facebook will overtake MySpace as the most used social networking site in the US within the next month, according to new figures.

Google launches analytics tool for YouTube

Wed, 01 Oct 2008 00:00:00 GMT

A new tool designed to help YouTube users better analyse their videos is to be released, reports Google.

Companies missing out on mobile internet traffic

Tue, 30 Sep 2008 00:00:00 GMT

Mobile internet traffic represents a missed opportunity to many businesses who are failing to exploit it properly, a new report suggests.

Living Streams joins Fairtrade for Wycombe action group

Tue, 30 Sep 2008 00:00:00 GMT

Tony Thornby has been an advocate for Stop the Traffik ever since it was formed - wanting the nearest town to stand-up for fair trade is a natural extension of this.

Too many websites 'poorly designed'

Mon, 29 Sep 2008 00:00:00 GMT

Many websites are still poorly designed, according to a new report.

Yahoo launches new display ad platform

Fri, 26 Sep 2008 00:00:00 GMT

Yahoo has unveiled its new advertising platform, with two major companies already signed up.

Online advertising growth will slow

Thu, 25 Sep 2008 00:00:00 GMT

UK spending on online advertising will slow this year with display ads the worst hit, according to a new study.

Truveo claims it is the best video search engine

Wed, 24 Sep 2008 00:00:00 GMT

Video search engine Truveo's new study says it is the best at sourcing video content.

Yahoo to form digital advisory council

Tue, 23 Sep 2008 00:00:00 GMT

Yahoo is to create a council of industry and advertising executives in a bid to improve advertiser performance.

E-commerce sales will reach almost £60 billion

Mon, 22 Sep 2008 00:00:00 GMT

Online sales have bucked the high street trend and continued to grow, despite the credit crunch.

Search must "evolve" to help advertisers

Mon, 22 Sep 2008 00:00:00 GMT

Search engines need to evolve if they are to continue to help marketers through the economic downturn, says a marketing expert.

eBay top of the PPC rankings for August

Fri, 19 Sep 2008 00:00:00 GMT

eBay was the biggest PPC revenue maker in the US last month, new figures reveal.

Google Chrome gets two million visitors in first week

Fri, 19 Sep 2008 00:00:00 GMT

Google's Chrome browser attracted healthy figures in its first week of operation, with almost two million visitors.

Businesses spend more on online marketing

Thu, 18 Sep 2008 00:00:00 GMT

European businesses are continuing to spend more on online advertising, according to new research.

Unified communications 'can boost businesses'

Thu, 18 Sep 2008 00:00:00 GMT

A unified communications system could offer a number of advantages to businesses, experts have advised.

Local authorities should "embrace" social media

Wed, 17 Sep 2008 00:00:00 GMT

British authorities and employers are failing to utilise social media to its full benefits, according to new reports.

Yahoo to redesign its homepage

Wed, 17 Sep 2008 00:00:00 GMT

Yahoo is set to tweak its homepage and services in a bid to reverse dwindling profits and combat social networking sites.

Online advertisers focus on SEO

Tue, 16 Sep 2008 00:00:00 GMT

Advertisers are focusing on improving search rankings rather than spending big on display ads, new research has shown.

Website offers tips to help landing page conversion

Mon, 15 Sep 2008 00:00:00 GMT

Online retailers offered advice on improving PPC conversion.

Analytics voted best for better marketing

Fri, 12 Sep 2008 00:00:00 GMT

Web analytics have been ranked as the most important to factor to consider when reviewing marketing effectiveness.

UK broadband quality 'not high enough'

Fri, 12 Sep 2008 00:00:00 GMT

A new study has suggested that the UK is falling behind when it comes to quality of broadband.

Study highlights email marketing effectiveness for new launches

Thu, 11 Sep 2008 00:00:00 GMT

Email marketing campaigns could help to bolster brand awareness significantly when a new product is launched, according to new research.

Google enables custom Analytics

Wed, 10 Sep 2008 00:00:00 GMT

Google is now offering its Analytics application on Google Code to enable deeper customisation.

Microsoft: Analytics investment is a must

Tue, 09 Sep 2008 00:00:00 GMT

Too many companies underestimate the benefits that making regular use of web analytics can bring, Microsoft has said.

Businesses 'must to do more to adopt Web 2.0'

Mon, 08 Sep 2008 00:00:00 GMT

A new study has suggested that take-up of Web 2.0 technology by business users is low.

Cross-browser compatibility 'vital in website maintenance'

Mon, 08 Sep 2008 00:00:00 GMT

Google has reminded web developers of the importance of making sure sites can be viewed in all browsers following the launch of Chrome.

Microsoft offers credit crunch conversion tips

Fri, 05 Sep 2008 00:00:00 GMT

Creative ad ideas for persuading customers with less cash to spend it with you.

Google adds geographic reports to AdWords

Thu, 04 Sep 2008 00:00:00 GMT

Now you can understanding which Regions are responding to your adverts and which are providing your 'conversions'.

Spending on search marketing to rise, says E-consultancy

Wed, 03 Sep 2008 00:00:00 GMT

Despite the impact of the credit crunch, UK spending on PPC and optimisation are forecast to rise strongly in 2008.

Usability study suggests sitemaps still important

Wed, 03 Sep 2008 00:00:00 GMT

Study shows that simplicity is key and that heavy use of a link in a site map indicates a navigation problem.

Open source browser launched by Google

Tue, 02 Sep 2008 00:00:00 GMT

Built to provide steamlined access to browser applications (as well as Google's own services).

Rise of navigational search backed up by latest stats

Tue, 02 Sep 2008 00:00:00 GMT

Internet users are increasingly typing brand names in search boxes - even when they know the URL.

Microsoft acquires Ciao to boost search, e-commerce

Mon, 01 Sep 2008 00:00:00 GMT

The move strengthens its e-commerce business in Europe - by using shopping comparison to add value to its Live Search platform.

Report predicts rise in mobile CMS spending

Mon, 01 Sep 2008 00:00:00 GMT

This will be driven by the increase in editable website access from mobile devices.

Microsoft explains entry, exit reports in adCenter

Fri, 29 Aug 2008 00:00:00 GMT

If a page is a strong entry or exit point, its content can influence conversions tremendously.

New Wi-Fi standard to boost VoIP completed

Fri, 29 Aug 2008 00:00:00 GMT

It allows voice connections to continue when users shift between different hotspots - important for business VoIP.

IE8 Beta 2 launched, offers improvements for web developers

Thu, 28 Aug 2008 00:00:00 GMT

New version opens up the browser fo web developers and internet consultants as well as users.

Target web accessibility lawsuit ends in settlement

Thu, 28 Aug 2008 00:00:00 GMT

Damages of $6M awarded because a website wasn't accessible using normal screen-reading software.

Contextually relevant ads 'good for brands'

Wed, 27 Aug 2008 00:00:00 GMT

Matching ads closer to the content with which they appear results in more sales. Developments take this into account.

Reacting with hostility to phishers is dangerous

Wed, 27 Aug 2008 00:00:00 GMT

Criminals trying to deceive you into providing your banking details respond savagely to being attacked.

Google Suggest available on homepage

Tue, 26 Aug 2008 00:00:00 GMT

"We find that by providing suggestions upfront, we can help people search more efficiently and conveniently," Google stated.

IE8 to offer private web browsing capabilities

Tue, 26 Aug 2008 00:00:00 GMT

Configure the browser to only retain information that you want it to store.

Using links to boost SEO

Fri, 22 Aug 2008 00:00:00 GMT

Yahoo!, Intel preview web TV platform

Fri, 22 Aug 2008 00:00:00 GMT

Internet connection with media devices, telecomms and business processes increases with no end in sight for the convergence.

Email marketing expenditure 'to hit £274m'

Thu, 21 Aug 2008 00:00:00 GMT

23% of UK online marketing budgets are now spent on email services. In a downturn, it make sense to focus marketing spend on existing clients and opted-in prospects.

Social media marketing gaining ground in US

Wed, 20 Aug 2008 00:00:00 GMT

America's big players think that the time is right for using social networks / media to market to the young. How long will it take for this to reach the UK ?

Seven ways to increase retail website conversions

Tue, 19 Aug 2008 00:00:00 GMT

Measurement is key to determining whether website changes have improved its performance and which sources of visitors are delivering the best ROI.

Web users tell researchers of desired mobile site features

Tue, 19 Aug 2008 00:00:00 GMT

Navigation, fast-loading and websites designed for mobile device access are the top requirements.

E-retailers 'focusing on products in website design'

Mon, 18 Aug 2008 00:00:00 GMT

Availability and extra product information are a focus for retailers' website enhancement.

New Intel technology 'has VoIP implications'

Fri, 15 Aug 2008 00:00:00 GMT

Receive calls and download while your PC is in sleep mode.

Report reveals online retail search trends

Fri, 15 Aug 2008 00:00:00 GMT

Internet users searching for products via search engines and now including brand names roughly 50% of the time.

Branded searches rising in UK

Thu, 14 Aug 2008 00:00:00 GMT

Increasing search phrases used by UK internet users include a brand name as well as generic terms.

Ofcom: Internet usage on the increase

Thu, 14 Aug 2008 00:00:00 GMT

The average time that UK internet users spend online has increased by 300% in the last 3 years. And UK online spending has increased by 40% in the last year.

Study: Mobile web ads gaining momentum in UK

Wed, 13 Aug 2008 00:00:00 GMT

Mobile internet already has a penetration of 12.9% in the UK. Mobile internet advetising is more effective in the UK than USA.

Gartner predicts rise in business uptake of microblogging

Tue, 12 Aug 2008 00:00:00 GMT

Perhaps 'Twittering' isn't as unimportant as you thought. 86% of businesses now think that their blogging help to generate new business opportunities.

Google accounts for 90% of EMEA paid search spending

Tue, 12 Aug 2008 00:00:00 GMT

Latest figures show that Google's share of the market has grown by 10% in the last year.

Use of social applications at work

Tue, 12 Aug 2008 00:00:00 GMT

Some companies have banned the use of social applications at work – fearing the impact on productivity. While others think that Facebook, Twitter, MySpace, and other social applications allow for messaging and collaboration in the workplace.

Yahoo! announces new privacy option

Mon, 11 Aug 2008 00:00:00 GMT

E-consultancy: Web reputation monitoring set to grow

Fri, 08 Aug 2008 00:00:00 GMT

Your reputation is being reflected and effected online even if you aren't active online yourself. It is important for companies to know what is being said.

Google announces changes to content network

Thu, 07 Aug 2008 00:00:00 GMT

New features made available by Google's purchase of Doubleclick will increase the value of using the content network as part of Adwords advertising.

High street retailers overtaking online-only stores on web

Wed, 06 Aug 2008 00:00:00 GMT

Is this the start of a new trend ?

UK govt asked to clarify Phorm situation to EC

Wed, 06 Aug 2008 00:00:00 GMT

Is tracking web user behaviour to decide what adverts to show them useful or an invasion of privacy ?

Study highlights importance of relevant email marketing

Tue, 05 Aug 2008 00:00:00 GMT

Relevance of promotional messages is now even more important due to the rise in use of social media / networks.

Three-quarters of retailers aim to overhaul websites

Tue, 05 Aug 2008 00:00:00 GMT

Websites need to be costantly refreshed and completely renewed every 18-24 months to keep up with the competition and provide the best user experience.

Web usability colour issues 'all about contrast'

Mon, 04 Aug 2008 00:00:00 GMT

10% of people have some form of visual impairment, which means that colour combinations and contrasts are very important for website effectiveness.

W3C launches mobile web design standards

Fri, 01 Aug 2008 00:00:00 GMT

Surfing the web from mobile phones and PDAs is in its infancy. But it is an opportunity that will grow and mature: Well worth monitoring.

Internet retailers 'need to engage more with SEO'

Thu, 31 Jul 2008 00:00:00 GMT

E-commerce sites occupy less than half of the top 3 places in natural search ranking - even though two thirds of searchers use natural search results in preference to sponsored links.

Website architecture "critical" to online marketing

Wed, 30 Jul 2008 00:00:00 GMT

For each targeted keyword, a site needs to have a page dedicated to that topic. This is just one factor that impacts the conversion of website visitors into potential clients.

Lack of accessibility 'means missed opportunities'

Tue, 29 Jul 2008 00:00:00 GMT

3.5 million people in the UK cannot use a normal PC keyboard. Meeting fundamental accessibility requirements is not just breaking the Disability Act requirements, it is missing a business opportunity.

Lawyers and solicitors miss out on many new clients by not optimising their websites.

Tue, 29 Jul 2008 00:00:00 GMT

One leading lawyer gained more than 60% more visitors to its website by using SEO.

Businesses spend more on email marketing

Sat, 26 Jul 2008 00:00:00 GMT

The fastest form of direct advertising in the UK during 2007 - but are most companies measuring is performance effectively.

Corporations 'getting to grips with global websites'

Sat, 26 Jul 2008 00:00:00 GMT

Consistent branding important across websites

Measuring ad spend ratio 'can help with PPC'

Fri, 25 Jul 2008 00:00:00 GMT

It is more important to measure the return on investment for each keyword than the cost per website visit.

Worldwide firms spend more on search marketing

Thu, 24 Jul 2008 00:00:00 GMT

Double digit spending growth continues - reported by Marketing Sherpa and E-consultancy.

UK firms spend more on internet marketing

Wed, 23 Jul 2008 00:00:00 GMT

The upward trend is online marketing is likely to continue as late adopters ramp up their spending over the next few years.

Good user experiences 'mean better SEO'

Tue, 22 Jul 2008 00:00:00 GMT

Use internal links to improve ranking in a way which also helps website visitors. Internet marketing SEO advice that support persuasion architecture.

New Facebook site design unveiled

Sun, 20 Jul 2008 00:00:00 GMT

Changes driven by users as this leading social network leads by example.

Google says user focus key to reaping rewards online

Fri, 18 Jul 2008 00:00:00 GMT

Success without a traditional business plan suggests that social media are triggering a business revolution.

UK firm launches new web accessibility solution

Thu, 17 Jul 2008 00:00:00 GMT

A new way of converting website text to audio - opening up new possiilities for all internet users

Marketers warned of higher paid ad costs on Yahoo!

Wed, 16 Jul 2008 00:00:00 GMT

Increased competition for advert placement drives up costs.

Making the most of PPC ads

Tue, 15 Jul 2008 00:00:00 GMT

Testing (rather than assuming) and ongoign refinement of advert content is so important.

VoIP reaches record highs

Tue, 15 Jul 2008 00:00:00 GMT

Over 30 million shipments of Voice over IP services took place in 2007.

Google search exec offers optimisation tips

Mon, 14 Jul 2008 00:00:00 GMT

Advice included outgoing as well as incoming links and the need for consistent addition of fresh content.

Yahoo! offers conversion tips

Mon, 14 Jul 2008 00:00:00 GMT

Yahoo! is offering some top tips to online marketers to help them boost their ad conversion rates and drive transactions.

Apple launches iPhone 3G, App Store

Fri, 11 Jul 2008 00:00:00 GMT

Suppliers develop sofwtare applications to enable easier access (for the iPhone) to web networks / services.

Opera looks to give web design training a boost

Thu, 10 Jul 2008 00:00:00 GMT

The new Web Standards Curriculum will reach many web developers who are new to web standards, arming them with the tools and information they need to deploy web standards easily and efficiently.

Yahoo! unveils custom search platform for developers

Thu, 10 Jul 2008 00:00:00 GMT

Now others can use Yahoo search data to create their own search interfaces.

Google launches 'virtual world'

Wed, 09 Jul 2008 00:00:00 GMT

Competition for SecondLife - an interesting development.

Making the most of welcome emails

Tue, 08 Jul 2008 00:00:00 GMT

Content which provides people with easy routes to information pays dividends.

Advice offered on website usability

Mon, 07 Jul 2008 00:00:00 GMT

Information needs to be presented concisely in a way that is easy to find and understand.

EC consults on website accessibility

Thu, 03 Jul 2008 00:00:00 GMT

It says that the majority of sites do not comply with universally accepted guidelines on web accessibility.

Nielsen research reveals British internet trends

Thu, 03 Jul 2008 00:00:00 GMT

A total of 33.6 billion minutes (per month) was spent by UK internet users on websites and internet applications during the period June 2007 to May 2008.

Business VoIP uptake predicted to rise

Wed, 02 Jul 2008 00:00:00 GMT

About 87 per cent of businesses are looking to invest in unified communications systems in the near future, with 80 per cent specifically citing VoIP.

Flash search to be enhanced

Tue, 01 Jul 2008 00:00:00 GMT

Adobe and Google / Yahoo working together to enable search engines to see text within flash files.

Google dabbles in online TV distribution

Mon, 30 Jun 2008 00:00:00 GMT

Taking the programs to the potential viewers via Adsense.

Domain name system set for overhaul

Fri, 27 Jun 2008 00:00:00 GMT

From next year, web users could be able to self-select new domain names.

SMEs using mobiles for VoIP

Fri, 27 Jun 2008 00:00:00 GMT

The reliability and service quality of mobile communications is going to become increasingly important

Travel sites 'must distinguish between users'

Thu, 26 Jun 2008 00:00:00 GMT

It is important to structure websites to meet the needs for different visitor segments - 'one size fits all' doesn't work anymore.

Web use predicted to surge

Thu, 26 Jun 2008 00:00:00 GMT

Asia will lead the growth in internet usage over the next few years - a substantial new online market.

VoIP rollout 'can be difficult to manage'

Wed, 25 Jun 2008 00:00:00 GMT

The improved communications potential offered by VOIP systems requires careful implementation.

New SEO advice from Google

Tue, 24 Jun 2008 00:00:00 GMT

Reflect page content in title and description tags. Interact and gear content to the needs of users.

Social advertising system revealed

Tue, 24 Jun 2008 00:00:00 GMT

Tread carefully - traditional advertising has a negative effect in this envinronment.

Top tips for enhancing website usability

Tue, 24 Jun 2008 00:00:00 GMT

Make use of the 80:20 rule to reach more potential clients with some relatively simple website enhancements.

Firefox 3.0 sweeps the web

Mon, 23 Jun 2008 00:00:00 GMT

The new features now announce a true competitor for Explorer's top browser crown.

Google expands Trends tool

Mon, 23 Jun 2008 00:00:00 GMT

Info now available by website as well as by search phrase (keyword)

SMP highlights benefits of social networking

Fri, 20 Jun 2008 00:00:00 GMT

Dialogue with your clients to find out what they want and build a relationship with them.

Yahoo! announces launch of two email domains

Fri, 20 Jun 2008 00:00:00 GMT

People want email address that reflect who they are.

YouTube experiments with longer video content

Thu, 19 Jun 2008 00:00:00 GMT

People's willingness to watch online videos of up to an hour now demonstrated.

Expert outlines tips for email marketing

Wed, 18 Jun 2008 00:00:00 GMT

Keep it short and keep it relevant - or it won't be read.

UK-based charities 'connecting' with social media websites

Wed, 18 Jun 2008 00:00:00 GMT

Early use of social media in charity campaigns enables the viral impact.

Company launches video marketing tool

Tue, 17 Jun 2008 00:00:00 GMT

The increasing interest in online videos drives the need for measuring the results of such marketing.

Internet 'widens scope of direct marketing'

Tue, 17 Jun 2008 00:00:00 GMT

Interaction and the ability to segment by previous response brings new possibilities.

Social networking sites 'future of recruitment'

Fri, 13 Jun 2008 00:00:00 GMT

Finding the best employee may require employers to go where these people socialise, rather than expect them to read traditional adverts.

Organisation highlights brand benefits of email marketing

Thu, 12 Jun 2008 00:00:00 GMT

Ignore branding in your emails at your peril.

Mobile website design rules 'changing'

Wed, 11 Jun 2008 00:00:00 GMT

Web surfing from mobile devices poses new challenges for website design.

Online video content 'more popular with young'

Wed, 11 Jun 2008 00:00:00 GMT

Watching streaming video is 'normal' for todays teens.

Website accessibility 'good for business'

Wed, 11 Jun 2008 00:00:00 GMT

It's not only people with disabilities who find accessible websites easier to use.

Internet gives 'boost' to traditional forms of marketing

Tue, 10 Jun 2008 00:00:00 GMT

Using offline marketing techniques to augment online channels is important.

Thames Valley WSI IC Group joint Internet Marketing seminar with Bucks New University

Tue, 10 Jun 2008 00:00:00 GMT

Chalfont campus event starts with Living Streams stranded on the M40

Standfirsts touted as "surprisingly important"

Mon, 09 Jun 2008 00:00:00 GMT

Well written and positioned summary paragraphs important to search engines and visitors alike.

Email marketing 'likely to be replaced'

Fri, 06 Jun 2008 00:00:00 GMT

Digital marketing is always evolving. The advent of social networking is going to cause email marketing to change.

New advice for email business marketing

Fri, 06 Jun 2008 00:00:00 GMT

Care needed with lists and distribution to avoid being treated as spam.

Google launches enterprise search tool

Tue, 03 Jun 2008 00:00:00 GMT

Information technology firm Google has confirmed plans to launch a new site search tool for enterprises, it has emerged.

Adobe launches new online community

Mon, 02 Jun 2008 00:00:00 GMT

Information technology firm Adobe has launched a new community site, dubbed Acrobat.com

Government database plans 'could drive firms abroad'

Fri, 30 May 2008 00:00:00 GMT

The increasing use of the internet for sending messages and making voice calls opens possibilities or internet equivalents of phone tapping.

Subscription to Marketing Sherpa

Fri, 25 Apr 2008 00:00:00 GMT

A North American firm with a worldwide reputation for its market research into all things online.

Internet Marketing seminar with Bucks New University

Tue, 22 Apr 2008 00:00:00 GMT

Businessmen in the Wycombe area become better informed on what it takes to successfully use a website as the hub off their marketing strategy.

UK National WSI Conference 2008

Mon, 14 Apr 2008 00:00:00 GMT

2 days in Birmingham bring a host of benefits

Search engine marketers offered expert help

Tue, 01 Jan 2008 00:00:00 GMT

IAB to supply offer essential information.