Email Marketing can be Fast, Affordable and Effective
Email marketing is so effective (when executed correctly) and so inexpensive that an entire industry has emerged to support it.
A new millennium counterpart to traditional direct mail, email marketing offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher response rates.
Building a client email list should be a top priority for any business owner, but there's more to it than just collecting names and addresses. Email advertising systems, such as those offered by Living Streams, are capable of categorizing your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be.
Want to run a promotion for customers in a specific postcode range? You can do that. How about sending a different message to male customers than you do to female customers? You can do that too. You can also categorise customers based on the types of items they buy from you (and then notify them about new accessories, styles or models)!
Living Streams can show you how to build this type of capability into your email advertising efforts quickly and easily.
Why Email Marketing is important to Your Business
Today's consumer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business.
Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they'll appreciate the personalised and relevant information you're sending them. It's about building customer loyalty and the Internet makes it easier than ever.
Big Branding on a Budget
Many of today's biggest Internet brands got to where they are without paying for big advertising campaigns. Instead, they relied on a solid, reliable Internet Solution and used Internet marketing methods to get the word out. Search engine marketing, banners and link sharing drove traffic to their websites, establishing and growing a customer base. Then they focused on building strong relationships with those customers by being attentive to their needs and offering products and services that were relevant and in demand. It sounds simple, and thanks to the Internet it really is. Your small business Internet Consultant can show you how to turn your business into a successful e-Business with innovative and affordable Internet marketing solutions.
- Unmatched customer targeting and tracking capability
- Lowest cost per unit of any advertising medium
- Creates ongoing awareness of your brand and offerings
- Although we primarily supply two platforms - Constant Contact and Lyris - we have the expertise to supply valuable advice to make your email marketing more effective on any platform.
- Unlike consultancies which focus almost exclusively on email marketing, we can supply an integrated approach including website conversion (for list building), internet advertising, SEO and social media
- We offer (optional) advice to add value to your email marketing with strategic and operational planning which results in a higher ROI from email campaigns.