UK Online Spending Defies the Downturn; Half of All Shopping Online by 2014

UK had 51.4 million Internet users as of June 2010, 82.5% of the population, according to ITU.

 

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>> Brands still not doing enough to engage with consumers on social networks
Only 3% of people find adverts on personal social networking sites, such as Facebook helpful in assisting their purchasing decisions – down from 9% in 2009. In addition just 2% of people consider on professional social networks, such as LinkedIn useful – down from 5% in 2009. (Source: Linkshare)

>>  Online shopping in Britain is set to boom from £8.9 billion to as much as £21.3 billion* in annual sales by the end of 2011, according to forecasts in a PayPal report.

>>  Over the 12 months to April 2010, the proportion of website visitors using mobile devices has risen from 1.5% to 3.6%. (Source: Intellitracker)

>> In 2010, 30.1 million adults in the UK, i.e. 60%, accessed the Internet every day or almost every day (Source: Office of National Statistics)

>> UK had 51.4 million Internet users as of June 2010, 82.5% of the population, according to ITU.

 
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