General Approach

Some clients are specific in defining the service /  product they want from Living Streams.  But clients gain more when they allow us to identify the root cause of their business challenge and then work with them to solve it. 

They gain even more when they work in partnership with us to deliver their strategic aims - supplying processes and systems to deliver their targets and solutions to remove any obstacles to their success.    

Being found more often and at lower cost

Examples:
How - search advertising, display advertising, and high search ranking
What - web-page, blog post, image, video, article, tweet, map entry
Purpose - brand building, reputation, differentiation, contact detail capture, sale

Improved and measured return on marketing / advertising (including offline) spend

There is no point in achieving high ranking for phrases with low search frequency, being found by people who aren't realistic prospects for what you offer or delivering ineffective content. Living Streams targets clients' real business requirements, measures return on investment and improves results via testing and analysis.  We can help you make your content more effective as well as bringing the right people to it.

Improved customer satisfaction and retention

Using the web to make it easier and quicker for customers to find what they want, extend when they can find it, provide extras which they would lose if they moved supplier, building relationship with more frequent contact.  Living Streams can help you identify and deliver such benefits.

Increased revenue from existing clients

One of the easiest ways of increasing revenue is promoting to existing clients - different things they haven't bought before, new offerings, special offers, case studies to highlight benefits.  Living Streams can help you make this activity more cost effective.

Decreased support costs and improving operational effectiveness

Many of the actions that improve customer retention / satisfaction also reduce support costs - FAQ, downloadable manuals, user forums, webinars, demonstration videos, order tracking.  Living Streams can assist you in refining and implementing such ideas.