CURRENT NEWS: WEBSITE DESIGN - PERSUASION ARCHITECTURE

(Use Search for news which might be archived)
Click any title below to view the full article

09/01/2010 Factors that impact cost-per-acquisition

Do you prioritise the final click before a conversion? (John Burns)

30/10/2009 Survey highlights conversion rate satisfaction

Steve Swallow wrote: Some companies were found to be unhappy with their rates

01/07/2009 Google looks to boost firms' website conversions

Kate Billinghurst wrote: Will Google's latest scheme help businesses to better monetise their websites?

25/06/2009 Survey offers insight into improving e-commerce conversions

Andy Carter wrote: Is transparency the key to reducing shopping cart abandonment rates?

12/05/2009 Timing "critical" to rescuing e-commerce conversions

Andy Carter wrote: A new whitepaper has advised e-commerce firms to ensure they follow up cases of shopping cart abandonment sooner rather than later.

16/04/2009 Bad information architecture 'harming conversions' by Andy Carter

Poor information architecture on a number of sites are preventing businesses from boosting conversions by helping users to find the product that they want, it has been suggested.

14/04/2009 Firms 'missing SEO opportunities with opening times' by Kate Billinghurst

Supermarkets and retailers are not doing enough to optimise their websites' pages containing opening times information for search engines, it has been suggested.

08/03/2009 Conversions 'can be upped by looking at website message, usability' by Kate Billinghurst

E-commerce website owners looking to increase their conversion rates should consider looking at the message of their sites, as well as their usability, it has been suggested.

28/02/2009 Offering numerous payment options 'can increase conversions' by John Burns

Online marketers could see an increase in conversions if they make a number of different payment methods available to customers, according to Practical eCommerce.

27/02/2009 Internal jargon 'can harm website usability' by Mark Richards

Website owners may do well to avoid using internal jargon on public-facing websites as this can affect usability, it has been suggested.

12/02/2009 Good landing pages 'could beat the recession' by Katherine Ferguson

A search expert has claimed that marketers should maximise the SEO on their landing pages of their websites to beat the recession.

05/02/2009 Website design 'crucial to PPC success' by John Burns

An effective PPC campaign will only lead to conversions if it is backed up by good website design.

15/09/2008 Website offers tips to help landing page conversion

Online retailers offered advice on improving PPC conversion.

29/08/2008 Microsoft explains entry, exit reports in adCenter

If a page is a strong entry or exit point, its content can influence conversions tremendously.








LINKS TO NEWS CATEGORIES (left) & RSS feeds (right)















N.B Reader needs to be RSS2.0 compatible, e.g. Google Reader, RSSreader ----------------- If you're new to RSS feeds then this RSS explanation page will help