22/04/2013
Marketers need to be aware of content pitfalls by Andy Carter
Moving to a new domain can be stressful. Don't add to the problems by moving all of your content all at once. This is cause problems with Google's webspam team.
09/04/2013
The drop-down menu: Despite the benefits, is it still the best choice? By Steve Swallow
Does your website include drop-down menus as part of its design? Despite the
benefits, could there be a better option?
25/03/2013
Take the Time to Understand Your Customer
Knowing how your customer base consume content is crucial. There is litte point
focusing your brand's attention on content and websites that they do not visit or use.
08/03/2013
Google+ launches new-look pages
Google+ is becoming a key marketing tool. Businesses using the social media site should be aware of the changes and make them work to their advantage.
30/10/2012
TV Viewers 'switched on and engaged' Thanks to Technology
Businesses can capitalise on the fact that TV viewers are now more engaged than ever as they turn to their mobile devices during their favourite programmes to use Twitter and check their emails.
24/10/2012
Google boss explains about social media's SEO benefits
Social media doesn't yet have a positive impact on search engine presence. However, that could change in the near future, one Google expert has suggested.
16/10/2012
How Companies need to Utilise Social Media for Complaints
Consumers are increasingly turning to social media for complaints and interaction, is your business on board with this or not?
10/10/2012
Improve the Content of your website using Author Profiles
Learn about the benefits of author profiles for your content and, consequently, your website.
09/10/2012
Google's Web Spam Team Target Domains
Exact-match domains have been the latest target of Google's Web Spam team. What does their latest algorithm include?
20/09/2012
The world of hashtags: How can your business use them to best effect by John Burns
Is your company using hashtags properly when communicating on Twitter? If not,
you could be missing a trick.
15/08/2012
Klout rolls out its new qualitative update for a more well-rounded score by John Burns
The new Klout algorithm is set to focus on who you interact with rather than how many
07/06/2012
Tips to Maximise ROI For Businesses on Facebook
Improve click through rates by using content focused advertising and software
18/05/2012
Businesses need to understand algorithms to target consumers
Communications efforts should be based around algorithm updates
20/04/2012
Marketers Finally Receive a Usable Insight Tool from Google
Active GRP and Active View are the elements making up valuable new tool released by Google.
27/03/2012
Creating a Strategy for Content in the Digital Mix is Challenging
Making digital content work for marketing purposes requires an umbrella strategy
26/03/2012
Content Strategies are the key to Successful Marketing
Varying content material according to a strategy will increase efficiency for businesses
12/03/2012
QR Codes become valuable marketing tools for online business
QR codes give benefits to marketers in areas like SEO and search engine indexing
09/03/2012
Twitter Releases Two Years Worth of Data for Analysis
DataSift, one of Twitters data partners, have access to a brand new set of data for the ecosystem
05/03/2012
Facebook applies new payment methods to corporate clients
Subtle changes to Facebook advertising will enable marketers to progress relationships with consumers
17/02/2012
Mobile optimised sites are completely dependant upon design
Apps and sites can both provide businesses with extensive consumer benefits
10/02/2012
Facebook financial workings become public after IPO
Facebook has been valued at a substantial amount, with Mark Zuckerburg holding 28% of the business
07/02/2012
Twitter brand pages gives a better platforms for brands
New Twitter design will be great for development of brands and consumer recognition
06/02/2012
Google blog to be published every month devoted to algorithm updates
Scott Huffman of Google gives his views on Google Algorithm blogs and the scale of future improvements
29/01/2012
Heatmaps the affordable alternative to Eye Tracking
SME cannot afford to test the layout of the their webpages with live eye-tracking research. But simulated heatmaps based on such research are available.
16/01/2012
Businesses begin to embrace mobile at scale
Smartphone use is now adapting for consumers to use when shopping, locating and browsing products or businesses
13/01/2012
Mobile search trends are being utilised across all areas of Business
Businesses looking to involve mobile as part of an online strategy help consumers connect with the brand
10/01/2012
Twitter strategies come to life with new interface
Potential social media reach is made stronger through a redesign of brand pages on Twitter
09/01/2012
The most important battle of the internet is well underway
The internet makes a significant increase in tension between record labels and movie studios and technology.
06/01/2012
Changes to Google's algorithm will directly affect marketers
Value will be removed from search engine optimisation through algorithm changes to Google as well as data collection increases
06/01/2012
Shine purchases original content producerfollowing acquisition of Bossa Studios
Both side of the company have continued to invest in the medium that has taken social media by storm
05/01/2012
Elder Statesmen of business now getting more involved with social media
A report by the FT showed that social media would be taken seriously in 2011 by film, TV and print media
04/01/2012
Taycor Financial leads the way with website maintenance and design
Financial business include a lease payment calculator on their website to refresg design architecture
03/01/2012
Social media trends have been outlined for 2012
Internet marketing experts will continuously see the social media trends develop and change
03/01/2012
Pre Christmas website promoters are probably enjoying the rewards
Website promotion from Christmas 2011 showed an increase in investment over the sector
29/12/2011
New Google Analytics Interface will provide deeper insight
Recent updates to Google Analytics will provide data on mobile usage, real time activities and consumer patterns - Stephanie Clark
29/12/2011
Logging on seemed to be the shopping favourite over High Streets
Data from Experian Hitwise shows that the number of online shoppers increased on Boxing Day
27/12/2011
Google Panda receives more algorithmic updates
After Pandalyzed sites reel from algorithm changes, tips are given to prevent this happening again - Stephanie Clark
23/12/2011
Display Advertising expenditures jump 15.8%
Spend on internet advertising grows slowly but investment is declining - Stephanie Clark
23/12/2011
More and more companies will begin to explore social media in 2012
48% of companies in the UK regularly use social media, and this number is set to rise throughout the year
22/12/2011
Companies employing digital marketing techniques make savings
Email marketing has proven to be a more efficient marketing tool in terms of custom and environment
21/12/2011
Companies may be surprised at what website promotion entails
Investments are needed to make e-commerce sites a success, even if the retailer is a proven high street favourite
20/12/2011
Its not just marketers that need to learn about social media
The UK Police force need to become better at monitoring social media following the London riots
19/12/2011
SME's should take note of advised metrics
Certain web metrics should be taken into account when dealing with different size businesses
15/12/2011
Google has released figures on most popular search terms
Trends highlighted in search report published by Google, revealing 2012 aims
14/12/2011
PPC providers are seeing increasing numbers of potential consumers
As the UK becomes the most 'screen addicted' nation in Europe, potential consumers become a big opportunity for marketers
13/12/2011
Searchmetrics are amongst top SEO companies for December
Software developed for SEO providers to improve strategies has been named one of top sites for professionals
12/12/2011
IAB research will interest consultants looking to secure shares
Smartphones and tablets are increasingly becoming the niche market devices for consumers lives and habits
09/12/2011
Twitter plans major revamp
Social Media site Twitter has had to defend itself after receiving criticism from users
06/12/2011
Cyber Monday brings in consumer spending of $1billion
comScore realses figures to highlight the success of online sales in America
02/12/2011
Fair Trading to investigate Groupon
Promotional offers site Groupon is being investigated after breaking advertising regulations
01/12/2011
Internet advertising grows year on year in the US
Revenue reports highlight that internet advertising is booming
29/11/2011
F-Commerce goes from strength to strength
Facebook store has grown 8.8% since it was established says the IMRG
24/11/2011
comScore shows social media growth
Social media has grown 44& over the past year across five leading EU markets
23/11/2011
Mobile arm of campaigns is vastly carried out through Android
Google's Android is the most dominant platform for MM's mobile ad network
21/11/2011
Annual web design survey to assess web industry
Seventh survey aims to clear up the perception of web developers
18/11/2011
Wordpress handbook will assist in designing better websites
Wordpress handbook will increase knowledge of website maintenance among site owners
17/11/2011
Social Media is still having trouble convincing companies
The adoption of social media is proving more complicated for some than others
16/11/2011
Foursquare adopts new website layout
ocial media site unveils new design
15/11/2011
FTTN attempts to capture new market share with website
Website aims to showcase company ambitions
14/11/2011
Importance of having website usability is underlined
Software website is revamped
11/11/2011
Online Advertising shows highest ever spend
07/11/2011
Supermarket flop on SEO
search engine optimisation providers, high website ranking
28/10/2011
Twitter has problems when signing up Big Business
Some companies are committing substantial faux pas on micro-blogging site Twitter, which could be damaging their relationship with customers.
28/10/2011
Protect IP Act step in the right direction?
The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws.
28/10/2011
BGS halts attacks on its servers
Constant attacks halted by security SaaS
27/10/2011
Visa and Mastercard target ads to offline spending
WSJ reports the companies' plans to tie online and offline habits
26/10/2011
Your Browser Matters ranks website abilities
New website ranks browsers on internet safety
25/10/2011
Concern over use of social media involves FERMA & IRM
Firms still wary over social media
24/10/2011
Yahoo announces impressive results
CEO dismissal does nothing to dampen Yahoo's results
20/10/2011
Silicon Valley hears from SEO expert
Conference hears from SEO expert
14/10/2011
Sky to follow suit of email marketing and axes magazine
Sky Magazines axes its magazine in favour of other platforms
13/10/2011
SEO Training Ltd celebrates 2 year anniversary
SEO firm hits top of Google rankings
12/10/2011
Groupon and similar companies take biggest stake as possible
Local advertising grows but costs continue to rise
11/10/2011
Food, entertainment and drink sectors buy the most Facebook ads
Firms look to target consumers when in a relaxed mood
07/10/2011
Significant growth in email marketing with consumer interest
Report shows growth of email marketing
06/10/2011
Analytix rolls out new packages of affordable options
SEO, SMM and PPC packages all available
05/10/2011
Online Advertising takes dominant share of overall budgets
Online advertising grows strongly
04/10/2011
Google updates infamous Panda algorithm
Google releases new Panda update
29/09/2011
Realters put focus on website promotion
Realtors lay foundation for improved web service
27/09/2011
Gmail to overtake Outlook
Gmail poised to take over as most popular email service
26/09/2011
Broadband providers to make speed clearer to consumers
ASA agree on new laws to stop misleading internet advertising
23/09/2011
Leroy Merlin soon to see e-commerce incorporation
Users will soon be able to see potential outlay for jobs online
22/09/2011
E-commerce providers assist clients with digital integration
Software provider improve service
21/09/2011
Porex launch editable website
Firm decides to invest in improved website
19/09/2011
Do Not Ignore the Power of Smartphones...
Study shows major benefits of mobile advertising
16/09/2011
YouTube improves Video outlook for companies
Video editing available with new service
15/09/2011
Fashion Retailer undertakes SEO expertise
Search engine optimisation is a priority for ambitious e-tailer
14/09/2011
VoIP software to premiere at conference
Firm asked to speak at top technology conference
12/09/2011
Canadian Website in need of major redesign
A raft of new features make the site more accessible and user-friendly
11/09/2011
Easier Browsing available from new Rosetta Translation site
Translation website undergoes revamp
09/09/2011
SEO wages sky-rocket
Increased importance of online marketing experts is evident in wage jump
08/09/2011
Brand environment is one of key considerations for media buyers
Environment a big factor when placing online video
07/09/2011
Amazon to make website 'tablet friendly'
A number of changes are made to the online retailer's site
06/09/2011
Plan ahead if you want a good Xmas 2011
Preparation is the key to profit during the run-up to Christmas
05/09/2011
SME's should look to integrating analytics into e-marketing
Improved analytics software being taken up by SMEs
02/09/2011
Online Arena is a big player in car sales
Online proves a real force behind the sale of motor vehicles
02/09/2011
You need more than just 'likes' to get business
Brands should look to increase interaction on social media platforms
26/08/2011
Red Cross Redesigns website
Charity aims to increase user interaction
25/08/2011
Wages for internet consultants rises by 70%
Wages for field experts in IT has grown rapidly
24/08/2011
Children very selective in their advertising response
Careful and deliberate use of the internet, lessens exposure to advertising
23/08/2011
Video Banner boosts sale by 80%
Video banner boosts band's album sales dramatically
19/08/2011
Brand Alley improves website with OVM
Fashion retailer ventures into the online video arena as part of its marketing strategy.
18/08/2011
SME's fail to use social media effectively
Business are failing to utilise social media to gain business
18/08/2011
Don't fall into the email marketing trap
E-mail marketing should be made more personal if businesses want to get the most from it
15/08/2011
IBM analytics software will improve the shopping experience
E-commerce builder adopts new IBM software to improve shopping experience
10/08/2011
Channel 4 joins forces to lead trial for internet connected TV's
New marketing opportunities are provided through trial with digital entertainment company
08/08/2011
Online Sales were much higher than predicted for first half on 2011
Online sales continue to outstrip the high street as online shopping grows
02/08/2011
SEO providers target Affluent consumers
Richer people are more likely to take notice of online ads, despite being among the hardest groups to reach via traditional media.
01/08/2011
Chrome becomes the number 2 browser in the UK
Google Chrome's popularity is rising as the browser is now the second favourite in the UK, overtaking Firefox.
29/07/2011
Abu Dhabi Airport revamps website for consumer usability
Abu Dhabi Airport has made changes to its website to reflect the needs of passengers more comprehensively than before.
27/07/2011
DME Automotive integrates websites to improve usability by Catherine Ferguson
It needed a more effective design both for its web and mobile sites to deliver better functionality
26/07/2011
Consumers are ever wary of details being shared and tracked
A new report suggests that consumers are wary of being tracked by online behavioural advertising and marketers need to build trust.
25/07/2011
Analysts not convinced of Bing PPC integration
Bing's trial of PPC in organic search appears to be a very limited one, but nonetheless has piqued the interest of analysts.
21/07/2011
ROK Talk enhances accessibility and usability of websites
A number of organisations have adopted ROK Global's multi-language text-to-speech conversion and translation technology.
20/07/2011
E-commerce in the UK soars by 20%
Online sales growth in the UK has exceeded expectations to increase by almost a fifth in the last year, new IMRG data reveals.
18/07/2011
Protection from .xxx receiving high interest
The ICM Registry is inviting brands to protect their domains from the .xxx domain by applying for a blocking service.
15/07/2011
Spotify launches State side after European Success
European music streaming service Spotify could take customers away from Apple's iTunes as it launches in the US at long last.
12/07/2011
Facebook sees CPC increase by 22%
Cost per click advertising is expected to nearly double in 2011, compared to last year for Facebook, showing the strength of brand presence on the social network.
06/07/2011
Huffington launch overshadowed by News of the World
Huffington Post UK debut may have been eclipsed by the News of the World scandal, but media experts are already sceptical of its future success.
05/07/2011
eCommerce owners should look to India
Ecommerce firms could cash in by targeting website promotion efforts across the Indian online retail market.
04/07/2011
Argos pushes online ad campaign
Extract: Argos is keen to drive home its online sales advantage with a £4 million campaign to promote its online to store pick-up service.
30/06/2011
+1 technology will set business aside from competitors
Google Analytics now enables webmasters and internet consultants to track performance and traffic in relation to the social media tool, +1.
29/06/2011
Google+ differentiates because it distinguishes relationship type
Google is hoping to appeal to online users' desire to distinguish between different types of contacts, but the social networking venture is marred by the failure of 2010's Buzz.
28/06/2011
Consumer rights modernised under new directive
Revisions to the Consumer Rights Directive will come as a relief to many small UK internet retailers, who will not be required to sell overseas.
27/06/2011
Social Media stimulates Olympics interest
Organisers of the London Olympics are fully committed to using social media sites such as Twitter and Facebook to raise the 2012 event's profile.
27/06/2011
Internet consultants have more reason than ever to recommend Facebook
Facebook continues to prove itself an ever more useful tool for marketers online, but for retailers the social media site is becoming a sure-fire way of attracting traffic
24/06/2011
Internet TV's pose great threat to TV ads
Extract: The emergence of on-demand programming and internet televisions means that marketers are having to adopt to a new way of thinking about advertising.
20/06/2011
Skype Integrates with Facebook features
Skype has integrated even more Facebook features into its 5.5 beta version, but has yet to include highly anticipated video calling on the social networking site.
16/06/2011
No campaign can succeed without Social Media
Analysts have forecast internet marketing spending to increase substantially over the next four years, with a growing focus on social media presence.
09/06/2011
Social media ads not engaging consumers
Advertisers are still struggling to convert social media users into shoppers successfully, although research suggests trust and security is still a concern.
08/06/2011
Most online content is accessed by an affluent elite
07/06/2011
E-commerce reflects the changing nature of the supply chain
More signs are emerging that ecommerce is strengthening its position in the global supply chain.
06/06/2011
Search Engines club together to help Internet Consultants
Google, Bing and Yahoo have collaborated on a common website markup vocabulary for webmasters, which is expected to benefit website promotion.
03/06/2011
LinkShare achieves double digit growth
LinkShare has seen its Q1 performance boosted by a strong online retail sector.
02/06/2011
Businesses have little or no idea of consumer experience
UK firms lack crucial understanding of why customers abandon their websites when they near conversion - which could be costing up to £14 billion in revenue.
01/06/2011
Local deals through mobile advertising gets consumers spending
Online adverts targeting mobile shoppers with local deals are proving successful, demonstrating the value of targeting on-the-go consumers.
27/05/2011
Global corporations still have no Twitter presence
Some companies are committing substantial faux pas on micro-blogging site Twitter, which could be damaging their relationship with customers.
26/05/2011
Digital media success underlined
US online ad revenues have continued to increase in Q1 2011, and are being hailed as a confirmation of the strength of digital media marketing platforms.
24/05/2011
LinkedIn endangers brands and business owners accounts
Two cookie vulnerabilities have been exposed on LinkedIn, which could prove damaging to the site as well as its business users
23/05/2011
Facebook for Teaching?
Mark Zuckerberg has courted controversy by suggesting that Facebook could be used as a way for children to study and learn together online.
23/05/2011
Entrepreneur suggests social media school environment
Mark Zuckerberg has courted controversy by suggesting that Facebook could be used as a way for children to study and learn together online.
20/05/2011
SIM report predicts innovation and expansion
The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.
20/05/2011
Affordable internet access will spark innovation
The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.
18/05/2011
Fines for Consultants who break the privacy laws
A new European privacy law that comes into effect later this month means businesses will have to secure the explicit consent of website users if they want to store cookies.
17/05/2011
Value of mobile is clear for SEO providers
New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.
16/05/2011
Copywrite issues plague SEO consultants
The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws
13/05/2011
Marketers to increase SEO/PPC budgets
The latest UK Search Engine Marketing Benchmark Report suggests marketers are going to be increasing their budgets for both SEO and paid search.
12/05/2011
US cracks China firewall
The US is going to plough millions of dollars into new technology to break through internet censorship in countries such as China and Iran.
11/05/2011
Display Advertising is taken over by Facebook
Facebook is set to become the biggest player in display advertising as it emerges that the social network accounts for a third of impressions in the US.
09/05/2011
Bing closes the gap with Google
Microsoft's Bing was the fastest growing search engine in the UK during March, while YouTube is expanding faster than any other social network, according to Experian.
06/05/2011
Failing to make use of analytics by Catherine Ferguson
New research from Accenture reveals the majority of organisations are not making full use of analytics in their marketing strategies to target potential customers.
05/05/2011
AOL's reliance on display ads
AOL's net profit has fallen sharply in the last three months, but an increase in display ad revenue is pointing to a recovery, the firm has said.
03/05/2011
Guiness launch iPad iAd
Guinness is set to launch a new iAd for the Apple iPad, iPod and iPhone, targeting drinkers unsure of what to do for their night out.
28/04/2011
Smartphone users act upon mobile ads by John Burns
New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.
27/04/2011
Sizing the Cloud details how SaaS will reach saturation point
The cloud computing market will be worth $241 billion in 2020, with Software-as-a-Service accounting for the bulk of the spending as other platforms fall away
22/04/2011
eBay to acquire mobile advertising firm WHERE
eBay has announced that it will acquire WHERE, a mobile discovery and location-based advertising network, later this year
20/04/2011
Anti Spam Campaign to improve Credibility
Two firms have become founding members of Signal Spam, a campaign to improve email marketing.
19/04/2011
Google UK reps hold keynote presentation at Catalyst
The Catalyst Europe conference next month will attract a variety of e-commerce experts.
18/04/2011
Google not in favour with South Korean SE's
Google has been accused of anti-competitive behaviour by a pair of South Korea's leading search engines.
13/04/2011
Bebo trys to build itself back up
Bebo, the troubled social network that has seen subscriber numbers fall behind Facebook, is hoping to go back to its youthful roots with a new website design.
08/04/2011
Mass marketing approach is declining
Mass marketing is no longer as effective, says Gartner, with social and mobile platforms taking over as the most influential strategies, driving 80 per cent of spending
06/04/2011
Online Video now viewed as a way to get rankings
Agencies and marketers are find audiences increasingly responsive to digital video advertising, according to the Interactive Advertising Bureau.
05/04/2011
Obama's website promotion heavily incorporates social media
US president Barack Obama has changed his online campaigning methods, incorporating Facebook more closely on his website as he pushes for re-election.
04/04/2011
Hotel.de promotes managed SEM thanks to Lixto
Hotel.de is looking to be able to analyse deeper pricing trends in the industry with the help of Lixto's latest Price Intelligence Suite.
30/03/2011
Online advertising holds no barriers for TV
Businesses continue to use TV advertising in tandem with online efforts when managing website promotion, according to the latest report by eMarketer.
29/03/2011
Website Promotions grow out of recession
Website promotion tactics continue to grow in terms of investment, leading to expenditure in the UK jumping to £4 billion in 2010 - a rise of 12.8 per cent.
28/03/2011
Declines in advertising revenue worry DMGT
Online advertising revenue has propped up overall marketing figures for the Daily Mail & General Trust, which has experienced declines in print advertising revenue.
25/03/2011
Twitter not as big as we thought
Twitter may not be as big a platform for managed emarketing as people may assume, if the latest figures are anything to go by.
24/03/2011
Focus on investment for tablets and e-readers
Half of people familiar with e-readers and tablet computers will be buying one in the next 12 months, highlighting the valuable managed emarketing platform it provides
22/03/2011
Marketing Budgets slashed once again
Website promotion techniques are constantly evolving, yet the amount of money being put into display advertising spending has markedly dropped, it has been asserted.
21/03/2011
Apple's IOS neglect paid conversions
Apple's commitment to customer privacy is resulting in particular conversion metrics from being discounted from measurements, particularly those relying on third-party cookies, study shows.
18/03/2011
Mobile investment will increase throughout the year
Marketers will combine website promotion with mobile advertising and application-based tactics to ensure there is the best response possible to managed emarketing.
11/03/2011
India engages in more online video
Statistics relating to Indian web use have revealed an interesting trend in video watching, pointing towards trends of website promotion in the country.
10/03/2011
One time buyers are 'major problem'
Businesses should pull out all of the stops with managed emarketing to ensure that people do not simply become one time buyers, it has been claimed.
04/03/2011
Grandparent Power
Businesses not targeting grandparents with website promotions and managed emarketing initiatives could be missing out on capitalising on a major demographic.
22/02/2011
Consumer satisfaction falls within the retail sector
Customer satisfaction seems to be increasingly overlooked by companies across the world, according to the leading force in American client happiness measurement.
21/02/2011
Managed e-marketing proved to get people to spend more online
The integration of managed emarketing schemes has meant that January saw one of the biggest ecommerce booms on record, generating £5.1 billion.
16/02/2011
Google Plugin prevents content farms
Content farms may soon become a thing of the past with the latest extension from Google Chrome that aims to deal a blow to the service.
11/02/2011
Location based services most popular with men
Men are more likely to engage in location-based services than women, marketers have been told, owing to worries of 'stalking' by women, a new report has underlined.
09/02/2011
Online Retail spending jumped 11%
Website promotion will undoubtedly be in full swing after it was revealed that consumer spending online hit all kinds of new highs in Q4 2010.
08/02/2011
Figleaves comes top of e-commerce performance study
The Christmas period proved to be a great period for a number of businesses, with website accessibility and usability playing a huge part in this popularity
03/02/2011
Fathers are still ignored by online advertising
Businesses need to be more inclusive of fathers in their approach to website promotion, as they are overlooked despite changing trends, it is believed.
02/02/2011
Social Media is becoming far more utilised
Brands are begging to take more of an interest in the advertising potential of social media at a time when Facebook and Twitter are undergoing significant changes.
01/02/2011
Facebook Deals promotes the 'Wisdom of Friends'
Facebook Deals has the potential to revolutionise the way customers shop and think about brands in the everyday lives, but will it take off?
31/01/2011
Bad Weather boosts AdWords
AdWords saw a boost in online advertising clickthroughs during the UK's big freeze.
28/01/2011
The Mail Online holds its title of most viewed
The Mail Online became the only digital newspaper not to lose audience share in December.
27/01/2011
Businesses prepare to go mobile for 2011
Businesses are seeing the viability in website promotion on mobile platforms, new research shows, as companies develop their own use of it.
26/01/2011
UK tops e-commerce in Europe
Businesses ought to focus their attentions on ecommerce in the UK if they are to gain a definite share in European spending, according to a new report.
24/01/2011
Christmas e-commerce slows
Businesses may want to ensure their website emarketing plan is at the top of its game in the approach to Christmas, as spending could slow next year.
21/01/2011
LinkedIn peaks after secondary auction
The importance of LinkedIn as a social networking tool has been highlighted in a secondary exchange auction this week, according to Bloomberg.
20/01/2011
VoIP slow to develop within business
The use of mobile VoIP will boom in the coming months and years, as businesses recognise the importance of internet communications on the move.
18/01/2011
Fraudulent orders are increasing
Businesses operating through websites have been warned that nearly two per cent of all transactions result in fraud, following the publication of new statistics.
17/01/2011
ROI to be determined through social media outlook
As social media becomes a greater part of website marketing, it is becoming more important for businesses to get return on investment, eMarketer has found.
14/01/2011
Mobile access to the internet is increasing more than ever
People buying goods online are increasingly turning to their smartphones, it has been revealed, so managed emarketing may need to address this platform.
13/01/2011
People stick to their budgets and don't trust the economy
People in the UK were more concerned with the economy than they were with the snow when it related to spending curbs registered over Christmas.
12/01/2011
SEO is not being used as often as it should
Businesses may want to work with search engine optimisation providers in the coming months, after new research was revealed by Fasthosts.
11/01/2011
Christmas provokes increased ecommerce appetite
Consumers hit the online high street in record levels this Christmas, as managed emarketing campaigns targeted buyers. However, not all of them were happy.
10/01/2011
e-Marketing Agency of the Year goes to insurance company
A strong campaign involving well-placed social media integration has earned a Texas-based firm a national award from an organisation that values managed emarketing.
07/01/2011
Online ad spending is still on the up
The growth of online spending and website promotion is set to boom in 2011 and beyond, breaking the $40 billion mark by 2014, eMarketer believes.
06/01/2011
Dominoes Pizza proves the potential of emarketing
One of the world's most profitable pizza companies, Domino's Pizza, has said that website promotion and other strategies has resulted in higher takings.
05/01/2011
Christmas ecommerce is a major rise on last year
People may have been much more tempted by strong website promotion, according to the latest comScore figures, showing a rise in spending in 2010.
04/01/2011
P&G regain the top spot
A new study by Nielsen has found that website marketing and a wider advertising initiative has landed Procter & Gamble as the top ad spender.
31/12/2010
McDonalds accused of mining user data
McDonald's, Microsoft and a host of other multinational companies have all been accused of misusing personal information gathered during marketing campaigns, it has been reported.
30/12/2010
Social Media search terms top the charts
Social media is proving increasingly popular among internet users, with related terms making up the bulk of the top ten most searched-for phrases, according to Hitwise
29/12/2010
Billionaire files lawsuit against the likes of Google and eBay
A patent law suit filed against internet giants including Google, YouTube and eBay has targeted the use of systems common to search and product marketing.
24/12/2010
Internet ads beat Newspaper hands down
The spending on advertising in newspapers is to fall behind that found online by the end of 2010, according to the newest research by eMarketer.
22/12/2010
Strategic plans are being used for website promotion
A new survey of high-performing websites has highlighted the success many businesses are having with managed emarketing strategies online, it has been revealed.
21/12/2010
Twitter becomes a profitable platform
Twitter has been valued at $3.7 billion (£2.38 billion), underlining how the social network - and others like it - is becoming an ever-more viable platform for businesses.
20/12/2010
Financial worth of Myspace proves costly for Google
The decline of MySpace has been underlined by a new advertising deal with Google, showing its slide in terms of website promotion and sales.
17/12/2010
ASA's remit to expand
Search engine optimisation providers will come under increased scrutiny from the Advertising Standards Agency as of next March, one leading organisation warns.
15/12/2010
Online grocery shoppers display more brand loyalty
Grocery shopping online is being driven by convenience and relevancy rather than access to special deals, suggesting marketers have yet to fully seize on opportunities.
14/12/2010
Adobe launches new application
Adobe is attempting to improve internal website promotion and search with a new on site search technology, available to businesses.
13/12/2010
Overspend on website promotion topples company
The failure of a competitor has turned into a website marketing coup for MotorcycleCenter.com, which hopes to benefit from many more active customers.
10/12/2010
Social Media Deployment
Around three-quarters of businesses are using social media as a means of website promotion and marketing to the masses, it has been discovered.
09/12/2010
Apple storms the tablet market
The iPad's popularity has been highlighted this week and could be changing the way that website marketing works, tapping more into the tablet and mobile sectors.
08/12/2010
Why do consumers follow brands via social media?
Companies must ensure they do their best to integrate Facebook into website promotion, otherwise social networking could be lacklustre for business.
07/12/2010
Worldwide ad spending is ever increasing
Emerging economies will play a major part in the growth of internet marketing and worldwide advertising online in the coming year, according to new research.
06/12/2010
Unethical businessman causes a change to Google's ranking code
The aggressive and violently-worded actions of Vitaly Borker, the owner of fashion retail website DecorMyEyes.com, has led Google to change its SEO algorithms.
03/12/2010
Christmas Shopping leave SEO consultants with baited breath
Experts at IMRG have identified the growth in e-retail and a possible boom to come in the lead-up to Christmas, when consumers bombard shopping websites.
02/12/2010
Online Ad Spending will still grow
The surge in smartphone use in recent months could power organisations to target advertising on mobile platforms, according to a new survey.
01/12/2010
Stella McCartney Redesigns Webpage
In order to attract more customers to her stylish boutique online, Stella McCartney has targeted the internet community with a full website redesign.
29/11/2010
Government engages in web maintenance
The government is going 'digital by default' as it looks to deliver many of its services online as a standard, following the publication of a report into public support.
26/11/2010
Hoteliers say best ROI is website redesign
Leading experts in the hotel industry have seen website redesigns as being key on getting return on investment in a poll released this month.
25/11/2010
Online deals spur on early Christmas shopping
US shoppers are expected to spend more money online this Christmas than ever before, with sales for the first three weeks of this month already exceeding November 2009.
24/11/2010
Middlesex Uni improves its branding
A website design change for Middlesex University has allowed the institution to enhance its brand stature
23/11/2010
Google Analytics takes a credibility hit
Google Instant Preview faces a set back as analytics begin to show some preview images as page views.
22/11/2010
Potency of Facebook shown through US figures
Facebook has become the most visited website in the US, and looks set to build on this position in the UK and across the Atlantic with its upcoming email service.
19/11/2010
Marketing and Retail orgs join forces
A new UK retail body has been formed to encourage growth in the mobile e-commerce sector, which is fast proving itself to be a lucrative avenue for website promotion.
18/11/2010
Yahoo! plays catch-up
Yahoo! has released a beta version of Search Assist, which it hopes will improve on rival technology Google Instant when released on a wider scale.
16/11/2010
Facebook POA: Full Service Communications
Facebook may have signalled the end of messaging as we know it, with its new proposed service incorporating most forms if communication online.
15/11/2010
Social Networking takes the predominant role in Emarketing
Managed emarketing will go through drastic changes that will affect the use of both emails and social networks, Gartner has claimed.
12/11/2010
Fandango email alerts campaign proves its worth
Fandango's call to action, time sensitivity and add-on value content elements of its email marketing campaign have all been highlighted as an example of good practice.
11/11/2010
Fortune 500 embraces corporate Twitter
Significantly larger numbers of America's biggest companies are embracing social media in 2010, while blogs are continuing to prove a popular marketing tool.
10/11/2010
CallTrack optimises PPC
A new open platform will enable internet consultants to include online analytics in call centre return on investment calculations.
08/11/2010
.uk is more trustworthy with consumers
URLs ending in .uk are proving a valuable asset for companies, with this domain used more often in TV advertising than .com, in addition to being more widely trusted.
05/11/2010
LinkedIn enables brands to enhance their presence
LinkedIn will give businesses a new opportunity to promote themselves using a new Company Pages tool.
04/11/2010
Augmented Reality launched by Nestle
Nestle's new augmented reality Nesquik website promotion is hoping to capitalise on social media viral attention to raise awareness of its brand.
03/11/2010
The Times Paywall; is it a success?
News International has updated the world with some pay wall sales analytics for the Times and the Sunday Times, laying claim to 50,000 monthly subscribers.
02/11/2010
Twitter launches advertising planted with timelines
Twitter set for a slow roll-out of its latest Promoted Tweet scheme, which is the first intended to place adverts directly into user timelines.
29/10/2010
Email marketing still on top form
There is plenty that remains attractive about email marketing, which continues to grow and be complemented, rather than eclipsed by emerging channels such as social media.
25/10/2010
Google Analytics gains new functions
Google has introduced a new visual way of examining website analytics, which involves superimposing data over an image of a particular page.
21/10/2010
Marketers set to invest more in SEO
Businesses are showing willing to invest more money into online marketing channels once again, new research reveals.
20/10/2010
Many businesses unaware of performance of their website
A significant proportion of online organisations are failing to properly check their website promotion capabilities, noting a number of barriers to improving conversion.
18/10/2010
Left Behind Games launches email marketing campaign
A US video game publisher has high hopes for its upcoming email marketing campaign, during which it hopes to send out 7.77 million messages to its customer base.
05/10/2010
Display consistently to benefit online, unlike BHS
BHS website criticism may highlight the importance of consistent online marketing and website design, especially across the highly competitive retail channel.
30/09/2010
Having a website isn't enough
How important is website analytics becoming for online businesses and can they survive without it? (John Burns)
29/09/2010
Belief strong that buying online is cheaper
Growth in bradband usage and general internet access fuels ongoing growth in e-commerce (Catherine Ferguson)
29/09/2010
Paperchase Revamp
Paperchase undertakes a website design revamp, improving usability and paving the way for email marketing opportunities.
24/09/2010
Do you know what's coming next in Twitter?
Twitter could introduce real-time analytics later this year, which has the potential to provide the social media site with a new commercial model (John Burns)
20/09/2010
News of the World follows paywall trend
News International has set a date for the News of the World paywall, with promises of a revamped website focused around exclusive content.
17/09/2010
Better tracking and conversion monitoring could boost profits
Growth in internet marketing not matched by ROI measurement (Craig Swallow)
16/09/2010
Text content important to e-commerce site success
Care needed in the management of content on e-commerce sites (Kate Billinghurst)
09/09/2010
Gaining website visitors is just step one
It's critical to set the right success targets for internet marketing (Steve Swallow)
31/08/2010
Times to pay high price for seeking payment
How low will the Times online audience shrink now that it's charging (Craig Nicholson)
27/08/2010
Emarketer Webtrends and Cineworld
Marketing response on social media sites becoming more important (Kate Billinghurst)
27/08/2010
MouseTrace provides solution to consumer website behaviour
Will MouseTrace be the next big thing in the internet marketing world and can it really provide a valuable insight into usability?
25/08/2010
Analytics boost traffic on Physio webiste
How a search engine optimisation firm can provide a quick, effective and sustainable high website ranking
23/08/2010
Marketing Advantages from Paywalls
Was the Times right to put its content behind a paywall and what advantages have marketers seen as a result of the move?
20/08/2010
E-Commerce Owners view of SEO
Over 50% of website owners now think they understand SEO principles (Kate Billinghurst)
20/08/2010
Integrating Social Media with Web Design
How can the latest trends such as social media and blogging be effectively integrated into a company website?
17/08/2010
Reduce search and order friction or lose custom
Registration on e-commerce sites drives away prospects (John Burns)
16/08/2010
Draw on experience for successful ecommerce
Does ecommerce offer retailers more opportunities than the high street in 2010?
13/08/2010
Amazon, Tesco, M&S top email marketing poll
Is email marketing still important for companies or should they be turning their attention to social media campaigns?
12/08/2010
Visitors are no use if the landing page is useless
It's important to give visitors exactly whatthey want on the first page they encounter (Kate Billinghurst)
11/08/2010
TV ads go online
Online video could be the way to measure TV ad effectiveness (John Burns)
11/08/2010
Getting the right results with SEO in smaller search engines
Are smaller search engines worth targeting or do Google and Bing have a monopoly on the search market?
09/08/2010
E-commerce 'embracing the concept of community'
Value of websites with high 'footfall' beings to be recognised in new ways (Kate Billinghurst}
06/08/2010
Online spending trend
e-commerce competition now goes beyond convenience and price (John Burns)
29/07/2010
Pressure grows for measurable ROI to be a marketing focus
Marketing effectiveness will be demanded post-recession
24/07/2010
Friend referrals 'increase brand confidence'
Purchases impacted by online reviews (Emma Furze)
20/07/2010
The dangers of dynamic page content
What should search engines cache when a page has dynamic content? (Catherine Ferguson)
09/07/2010
Annoy prospects less by finding out their preferences
By targeting what you send you get better results
18/06/2010
Independent to revitalise website?
Website usability and prominence increasingly important to newspapers (Kate Billinghurst)
17/06/2010
Customers channel switch when shopping, stats show
Online surfers often buy from a 'real' shop (Kate Billinghurst)
14/06/2010
Website navigation structure and position crucial
What changes should you make to your website? (Kate Billinghurst)
09/06/2010
Marketing activity is crucial for building a brand's reputation
Marketing more important when times get tough (John Burns)
20/05/2010
SEO pitfalls 'could prove costly'
The importance of focus in e-commerce SEO (John Burns)
01/05/2010
Foreign keywords 'can help boost SEO'
Will webpage translation services emerge as a new force for search engine optimisation? (Mark Richards)
26/04/2010
Are forums the secret to successful website design?
Have you tried integrating an online forum into your website? (Mark Richards)
22/04/2010
MSN launches male-orientated website promotion
Will many login to MSN Him? (Steve Swallow)
17/03/2010
Website maintenance for the disabled 'stalling'
Are retailers failing to consider disabled customers when designing websites? (John Burns)
15/03/2010
Web analytics 'important' for page improvements
Which tools do you use to monitor data? (Kate Billinghurst)
09/03/2010
100,000 British Businesses to get their first website by the end of 2010
Living Streams to do its best to help GBBO (Tony Thornby)
05/03/2010
Embedded a page from one website in another
20/02/2010
Google Analytics 'spreads global reach'
Do you make use of this Google service? (Steve Swallow)
10/02/2010
Google makes changes to analytics qualifications
How will this affect you? (Andy Carter)
09/02/2010
The importance of domain names
Is you domain memorable? (Craig Nicholson)
09/02/2010
Most popular search terms
How will you use this report to further your search engine optimisation? (Catherine Ferguson)
01/02/2010
Google offers advice to Analytics users
Will the firm's tips be useful to you? (John Burns)
29/01/2010
Shift in demographic of online shoppers
Did you see any change in shopping trends during the festive period?
27/01/2010
Ethical behaviour essential when marketing to youngsters
What steps are needed to ensure your marketing is appropriate for children? (Mark Richards)
22/01/2010
Current impact of low cost offers
Will you introduce these on your website? (Mark Richards)
16/01/2010
Internet consultants 'concerned with web analytics'
Did you make use of this practice in 2009? (Kate Billinghurst)
15/01/2010
Internet marketing consultants 'should consider smartphones'
Research has revealed that US consumers are using these increasingly. (Steve Swallow)
13/01/2010
SEO redesign 'should be a 2010 aim'
Is your website designed to maximise SEO? (Steve Swallow)
11/01/2010
Marketing Sherpa says ask questions
How do you keep visitors on your webpage? (Mark Richards)
09/01/2010
Factors that impact cost-per-acquisition
Do you prioritise the final click before a conversion? (John Burns)
07/01/2010
eBay move to help advertisers' conversion rates
Internet consultants helped by eBay collaboration? (Sarah Adie)
05/01/2010
Internet consultants helped by Google 'Browser Size'
50% of website visitors still have a screen resolution of 1024x768 or less (Craig Nicholson)
05/01/2010
Factors impacting ecommerce site performance
Website abandonment rates (Catherine Ferguson)
30/12/2009
UGC now important for all companies
Will you incorporate user-generated content on your website? (John Burns)
29/12/2009
High website ranking for electronics firms?
Top search trends for Christmas have been revealed (John Burns)
21/12/2009
Internet marketing consultants helped by Google Analytics
Will you make use of the enhanced service? (Sarah Adie)
19/12/2009
Internet marketing consultants 'cannot agree on conversions'
How do you define a conversion? (Andy Carter)
11/12/2009
Big businesses 'taking advantage' of Christmas shopping season
Have you maintained your marketing budgets during this period? (Sarah Adie)
05/12/2009
Website promotion 'important' this Christmas
Did you increase advertising to take advantage of Super Sunday? (Catherine Ferguson)
02/12/2009
Website usability 'important' for conversions
Does your site have an easy checkout programme? (Mark Richards)
01/12/2009
Analytics 'important' for SEO
How often do your review your SEO strategy? (Catherine Ferguson)
28/11/2009
Google Analytics 'essential for businesses'
Catherine Ferguson wrote: Too many businesses are failing to take advantage of the many benefits of Google Analytics, it has been claimed
24/11/2009
Online retailers 'to focus on website maintenance'
Mark Richards wrote: Where will you direct your budget for 2010?
21/11/2009
Figures highlight Christmas ecommerce intentions
And Carter wrote: The results suggest ecommerce will be popular with Christmas shoppers
19/11/2009
New search tool launched by Google
Craig Nicholson wrote: Retailers may benefit from a new Google tool designed to enhance search
13/11/2009
High street retailers 'better at ecommerce'
Tom Musk wrote: The survey shows customer service is one reason why high street stores perform well online
30/10/2009
Survey highlights conversion rate satisfaction
Steve Swallow wrote: Some companies were found to be unhappy with their rates
29/10/2009
Advice issued to UK's online retailers
Craig Nicolson wrote: Are you looking to open up your ecommerce operations to overseas customers?
29/10/2009
Ecommerce sites 'need to focus on social media'
John Burns wrote: Businesses have been advised to tap into sites such as Facebook
26/10/2009
Ecommerce Christmas strategies unveiled
Mark Richards wrote: Promotion codes are one way of improving sales over Christmas
22/10/2009
Google launches accessibility hub
Andy Carter wrote: The search engine giant has created a new resource for its accessibility tools
19/10/2009
Marketers turning to analytics tools
Kate Billinghurst wrote: Do you use analytics services to monitor your websites?
13/10/2009
Companies 'missing out' on high conversion rates
Catherine Ferguson wrote: A survey has identified a number of factors that are hindering conversion rates
13/10/2009
Website design and maintenance issues
SME are losing potential business because of basic errors on their websites.
12/10/2009
Christmas 'to boost ecommerce activity'
Mark Richards wrote: Are you anticipating an increase in sales over the festive season?
03/10/2009
Google 'working on improved analytics service'
Mark Richards wrote: The developments could improve the Google Analytics tool
25/09/2009
Google releases Analytics API features
Kate Billinghurst wrote: The service now offers various programmes, including Event Tracking
09/09/2009
Analytics data reveals increasing ecommerce conversions
Catherine Ferguson wrote: Do you use analytics to measure your ecommerce conversions?
04/09/2009
Mobile ecommerce sites should be "seamless"
Mark Richards wrote: Do you feel some mobile shopping sites could be improved?
18/08/2009
More web users making online purchases, figures show
Mark Richards wrote: Have you seen an increase in the number of people buying online in the past year?
16/08/2009
Online retailers 'opting for web design services'
Catherine Ferguson wrote: Have you sought outside assistance for the design of a website?
07/08/2009
Online stores 'should focus on customer service'
Catherine Ferguson wrote: Is customer service the key factor in e-commerce?
28/07/2009
Google Analytics adds event tracking segments
Catherine Ferguson wrote: Will Google's new service be of use to you?
18/07/2009
More time being spent online, study suggests
Steve Swallow wrote: Is the UK now a society of surfers?
17/07/2009
E-commerce sites 'improving checkout experience'
Kate Billinghurst wrote: Will online retailers be able to attract more shoppers?
01/07/2009
Google looks to boost firms' website conversions
Kate Billinghurst wrote: Will Google's latest scheme help businesses to better monetise their websites?
29/06/2009
Google highlights apps for Analytics on the go
Steve Swallow wrote: Are there other ways of making the most of Google Analytics data?
25/06/2009
Survey offers insight into improving e-commerce conversions
Andy Carter wrote: Is transparency the key to reducing shopping cart abandonment rates?
20/06/2009
Google ramps up Flash indexing
Catherine Ferguson wrote: Can Google make Flash content as indexable as HTML?
19/06/2009
E-commerce sector still growing
Andy Carter wrote: Can online retailers capitalise on changing consumer habits as the recession wears on?
13/06/2009
Questions raised over mobile commerce
John Burns wrote: Can the mobile commerce sector realise the growth predicted for it by analysts?
08/06/2009
Search marketers offered website promotion tips
John Burns wrote: There are a number of steps search marketers can take to improve their backlink profile.
04/06/2009
Google Local Business Center gets new dashboard
Mark Richards wrote: Google has announced the launch of a new dashboard for its Local Business Center offering.
02/06/2009
Boom predicted for e-commerce sector
Steve Swallow wrote: Online spending in the UK will reach £31.2 billion by 2013, it has been predicted.
22/05/2009
Social media 'to boost' online retail
Mark Richards wrote: Online retail companies could benefit from the massive popularity of social media networks in the future, provided firms are able to develop ways to harness the medium's opportunities.
21/05/2009
E-commerce sites 'can take steps to boost conversions'
John Burns wrote: An Econsultancy writer has suggested a number of pitfalls to avoid when seeking to boost customer conversions.
19/05/2009
UK web users spending more online
Dipika Patel wrote: British internet users spent more on purchases from e-commerce sites in April compared with a year ago, new research has shown.
18/05/2009
Councils beat private sector for web accessibility
Andy Carter wrote: Council websites outperform the private sector when it comes to web design accessibility, new research has suggested.
14/05/2009
Perpetual shopping carts 'effective' in e-commerce
Craig Nicholson wrote: Most e-commerce marketers view perpetual shopping carts as being very effective in enhancing conversions, new research has found.
12/05/2009
Timing "critical" to rescuing e-commerce conversions
Andy Carter wrote: A new whitepaper has advised e-commerce firms to ensure they follow up cases of shopping cart abandonment sooner rather than later.
07/05/2009
Google Analytics integrated with Ad Planner
Google has announced that its Analytics tool can now be integrated with the Google Ad Planner Publisher Centre (John Burns)
05/05/2009
Study reveals gender differences in web preferences
New research has suggested that men and women prefer different things when it comes to having the best online experience.
04/05/2009
Google Analytics now integrates with AdSense by Steve Swallow
Google has enabled integration between Analytics and AdSense for all users.
29/04/2009
Yahoo! updates analytics offering by Dipika Patel
Yahoo! has announced a number of improvements for its Web Analytics tool.
27/04/2009
'Clear communication needed' for corporate sites by John Burns
Businesses should ensure their long-term strategies and key business data are available on their corporate websites.
24/04/2009
Over one in ten firms do not use analytics by Kate Billinghurst
A new survey has revealed that 13 per cent of European businesses to do not analyse the effectiveness of their online marketing
22/04/2009
E-commerce spending up in March, says IMRG by Dipika Patel
British shoppers upped their spending on online purchases in March, according to the latest IMRG Capgemini e-Retail Sales Index figures.
16/04/2009
Bad information architecture 'harming conversions' by Andy Carter
Poor information architecture on a number of sites are preventing businesses from boosting conversions by helping users to find the product that they want, it has been suggested.
14/04/2009
Google clears up analytics script issue by Dipika Patel
Google has responded to recent reports suggesting that it is pulling its urchin.js script for Google Analytics this summer.
14/04/2009
Firms 'missing SEO opportunities with opening times' by Kate Billinghurst
Supermarkets and retailers are not doing enough to optimise their websites' pages containing opening times information for search engines, it has been suggested.
08/04/2009
Half of the web's top sites use Google Analytics by Steve Swallow
New research has revealed that 50 per cent of the top 10,000 websites on the internet use Google Analytics.
06/04/2009
Nano-content usability 'needs to be improved' by Dipika Patel
Businesses should do more to ensure web users can obtain essential information from the first few characters of their links and headlines, an expert has said.
25/03/2009
Google invests in e-commerce photo service by Steve Swallow
Google has made an investment in e-commerce photo service provider Pixazza.
18/03/2009
Video, mobile analytics markets 'expanding'
Companies now have a greater choice of mobile and video analytics programs than previously but must still contend with a number of issues, a new report suggests.
17/03/2009
Adobe launches SEO resource for Flash websites by John Burns
Adobe has made information available to search engine optimisation professionals regarding Flash web content.
16/03/2009
Analytics 'can quadruple email marketing revenues' by Catherine Ferguson
Integrating web analytics with email marketing can result in a fourfold increase in revenues, according to a new report.
15/03/2009
How to boost travel web design usability by Dipika Patel
Travel websites have been offered pointers on how to improve the online experience for their users.
13/03/2009
Microsoft shuts down adCenter Analytics by Steve Swallow
Microsoft has announced the closure of its adCenter Analytics product.
08/03/2009
Conversions 'can be upped by looking at website message, usability' by Kate Billinghurst
E-commerce website owners looking to increase their conversion rates should consider looking at the message of their sites, as well as their usability, it has been suggested.
06/03/2009
UK e-commerce sector 'to see steady growth' by Mark Richards
The UK e-commerce industry will see steady growth of six per cent a year until 2014, according to a new report from Forrester Research.
03/03/2009
Google has launched a new skills qualification program for its Analytics tool by Catherine Ferguson
Google has launched a new skills qualification program for its Analytics tool.
01/03/2009
Internet marketers 'should take note of new survey' by Catherine Ferguson
Retailers and internet consultants may find the latest Juniper Research survey on ecommerce patterns of interest.
28/02/2009
Offering numerous payment options 'can increase conversions' by John Burns
Online marketers could see an increase in conversions if they make a number of different payment methods available to customers, according to Practical eCommerce.
27/02/2009
Internal jargon 'can harm website usability' by Mark Richards
Website owners may do well to avoid using internal jargon on public-facing websites as this can affect usability, it has been suggested.
20/02/2009
Logic and priority 'are essential in web analytics' by Andy Carter
An analyst has claimed that an essential part of web analytics is prioritising and being logical.
17/02/2009
Yahoo!'s analytics 'better than Google's' by Mark Richards
A new report has claimed that Yahoo!'s analytics offerings are better than Google's when it comes to enterprises.
12/02/2009
Good landing pages 'could beat the recession' by Katherine Ferguson
A search expert has claimed that marketers should maximise the SEO on their landing pages of their websites to beat the recession.
09/02/2009
User-generated content - unsafe for businesses by Craig Nicholson
An eMarketer report has claimed that marketers and advertisers may not find user-generated content a safe option.
05/02/2009
Website design 'crucial to PPC success' by John Burns
An effective PPC campaign will only lead to conversions if it is backed up by good website design.
30/01/2009
DFS - January's top website by Catherine Ferguson
The DFS website has been ranked as the top retail site this month by Retail Bulletin.
29/01/2009
Companies 'should use data to boost business' by Andy Carter
Companies should use analytics to track customer experience data in order to boost business, it has been claimed.
27/01/2009
Google Analytics to hold Seminars for Success
Google Analytics is to host two days of seminars aimed at educating web professionals on how to best use analytics.
27/01/2009
Research reveals growth of web analytics by John Burns
More people are relying on web analytics, new research has revealed.
25/01/2009
Creativity 'is crucial' when dreaming up online ad campaigns by Andy Carter
It has been claimed that online advertisers should remember that creativity is just as important as performance indicators.
23/01/2009
Web developers warned - 'it's not all about you'
Web developers were advised at a Miami conference that their site's home page should not be all about them, but rather tailored to suit what the user wants.
22/01/2009
Large websites 'can employ similar measures as Microsoft sites' by Catherine Ferguson
Developers of large sites could operate them similarly to the likes of Microsoft.com and msn.com, it has been claimed.
21/01/2009
'Google suggests webmasters use site soundtrack gadget' by Kate Billinghurst
Google has advised webmasters to entice more visitors to their pages by using a site soundtrack gadget.
20/01/2009
"Alarmingly" low level of marketers use analytics by John Burns
More than half of marketers do not use analytics to measure the results of their campaigns.
16/01/2009
Google announces analytics seminars by John Burns
Google is to host seminars to educate marketers and web designers on how to make the most out of analytics.
07/01/2009
Web promotion should be based on ‘solid data’ by John Burns
Too many companies go with their gut instincts in web promotion, a consultancy claims.
27/11/2008
Analytics 'cornerstone of successful SEO'
It has been claimed that the best way to achieve successful search engine optimisation is to integrate it with analytics data.
24/11/2008
Web content migration "doomed to failure"
Businesses who invest in new software to redesign their websites will not see success if they just migrate the new technology with bad content.
19/11/2008
Tracking Flash content "simpler" with Google Analytics
Google has launched a simpler analytics solution for tracking Flash content on the web.
17/11/2008
Businesses 'need to be educated' to make the most of analytics
A web analytics expert has claimed that people handling web data need to be educated to maximize its full business potential.
23/10/2008
Exciting new features for Google Analytics.
With its new segmentation features, Google have moved their free offering far closer to some of the paid analytics systems.
23/10/2008
More news of Google's new analytics features
The new look web service, which was unveiled at the eMetrics Summit in Washington on Tuesday, contains a range of features designed to allow users to analyse data in different ways.
20/10/2008
Web design 'crucial' in SEO strategy
Businesses looking to achieve a high website ranking through search engine optimisation must plan and deliver effective website content, an expert has said.
07/10/2008
Online ad spending grows as overall market falls
Spending on internet advertising is propping up the UK marketing industry, according to a new report.
01/10/2008
Google launches analytics tool for YouTube
A new tool designed to help YouTube users better analyse their videos is to be released, reports Google.
30/09/2008
Companies missing out on mobile internet traffic
Mobile internet traffic represents a missed opportunity to many businesses who are failing to exploit it properly, a new report suggests.
29/09/2008
Too many websites 'poorly designed'
Many websites are still poorly designed, according to a new report.
15/09/2008
Website offers tips to help landing page conversion
Online retailers offered advice on improving PPC conversion.
12/09/2008
Analytics voted best for better marketing
Web analytics have been ranked as the most important to factor to consider when reviewing marketing effectiveness.
10/09/2008
Google enables custom Analytics
Google is now offering its Analytics application on Google Code to enable deeper customisation.
09/09/2008
Microsoft: Analytics investment is a must
Too many companies underestimate the benefits that making regular use of web analytics can bring, Microsoft has said.
08/09/2008
Cross-browser compatibility 'vital in website maintenance'
Google has reminded web developers of the importance of making sure sites can be viewed in all browsers following the launch of Chrome.
03/09/2008
Usability study suggests sitemaps still important
Study shows that simplicity is key and that heavy use of a link in a site map indicates a navigation problem.
01/09/2008
Microsoft acquires Ciao to boost search, e-commerce
The move strengthens its e-commerce business in Europe - by using shopping comparison to add value to its Live Search platform.
01/09/2008
Report predicts rise in mobile CMS spending
This will be driven by the increase in editable website access from mobile devices.
29/08/2008
Microsoft explains entry, exit reports in adCenter
If a page is a strong entry or exit point, its content can influence conversions tremendously.
28/08/2008
Target web accessibility lawsuit ends in settlement
Damages of $6M awarded because a website wasn't accessible using normal screen-reading software.
19/08/2008
Web users tell researchers of desired mobile site features
Navigation, fast-loading and websites designed for mobile device access are the top requirements.
19/08/2008
Seven ways to increase retail website conversions
Measurement is key to determining whether website changes have improved its performance and which sources of visitors are delivering the best ROI.
18/08/2008
E-retailers 'focusing on products in website design'
Availability and extra product information are a focus for retailers' website enhancement.
15/08/2008
Report reveals online retail search trends
Internet users searching for products via search engines and now including brand names roughly 50% of the time.
06/08/2008
High street retailers overtaking online-only stores on web
Is this the start of a new trend ?
06/08/2008
UK govt asked to clarify Phorm situation to EC
Is tracking web user behaviour to decide what adverts to show them useful or an invasion of privacy ?
05/08/2008
Three-quarters of retailers aim to overhaul websites
Websites need to be costantly refreshed and completely renewed every 18-24 months to keep up with the competition and provide the best user experience.
04/08/2008
Web usability colour issues 'all about contrast'
10% of people have some form of visual impairment, which means that colour combinations and contrasts are very important for website effectiveness.
01/08/2008
W3C launches mobile web design standards
Surfing the web from mobile phones and PDAs is in its infancy. But it is an opportunity that will grow and mature: Well worth monitoring.
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