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Free Monthly Internet Marketing Webinars,
presented by WSI's best world specialists:
for UK business owners / managers
(interactive information on how your company could profit from better use of the internet)
Introduction
Living Streams is pleased to bring to you this opportunity to extend your knowledge of the business opportunities offered by the internet. And better still:
(1) there is no cost
(2) the live presentations are brought to you at your PC - you only need internet connection and speakers/headset
(3) there is a Q&A session at the end of each webinar
(4) if you cannot attend a webinar live, you can listen to a recording of it later
(5) these are UK focussed webinars run during the UK working day
(6) there is no obligation to even agree to a subsequent free consultation - but many of you will ask Living Streams for one after attending one of these webinars and understanding the potential that you are currently missing.
Typically these webinars have an attednance of over 300 business owners. Register for Living Streams monthly email newsletter ‘Waterfall’ (including WSI's article of the month 'Inside Edge') and you will each month receive access details for that month’s webinar and its associated white paper.
As registered subscribers to the Waterfall Newsletter, you can also contact Living Streams at any time to request the link to a recording of any webinar and a copy of its associated white paper.
2010 Webinar Programme
Please find below the full list of webinars for this year:
| SUBJECT |
MONTH
(end of)
|
| Blogs and Content Marketing | January |
| February | |
| March | |
| Video Marketing & YouTube | April |
| Web Analytics | May |
| SEM (Search Engine Marketing) - Display & Directories | June |
| July | |
| SEO (search engine optimisation) - high ranking | August |
| Lead Nurturing | September |
| Email Marketing | October |
| Conversion Web Copy - sales, registration, downloads, enquiries | November |
| Marketing Optimisation | December |
| Webinar access: These webinars are only available to UK based business owners / managers. To receive full details of each webinar / white paper and become eligible for access to recordings of earlier webinars / white papers, all you need to do is to subscribe to Living Steams' Newsletter.Webinar Access | |
Living Streams never passes details of its Newsletter subscribers to any other organisation and never spams its Newsletter subscribers.
In 2009
Tenth Webinar (December) - E-Commerce
Ninth Webinar (November) - Online Marketing: ROI for Mid-sized Companies
Eight Webinar (October) - Social Marketing
Seventh Webinar (September) - Landing Pages
Sixth Webinar (26th August 2009) – SEO (Search Engine Optimisation):
• Market drivers
• What information do we look for?
• I have good content but I still don't rank on Google's First Page - why?
• So Where Do We Get Valuable Links From?
• Where does Social Media Marketing Fit In?
• The solution
Fifth Webinar (10th July 2009) – Conversion Architecture: "Improve Your Online Performance While Reducing Your Spend.”
• The benchmarking programme
• Breaking Down Your Campaigns and Marketing Channels
• Test Protocol for A/B Split Testing
Fourth Webinar (23rd June 2009) – Email Marketing: "Succeed in Challenging Times with Targeted Marketing.”
Measuring your marketing dollars is all the more important in a challenging economy, and on this session you will learn:
• How visitors interact with your website, email campaign or any other online marketing campaign you run
• How to leverage data to define what marketing tactics are working for your business
• Some important tools that will help you further enhance your marketing strategies
• Ways to improve your campaigns using the information that Google Analytics provides
Third Webinar – Google Analytics: "Optimise Your Marketing During the Recession.”
Measuring your marketing dollars is all the more important in a challenging economy, and on this session you will learn:
• How visitors interact with your website, email campaign or any other online marketing campaign you run
• How to leverage data to define what marketing tactics are working for your business
• Some important tools that will help you further enhance your marketing strategies
• Ways to improve your campaigns using the information that Google Analytics provides
Second Webinar – PPC: “Maximise Your Return on Investment with Paid Advertising”
Pay-per-click campaigns offer a level playing field for small businesses, particularly if your campaign incorporates the right keywords. With the right campaign management, your ad can be placed alongside a larger competitor or national chain, putting you in an excellent competitive position. Paid advertising offers immediate, yet targeted, search rankings for a low initial investment. This allows small businesses to see and track real-time results from their PPC campaign. This webinar has an associated free whitepaper entitled, “Don’t Leave Your Money on the Table: Your Guide to Paid Search”
Initial Webinar – Social Networking: "
How Your Business Can Gain and Maintain the Competitive Edge with Social Media Optimisation”
The speaker, Heather Angus-Lee, is a Senior Social Media Strategist at WSI and shares golden nuggets on how can you use this marketing strategy to get more leads and create a buzz about your products and services. She has spoken at various other events and has helped many large, medium and small sized businesses find the right balance of social media in their marketing strategy.