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IS YOUR COMPANY GOING TO PROFIT FROM THE RECOVERY
OR
BE LEFT IN THE WAKE OF YOUR COMPETITORS?
Please explore Google's 'Survivial of the Fastest' YouTube Channel. If you don't have the time to listen to all 50 videos there, you must watch their lead video and all of the messages in it about the lessons of past deep recessions.
"An optimist sees an opportunity in ever calamity; a pessimist sees a calamity in every opportunity" – Winston Churchill (1874-1965), British Prime Minister.
Is the recovery a threat to your company?
Extract from 'The Week' of 30th January 2010
"Insolvency experts warned this week that the early recovery period is one of the most dangerous times for businesses and individuals, reports The Daily Telegraph.
Studies of previous recessions show that there's a lag before the benefits f any recovery feed through to companies.
Personal insolvencies reached a peak 18 months after the return to growth in the early 1990s. In the 1980s the time-lag was even greater: Personal insolvencies peaked in 1984, three years after the end of the recession. Corporate insolvencies peaked at the end of 1985."
The history of recessions in the last 100 years shows that the recovery period is a worse one for company failures that the recession periods themselves.
Don't get caught out - there's still time to avoid it but it's running out fast.
Living Streams can help you turn the threat into an opportunity
There are two main reasons for these lags :
(1) Cost cutting measures used to survive the recession can reduce brand and benefit awareness to a level where it take 2 years or more to regain the pre-recession position. History shows that firms which continued to invest in advertising / marketing throughout a recession can overtake competitors who were far ahead of them pre-recession.
(2) Some firms will not have used the recession period to re-examine their operation for improved cost effectiveness. If any of their competitors have done this - especially when the internet now offers such an array of
If you want your company to be one which surges ahead rather than gets overtaken as the recovery gathers momentum, you need to contact Living Streams immediately by phone or email.
Our services are built for medium sized businesses and small business who want to grow.