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CURRENT NEWS: SEARCH ENGINE OPTIMISATION (SEO)

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24/04/2013 Google Zebra rumoured to be ready by Kate Billinghurst

Small businesses should ensure they adhere to the merchant regulations set out by Google. Companies should also make sure they are providing the best possible service to customers.

03/04/2013 Google adds new bulk keyword editor in AdWords by Andy Carter

Google has added a new bulk keyword editor in its AdWords feature. The upgrade
will make it a lot easier for brands to edit and adjust their targetted AdWords words and phrases.

26/03/2013 Trademarked keywords rules altered by Google Adwords by Andy Carter

The changes will affect a number of regions around the world. When it is launch in April companies could see tradmarked keywords beingused in their ads.

18/03/2013 Google updates Panda algorithm

Google has updated its Panda algorithm. The move will alter search the way search engine rankings are created.

13/03/2013 Google planning algorithm updates

Google is planning a host of algorithm updates in the coming months. The search engine is constantly tweaking its systems. It is important to keep track of these so that your content is spot on.

28/02/2013 Enhanced Campaigns for Google Adwords gets mixed reception

The widespread changes will take some getting used to for marketers and businesses regularly using Adwords for their campaigns.

16/10/2012 Are you ready to combat the recent growth of negative SEO? by Mark Richards

Negative SEO can impact your search engine ratings. You need to act quickly to diffuse any negativity that comes from the problem. Do you have a strategy in place?

16/10/2012 Are you ready to combat the recent growth of negative SEO? by Mark Richards

Negative SEO can impact your search engine ratings. You need to act quickly to diffuse any negativity that comes from the problem. Do you have a strategy in place?

05/10/2012 Google boss explains about social media's SEO benefits by Kate Billinghurst

You should get your business well versed in social media now. Your search presence in future could rely on it.

03/09/2012 Is DNT to be the 'evolve or revolve' moment for analytics? by Kate Billinghurst

DNT has firmly split opinion in terms of the pros and cons. Will it force companies to be more human in their analytics or will it cause a great deal of harm?

21/08/2012 When it comes to SEO, black hat = old hat by Kate Billinghurst

The time for upgrading, in terms of SEO, is now as quality and context begin to
take over.

17/08/2012 Google Now showcases the important of context for internet marketing by Steve Swallow

What impact will Google Now have for your business? Well, a potentially massive one if you target the local population.

15/08/2012 Klout rolls out its new qualitative update for a more well-rounded score by John Burns

The new Klout algorithm is set to focus on who you interact with rather than how many

01/08/2012 Google rolls out Multi-Channel Funnels API tool by Steve Swallow

Google's Multi-Channel Funnels API tool includes tools such as Top Paths, Path
Length and Time Lag

20/07/2012 Google's dominance in online advertising sees a rise in quarterly profit by Kate Billinghurst

Google's internet advertising dominance has helped it to secure a rise in profits for the second quarter of 2012

18/07/2012 Online marketing, SEO and search budgets grow in Q2 2012 by John Burns

Despite Euro gloom, internet marketing spend grows during Q2 of 2012

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