What does Hummingbird mean for you?
Google has rolled out its new Hummingbird algorithm, which has been described as the biggest SEO development for three years. However, it is important brands also take into account the impact of Panda and Penguin.
Google Reader retires, but what's next for RSS fans?
Google Reader has been retired by the internet search giant. This has left many people who rely on RSS feeds at a loss. A host of similar applications have seen a rise in members
Google to replace Keyword Tool with Keyword Planner by Andy Carter
Google has replaced its AdWords Keyword Tool with the Keyword Planner. The feature has been designed with efficiency in mind. Sum: Google is regularly tweaking its offerings. AdWords is the latest tool to be adjusted, with a new Keyword Planner taking the place of the outgoing Keyword Tool.
Google set to make further algorithm adjustments by Andy Carter
Google has confirmed it has rolled out small updates to its Panda algorithm. The additions are intended to soften the blow changes have had on websites in the grey area in the past.
Social integration and search keys to SEO successes by Andy Carter
Social media integration and performance of SERPs is vital to brands looking to increase visitors. Developing a content marketing strategy can help to improve the performance of businesses.
Twitter experience gets revamp by Catherine Ferguson
Twitter has once again updated its applications. The new additions make the user experience easier and more pleasurable. Direct messages can now be synced across various devices.
Google AdWords launches new feature by Andy Carter
A new Top Mover report feature has been added to Google AdWords. The frm
believes the move will help businesses save money.
Will Google+ overtake Facebook as top social network? by Andy Carter
Google+ is chasing down Facebook's social media dominance and could overtake its rival by February 2016, according to a new study.
Google adds new measures for mobile users by Kate Billinghurst
Google has new measures that will improve the experience of smartphone users. Brands that fail to optimise their site and use broken links will be penalised by the search engine.
Google AdWords announces Image Extensions testing by Andy Carter
Google has added new images to its AdWords application. The Image Extensions addition has been designed to make advertising much easier.
Google Penguin 2.0 goes live by John Burns
Google's new Penguin 2.0 algorithm has gone live. Businesses will be waiting to see how much of an impact it has on their website's rankings. Until then, producing good quality content is absolutely key.
Google Now goes live by Kate Billinghurst
The updated version of Google Now, has gone live. The application now features 'conversational search' which looks set to alter the way people utilise Google for finding information.
Google Now introduced at I-O by Kate Billinghurst
Google Now has been updated by the search giant. It will be available on desktops through Google Chrome.
Small firms turning to digital marketing options by Mark Richards
Smaller firms in the UK are increasingly turning to digital marketing options to raise awareness of their brand. Online video, content and social media is now crucial.
Google Zebra rumoured to be ready by Kate Billinghurst
Small businesses should ensure they adhere to the merchant regulations set out by Google. Companies should also make sure they are providing the best possible service to customers.
Google Merchant Centre continues move to Google Shopping by Steve Swallow
Google is set to charge for its Shopping feature in the coming months. Businesses need to decide what they want to do. The new system will be subject to similar rules to Google AdWords.
Email remains a popular marketing tactic by Steve Swallow
Email is still a popular marketing technique. The growth of smartphones and tablets has helped this.
Google adds new bulk keyword editor in AdWords by Andy Carter
Google has added a new bulk keyword editor in its AdWords feature. The upgrade
will make it a lot easier for brands to edit and adjust their targetted AdWords words and phrases.
Trademarked keywords rules altered by Google Adwords by Andy Carter
The changes will affect a number of regions around the world. When it is launch in April companies could see tradmarked keywords beingused in their ads.
Google updates Panda algorithm
Google has updated its Panda algorithm. The move will alter search the way search engine rankings are created.
Google planning algorithm updates
Google is planning a host of algorithm updates in the coming months. The search engine is constantly tweaking its systems. It is important to keep track of these so that your content is spot on.
Google+ launches new-look pages
Google+ is becoming a key marketing tool. Businesses using the social media site should be aware of the changes and make them work to their advantage.
Enhanced Campaigns for Google Adwords gets mixed reception
The widespread changes will take some getting used to for marketers and businesses regularly using Adwords for their campaigns.
Google AdWords Enhanced Campaigns given mixed reception by Steve Swallow
Google recently announced its AdWords Enhanced Campaigns. Reaction so far has been mixed. Among the changes will see the ability to control ad extensions by ad group.
Organic search cannot be underestimated by Steve Swallow
The benefits of organic search cannot be underestimated. Businesses need to have a good SEO strategy in order to acheiev their aims.
Google Announces Revamped YouTube Analytics Packages
YouTube now has a revamped analytics package kit. If your business uses video content then things could be about to change for you
More Google algorithm updates on the way?
A former Google employee expects more updates to come from Google with an emphasis on punishing over optimisation.
Google Plus completes offering with Communities feature by Steve Swallow
The Google+ Communities will help businesses join discussions focused around their own industry and engage with potential customers.
Improve the Content of your website using Author Profiles
Learn about the benefits of author profiles for your content and, consequently, your website.
Google's Web Spam Team Target Domains
Exact-match domains have been the latest target of Google's Web Spam team. What does their latest algorithm include?
When it comes to SEO, black hat = old hat by Kate Billinghurst
The time for upgrading, in terms of SEO, is now as quality and context begin to
Google Now showcases the important of context for internet marketing by Steve Swallow
What impact will Google Now have for your business? Well, a potentially massive one if you target the local population.
Using Goal Flow can seriously improve your website traffic knowledge by John Burns
What can Goal Flow add to your analytics package that basic funnel tools fail to include?
Google changes its Panda algorithm with an increased focus on search context by Steve Swallow
Businesses will now see their websites appearing inGoogle based on context and
quality, rather than keywords
Google rolls out Multi-Channel Funnels API tool by Steve Swallow
Google's Multi-Channel Funnels API tool includes tools such as Top Paths, Path
Length and Time Lag
Google has released its new API tool, with a range of new features by Steve Swallow
The update comes after being "heavily requested" by businesses over the course of the past year and comes with a range of nifty tools
Google's dominance in online advertising sees a rise in quarterly profit by Kate Billinghurst
Google's internet advertising dominance has helped it to secure a rise in profits for the second quarter of 2012
A strategy to work with Google+ Local by Kate Billinghurst
Google+ Local: What do you need to know?
Google Penguin and Panda 3.5 – too much change, too quickly by Tony Thornby
When it all goes wrong – and it is – how are they going to know what bits of their algorithm changes caused it? It looks like Google Panic to me
Marketers Finally Receive a Usable Insight Tool from Google
Active GRP and Active View are the elements making up valuable new tool released by Google.
Google has begun merging all data collected from users across all different products and services
QR codes provide a limitless barrier for consumer communication
QR codes can be added to Tweets or displayed on websites to transmit a constant communication
QR Codes become valuable marketing tools for online business
QR codes give benefits to marketers in areas like SEO and search engine indexing
Policy changes for Google provide different tools for businesses
Consumers using Google are now subjected to privacy changes that can permit the pooling of data
Relevant content now comes in the form of Content Curation
New Google algorithm update may beneift those businesses participating in content curation
Google blog to be published every month devoted to algorithm updates
Scott Huffman of Google gives his views on Google Algorithm blogs and the scale of future improvements
Brand new Google+ features will soon be available for the app
New features in the Google+ social network will show everything that's well liked in the world of Google
Changes to Google's algorithm will directly affect marketers
Value will be removed from search engine optimisation through algorithm changes to Google as well as data collection increases
Pre Christmas website promoters are probably enjoying the rewards
Website promotion from Christmas 2011 showed an increase in investment over the sector
Google Panda receives more algorithmic updates
After Pandalyzed sites reel from algorithm changes, tips are given to prevent this happening again - Stephanie Clark
Companies may be surprised at what website promotion entails
Investments are needed to make e-commerce sites a success, even if the retailer is a proven high street favourite
SME's should take note of advised metrics
Certain web metrics should be taken into account when dealing with different size businesses
Google has released figures on most popular search terms
Trends highlighted in search report published by Google, revealing 2012 aims
PPC providers are seeing increasing numbers of potential consumers
As the UK becomes the most 'screen addicted' nation in Europe, potential consumers become a big opportunity for marketers
Searchmetrics are amongst top SEO companies for December
Software developed for SEO providers to improve strategies has been named one of top sites for professionals
Supermarket flop on SEO
search engine optimisation providers, high website ranking
Internet Advertising doesn't have to cost the earth
Your Browser Matters ranks website abilities
New website ranks browsers on internet safety
Yahoo announces impressive results
CEO dismissal does nothing to dampen Yahoo's results
Google Internet advertising market grows extraordinarily
Screen Digest offers Google opinions
Silicon Valley hears from SEO expert
Conference hears from SEO expert
SEO Training Ltd celebrates 2 year anniversary
SEO firm hits top of Google rankings
Groupon and similar companies take biggest stake as possible
Local advertising grows but costs continue to rise
Analytix rolls out new packages of affordable options
SEO, SMM and PPC packages all available
Online Advertising takes dominant share of overall budgets
Online advertising grows strongly
Google updates infamous Panda algorithm
Google releases new Panda update
SaaS provider introduces new software
Software released with a number of deployment options
Fashion Retailer undertakes SEO expertise
Search engine optimisation is a priority for ambitious e-tailer
Canadian Website in need of major redesign
A raft of new features make the site more accessible and user-friendly
SEO wages sky-rocket
Increased importance of online marketing experts is evident in wage jump
Plan ahead if you want a good Xmas 2011
Preparation is the key to profit during the run-up to Christmas
Wages for internet consultants rises by 70%
Wages for field experts in IT has grown rapidly
Fasthosts incorporates SEO to help companies gain rankings
TrafficDriver SEO will perform vital tasks on behalf of website owners
SEM is just as important as social media
E-marketing is more important than social media, says internet marketing consultant
Google to expand VoIP services
Increased competition and VoIP developments are afoot as Google announced Gmail calls and this could mean businesses and consumers benefit.
Retailers to spend more on SEM
Google and Bing are set to account for even more of the web marketing spend of online retailers, a new survey reveals.
SEO providers target Affluent consumers
Richer people are more likely to take notice of online ads, despite being among the hardest groups to reach via traditional media.
Chrome becomes the number 2 browser in the UK
Google Chrome's popularity is rising as the browser is now the second favourite in the UK, overtaking Firefox.
FMCG's using SEM increase brand and ad awareness
The Internet Advertising Bureau has released new research highlighting the distinct role of online marketing in building brand awareness
Consumers are ever wary of details being shared and tracked
A new report suggests that consumers are wary of being tracked by online behavioural advertising and marketers need to build trust.
Analysts not convinced of Bing PPC integration
Bing's trial of PPC in organic search appears to be a very limited one, but nonetheless has piqued the interest of analysts.
Managed SEM need re-evaluation
The Internet Advertising Bureau believes there needs to be a re-evaluation of the role of search in the marketing mix.
Internet continues to grow at the fastest rate of any medium
ZenithOptimedia predicts global ad spending to return to its pre-recession peak this year, led by rising internet marketing budgets.
Facebook sees CPC increase by 22%
Cost per click advertising is expected to nearly double in 2011, compared to last year for Facebook, showing the strength of brand presence on the social network.
Google removes spammy websites
Google's decision to block user access to domain names ending in the suffix .co.cc has been widely criticised for punishing innocent users and failing to address the route problem.
Facebook launches chat feature, just one week after Google
Facebook and Skype have ended months of speculation by confirming a collaboration on a new video product.
Huffington launch overshadowed by News of the World
Huffington Post UK debut may have been eclipsed by the News of the World scandal, but media experts are already sceptical of its future success.
Argos pushes online ad campaign
Extract: Argos is keen to drive home its online sales advantage with a £4 million campaign to promote its online to store pick-up service.
Google and Heineken have broken new ground with a global marketing agreement which will see the search giant offering digital agency-style services to the beverage giant.
+1 technology will set business aside from competitors
Google Analytics now enables webmasters and internet consultants to track performance and traffic in relation to the social media tool, +1.
Google+ differentiates because it distinguishes relationship type
Google is hoping to appeal to online users' desire to distinguish between different types of contacts, but the social networking venture is marred by the failure of 2010's Buzz.
Yahoo will still be used despite Facebook growth
Facebook is set to overtake Yahoo as the biggest display advertising performer for 2011 in the US, but marketers are expected to be keen on diversification.
No campaign can succeed without Social Media
Analysts have forecast internet marketing spending to increase substantially over the next four years, with a growing focus on social media presence.
Online Display Advertising fastest growing online ad format
Online display advertising is the fastest growing online ad format in Europe, but spending remains highest for search marketing, research shows.
Marketing and PR critical to helping businesses grow
Small firms could benefit from more training to improve advertising and marketing skills, perceived as crucial for growth.
Search Engines club together to help Internet Consultants
Google, Bing and Yahoo have collaborated on a common website markup vocabulary for webmasters, which is expected to benefit website promotion.
Digital media success underlined
US online ad revenues have continued to increase in Q1 2011, and are being hailed as a confirmation of the strength of digital media marketing platforms.
Value of mobile is clear for SEO providers
New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.
Copywrite issues plague SEO consultants
The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws
Marketers to increase SEO/PPC budgets
The latest UK Search Engine Marketing Benchmark Report suggests marketers are going to be increasing their budgets for both SEO and paid search.
US cracks China firewall
The US is going to plough millions of dollars into new technology to break through internet censorship in countries such as China and Iran.
Display Advertising is taken over by Facebook
Facebook is set to become the biggest player in display advertising as it emerges that the social network accounts for a third of impressions in the US.
Bing closes the gap with Google
Microsoft's Bing was the fastest growing search engine in the UK during March, while YouTube is expanding faster than any other social network, according to Experian.
Failing to make use of analytics by Catherine Ferguson
New research from Accenture reveals the majority of organisations are not making full use of analytics in their marketing strategies to target potential customers.
AOL's reliance on display ads
AOL's net profit has fallen sharply in the last three months, but an increase in display ad revenue is pointing to a recovery, the firm has said.
Mobile Ad Exposure increases mobile internet use
New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.
Sizing the Cloud details how SaaS will reach saturation point
The cloud computing market will be worth $241 billion in 2020, with Software-as-a-Service accounting for the bulk of the spending as other platforms fall away
Google UK reps hold keynote presentation at Catalyst
The Catalyst Europe conference next month will attract a variety of e-commerce experts.
Digital Marketing Performance Report shows SEM growth
The latest report from Efficiency Frontier shows 17 per cent growth for search engine marketing in the US.
Google not in favour with South Korean SE's
Google has been accused of anti-competitive behaviour by a pair of South Korea's leading search engines.
Rise in Prominence of Augmented Reality by Mark Richards
UK developer Autonomy has created a new form of augmented reality search technology, which is expected to change the advertising landscape.
Website Promotions grow out of recession
Website promotion tactics continue to grow in terms of investment, leading to expenditure in the UK jumping to £4 billion in 2010 - a rise of 12.8 per cent.
Marketing Budgets slashed once again
Website promotion techniques are constantly evolving, yet the amount of money being put into display advertising spending has markedly dropped, it has been asserted.
Apple's IOS neglect paid conversions
Apple's commitment to customer privacy is resulting in particular conversion metrics from being discounted from measurements, particularly those relying on third-party cookies, study shows.
Scammers use SEO
More unscrupulous businesses are using search engine optimisation providers to promote premium-rate phonelines, tricking people into spending cash, an expert says.
Businesses not targeting grandparents with website promotions and managed emarketing initiatives could be missing out on capitalising on a major demographic.
Facebook has largest share of US ad revenues
Over one in every five US display dollars will go to Facebook this year, making it stronger and more profitable than Yahoo!, according to eMarketer research.
SEO and PPC preferred over social media
The use of SEO, PPC and email marketing are still seen as way more effective than the newer platform that social media provides, new research highlights.
Annual SEM Awards choose its new winners of industry
A leading online marketing publication in the US has named the winners of its fifth awards ceremony, with strong competition hotting things up this year.
Google Plugin prevents content farms
Content farms may soon become a thing of the past with the latest extension from Google Chrome that aims to deal a blow to the service.
Email Marketing is still more effective than social media
Businesses engaged in a course of managed emarketing should never overlook email's potential, as it still gives the best return on investment, ForeSee claims.
Bad Weather boosts AdWords
AdWords saw a boost in online advertising clickthroughs during the UK's big freeze.
SEO is not being used as often as it should
Businesses may want to work with search engine optimisation providers in the coming months, after new research was revealed by Fasthosts.
Christmas ecommerce is a major rise on last year
People may have been much more tempted by strong website promotion, according to the latest comScore figures, showing a rise in spending in 2010.
Social Media search terms top the charts
Social media is proving increasingly popular among internet users, with related terms making up the bulk of the top ten most searched-for phrases, according to Hitwise
Billionaire files lawsuit against the likes of Google and eBay
A patent law suit filed against internet giants including Google, YouTube and eBay has targeted the use of systems common to search and product marketing.
Financial worth of Myspace proves costly for Google
The decline of MySpace has been underlined by a new advertising deal with Google, showing its slide in terms of website promotion and sales.
ASA's remit to expand
Search engine optimisation providers will come under increased scrutiny from the Advertising Standards Agency as of next March, one leading organisation warns.
Adobe launches new application
Adobe is attempting to improve internal website promotion and search with a new on site search technology, available to businesses.
Overspend on website promotion topples company
The failure of a competitor has turned into a website marketing coup for MotorcycleCenter.com, which hopes to benefit from many more active customers.
Worldwide ad spending is ever increasing
Emerging economies will play a major part in the growth of internet marketing and worldwide advertising online in the coming year, according to new research.
Unethical businessman causes a change to Google's ranking code
The aggressive and violently-worded actions of Vitaly Borker, the owner of fashion retail website DecorMyEyes.com, has led Google to change its SEO algorithms.
Christmas Shopping leave SEO consultants with baited breath
Experts at IMRG have identified the growth in e-retail and a possible boom to come in the lead-up to Christmas, when consumers bombard shopping websites.
Hoteliers say best ROI is website redesign
Leading experts in the hotel industry have seen website redesigns as being key on getting return on investment in a poll released this month.
Google Analytics takes a credibility hit
Google Instant Preview faces a set back as analytics begin to show some preview images as page views.
Yahoo! plays catch-up
Yahoo! has released a beta version of Search Assist, which it hopes will improve on rival technology Google Instant when released on a wider scale.
Facebook POA: Full Service Communications
Facebook may have signalled the end of messaging as we know it, with its new proposed service incorporating most forms if communication online.
Google modifies PPC following French complaint
Google has committed to modify its AdWords' contents policy, following an interim decision by France's competition authority concerning a dispute with Navx.
Yahoo! teams with Microsoft adCentre
Yahoo!'s partnership with Microsoft's adCenter is expected to simplify marketing for advertisers, but could be more pricey during the transition.
Google Analytics gains new functions
Google has introduced a new visual way of examining website analytics, which involves superimposing data over an image of a particular page.
Marketers set to invest more in SEO
Businesses are showing willing to invest more money into online marketing channels once again, new research reveals.
Google seeks Chinese Advertisers
Google has reconfirmed its commitment to Chinese users, despite reportedly cancelling seven contracts with advertising resellers in the country.
Yahoo SaaS products moved to paid model
Yahoo will begin charging for use of the new version of BOSS, with costs varying depending on what developers demand for their editable websites.
Google Preview Opportunity
Google follows up Instant feature with selected tests of a new in-search preview function, which enables users to preview a website before clicking through.
Bing plays second fiddle to Google
Bing SEO may be more important than many experts appreciate, after Microsoft's search engine gained an endorsement from Google's chief.
Adwords users to receive extra impressions?
Twitter could introduce real-time analytics later this year, which has the potential to provide the social media site with a new commercial model (Andy Carter)
Google watches advertisers following numerous law suits
The latest litigation proceedings instigated by Google are a sign that although illegal advertising is possible online, it is unlikely not go unnoticed.
Copywriting 'key' to website promotion
Website owners increasingly turning to professional coywriters for the words (Steve Swallow)
Yahoo takes a stand in the PPC market
Yahoo is making a fresh attempt at re-asserting its status as one of the online 'big boys' by focusing on social media with a revamp of its internet offerings.
World Cup illustrates the impact of big events on search
Try to think how to ride on the coat tails of the big brands (John Burns)
Online visibility and reputation essential for all companies
Search offers contact with people and companies looking for what you offer (Kate Billinghurst)
Best way to get links for search ranking
Combination of interaction, promotion and SEO (Craig Swallow)
SEO is not a one off task
Ranking techniques that try to fool search engines (Steve Swallow)
Google's Broad Match Hybrid
Google AdWord's new broad match option is expected to significantly broaden the options for businesses when it comes to pay per click advertising campaigns.
The different formulae used by search engines for ranking
Bing's use in USA may herald growth elsewhere (Emma Furze)
Google creates a data homepage
Will these improvements to Google's search offering prove a help or hindrance to firms looking to market themselves online?
When writing a blog, think 'SEO'
Is blogging the new social media and will blogs ever become as popular as mainstream news outlets?
Website Paywalls either reduce ranking or annoy web searchers
Will the Times suffer as a result of its new paywall? (John Burns)
Google's Broad Match Hybrid
Google AdWord's new broad match option is expected to significantly broaden the options for businesses when it comes to pay per click advertising campaigns.
Google's redesign 'has little SEO impact'
The impact of Google's new search result format on visits tot he number 1 webpage (Craig Nicholson)
E-Commerce Owners view of SEO
Over 50% of website owners now think they understand SEO principles (Kate Billinghurst)
Google search box to be "outmoded"?
What does the future hold for search engines and are they ever likely to be replaced?
SEO becoming better understood
Social Media seen as good for brand building and SEO (Kate Billinghurst)
Getting the right results with SEO in smaller search engines
Are smaller search engines worth targeting or do Google and Bing have a monopoly on the search market?
High Search Ranking become a Prestige Target
Longer keywords less competitive but have lower search volume (John Burns)
Is your company link building to support search engine optimisation?
And how good are link building tools? (Steve Swallow)
The dangers of dynamic page content
What should search engines cache when a page has dynamic content? (Catherine Ferguson)
The race of the search engines isn't over
Google still dominates, but rivals catching up
Google moves to combat browser hackers
Skipfish launch shows Google's commitment to web users (Kate Billinghurst)
SEO needs to be site specific
Black hat SEO doesn't meet website visitors' needs (Catherine Ferguson)
Google steps up the battle for mobile
How will Yahoo! react to this latest move? (Catherine Ferguson)
The impact of Google Social Search on SEO
Top ten search ranking even more important (Emma Furze)
SEO pitfalls 'could prove costly'
The importance of focus in e-commerce SEO (John Burns)
Foreign keywords 'can help boost SEO'
Will webpage translation services emerge as a new force for search engine optimisation? (Mark Richards)
Google Social Search - the launch that almost went un-noticed
You will have noticed more social media results in general search results, but did you know about this dedicated social search capability.
Internet marketing consultants to benefit from Yahoo/Microsoft search alliance?
Google faces stronger competition (Mark Richards)
Google improves search experience
How do your prospects use Google Search? (Steve Swallow)
Bing furthers partnership with Facebook
Facebook USA relationship extended worldwide
Websites 'not making best use of Google Caffeine'
Is your portal optimised for this Google offering? (Catherine Ferguson)
Better leads 'will help' website promotion
Do you use paid search or SEO?
Most popular search terms
How will you use this report to further your search engine optimisation? (Catherine Ferguson)
Search engine optimisation tips offered by Google
Are you just beginning your SEO journey? (Mark Richards)
Further website promotion for Bing?
Does your computer come installed with search engine Bing?
SEO redesign 'should be a 2010 aim'
Is your website designed to maximise SEO? (Steve Swallow)
Factors that impact cost-per-acquisition
Do you prioritise the final click before a conversion? (John Burns)
Google brings out Nexus One
Search engine Google has launched its own mobile phone. (John Burns)
Internet marketing consultants 'to benefit' from search toolkit
Will you make use of the forthcoming guidelines? (Kate Billinghurst)
Internet marketing consultants 'must beware of spammers'
What are you doing to protect your business's interests? (Mark Richards)
Eco-friendly search engine launched
Will you help to save the planet with Ecosia?
Best website promotion strategies revealed
Which of these does your business employ? (Steve Swallow)
Website promotion boosted by Google Search?
Google has updated its search options (John Burns)
High website ranking for Google
Google's domination of the search engine market increased again in October, new figures show (Craig Nicholson)
Top search trends released by Google
How will this information affect your search engine optimisation strategies? (Andy Carter)
SMEs 'increasingly using search'
Will you increase your expenditure in this area? (Kate Billinghurst)
SEO overstuffing 'should be avoided'
Google may penalise brands if they use too many keywords (Sarah Adie)
Chromium OS launched by Google
Search engine to use the open source community to develop new product (Sarah Adie)
Analytics 'important' for SEO
How often do your review your SEO strategy? (Catherine Ferguson)
SEO and social media 'beat banner ads'
Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)
Search engine optimisation firms 'boosted' by Google
John Burns wrote: Will your company take advantage of Google's new site hierarchies display?
SEO and PR teams
Steve Swallow wrote: Both teams need to complement each other to enhance their firm's online presence, it has been suggested
Search engine optimisation 'important for success'
Kate Billinghurst wrote: Is your business taking advantage of SEO?
Google announces Gizmo5 acquisition
Craig Nicholson wrote: The search engine provider has confirmed reports about its purchase of a software manufacturer
New search tool launched by Google
Craig Nicholson wrote: Retailers may benefit from a new Google tool designed to enhance search
Microsoft unveils MSN changes
Steve Swallow wrote: The company is introducing a new version of the site
Google adds to search offerings
Catherine Ferguson wrote: A new feature lets users search for their friends' content
Expert issues SEO advice
Andy Carter wrote: The specialist has advised companies on how to use SEO effectively
Digital marketing methods 'need to be explained'
Mark Richards wrote: The research has been conducted by the IAB
Google launches accessibility hub
Andy Carter wrote: The search engine giant has created a new resource for its accessibility tools
UK Internet Search Statistics
Tony Thornby wrote: Figures on how UK users browse and search the web
Survey reveals internet marketing trends
Craig Nicholson wrote: Have you stepped up your use of web marketing in recent months?
Website design and maintenance issues
SME are losing potential business because of basic errors on their websites.
Google's Ajax plan 'could aid the web'
Mark Richards wrote: Google aims to make more content show up in searches
Google brings new feature to Firefox toolbar
Mark Richard wrote: The search engine giant has updated its plugin for the browser
Survey reveals latest search marketing figures
Catherine Ferguson wrote: Yahoo!, Bing and Google are all included in the results
Site log files 'useful for keyword selection'
John Burns wrote: What sources do you use for your keywords?
Google unveils latest internet tool
Kate Billinghurst wrote: The search engine said its latest development will benefit web users
Google announces DoubleClick Ad Exchange
John Burns wrote: Will you take advantage of Google's new service?
Search engine optimisation service 'to help' SMBs
Sarah Adie wrote: Will you take advantage of BT SearchSmart?
Google Web Elements 'can boost SEO'
Catherine Ferguson wrote: Will you be making use of Google's latest offering?
Visual search feature added to Bing
Steve Swallow wrote: Will the new feature help attract more users to Bing?
Yahoo to begin 'massive' marketing campaign
Catherine Ferguson wrote: Will the campaign help Yahoo gain ground on Google?
Global internet searches jump 41% in July
Andy Carter wrote: Did you see search traffic increase during the month?
Keyword-focused anchor text 'critical' for SEO ranking
Catherine Ferguson wrote: Do you agree with the results of the survey?
Bing's ROI potential 'is greater than that of Live Search'
Tom Musk wrote: Has your ROI improved since Live Search changed to Bing?
Google unveils faster search genuine infrastructure
Mark Richards wrote: Does Google's caffeine seem faster for you?
Bing market share edges upwards
John Burns wrote: Have you started using Bing as your primary search engine?
SEO specialists becoming more affordable, research shows
John Burns wrote: Will cost decreases prompt more firms to consider SEO?
Yahoo unveils new homepage design
Tom Musk wrote: Will the new features be welcomed by users?
Bing more popular than Twitter, figures show
Steve Swallow wrote: Is Bing on its way to challenging Google?
Google plans Chrome OS
Andy Mackay wrote: Could Google challenge Windows by creating a Chrome operating system?
Google Blog Search gets new features
Catherine Ferguson wrote: Is Google trying to align itself with Twitter in the social media search space?
Firefox 3.5 takes off
Dipika Patel wrote: Has Firefox 3.5 got what it takes to topple Internet Explorer from the top of the browser market?
Has Firefox 3.5 got what it takes to topple Internet Explorer from the top of the browser market?
Bing (was MSN Live) touts Twitter integration
Steve Swallow wrote: Can search engines do more to capitalise on the growth of microblogging and real-time search?
Google ramps up Flash indexing
Catherine Ferguson wrote: Can Google make Flash content as indexable as HTML?
Analyst: Twitter search data now meaningful
Kate Billinghurst wrote: Will Twitter's success result in a sea change for search engine optimisation?
Rumours swirl over new Google search service
Mark Richards wrote: Can Google outdo Twitter when it comes to real-time search?
Google launches Page Speed Firefox add-on
Kate Billinghurst wrote: Google has unveiled a new Firefox add-on that helps website owners to optimise their sites to make them quicker to load.
Poll: 55% of web users may replace Google with Bing
Andy Carter wrote: A new survey has suggested that over half of web users may replace their use of Google with Microsoft Bing in the future.
Google casts doubt on PageRank sculpting
Dipika Patel wrote: Google has revealed that PageRank sculpting may not be as effective as it once was, despite previously endorsing the technique by using it on YouTube.
Google Local Business Center gets new dashboard
Mark Richards wrote: Google has announced the launch of a new dashboard for its Local Business Center offering.
Google confirms e-book selling reports
John Burns wrote: Google has confirmed that it intends to move into the e-commerce space by selling e-books over the internet later this year.
Microsoft officially unveils Bing search engine
Kate Billinghurst wrote: Microsoft has announced the launch of its long-awaited new search engine, Bing.
Gumblar 'injects malicious links into Google'
Steve Swallow wrote: Google search results could be malicious on systems infected by Gumblar or its offspring Martuz.
Wolfram Alpha goes live
Kate Billinghurst wrote: Semantic search engine Wolfram Alpha has been launched to the public for the first time.
Google shakes up search with new features
Andy Carter wrote: Google has added extra features to its search engine in an attempt to better enable web users to find exactly what they want more quickly.
Mozilla to establish add-on policy following developer spat
Mozilla is to launch a new policy regarding what Firefox add-ons can and cannot do after a dispute between the makers of AdBlock Plus and NoScript (Steve Swallow article)
Top website structure errors revealed
Dipika Patel wrote: Web design expert Jakob Nielsen has made a list of the top information architecture errors that hamper site usability.
Google algorithm 'to change to target malicious spammers'
A source at Google has said that the search engine is preparing to roll out an amended algorithm to tackle the issue of spammers flooding search results with malicious sites. (Dipika Patel article)
Ask.com rolls out SERP sitelinks by Steve Swallow
Ask.com has started to roll out a new feature where links to individual pages on a top-ranking site are displayed beneath the main listing.
British firms to up investment in SEO by Catherine Ferguson
Over half of companies in the UK are set to spend more on search engine optimisation in 2009, according to Econsultancy.
How to get top product rankings on Google by Dipika Patel
An expert has offered tips on how to get individual products listed at the top of Google's results pages through Google Shopping.
Consumers 'prefer organic results to PPC ads' by Dipika Patel
Web users are more likely to click on an organic search result than on a pay-per-click ad, it has been claimed.
Google steps up local search efforts by Kate Billinghurst
Google is increasing its focus on local search through the addition of a new feature that returns local results even when no location has been specified in the original query.
Firefox becomes top web browser in Europe by Kate Billinghurst
Firefox overtook Internet Explorer 7 to become the most used web browser in Europe last week, it has been revealed.
Search engines 'unveil new updates' by Mark Richards
Google and Microsoft Live Search have introduced a number of features which aim to improve online search results.
Long-tail SEO advised for small e-commerce firms by Mark Richards
Small e-commerce firms may do well to consider incorporating more long-tail keywords into their search engine optimisation tactics, it has been suggested.
Big publishers lobby Google for higher rankings by Dipika Patel
Large publishers in the US are asking Google to give them higher search rankings in recognition of the fact that they provide original content.
Internet Explorer 8 launches today by Dipika Patel
Microsoft is making Internet Explorer 8 available for download from today.
Study: Large companies could do better at SEO by Kate Billinghurst
Big businesses could do more to improve their search engine optimisation campaigns, according to a new report.
New search engine 'could be as vital as Google' by Craig Nicholson
A new search engine being developed by a British scientist could be as important as Google, it has been suggested.
Important factors to be considered for boosting SEO by John Burns
An SEO rankings expert has claimed that businesses hoping to boost their website's search rankings should focus on keywords, inbound linking and adjusting how it gets indexed.
SEO 'should be applied to images as well as text' by John Burns
Web publishers should apply SEO techniques to images on their websites too, an expert has suggested.
Recession-related search sees a boost by Steve Swallow
A new study into internet search patterns has revealed that subjects relating to the recession have boosted over the past year.
Small pet firm profits with SEO by Kate Billinghurst
A pet supply firm has benefited from a strategy to boost its website's SEO with growing sales
Online video 'should be used to boost SEO'
It has been claimed that SEO can be improved by including videos on a website.
Nofollow attribute 'good for SEO best practice' by Lyndsey Telford
Google's 'nofollow' attribute should be implemented by web publishers for search engine optimisation (SEO) best practice, it has been claimed.
SEO 'important during recession' by Craig Nicholson
It has been claimed that marketers need SEO to get through the recession.
Google launches new Sitemap generator by Lyndsey Telford
A new Sitemap generator which provides webmasters with the ability to create more effective Sitemap files is to be launched by Google.
Google tops 2008 search engine chart
New figures have revealed that Google dominated the US search market share in 2008.
Online ads 'to go mobile' by Andy Carter
Online advertisements could reach many smartphone users after new research revealed that a significant amount is responsive to them.
Link building 'is best for SEO' by Craig Nicholson
It has been claimed that web developers should build their own links to maximise SEO potential.
Search has a long way too go, Google says by Lyndsey Telford
Google has claimed that much progress can be made on search, which will involve personalisation.
Good user experience websites 'better for SEO'
An internet marketing expert has claimed that websites that provide good user experience are likely to reap the rewards of high SEO rankings.
SEO to be integrated with paid search 'to move into future'
It has been claimed that SEO is likely to be integrated with paid search for the best results next year.
'Search engine reduced data retention has no negative impact'
After Yahoo! announced plans to adhere to EU recommendations on data protection by reducing its retention period of users' information, an internet expert has claimed it is not likely to be negatively affected.
Most Brits 'do not understand internet search engines'
New research has revealed that most Brits do not understand the details of internet search engines.
Malware disguised as a legitimate Firefox add-on steals your bank passwords
PC Adviser flags warning first given by the BitDefender internet security firm
Page titles need careful thought for SEO
Picking the right page title can help to improve search engine rankings and click through, according to a market expert.
Live Search 'to fight malicious programs'
Live Search is set to battle malicious programs to safeguard users against damage to their computers.
Google search 'set to evolve beyond the primitive'
Google as claimed that its search capability is currently primitive compared to what it will be like after it is upgraded in the future.
Consistency 'key to maintaining SEO momentum'
It has been said that changing a website structure could affect its SEO momentum so it is better to be consistent.
My Opera social networking site revamped
Software company Opera launches revamped social networking site.
SEO Watchdog to regulate industry
The launch of an SEO watchdog will see the regulation of the industry making it more transparent for consumers.
Search marketing 'moves businesses forward'
An SEO expert has said that e-marketing is good to move businesses forward in terms of profit and effectiveness online.
Google launches keyword tool to improve SEO
Google is launching a search-based keyword tool to help businesses in their attempt to achieve higher SEO rankings.
Live Search API launched on trial to businesses
Microsoft is launching a new API for publishers and web developers aimed at providing a content management system for business websites.
Google helps businesses with SEO guide
A new search engine optimisation guide is to be launched by Google to provide businesses with advice on how to maximise the service for their websites.
Google aims to push new cloud applications
Google is aiming to expand the customer base of its new cloud-based system Google Apps Premier Edition by providing customers with a reliability guarantee.
Fortune 500 have 'woeful search visibility'
A study carried out by analytics agency Conductor revealed that companies on the Fortune 500 list have poor natural search visibility online.
New Google OCR technology searches documents
Google has revealed new technology which will enable its search engine to track and index words located in scanned documents, which could help firms to boost their search engine optimisation.
SEO 'can assist branding'
Businesses can incorporate search engine optimisation strategies into their branding activity, an expert has argued.
Yahoo!'s Inquisitor available on new platforms
Search engine firm Yahoo! has revealed that its Inquisitor service is now available on Firefox and Internet Explorer browser platforms.
Simple SEO tactics deliver, expert says
Amid high demand and competition for website promotion and firms looking to gain a high search ranking, some are overlooking the simplest SEO strategies which could be the most effective, an expert has said.
Effective website redesign 'saves money'
An industry expert offers key tips to help firms maintain their search optimisation performance while updating their website designs.
Using old news to gain website visitors
Online news lasts longer than offline
Search Goliath Google slays Microsoft's David
Microsoft was too slow to react to the potential of search, leaving rival Google to forge ahead, according to its chief executive.
Google to 'reconsider' its aversion to marketing
Google may increasingly turn to new marketing techniques in a bid to reinvigorate falling growth, says a source.
Google launches new blog search homepage
Google has updated the homepage for its Blog Search tool, according to the company's official blog.
Truveo claims it is the best video search engine
Video search engine Truveo's new study says it is the best at sourcing video content.
E-commerce sales will reach almost £60 billion
Online sales have bucked the high street trend and continued to grow, despite the credit crunch.
Search must "evolve" to help advertisers
Search engines need to evolve if they are to continue to help marketers through the economic downturn, says a marketing expert.
Google Chrome gets two million visitors in first week
Google's Chrome browser attracted healthy figures in its first week of operation, with almost two million visitors.
Yahoo to redesign its homepage
Yahoo is set to tweak its homepage and services in a bid to reverse dwindling profits and combat social networking sites.
Rise of navigational search backed up by latest stats
Internet users are increasingly typing brand names in search boxes - even when they know the URL.
Open source browser launched by Google
Built to provide steamlined access to browser applications (as well as Google's own services).
IE8 Beta 2 launched, offers improvements for web developers
New version opens up the browser fo web developers and internet consultants as well as users.
Google Suggest available on homepage
"We find that by providing suggestions upfront, we can help people search more efficiently and conveniently," Google stated.
IE8 to offer private web browsing capabilities
Configure the browser to only retain information that you want it to store.
Using links to boost SEO
Branded searches rising in UK
Increasing search phrases used by UK internet users include a brand name as well as generic terms.
Yahoo! announces new privacy option
Internet retailers 'need to engage more with SEO'
E-commerce sites occupy less than half of the top 3 places in natural search ranking - even though two thirds of searchers use natural search results in preference to sponsored links.
Lawyers and solicitors miss out on many new clients by not optimising their websites.
One leading lawyer gained more than 60% more visitors to its website by using SEO.
Good user experiences 'mean better SEO'
Use internal links to improve ranking in a way which also helps website visitors. Internet marketing SEO advice that support persuasion architecture.
Google search exec offers optimisation tips
Advice included outgoing as well as incoming links and the need for consistent addition of fresh content.
New SEO advice from Google
Reflect page content in title and description tags. Interact and gear content to the needs of users.
Standfirsts touted as "surprisingly important"
Well written and positioned summary paragraphs important to search engines and visitors alike.