Why are we recommending books?

We read many books on business use of the internet as part of keeping up to date and gaining new ideas for the benefit of our clients.

For those of you who prefer to DIY, we hope that you will find our recommended list useful. If you do, we hope that you will purchase via the links on this page to reward us (with Amazon commission) for our efforts in filtering the available books for you - it only costs Amazon, because you still pay the same price for the books.

Google Analytics

If you want to understand Analytics from a more academic angle then what can be better than Google's lead on this topic - Avinash Kaushik. But if you want a book written for easier reading and action, then Brian Clifton's book is better, in our view - it was also written later and as therefore more up to date. Our view of Brian's book is based on the first edition but we're sure the second edition which is imminent (and linked here) will be just as good.

Copywriting

So easy to read - so focussed on writing for practical results.

Online Videos

A truly practical book on the hottest web topic of 2010

Website Usability

This subject is so vital to website conversion - whether that be sales, enquiry or registration. But most of the books written on the book are so theoretical and heavy reading. We believe that you will find our recommendation to be easily understood that you will be immediately enthused to apply its ideas to your site.