Mobile and video crucial for small businesses by Steve Swal
Online video provides an easy way for consumers to get the latest messages from a brand. Businesses looking to get their message out should embrace the trend.
Online video is crucial by Kate Billinghurst
The use of online video is crucial for businesses in today's fast-paced environment. Tipp-ex has had great success with its YouTube channel, which has significantly boosted engagement with the brand.
YouTube hits 1bn monthly users
Getting the most out of video content can be tricky, but it is important to remember that branded content on YouTube must still take into account best practice in terms of SEO and keywords.
NHS partnership gets social with YouTube and Pinterest
YouTube and Pinterest are being used by an NHS partnership in Yorkshire to
LinkedIn rolls out video promotion by Kate Billinghurst
improve relations with associates and patients. It comes as a part of a move by the NHS to get to grips with the channel.
LinkedIn is set to rollout the opportunity for businesses to use videos to advertise on its site. You can import existing videos from YouTube and access the networks 173 million users.
TechCrunch writer releases his insights into Online Video
A fresh approach to predicting online video trends
Shine purchases original content producerfollowing acquisition of Bossa Studios
Both side of the company have continued to invest in the medium that has taken social media by storm
CEO of WatchMojo provides his insights into online video
TechCrunch writer takes fresh approach to predicting what online video will offer by saying what won't happen
Break Media has disclosed that digital video advertising spend has increased
There are a number of reasons for the growth of video advertising
Consumption of Online Video exceeds 770 billion
Companies that use online video as part of e marketing strategies should be pleased by growth
YouTube improves Video outlook for companies
Video editing available with new service
Brand environment is one of key considerations for media buyers
Environment a big factor when placing online video
Online video, when used properly, will help with web promotion
Environment is a big factor for media buyers when placing online video
Video Banner boosts sale by 80%
Video banner boosts band's album sales dramatically
Brand Alley improves website with OVM
Fashion retailer ventures into the online video arena as part of its marketing strategy.
Internet continues to grow at the fastest rate of any medium
ZenithOptimedia predicts global ad spending to return to its pre-recession peak this year, led by rising internet marketing budgets.
Facebook launches chat feature, just one week after Google
Facebook and Skype have ended months of speculation by confirming a collaboration on a new video product.
Internet TV's pose great threat to TV ads
Extract: The emergence of on-demand programming and internet televisions means that marketers are having to adopt to a new way of thinking about advertising.
Online Display Advertising fastest growing online ad format
Online display advertising is the fastest growing online ad format in Europe, but spending remains highest for search marketing, research shows.
WWE broadens acceptance of Online Video
The WWE is keen to capitalise on the popularity of its premium wrestling content online, after confirming a new advertising agreement with WebTv.
Online Video is growing faster than all other internet advertising channels
Some 28 per cent of marketers intend to increase the amount they spend on online video content as the medium grows faster than other advertising formats.
Yahoo! acquires IntoNow to bolster video marketing
Yahoo! is looking to tap into the growing mobile internet market and increase video advertising with the acquisition of a TV sharing app.
Online Video now viewed as a way to get rankings
Agencies and marketers are find audiences increasingly responsive to digital video advertising, according to the Interactive Advertising Bureau.
India engages in more online video
Statistics relating to Indian web use have revealed an interesting trend in video watching, pointing towards trends of website promotion in the country.
Location based services most popular with men
Men are more likely to engage in location-based services than women, marketers have been told, owing to worries of 'stalking' by women, a new report has underlined.
Online Video should be considered in e-marketing
Online video should be considered by website emarketing initiatives as it can capture an audience in whichever time zone they decide to target, according to new research.
'Drive Your Beat' campaign wins marketing award
An Indian firm has been congratulated for its excellent integrated website promotion campaign on behalf of the country's General Motors franchise.
Online Video to support young people with disabilities
Charity Special Olympics is using social networking to boost its latest fundraising effort.
Growth of online video not going to ease any time soon
Improvements in mobile phones and networks is an opportunity for video (Mark Richards)
Advertising videos in web pages may take over from TV adverts
Video addresses the appearance and tone persuaders while web-text doesn't (Mark Richards)
Smartphones leading to telecomms towards video
Access to internet video could be stimulated by the new iPhone (Craig Nicholson)
YouTube plans for the future
Online Video still has a long way to go (Craig Nicholson)
Google Android opens the door to the internet
Can your online videos be viewed on mobiles?
Trends in Marketers use of Video
Online video recognised as effective marketing medium (Craig Nicholson)
Video adverts become mainstream
Online videos see 12-month popularity surge (Kate Billinghurst)
New MSN recorded TV online service
Will the new Microsoft's new online TV service be able to compete with the big guns? (Kate Billinghurst)
SeeSaw undergoes website promotion
Will you be tuning in to SeeSaw? (Mark Richards)
Video ad marketplace launched
Will you buy and sell ads via adapt.tv? (Kate Billinghurst)
YouTube celebrates 5th birthday
Does it feel like YouTube has been around for longer? (Andy Burns)
How good is online video for website promotion?
Do you incorporate product tours on your website? (Sarah Adie)
Internet consultants 'will incorporate social data' in search
How will one analyst's predictions affect your business practices? (Tom Musk)
YouTube makes advertising changes
Steve Swallow wrote: The site is introducing skippable adverts
Bright future predicted for online video marketing
Steve Swallow wrote: One specialist has outlined his predictions for the future of the medium.
Google introduces new YouTube tool
Andy Carter wrote: The changes could be of interest to firms that upload content to YouTube.
Online video is the new "digital darling"
Tom Musk wrote: A survey has revealed a shift in digital advertising trends.
US online video viewing reaches record high
Steve Swallow wrote: Have you seen an increase in the amount of video watched online?
Online video advertising 'to reach tipping point'
Catherine Ferguson wrote: What do you think the future holds for online video marketing?
Google to purchase video compression developer
Kate Billinghurst wrote: What is Google planning to do with On2's technology?
Google adds to image search options
Steve Swallow wrote: Will the new features make searching for images easier?
Video boosts advertisement effectiveness, survey shows
Mark Richards wrote: Will video hold a consumer's attention for longer?
Growth of online video continues
Mark Richards wrote: As online video usage continues to grow, will a ceiling ever be reached?
YouTube offers ad power to users
Catherine Ferguson wrote: Can user-picked ads work on the web?
Marketers 'should take notice of Susan Boyle strategy'
Kate Billinghurst wrote: The media phenomenon surrounding Britain's Got Talent singer Susan Boyle may be an inspiration to mobile marketers, according to an expert.
Unauthorised video ads targeted by YouTube by Steve Swallow
YouTube is clamping down on content producers that insert their own ads into clips that are then uploaded to the video-sharing site, it has emerged.
Business guidance channel launched by Google by Dipika Patel
Search engine teams up with the Daily Telegraph and the London Business School for new YouTube advice channel.
Online video 'popular with recession marketers'
Online video may be one way for online marketers to generate new attention from consumers, an industry expert has suggested.
Online video 'should be used to boost SEO'
It has been claimed that SEO can be improved by including videos on a website.
Capgemini join the companies using online video
The use of video in viral campaigns continues to grow.