28/05/2013
Mobile marketing driving customer engagement by Andy Carter
Mobile marketing is important to driving customer engagement with a brand. This is down to the increased usage of smartphones and tablets by consumers. It is important for businesses to go through the doors that are opening in terms of appealing to mobile
02/05/2013
Brands set to focus on online customers by Steve Swallow
Businesses need to make sure they are prepared to concentrate on ecommerce. The rise of smartphones and tablets is also an issue brands need to be aware of. Catering to the demand of mobile consumers is vital.
01/05/2013
Marketers still not grasping importance of mobile by Catherine Ferguson
Mobile marketing and advertising is a key element to any business. However, some brands are still struggling to get to grips with the platform. Now is the time to cash in, as more people will use ecommerce as internet connections improve.
23/04/2013
Mobile and video crucial for small businesses by Steve Swal
Online video provides an easy way for consumers to get the latest messages from a brand. Businesses looking to get their message out should embrace the trend.
12/04/2013
Are you increasing your online ad spend? by Andy Carter
The growth of smartphones and tablets is leading to a change in online advertising. Businesses are focusing on mobile ads.
02/04/2013
Mobile marketing is vital for businesses by Steve Swallow
Updating your profile regularly will increase you chances of being noticed by
visitors to Facebook or Twitter. Understanding their needs is crucial when it comes to developing a clear strategy.
13/03/2013
Understand why your marketing needs to take account of mobiles
Mobile use of the internet is rapidly increasing , impacting websites and pro-active marketing. Learn what you should be doing about it.
07/02/2013
Do you have a mobile marketing strategy? by Kate Billinghurst
Mobile marketing is a major part of getting a brand message to consumers. It is important to come up with a strategy. This will help you better target your audience and get the results you desire.
04/02/2013
Mobile marketing still rising in 2013 by Andy Carter
Mobile marketing is booming as more and more consumers have tablets and smartphones. Catering to these consumers is vital in today's crowded marketplace.
11/01/2013
How to get the most out of email marketing by Steve Swallow
Email marketing has a huge role to play in today's connected environment. Business can use the medium to better target consumers and create more appealing special offers.
11/01/2013
Mobile represents 20% of Facebook ad spend, says Kenshoo. By Steve Swallow
Kenshoo has revealed that mobile is responsible for 20 per cent of Facebook ad spend. The organisation has released its new Facebook Mobile Advertising Performance Data infographic.
05/01/2013
Marketers still not grasping importance of mobile by Catherine Ferguson
Mobile marketing and advertising is a key element to any business. However, some brands are still struggling to get to grips with the platform. Now is the time to cash in, as more people will use ecommerce as internet connections improve.
17/12/2012
Mobile proving crucial in terms of search by Andy Carter
The growth of mobile devices is having an impact on search. As a business it is important to cater for all of the ways customers consume content. You can have more impact in your area by catering for local searches.
30/10/2012
TV Viewers 'switched on and engaged' Thanks to Technology
Businesses can capitalise on the fact that TV viewers are now more engaged than ever as they turn to their mobile devices during their favourite programmes to use Twitter and check their emails.
10/09/2012
LinkedIn leads the way in social network monetisation and development by Kate Billinghurst
LinkedIn has been looking to become more than just a recruitment network in recent months and is now challenging both Facebook and Twitter as a result.
25/05/2012
Convenience is why Cloud Services Are Thriving
Microsoft and Google lead the way for Dropbox like applications
23/03/2012
Ovjet integrates Social Media with Augmented Reality
Integrating social media with augmented reality is a new consumer 'hot topic'
20/03/2012
Mobile Visual Search trumps QR
Keyword analysis is a major part of mobile advertising, yet has been constantly overlooked
17/03/2012
QR Codes begin to lose appeal
QR Codes show certain restrictions in the way that they do not provide 3 dimensional recognition
21/02/2012
Disappointing user experiences have been filed against Kindle Fire
All sorts of design faults have been logged by consumers against Amazon's Kindle Fire
20/02/2012
The dramatic change of the web seems largely unstable
Since the introduction of mobile for website usability numerous sites have been misdirected
17/02/2012
Mobile optimised sites are completely dependant upon design
Apps and sites can both provide businesses with extensive consumer benefits
17/01/2012
Mobile advertising sees a new player emerge
Mobile advertising sees a new player emerge to change the depths available to marketers
16/01/2012
Businesses begin to embrace mobile at scale
Smartphone use is now adapting for consumers to use when shopping, locating and browsing products or businesses
13/01/2012
Mobile search trends are being utilised across all areas of Business
Businesses looking to involve mobile as part of an online strategy help consumers connect with the brand
12/12/2011
IAB research will interest consultants looking to secure shares
Smartphones and tablets are increasingly becoming the niche market devices for consumers lives and habits
23/11/2011
Mobile arm of campaigns is vastly carried out through Android
Google's Android is the most dominant platform for MM's mobile ad network
19/09/2011
Do Not Ignore the Power of Smartphones...
Study shows major benefits of mobile advertising
07/09/2011
Amazon to make website 'tablet friendly'
A number of changes are made to the online retailer's site
06/09/2011
Plan ahead if you want a good Xmas 2011
Preparation is the key to profit during the run-up to Christmas
22/08/2011
Report shows the positive effect of mobile advertising
Research carried out by John Lewis and the IAB investigates the difference in mobile effectiveness
27/07/2011
DME Automotive integrates websites to improve usability by Catherine Ferguson
It needed a more effective design both for its web and mobile sites to deliver better functionality
21/07/2011
ROK Talk enhances accessibility and usability of websites
A number of organisations have adopted ROK Global's multi-language text-to-speech conversion and translation technology.
01/06/2011
Local deals through mobile advertising gets consumers spending
Online adverts targeting mobile shoppers with local deals are proving successful, demonstrating the value of targeting on-the-go consumers.
01/06/2011
Location based mobile advertising is working well
Online adverts targeting mobile shoppers with local deals are proving successful, demonstrating the value of targeting on-the-go consumers.
24/05/2011
LinkedIn endangers brands and business owners accounts
Two cookie vulnerabilities have been exposed on LinkedIn, which could prove damaging to the site as well as its business users
20/05/2011
SIM report predicts innovation and expansion
The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.
20/05/2011
Affordable internet access will spark innovation
The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.
17/05/2011
Facebook check-ins represents substantial percentage
New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.
11/05/2011
Display Advertising is taken over by Facebook
Facebook is set to become the biggest player in display advertising as it emerges that the social network accounts for a third of impressions in the US.
04/05/2011
Online Video is growing faster than all other internet advertising channels
Some 28 per cent of marketers intend to increase the amount they spend on online video content as the medium grows faster than other advertising formats.
03/05/2011
Guiness launch iPad iAd
Guinness is set to launch a new iAd for the Apple iPad, iPod and iPhone, targeting drinkers unsure of what to do for their night out.
28/04/2011
Smartphone users act upon mobile ads by John Burns
New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.
28/04/2011
Mobile Ad Exposure increases mobile internet use
New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.
18/04/2011
Google not in favour with South Korean SE's
Google has been accused of anti-competitive behaviour by a pair of South Korea's leading search engines.
11/04/2011
Rise in Prominence of Augmented Reality by Mark Richards
UK developer Autonomy has created a new form of augmented reality search technology, which is expected to change the advertising landscape.
24/03/2011
Focus on investment for tablets and e-readers
Half of people familiar with e-readers and tablet computers will be buying one in the next 12 months, highlighting the valuable managed emarketing platform it provides
18/03/2011
Mobile investment will increase throughout the year
Marketers will combine website promotion with mobile advertising and application-based tactics to ensure there is the best response possible to managed emarketing.
07/03/2011
Early Adopters of Mobile Internet frustrated
Marketers targeting mobile users with their wares should ensure they are able to boost the accessibility and speed of their websites, according to a new report.
01/02/2011
Facebook Deals promotes the 'Wisdom of Friends'
Facebook Deals has the potential to revolutionise the way customers shop and think about brands in the everyday lives, but will it take off?
27/01/2011
Businesses prepare to go mobile for 2011
Businesses are seeing the viability in website promotion on mobile platforms, new research shows, as companies develop their own use of it.
24/01/2011
Christmas e-commerce slows
Businesses may want to ensure their website emarketing plan is at the top of its game in the approach to Christmas, as spending could slow next year.
14/01/2011
Mobile access to the internet is increasing more than ever
People buying goods online are increasingly turning to their smartphones, it has been revealed, so managed emarketing may need to address this platform.
02/12/2010
Online Ad Spending will still grow
The surge in smartphone use in recent months could power organisations to target advertising on mobile platforms, according to a new survey.
19/11/2010
Marketing and Retail orgs join forces
A new UK retail body has been formed to encourage growth in the mobile e-commerce sector, which is fast proving itself to be a lucrative avenue for website promotion.
28/10/2010
Social Media value continues to rise
Social media strategies are beginning to prove their value to businesses, with audiences accessing sites through mobile and coming to expect a level of interaction from brands.
12/10/2010
Japanese and Americans use mobile social media more
There are stark differences between how consumers from Japan, the US and Europe use their mobile phones to access online media, research suggests.
01/10/2010
UK has one of highest mobile video consumer levels in Europe
Online mobile video has significant reach in Europe, with the UK boasting one of the highest usage levels.
28/09/2010
Growth of online video not going to ease any time soon
Improvements in mobile phones and networks is an opportunity for video (Mark Richards)
23/09/2010
Apple's dominance of the smartphone market now on the wane
Sales of Android enabled phones will boost internet access from mobile devices (Catherine Ferguson)
22/09/2010
Mobile advertising 'could take over industry'
In this busy world, people will surf when they have just a few minutes and only their smartphone to hand (John Burns)
20/09/2010
Opengraph move by Facebook
Give up your location and you will be tracked and advertised to (Catherine Ferguson)
11/09/2010
Mobile marketing going to require care
Opt in may need to be the saviour of locaiton advertising ( Kate Billinghurs)
07/09/2010
Rich media advertising as part of mobile apps
Google interest in mobile devices extends beyond Adwords (Craig Swallow)
06/09/2010
iPhone 4 scientific claims disputed
Is the hype about iPHone 4 justified? (Catherine Ferguson)
04/09/2010
Text message marketing 'can make people feel special'
Is text messaging or adverts in applications the best way to connect with mobile users (Steve Swallow)
02/09/2010
Quick Purchases and Mobile Phones
Trend in Window Shopping from Mobiles (Steve Swallow)
31/08/2010
Non-iPhone potential for advertisers
Mobile Device Applications offer new brand building for Marketers (John Burns)
12/08/2010
Google Android opens the door to the internet
Can your online videos be viewed on mobiles?
05/08/2010
Smartphones ahead of Feature Phones
Smartphone sales climb as a percentage of total mobile phone sales (Craig Nicholson)
04/08/2010
New developments in mobile advertising
High growth starts in mobile marketing (Emma Furze)
03/08/2010
Location + Social = new marketing opportunity
Mobile users have different social site usage (Craig Nicholson)
26/07/2010
Twitter change a boost for advertising to mobile devices
The battle for mobile advertising dominance between Google Buzz and Twitter (Kate Billinghurst)
22/07/2010
Internet advertising to mobile devices could be the 'next video'
UK one of the leading adoptors of internet advertising to mobiles (John Burns)
16/06/2010
Children's awareness of social media dangers
Kids ignoring social media age restrictions (Mark Richards)
14/06/2010
Industries begin to target mobile phones
Have you ever tried mobile banking? (Kate Billinghurst)
10/06/2010
Mobile data to surge during World Cup
The impact of online viewing of the World Cup (Kate Billinghurst)
02/06/2010
Mobile phone users reveal functionality wishlist
The desire for seamless web access from mobile phones (Craig Nicholson)
27/04/2010
Microsoft embraces social media with new phone
Will you be getting your hands on the new Windows phone? (Kate Billinghurst)
23/03/2010
Mobile internet devices 'in more demand' than PCs
Did you know mobile internet devices are outselling computers? (Sarah Adie)
22/02/2010
Mobile advertising 'good for business'
Does your company make use of the mobile web? (John Burns)
06/02/2010
Orange makes changes to mobile advertising
Will you make use of Orange's services? (Steve Swallow)
05/02/2010
Mobile analytics needs a push start
Is internet access from mobiles going to boom? (Kate Billinghurst)
29/01/2010
Over 80% of mobile application to be free but...
A new opportunity for online marketing (Mark Richards)
15/01/2010
Internet marketing consultants 'should consider smartphones'
Research has revealed that US consumers are using these increasingly. (Steve Swallow)
11/12/2009
Internet marketing consultants 'neglecting mobile internet'
Are you using social media more? (Mark Richards)
20/11/2009
Google announces AdMob acquisition
Tom Musk wrote: The search giant had signed an agreement to purchase the firm
27/10/2009
IAB aims to showcase mobile marketing benefits
Craig Nicholson wrote: The portal aims to demonstrate the power of mobile marketing
09/10/2009
Mobile advertising gets Google boost
John Burns wrote: The search engine has paved the way for more effective advertising on mobile devices
07/10/2009
MMA updates mobile marketing guidelines
Steve Swallow wrote: The body has made a number of changes in the latest version
04/09/2009
Mobile ecommerce sites should be "seamless"
Mark Richards wrote: Do you feel some mobile shopping sites could be improved?
03/09/2009
Mobile advertising market to grow, report suggests
Will mobile marketing increase in popularity in the years to come?
13/06/2009
Questions raised over mobile commerce
John Burns wrote: Can the mobile commerce sector realise the growth predicted for it by analysts?
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