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LATEST NEWS

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17/05/2013 Google+ set for raft of changes by Andy Carter

Google+ is the second most popular social network and is making a big splash on the social media scene. Businesses need to consider it in their social media marketing campaigns and strategy.

24/04/2013 Google Zebra rumoured to be ready by Kate Billinghurst

Small businesses should ensure they adhere to the merchant regulations set out by Google. Companies should also make sure they are providing the best possible service to customers.

23/04/2013 Mobile and video crucial for small businesses by Steve Swal

Online video provides an easy way for consumers to get the latest messages from a brand. Businesses looking to get their message out should embrace the trend.

22/04/2013 Marketers need to be aware of content pitfalls by Andy Carter

Moving to a new domain can be stressful. Don't add to the problems by moving all of your content all at once. This is cause problems with Google's webspam team.

17/04/2013 Google+ to take off in 2013 by Steve Swallow

Google+ has been growing in importance since its launch. The latest figures indiacte it has 135 million active members. Some experts believe 2013 will be the year it truly makes its mark.

15/04/2013 Engagement is key for social media campaigns by Kate Billinghurst

Firms have had some success through bad publicity in the past. It is not ideal and not something to aim for specifically, but it can draw attention to your business and brand.

12/04/2013 Are you increasing your online ad spend? by Andy Carter

The growth of smartphones and tablets is leading to a change in online advertising. Businesses are focusing on mobile ads.

11/04/2013 Should you be outsourcing your content marketing? by Andy Carter

The level of content marketing is one the increase. More and more companies are implementing the technique. Getting it right is absolutely crucial.

09/04/2013 Google Merchant Centre continues move to Google Shopping by Steve Swallow

Google is set to charge for its Shopping feature in the coming months. Businesses need to decide what they want to do. The new system will be subject to similar rules to Google AdWords.

09/04/2013 The drop-down menu: Despite the benefits, is it still the best choice? By Steve Swallow

Does your website include drop-down menus as part of its design? Despite the
benefits, could there be a better option?

08/04/2013 Email remains a popular marketing tactic by Steve Swallow

Email is still a popular marketing technique. The growth of smartphones and tablets has helped this.

05/04/2013 Can employee churn turn into a social media headache? by Craig Nicholson

The growth of social media has the potential to cause headaches for businesses
when staff leave. There is a debate over who owns followers or fans gained from
enterprise-related posts.

05/04/2013 Specialist Writers Need to Get the Most from Content Marketing

Content marketing is booming at the moment. Firms that are eager to take
advantage of the tactic should have a strategy in place. It is also advisable to employ specialist writers to get the content exactly right

04/04/2013 LinkedIn crucial for small business engagement by Kate Billinghurst

Regular updates via LinkedIn can boost the profile of a business. Producing regular content will keep readers entertained and coming back for more.

03/04/2013 Google adds new bulk keyword editor in AdWords by Andy Carter

Google has added a new bulk keyword editor in its AdWords feature. The upgrade
will make it a lot easier for brands to edit and adjust their targetted AdWords words and phrases.

02/04/2013 Mobile marketing is vital for businesses by Steve Swallow

Updating your profile regularly will increase you chances of being noticed by
visitors to Facebook or Twitter. Understanding their needs is crucial when it comes to developing a clear strategy.

28/03/2013 Facebook expands advertising system by Steve Swallow

Social media giant Facebook is changing the way itsadvertising system works to
better suit marketers.

27/03/2013 Online video is crucial by Kate Billinghurst

The use of online video is crucial for businesses in today's fast-paced environment. Tipp-ex has had great success with its YouTube channel, which has significantly boosted engagement with the brand.

26/03/2013 Trademarked keywords rules altered by Google Adwords by Andy Carter

The changes will affect a number of regions around the world. When it is launch in April companies could see tradmarked keywords beingused in their ads.

26/03/2013 Special Email Marketing Offer

30% discount for the first 3 months and two WSI Thames bonuses of a website match email template and 30 minutes of telephone support

26/03/2013 Twitter can help you get onto the social bandwagon by Mark Richards

Conversing with followers about things such as TV shows is a good way of boosting your activities on Twitter

25/03/2013 Take the Time to Understand Your Customer

Knowing how your customer base consume content is crucial. There is litte point
focusing your brand's attention on content and websites that they do not visit or use.

25/03/2013 Have you adopted content marketing?

Content marketing is booming at the moment and it is important that businesses adopt the strategy if they want to keep pace with other firms.

21/03/2013 YouTube hits 1bn monthly users

Getting the most out of video content can be tricky, but it is important to remember that branded content on YouTube must still take into account best practice in terms of SEO and keywords.

20/03/2013 Are hashtags coming to Facebook?

Making sure you are up with the changes is crucial for marketers. The change could mean hashtags become useful on Twitter.

18/03/2013 Google updates Panda algorithm

Google has updated its Panda algorithm. The move will alter search the way search engine rankings are created.

18/03/2013 High-quality content marketing promotes loyalty

With Brits sharing and receiving around 12 million pieces of content every week, it is important that what you produce is worthy of being shared by readers or viewers.

13/03/2013 Google planning algorithm updates

Google is planning a host of algorithm updates in the coming months. The search engine is constantly tweaking its systems. It is important to keep track of these so that your content is spot on.

13/03/2013 Understand why your marketing needs to take account of mobiles

Mobile use of the internet is rapidly increasing , impacting websites and pro-active marketing. Learn what you should be doing about it.

08/03/2013 Google+ launches new-look pages

Google+ is becoming a key marketing tool. Businesses using the social media site should be aware of the changes and make them work to their advantage.

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