The optimum time to carry out keyword research is before the design of a website begins: It's results can be a great guide to the best webpage structure for the site to align with searches being carried out by potential clients. But it is essential to carry it out before undertaking search engine optimisation (SEO) or PPC advertising.
It can tell you:
(1) What search terms are being used and how frequently each is being used:
(2) The strength of the competition for SEO ranking on those keywords or
(2B) The bids necessary for high PPC ranking for those keywords
(3) The existence of pages within he existing website with high relevance for the found keywords.
Google provides some excellent free tools for carrying out Google search keyword research useful for SEO and Google Adwords PPC. But the results still require expert interpretation and are best validated by comparison with paid tools. Living Streams uses Marketing Samurai, Keyword Discovery and Web CEO for this purpose.
The time to carry out keyword research and present its findings will depend on the complexity of the research needed. All clients receive a firm quote (not estimate) for this before any chargeable work is carried out.
Prices are based on this matrix:
|Price per hour||Type of Company||Budgetary Estimate|
|£70||Start up, charity or NGO||1 hour|
|£80||Small Company||2 hours|
|£90||Medium Sized Company||3 hours|