25/02/2010
Google Buzz to be included in real-time search
Is Buzz just another source of advertising revenue for Google? (Mark Richards)
23/02/2010
Social media budgets revealed
How much do you spend on social media? (Kate Billinghurst)
22/02/2010
Bing furthers partnership with Facebook
Facebook USA relationship extended worldwide
19/02/2010
Digital marketing 'on the up'
How much of your overall budget will you spend on the web this year? (Craig Nicholson)
17/02/2010
Most engaging UK brands revealed
How do you connect with customers? (kate Billinghurst)
16/02/2010
Radio advertising 'good' for brand browsing
Do you advertise on the radio? (John Burns)
11/02/2010
Better leads 'will help' website promotion
Do you use paid search or SEO?
05/02/2010
Global search market experiences growth
Do you utilise search engine marketing? (John Burns)
03/02/2010
Google sees paid click revenue climb
Google's success = need to get involved in internet advertising (Catherine Ferguson)
01/02/2010
Google offers advice to Analytics users
Will the firm's tips be useful to you? (John Burns)
28/01/2010
Recovery comes to the web
Spending on search marketing is on the rise (John Burns)
26/01/2010
Online marketing budgets increasing
Will companies look to internet marketing consultants with their increased budgets?
19/01/2010
First smart banner ad campaign launched
Will you follow the example of 'Which' and Tangent One? (Catherine Ferguson)
09/01/2010
Factors that impact cost-per-acquisition
Do you prioritise the final click before a conversion? (John Burns)
15/12/2009
Internet consultants 'will incorporate social data' in search
How will one analyst's predictions affect your business practices? (Tom Musk)
15/12/2009
IAB internet consultants launch online campaign
Do you feel online advertising is invasive? (Kate Billinghurst)
11/12/2009
Big businesses 'taking advantage' of Christmas shopping season
Have you maintained your marketing budgets during this period? (Sarah Adie)
08/12/2009
New figures 'encouraging' for internet marketing consultants
An increasing number of people are predicted to turn to the web in 2013 (Sarah Adie)
04/12/2009
SMEs 'increasingly using search'
Will you increase your expenditure in this area? (Kate Billinghurst)
04/12/2009
Social media 'good for businesses'
Brands need to consider the best ways to use this in their advertising strategies, it has been suggested (Kate Billinghurst)
03/12/2009
Google enhances ad search
More information is being provided to users (John Burns)
30/11/2009
SEO and social media 'beat banner ads'
Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)
30/11/2009
Display advertising 'as important' as search
Masterclass suggests businesses should not forget about other forms of online marketing (Andy Carter)
18/11/2009
'How the other half lives'
Tony Thornby wrote: In their 2009 Enterprise Festival, Bucks New University hosted a 'question time'on advertising with a panel of senior people from corporate serving agencies
07/11/2009
Local web advertising 'set to grow'
Mark Richards wrote: The figures show that investment in local campaigns is set to rise in the years to come
03/11/2009
Digital marketing methods 'need to be explained'
Mark Richards wrote: The research has been conducted by the IAB
31/10/2009
Figures suggest increase in ecommerce
Andy Carter wrote: Are you anticipating a rise in online shoppers this Christmas?
30/10/2009
Figures reveal popularity of social network advertising
Andy Carter wrote: Telecoms firms and retailers are two groups that use social media marketing
20/10/2009
Error made in IAB marketing report
John Burns wrote: Error made in IAB marketing report
19/10/2009
Search engine marketing sector 'in recovery'
Steve Swallow wrote: Is your company increasing spending in this area?
16/10/2009
UK Internet Search Statistics
Tony Thornby wrote: Figures on how UK users browse and search the web
14/10/2009
Survey reveals internet marketing trends
Craig Nicholson wrote: Have you stepped up your use of web marketing in recent months?
13/10/2009
Website design and maintenance issues
SME are losing potential business because of basic errors on their websites.
10/10/2009
Bright future predicted for online video marketing
Steve Swallow wrote: One specialist has outlined his predictions for the future of the medium.
06/10/2009
UK Internet Advertising Sales Overtake TV In 1H '09
Sam Dawood wrote: Don't get left behind
30/09/2009
Social media adverts 'achieve lower click-through rates'
The results challenge social media advertising trends.
23/09/2009
Google announces DoubleClick Ad Exchange
John Burns wrote: Will you take advantage of Google's new service?
19/09/2009
Banner advertising 'no good'
Andy Carter wrote: Will you stop using banner advertising?
17/09/2009
Ofcom outlines video on demand advertising regulations
Tom Musk wrote: Will the regulations successfully control VOD advertising?
12/09/2009
Twitter paves way for advertising
Mark Richards: Will you be using Twitter for advertising purposes?
11/09/2009
Google's ad exchange service 'coming soon'
John Burns wrote: Will you be making use of the service once it launches?
10/09/2009
Vonage to launch 'unique' web ads
Steve Swallow wrote: Do you think the new ads will help the firm boost sales?
30/08/2009
Microsoft considering captcha ad placement
Tom Musk wrote: Would you welcome the introduction of captcha-based advertising?
28/08/2009
Maximising CTR rate 'can boost PPC quality'
Tom Musk wrote: Have you been taking steps to maintain your paid search quality score?
26/08/2009
Google updates AdSense features
John Burns wrote: Will you be making use of Google's new AdSense changes?
23/08/2009
Integrated online ads most effective, survey shows
Tom Musk wrote: Do you agree with the findings?
22/08/2009
Online advertising overtakes traditional methods among SMEs
Have you noticed more SMEs opting to used web-based marketing?
19/08/2009
PPC position 'does not affect conversion rates'
Steve Swallow wrote: Will the findings affect your PPC placement decisions?
12/08/2009
HSBC enables comments in display ads
Kate Billinghurst wrote: Will the move become widespread among display advertising?
08/08/2009
Microsoft announces Razorfish sale
Andy Carter wrote: Has Microsoft made the right decision in selling Razorfish?
01/08/2009
Google launches new AdWords software
Kate Billinghurst wrote: Will you be taking advantage of the new version of AdWords?
25/07/2009
Search engine marketing costs falling, report shows
Steve Swallow wrote: Have you seen a decrease in the cost of search engine marketing?
20/07/2009
Bing 'popular' with PPC marketers
Catherine Ferguson wrote: Is Bing set to take some of Google's market share?
15/07/2009
Marketers predicted to increase social network spending
Mark Richards wrote: Will advertisers increase their focus on social media?
14/07/2009
Alternative online advertising system launched
Craig Nicholson wrote: Will Adollo change the way advertisers market their products online?
13/07/2009
Bing 'showing PPC potential'
Catherine Ferguson wrote: Will internet advertisers continue to embrace Bing?
09/07/2009
BT drops Webwise plans
Kate Billinghurst wrote: Has the bell tolled for Webwise in the UK?
29/06/2009
Travel firms reap benefits of SEM
Dipika Patel wrote: Should travel companies put all their eggs in the search engine marketing basket?
24/06/2009
Yahoo! rolls out new DIY ad tool
Dipika Patel wrote: Will SMEs welcome Yahoo!'s latest offering?
22/06/2009
New PPC ads tested by Google
Steve Swallow wrote: Will Google's new product ads enhance retailers' online conversion rates?
20/05/2009
Twitter not looking at ads for monetisation
John Burns wrote: Twitter co-founder Biz Stone has revealed that the website is not currently considering using advertising as a way of making money.
16/05/2009
Trademarks to be allowed in US AdWords ad text
Dipika Patel wrote: Google has revealed that it is allowing text in certain AdWords ads to include trademarked terms.
12/05/2009
Mobile web ad spending up almost 100%
Kate Billinghurst wrote: A new report has shown that mobile advertising is beginning to take off in the UK.
08/05/2009
AdWords trademarked terms open to bids in more countries
Google has amended its policies to allow marketers in more countries to bid on trademarked terms in AdWords from next month (Kate Billinghurst article)
07/05/2009
Google Analytics integrated with Ad Planner
Google has announced that its Analytics tool can now be integrated with the Google Ad Planner Publisher Centre (John Burns)
28/04/2009
Irrelevant landing pages are top reason for adCenter disapprovals by Catherine Ferguson
Irrelevant landing pages are one of the main reasons why pay-per-click ads and keywords may be disapproved by Microsoft adCenter, it has been revealed.
21/04/2009
UK web users spending less time on online shopping by Andy Carter
Britons are beginning to devote less of their online time to making purchases from e-commerce sites, according to Hitwise.
20/04/2009
Human influence 'key' to PPC success by Kate Billinghurst
The human factor is important when it comes to managing pay-per-click campaigns, it has been suggested.
09/04/2009
AdWords conversion metrics updated by Andy Carter
Google has announced changes to the way in which it displays conversion metrics within AdWords.
02/04/2009
UK marketers invited to download adCenter Desktop Tool by Craig Nicholson
Microsoft is inviting marketers in the UK and France to download its adCenter Desktop Tool.
01/04/2009
Report: £3.3bn spent on online ads in 2008 by Steve Swallow
New figures have revealed that UK spending on online marketing rose by 17 per cent last year.
20/03/2009
Global growth predicted for social networking ads by Mark Richards
The market for ads on social networking websites will continue to grow globally over the next four years, according to eMarketer.
11/03/2009
Google announces interest-based ads
New ads that are tailored depending on the web user's interests have been launched by Google. By Mark Richards
06/03/2009
Yahoo! gives PPC campaigns a boost by Steve Swallow
Yahoo! has taken steps to make it easier for paid search marketers to research the right keywords for their niche.
05/03/2009
Google makes AdSense ads expandable
Google has launched a new AdSense ad format that is capable of being expanded by users to display a variety of rich media.
04/03/2009
Guidelines for behaviourally targeted ads unveiled by IAB by Andy Carter
The Internet Advertising Bureau has launched a set of guidelines for the use of behaviourally targeted online ads.
25/02/2009
Internet marketing consultant taskforce formed by Steve Swallow
Internet marketing consultants and other industry representatives will form a new taskforce to address two major issues in the sector.
21/02/2009
Online advertisers 'should tune into consumers' web habits' by Katherine Ferguson
Online advertisers have been advised that their campaigns could be more successful if they develop a strong intuition into what their target audience wants.
18/02/2009
Online advertisers 'should experiment with alternative engines' by Andy Carter
A research analyst has claimed that online advertisers should consider advertising on other search engines rather than just Google.
16/02/2009
Automotive online advertisers 'should build on negative keywords' by Mark Richards
Automotive industry online advertisers have been advised to add to and update their negative keyword base.
13/02/2009
Spring - 'best time' to optimise PPC insurance campaigns
Online advertisers working on PPC campaigns should start optimising them ahead of springtime, a Microsoft insider has advised.
12/02/2009
Ad spending to rise over next 10 years
A new report has found that online advertising expenditure is set to rise over the next decade.
06/02/2009
Online ads 'to grow despite recession' by Kate Billinghurst
A new report by Forrester has revealed that online advertising is set to grow this year despite the recession.
05/02/2009
Website design 'crucial to PPC success' by John Burns
An effective PPC campaign will only lead to conversions if it is backed up by good website design.
04/02/2009
Niche keywords 'can be more effective' by Andy Carter
The most popular search terms do not necessarily make the best keywords for search marketing campaigns, according to Yahoo.
03/02/2009
Internet marketers advised to react to trends
Internet advertisers should consider changing keywords to reflect market trends, according to Microsoft.
25/01/2009
Creativity 'is crucial' when dreaming up online ad campaigns by Andy Carter
It has been claimed that online advertisers should remember that creativity is just as important as performance indicators.
15/01/2009
Online ads suffering in recession by Kate Billinghurst
Online advertising is suffering due to the recession, new research has revealed.
09/01/2009
Online ad spending revised down
An internet marketing consultant has envisaged a decrease in internet advertising spending.
07/01/2009
Bid management technology 'gives internet advertisers competitive edge' by Mark Richards
Econsultancy has championed the benefits for internet advertisers who use bid management software when operating paid search campaigns.
16/12/2008
Market Research indicates plunge in UK online advertising
Does this mean that online sales are going to fall like offline in the current recession?
10/12/2008
Paid search top viral strategy
The first Video Benchmark Guide from MarketingSherpa has revealed that paid search is top of the list of strategies used for viral internet advertising.
10/12/2008
Advertisers 'find user-generated content off-putting'
New research has revealed that internet advertisers are put off advertising on sites with user-generated content.
09/12/2008
AdWords allows alcohol adverts in US with restrictions
Google AdWords has announced that it now plans to permit the online advertising of hard alcoholic products in the US.
02/12/2008
Overlay video advertising 'not intrusive to web users'
New research performed by ITV has revealed that web users do not find overlay video advertisements intrusive.
02/12/2008
Internet advertising spending 'lower than predicted'
The actual amount of money spent on internet advertising by the end of this year is not likely to be as much as originally predicted.
18/11/2008
Semantics to boost pay-per-click links
Industry experts have claimed that semantic technology is needed to boost flagging pay-per-click links.
04/11/2008
Travel industry to increase online advertising
Around 80 per cent of companies in the tourism industry are expected to increase their spending on internet advertising despite current financial constraints.
29/10/2008
Firms 'should not give up on brand advertising'
Businesses feeling the effects of the ongoing credit crisis are urged not to cut back on their spending on brand advertising.
27/10/2008
Google's deal with Russian firm 'halted'
Russian authorities have postponed a proposed deal between Google and a Russian advertising company.
22/10/2008
Geo-targeting 'good for business'
Yahoo! has added local geo-targeting to its pay-per-click adverts which can help target users at a local level.
06/10/2008
Younger users more likely to click on ads
Advertisers should focus on tailoring their online advertising to specific age groups, says a new report.
26/09/2008
Yahoo launches new display ad platform
Yahoo has unveiled its new advertising platform, with two major companies already signed up.
25/09/2008
Online advertising growth will slow
UK spending on online advertising will slow this year with display ads the worst hit, according to a new study.
19/09/2008
eBay top of the PPC rankings for August
eBay was the biggest PPC revenue maker in the US last month, new figures reveal.
18/09/2008
Businesses spend more on online marketing
European businesses are continuing to spend more on online advertising, according to new research.
05/09/2008
Microsoft offers credit crunch conversion tips
Creative ad ideas for persuading customers with less cash to spend it with you.
04/09/2008
Google adds geographic reports to AdWords
Now you can understanding which Regions are responding to your adverts and which are providing your 'conversions'.
27/08/2008
Contextually relevant ads 'good for brands'
Matching ads closer to the content with which they appear results in more sales. Developments take this into account.
12/08/2008
Google accounts for 90% of EMEA paid search spending
Latest figures show that Google's share of the market has grown by 10% in the last year.
07/08/2008
Google announces changes to content network
New features made available by Google's purchase of Doubleclick will increase the value of using the content network as part of Adwords advertising.
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