Mobile and video crucial for small businesses by Steve Swal
Online video provides an easy way for consumers to get the latest messages from a brand. Businesses looking to get their message out should embrace the trend.
Marketers need to be aware of content pitfalls by Andy Carter
Moving to a new domain can be stressful. Don't add to the problems by moving all of your content all at once. This is cause problems with Google's webspam team.
Google+ to take off in 2013 by Steve Swallow
Google+ has been growing in importance since its launch. The latest figures indiacte it has 135 million active members. Some experts believe 2013 will be the year it truly makes its mark.
Engagement is key for social media campaigns by Kate Billinghurst
Firms have had some success through bad publicity in the past. It is not ideal and not something to aim for specifically, but it can draw attention to your business and brand.
Are you increasing your online ad spend? by Andy Carter
The growth of smartphones and tablets is leading to a change in online advertising. Businesses are focusing on mobile ads.
Should you be outsourcing your content marketing? by Andy Carter
The level of content marketing is one the increase. More and more companies are implementing the technique. Getting it right is absolutely crucial.
Google Merchant Centre continues move to Google Shopping by Steve Swallow
Google is set to charge for its Shopping feature in the coming months. Businesses need to decide what they want to do. The new system will be subject to similar rules to Google AdWords.
Specialist Writers Need to Get the Most from Content Marketing
Content marketing is booming at the moment. Firms that are eager to take
Can employee churn turn into a social media headache? by Craig Nicholson
advantage of the tactic should have a strategy in place. It is also advisable to employ specialist writers to get the content exactly right
The growth of social media has the potential to cause headaches for businesses
LinkedIn crucial for small business engagement by Kate Billinghurst
when staff leave. There is a debate over who owns followers or fans gained from
Regular updates via LinkedIn can boost the profile of a business. Producing regular content will keep readers entertained and coming back for more.
Google adds new bulk keyword editor in AdWords by Andy Carter
Google has added a new bulk keyword editor in its AdWords feature. The upgrade
Mobile marketing is vital for businesses by Steve Swallow
will make it a lot easier for brands to edit and adjust their targetted AdWords words and phrases.
Updating your profile regularly will increase you chances of being noticed by
Facebook expands advertising system by Steve Swallow
visitors to Facebook or Twitter. Understanding their needs is crucial when it comes to developing a clear strategy.
Social media giant Facebook is changing the way itsadvertising system works to
Online video is crucial by Kate Billinghurst
better suit marketers.
The use of online video is crucial for businesses in today's fast-paced environment. Tipp-ex has had great success with its YouTube channel, which has significantly boosted engagement with the brand.
Trademarked keywords rules altered by Google Adwords by Andy Carter
The changes will affect a number of regions around the world. When it is launch in April companies could see tradmarked keywords beingused in their ads.
Twitter can help you get onto the social bandwagon by Mark Richards
Conversing with followers about things such as TV shows is a good way of boosting your activities on Twitter
Take the Time to Understand Your Customer
Knowing how your customer base consume content is crucial. There is litte point
Have you adopted content marketing?
focusing your brand's attention on content and websites that they do not visit or use.
Content marketing is booming at the moment and it is important that businesses adopt the strategy if they want to keep pace with other firms.
Are hashtags coming to Facebook?
Making sure you are up with the changes is crucial for marketers. The change could mean hashtags become useful on Twitter.
High-quality content marketing promotes loyalty
With Brits sharing and receiving around 12 million pieces of content every week, it is important that what you produce is worthy of being shared by readers or viewers.
NHS partnership gets social with YouTube and Pinterest
YouTube and Pinterest are being used by an NHS partnership in Yorkshire to
TV Viewers 'switched on and engaged' Thanks to Technology
improve relations with associates and patients. It comes as a part of a move by the NHS to get to grips with the channel.
Businesses can capitalise on the fact that TV viewers are now more engaged than ever as they turn to their mobile devices during their favourite programmes to use Twitter and check their emails.
LinkedIn rolls out video promotion by Kate Billinghurst
LinkedIn is set to rollout the opportunity for businesses to use videos to advertise on its site. You can import existing videos from YouTube and access the networks 173 million users.
Google boss explains about social media's SEO benefits
Social media doesn't yet have a positive impact on search engine presence. However, that could change in the near future, one Google expert has suggested.
Follow in the footsteps of social media marketing giants
Australian drinks firm Diageo has had great SEO success by producing engaging and relevant content for people looking to mix their own cocktails
New Follow Button on LinkedIn Mimics Twitter
You will eventually be able to 'follow' people on LinkedIn, a la Twitter. Why is this being brought in and what is the thinking behind it?
Improve the Content of your website using Author Profiles
Learn about the benefits of author profiles for your content and, consequently, your website.
Facebook rolls out promoted posts to boost visibility for users by Kate Billinghurst
Do you use Facebook to promote your business? Soon, you may be able to increase the prominence of your posts, for a fee of course.
Twitter sets its stall out with image gallery upgrade by John Burns
A new image gallery and tweak layout have been announced by Twitter, with several commentators noting that it is a move closer to Facebook's style.
The world of hashtags: How can your business use them to best effect by John Burns
Is your company using hashtags properly when communicating on Twitter? If not,
LinkedIn reaffirms its importance for UK B2B companies as it reaches ten million UK members by Kate Billinghurst
you could be missing a trick.
LinkedIn,the professional social network, now has ten million members in the UK. Ideal for your business' networking needs.
Hootsuite snaps up Seesmic purely for the customer numbers by Kate Billinghurst
Hootsuite has now purchased Seesmic so what changes can users expect to see made, if any?
Gaining followers: Not just the preserve of the big name brands by Kate Billinghurst
Small businesses can compete with big brands when it comes to social media presence. They just need to make sure their contentis of a high quality.
Why is Pinterest crucial for any business looking to sell products? by John Burns
Increased sharing and the building of links between products and services are just two reasons why Pinterest is essential for many businesses.
Stay on top of your Facebook wall posts Or reap the consequences by Kate Billinghurst
A huge 95 per cent of wall posts are left unanswered by companies on Facebook. What damage is this doing and how can you stop it?
LinkedIn leads the way in social network monetisation and development by Kate Billinghurst
LinkedIn has been looking to become more than just a recruitment network in recent months and is now challenging both Facebook and Twitter as a result.
How to get the most out of content curation for your business by John Burns
Content curation has been a growing trend for some time now. What do you need to remember in order to make the most out of it?
LinkedIn adopts 'Facebook style' notifications service for interactions by Kate Billinghurst
LinkedIn's new tool will bring notifications together in one area. Many see it as a Facebook-style addition that could boost its standing.
Will Facebook's Ad Targeting prove a hit with advertisers? by Steve Swallow
Facebook has introduced a new tool which allows advertisers to target people whose information they have already collected. After the news feed advert controversy, is this a step in the right direction?
Google+ set to be rolled out to businesses by Steve Swallow
Businesses are increasingly being encouraged to useGoogle+ following an announcement from the company
London 2012 highlights the importance of internet-based digital marketing by Kate Billinghurst
The recent Olympic Games has left a legacy for the business world too, one of
Content curation is growing but could in flexibility be its downfall? by Kate Billinghurst
digital marketing and its importance
Quality content at the click of a button? Curation could be the key
When it comes to SEO, black hat = old hat by Kate Billinghurst
The time for upgrading, in terms of SEO, is now as quality and context begin to
Google Now showcases the important of context for internet marketing by Steve Swallow
What impact will Google Now have for your business? Well, a potentially massive one if you target the local population.
Google has released its new API tool, with a range of new features by Steve Swallow
The update comes after being "heavily requested" by businesses over the course of the past year and comes with a range of nifty tools
SMEs should look very carefully at their target audience, says Expert by Kate Billinghurst
Preparation is vital for before any internet advertising campaign, says Alan Stevens, director of MediaCoach.co.uk
Google's dominance in online advertising sees a rise in quarterly profit by Kate Billinghurst
Google's internet advertising dominance has helped it to secure a rise in profits for the second quarter of 2012
Online marketing, SEO and search budgets grow in Q2 2012 by John Burns
Despite Euro gloom, internet marketing spend grows during Q2 of 2012
A strategy to work with Google+ Local by Kate Billinghurst
Google+ Local: What do you need to know?
Tips to Maximise ROI For Businesses on Facebook
Improve click through rates by using content focused advertising and software
Tumblr Releases Staggering User Figures
Tumblr has almost doubled in size in recent months, prompting marketers interest in the platform
Businesses should stick to multi prong strategies on Facebook
Fan pages rarely receive repeat visits from consumers so companies should keep content relevant
Businesses need to understand algorithms to target consumers
Communications efforts should be based around algorithm updates
Calls to Action (CTA's) need to be communicated clearly
Making effective use of CTA's will engage consumers and increase traffic
Ovjet integrates Social Media with Augmented Reality
Integrating social media with augmented reality is a new consumer 'hot topic'
QR Codes become valuable marketing tools for online business
QR codes give benefits to marketers in areas like SEO and search engine indexing
Facebook applies new payment methods to corporate clients
Subtle changes to Facebook advertising will enable marketers to progress relationships with consumers
Policy changes for Google provide different tools for businesses
Consumers using Google are now subjected to privacy changes that can permit the pooling of data
Twitter brand pages gives a better platforms for brands
New Twitter design will be great for development of brands and consumer recognition
TechCrunch writer releases his insights into Online Video
A fresh approach to predicting online video trends
Brand new Google+ features will soon be available for the app
New features in the Google+ social network will show everything that's well liked in the world of Google
Businesses begin to embrace mobile at scale
Smartphone use is now adapting for consumers to use when shopping, locating and browsing products or businesses
Mobile search trends are being utilised across all areas of Business
Businesses looking to involve mobile as part of an online strategy help consumers connect with the brand
Twitter strategies come to life with new interface
Potential social media reach is made stronger through a redesign of brand pages on Twitter
Shine purchases original content producerfollowing acquisition of Bossa Studios
Both side of the company have continued to invest in the medium that has taken social media by storm
Elder Statesmen of business now getting more involved with social media
A report by the FT showed that social media would be taken seriously in 2011 by film, TV and print media
Taycor Financial leads the way with website maintenance and design
Financial business include a lease payment calculator on their website to refresg design architecture
Social media trends have been outlined for 2012
Internet marketing experts will continuously see the social media trends develop and change
Pre Christmas website promoters are probably enjoying the rewards
Website promotion from Christmas 2011 showed an increase in investment over the sector
Wordpress becomes the most popular platform for Bloggers
Multimedia use throughout blogs is defining the medium.
Bloggers are identifiable through four key profiles
The creation of blogger profiles gives definition to the popular social media medium
New Google Analytics Interface will provide deeper insight
Recent updates to Google Analytics will provide data on mobile usage, real time activities and consumer patterns - Stephanie Clark
Logging on seemed to be the shopping favourite over High Streets
Data from Experian Hitwise shows that the number of online shoppers increased on Boxing Day
Google Panda receives more algorithmic updates
After Pandalyzed sites reel from algorithm changes, tips are given to prevent this happening again - Stephanie Clark
Display Advertising expenditures jump 15.8%
Spend on internet advertising grows slowly but investment is declining - Stephanie Clark
More and more companies will begin to explore social media in 2012
48% of companies in the UK regularly use social media, and this number is set to rise throughout the year
Companies employing digital marketing techniques make savings
Email marketing has proven to be a more efficient marketing tool in terms of custom and environment
Companies may be surprised at what website promotion entails
Investments are needed to make e-commerce sites a success, even if the retailer is a proven high street favourite
SME's should take note of advised metrics
Certain web metrics should be taken into account when dealing with different size businesses
Break Media has disclosed that digital video advertising spend has increased
There are a number of reasons for the growth of video advertising
Important Information for all Google Adwords Users
PPC providers are seeing increasing numbers of potential consumers
As the UK becomes the most 'screen addicted' nation in Europe, potential consumers become a big opportunity for marketers
IAB research will interest consultants looking to secure shares
Smartphones and tablets are increasingly becoming the niche market devices for consumers lives and habits
Twitter plans major revamp
Social Media site Twitter has had to defend itself after receiving criticism from users
Email marketing trend will please internet consultants
Continuous email marketing rates will see the format remain part of e marketing strategies
Cyber Monday brings in consumer spending of $1billion
comScore realses figures to highlight the success of online sales in America
Social media remains the least trusted advertising platform
Consumers feel the do not trust social media as advertising format as marketers adopt uniform approach
Fair Trading to investigate Groupon
Promotional offers site Groupon is being investigated after breaking advertising regulations
Internet advertising grows year on year in the US
Revenue reports highlight that internet advertising is booming
Facebook crackdown on bespoke advertising
Facebook 'eavesdrops' on users and takes into account religious and political orientations
comScore shows social media growth
Social media has grown 44& over the past year across five leading EU markets
Consumption of Online Video exceeds 770 billion
Companies that use online video as part of e marketing strategies should be pleased by growth
Social Media is still having trouble convincing companies
The adoption of social media is proving more complicated for some than others
Foursquare adopts new website layout
ocial media site unveils new design
Importance of having website usability is underlined
Software website is revamped
Online Advertising shows highest ever spend
Internet Advertising doesn't have to cost the earth
Integrated social media reaps benefits for business
'Difficult' social media still evades companies
1/4 small businesses HATE social media
Company survey shows pleasure with Facebook
Visa and Mastercard target ads to offline spending
WSJ reports the companies' plans to tie online and offline habits
Concern over use of social media involves FERMA & IRM
Firms still wary over social media
Yahoo announces impressive results
CEO dismissal does nothing to dampen Yahoo's results
Google Internet advertising market grows extraordinarily
Screen Digest offers Google opinions
Silicon Valley hears from SEO expert
Conference hears from SEO expert
Groupon and similar companies take biggest stake as possible
Local advertising grows but costs continue to rise
Food, entertainment and drink sectors buy the most Facebook ads
Firms look to target consumers when in a relaxed mood
Significant growth in email marketing with consumer interest
Report shows growth of email marketing
Analytix rolls out new packages of affordable options
SEO, SMM and PPC packages all available
Online Advertising takes dominant share of overall budgets
Online advertising grows strongly
Broadband providers to make speed clearer to consumers
ASA agree on new laws to stop misleading internet advertising
E-commerce providers assist clients with digital integration
Software provider improve service
Porex launch editable website
Firm decides to invest in improved website
VoIP revolution success lies with simplicity of idea
VoIP revolution gathering speed, according to ITSPA
YouTube improves Video outlook for companies
Video editing available with new service
Fashion Retailer undertakes SEO expertise
Search engine optimisation is a priority for ambitious e-tailer
Canadian Website in need of major redesign
A raft of new features make the site more accessible and user-friendly
Brand environment is one of key considerations for media buyers
Environment a big factor when placing online video
Online video, when used properly, will help with web promotion
Environment is a big factor for media buyers when placing online video
Amazon to make website 'tablet friendly'
A number of changes are made to the online retailer's site
Plan ahead if you want a good Xmas 2011
Preparation is the key to profit during the run-up to Christmas
SME's should look to integrating analytics into e-marketing
Improved analytics software being taken up by SMEs
Online Arena is a big player in car sales
Online proves a real force behind the sale of motor vehicles
You need more than just 'likes' to get business
Brands should look to increase interaction on social media platforms
Companies using email marketing should integrate social media
Email marketing coupled with social media can be a recipe for success
Red Cross Redesigns website
Charity aims to increase user interaction
Wages for internet consultants rises by 70%
Wages for field experts in IT has grown rapidly
Children very selective in their advertising response
Careful and deliberate use of the internet, lessens exposure to advertising
Video Banner boosts sale by 80%
Video banner boosts band's album sales dramatically
Report shows the positive effect of mobile advertising
Research carried out by John Lewis and the IAB investigates the difference in mobile effectiveness
Brand Alley improves website with OVM
Fashion retailer ventures into the online video arena as part of its marketing strategy.
SME's fail to use social media effectively
Business are failing to utilise social media to gain business
Fasthosts incorporates SEO to help companies gain rankings
TrafficDriver SEO will perform vital tasks on behalf of website owners
SEM is just as important as social media
E-marketing is more important than social media, says internet marketing consultant
Channel 4 joins forces to lead trial for internet connected TV's
New marketing opportunities are provided through trial with digital entertainment company
Retailers to spend more on SEM
Google and Bing are set to account for even more of the web marketing spend of online retailers, a new survey reveals.
SEO providers target Affluent consumers
Richer people are more likely to take notice of online ads, despite being among the hardest groups to reach via traditional media.
Abu Dhabi Airport revamps website for consumer usability
Abu Dhabi Airport has made changes to its website to reflect the needs of passengers more comprehensively than before.
FMCG's using SEM increase brand and ad awareness
The Internet Advertising Bureau has released new research highlighting the distinct role of online marketing in building brand awareness
Consumers are ever wary of details being shared and tracked
A new report suggests that consumers are wary of being tracked by online behavioural advertising and marketers need to build trust.
Analysts not convinced of Bing PPC integration
Bing's trial of PPC in organic search appears to be a very limited one, but nonetheless has piqued the interest of analysts.
The Student Room grows faster than than any other
The Student Room was the fastest-growing website at the small and medium-sized enterprise level, according to Experian Hitwise.
9/10 marketers struggle to achieve a joined-up approach
Nine in ten marketers see a joined-up customer experience as important, but only four per cent have achieved it, a new report claims.
Managed SEM need re-evaluation
The Internet Advertising Bureau believes there needs to be a re-evaluation of the role of search in the marketing mix.
Internet continues to grow at the fastest rate of any medium
ZenithOptimedia predicts global ad spending to return to its pre-recession peak this year, led by rising internet marketing budgets.
Facebook sees CPC increase by 22%
Cost per click advertising is expected to nearly double in 2011, compared to last year for Facebook, showing the strength of brand presence on the social network.
Argos pushes online ad campaign
Extract: Argos is keen to drive home its online sales advantage with a £4 million campaign to promote its online to store pick-up service.
Google and Heineken have broken new ground with a global marketing agreement which will see the search giant offering digital agency-style services to the beverage giant.
Social Media stimulates Olympics interest
Organisers of the London Olympics are fully committed to using social media sites such as Twitter and Facebook to raise the 2012 event's profile.
Internet consultants have more reason than ever to recommend Facebook
Facebook continues to prove itself an ever more useful tool for marketers online, but for retailers the social media site is becoming a sure-fire way of attracting traffic
Internet TV's pose great threat to TV ads
Extract: The emergence of on-demand programming and internet televisions means that marketers are having to adopt to a new way of thinking about advertising.
Yahoo will still be used despite Facebook growth
Facebook is set to overtake Yahoo as the biggest display advertising performer for 2011 in the US, but marketers are expected to be keen on diversification.
Lifecycle email marketing more effective
Lifecycle email marketing has proved to be highly sought after by internet consultants and marketers, but barriers continue to restrict uptake.
No campaign can succeed without Social Media
Analysts have forecast internet marketing spending to increase substantially over the next four years, with a growing focus on social media presence.
Online Display Advertising fastest growing online ad format
Online display advertising is the fastest growing online ad format in Europe, but spending remains highest for search marketing, research shows.
WWE broadens acceptance of Online Video
The WWE is keen to capitalise on the popularity of its premium wrestling content online, after confirming a new advertising agreement with WebTv.
Marketing and PR critical to helping businesses grow
Small firms could benefit from more training to improve advertising and marketing skills, perceived as crucial for growth.
Most online content is accessed by an affluent elite
Search Engines club together to help Internet Consultants
Google, Bing and Yahoo have collaborated on a common website markup vocabulary for webmasters, which is expected to benefit website promotion.
LinkShare achieves double digit growth
LinkShare has seen its Q1 performance boosted by a strong online retail sector.
Local deals through mobile advertising gets consumers spending
Online adverts targeting mobile shoppers with local deals are proving successful, demonstrating the value of targeting on-the-go consumers.
Global corporations still have no Twitter presence
Some companies are committing substantial faux pas on micro-blogging site Twitter, which could be damaging their relationship with customers.
Digital media success underlined
US online ad revenues have continued to increase in Q1 2011, and are being hailed as a confirmation of the strength of digital media marketing platforms.
LinkedIn endangers brands and business owners accounts
Two cookie vulnerabilities have been exposed on LinkedIn, which could prove damaging to the site as well as its business users
Affordable internet access will spark innovation
The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.
Facebook check-ins represents substantial percentage
New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.
Value of mobile is clear for SEO providers
New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.
Marketers to increase SEO/PPC budgets
The latest UK Search Engine Marketing Benchmark Report suggests marketers are going to be increasing their budgets for both SEO and paid search.
Display Advertising is taken over by Facebook
Facebook is set to become the biggest player in display advertising as it emerges that the social network accounts for a third of impressions in the US.
Bing closes the gap with Google
Microsoft's Bing was the fastest growing search engine in the UK during March, while YouTube is expanding faster than any other social network, according to Experian.
Failing to make use of analytics by Catherine Ferguson
New research from Accenture reveals the majority of organisations are not making full use of analytics in their marketing strategies to target potential customers.
AOL's reliance on display ads
AOL's net profit has fallen sharply in the last three months, but an increase in display ad revenue is pointing to a recovery, the firm has said.
Online Video is growing faster than all other internet advertising channels
Some 28 per cent of marketers intend to increase the amount they spend on online video content as the medium grows faster than other advertising formats.
Guiness launch iPad iAd
Guinness is set to launch a new iAd for the Apple iPad, iPod and iPhone, targeting drinkers unsure of what to do for their night out.
Smartphone users act upon mobile ads by John Burns
New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.
Yahoo! acquires IntoNow to bolster video marketing
Yahoo! is looking to tap into the growing mobile internet market and increase video advertising with the acquisition of a TV sharing app.
Anti Spam Campaign to improve Credibility
Two firms have become founding members of Signal Spam, a campaign to improve email marketing.
Digital Marketing Performance Report shows SEM growth
The latest report from Efficiency Frontier shows 17 per cent growth for search engine marketing in the US.
Real Time content sites worth £billions
Research is indicating that updates on Facebook, Twitter, LinkedIn and other real-time content sites could be worth billions of dollars a year to advertisers
Bebo trys to build itself back up
Bebo, the troubled social network that has seen subscriber numbers fall behind Facebook, is hoping to go back to its youthful roots with a new website design.
Rise in Prominence of Augmented Reality by Mark Richards
UK developer Autonomy has created a new form of augmented reality search technology, which is expected to change the advertising landscape.
Mass marketing approach is declining
Mass marketing is no longer as effective, says Gartner, with social and mobile platforms taking over as the most influential strategies, driving 80 per cent of spending
Online Video now viewed as a way to get rankings
Agencies and marketers are find audiences increasingly responsive to digital video advertising, according to the Interactive Advertising Bureau.
Obama's website promotion heavily incorporates social media
US president Barack Obama has changed his online campaigning methods, incorporating Facebook more closely on his website as he pushes for re-election.
Hotel.de promotes managed SEM thanks to Lixto
Hotel.de is looking to be able to analyse deeper pricing trends in the industry with the help of Lixto's latest Price Intelligence Suite.
Online advertising holds no barriers for TV
Businesses continue to use TV advertising in tandem with online efforts when managing website promotion, according to the latest report by eMarketer.
Website Promotions grow out of recession
Website promotion tactics continue to grow in terms of investment, leading to expenditure in the UK jumping to £4 billion in 2010 - a rise of 12.8 per cent.
Declines in advertising revenue worry DMGT
Online advertising revenue has propped up overall marketing figures for the Daily Mail & General Trust, which has experienced declines in print advertising revenue.
Twitter not as big as we thought
Twitter may not be as big a platform for managed emarketing as people may assume, if the latest figures are anything to go by.
Marketing Budgets slashed once again
Website promotion techniques are constantly evolving, yet the amount of money being put into display advertising spending has markedly dropped, it has been asserted.
Apple's IOS neglect paid conversions
Apple's commitment to customer privacy is resulting in particular conversion metrics from being discounted from measurements, particularly those relying on third-party cookies, study shows.
Mobile investment will increase throughout the year
Marketers will combine website promotion with mobile advertising and application-based tactics to ensure there is the best response possible to managed emarketing.
'Social Media' aided purchasing
Search engine optimisation providers may be sought as a means of combining managed emarketing initiatives with social media for great results.
Advertising and Marketing Revenues Rise
The Direct Marketing Association has asserted that email and social marketing are still top of the priority list when it comes to website promotion.
India engages in more online video
Statistics relating to Indian web use have revealed an interesting trend in video watching, pointing towards trends of website promotion in the country.
One time buyers are 'major problem'
Businesses should pull out all of the stops with managed emarketing to ensure that people do not simply become one time buyers, it has been claimed.
Skypes managed Emarketing efforts
Skype has revealed that it is now rolling out advertising on the Windows version of its popular business VoIP offering, presenting managed emarketing.
Early Adopters of Mobile Internet frustrated
Marketers targeting mobile users with their wares should ensure they are able to boost the accessibility and speed of their websites, according to a new report.
Businesses not targeting grandparents with website promotions and managed emarketing initiatives could be missing out on capitalising on a major demographic.
Facebook has largest share of US ad revenues
Over one in every five US display dollars will go to Facebook this year, making it stronger and more profitable than Yahoo!, according to eMarketer research.
ASA remit continues to expand
Controls are being put in place to expand the remit of the ASA to protect against false claims and poor website promotion tactics, it has been revealed.
Study: Social media budgets
The AMA and Duke University have discovered that managed emarketing campaigns are increasing spending on social media, even though it is tough to integrate.
SEO and PPC preferred over social media
The use of SEO, PPC and email marketing are still seen as way more effective than the newer platform that social media provides, new research highlights.
Uplift in sales worth possible £8bn
Retailers who do not embrace social commerce will collectively lose 20 per cent of the market over those who work with the technology, a survey has warned
Consumer satisfaction falls within the retail sector
Customer satisfaction seems to be increasingly overlooked by companies across the world, according to the leading force in American client happiness measurement.
Managed e-marketing proved to get people to spend more online
The integration of managed emarketing schemes has meant that January saw one of the biggest ecommerce booms on record, generating £5.1 billion.
Annual SEM Awards choose its new winners of industry
A leading online marketing publication in the US has named the winners of its fifth awards ceremony, with strong competition hotting things up this year.
Online Video should be considered in e-marketing
Online video should be considered by website emarketing initiatives as it can capture an audience in whichever time zone they decide to target, according to new research.
Audi feature Twitter # in ad
Audi A8 Super Bowl ad features a world-first Twitter hashtag meme to promote its new take on luxury design - but did it have the desired effect?
Fathers are still ignored by online advertising
Businesses need to be more inclusive of fathers in their approach to website promotion, as they are overlooked despite changing trends, it is believed.
Social Media is becoming far more utilised
Brands are begging to take more of an interest in the advertising potential of social media at a time when Facebook and Twitter are undergoing significant changes.
Facebook Deals promotes the 'Wisdom of Friends'
Facebook Deals has the potential to revolutionise the way customers shop and think about brands in the everyday lives, but will it take off?
Bad Weather boosts AdWords
AdWords saw a boost in online advertising clickthroughs during the UK's big freeze.
The Mail Online holds its title of most viewed
The Mail Online became the only digital newspaper not to lose audience share in December.
Businesses prepare to go mobile for 2011
Businesses are seeing the viability in website promotion on mobile platforms, new research shows, as companies develop their own use of it.
UK tops e-commerce in Europe
Businesses ought to focus their attentions on ecommerce in the UK if they are to gain a definite share in European spending, according to a new report.
Twitter soars through 2011
The amount of money being put into Twitter as part of managed emarketing will soar in 2011 as part of an initiative to reap the benefits of the channel.
Christmas e-commerce slows
Businesses may want to ensure their website emarketing plan is at the top of its game in the approach to Christmas, as spending could slow next year.
Mobile access to the internet is increasing more than ever
People buying goods online are increasingly turning to their smartphones, it has been revealed, so managed emarketing may need to address this platform.
Christmas provokes increased ecommerce appetite
Consumers hit the online high street in record levels this Christmas, as managed emarketing campaigns targeted buyers. However, not all of them were happy.
e-Marketing Agency of the Year goes to insurance company
A strong campaign involving well-placed social media integration has earned a Texas-based firm a national award from an organisation that values managed emarketing.
Online ad spending is still on the up
The growth of online spending and website promotion is set to boom in 2011 and beyond, breaking the $40 billion mark by 2014, eMarketer believes.
Dominoes Pizza proves the potential of emarketing
One of the world's most profitable pizza companies, Domino's Pizza, has said that website promotion and other strategies has resulted in higher takings.
Christmas ecommerce is a major rise on last year
People may have been much more tempted by strong website promotion, according to the latest comScore figures, showing a rise in spending in 2010.
P&G regain the top spot
A new study by Nielsen has found that website marketing and a wider advertising initiative has landed Procter & Gamble as the top ad spender.
McDonalds accused of mining user data
McDonald's, Microsoft and a host of other multinational companies have all been accused of misusing personal information gathered during marketing campaigns, it has been reported.
Internet ads beat Newspaper hands down
The spending on advertising in newspapers is to fall behind that found online by the end of 2010, according to the newest research by eMarketer.
Strategic plans are being used for website promotion
A new survey of high-performing websites has highlighted the success many businesses are having with managed emarketing strategies online, it has been revealed.
Twitter becomes a profitable platform
Twitter has been valued at $3.7 billion (£2.38 billion), underlining how the social network - and others like it - is becoming an ever-more viable platform for businesses.
Financial worth of Myspace proves costly for Google
The decline of MySpace has been underlined by a new advertising deal with Google, showing its slide in terms of website promotion and sales.
ASA's remit to expand
Search engine optimisation providers will come under increased scrutiny from the Advertising Standards Agency as of next March, one leading organisation warns.
'Drive Your Beat' campaign wins marketing award
An Indian firm has been congratulated for its excellent integrated website promotion campaign on behalf of the country's General Motors franchise.
Overspend on website promotion topples company
The failure of a competitor has turned into a website marketing coup for MotorcycleCenter.com, which hopes to benefit from many more active customers.
Social Media Deployment
Around three-quarters of businesses are using social media as a means of website promotion and marketing to the masses, it has been discovered.
Why do consumers follow brands via social media?
Companies must ensure they do their best to integrate Facebook into website promotion, otherwise social networking could be lacklustre for business.
Worldwide ad spending is ever increasing
Emerging economies will play a major part in the growth of internet marketing and worldwide advertising online in the coming year, according to new research.
Christmas Shopping leave SEO consultants with baited breath
Experts at IMRG have identified the growth in e-retail and a possible boom to come in the lead-up to Christmas, when consumers bombard shopping websites.
Online Ad Spending will still grow
The surge in smartphone use in recent months could power organisations to target advertising on mobile platforms, according to a new survey.
Online deals spur on early Christmas shopping
US shoppers are expected to spend more money online this Christmas than ever before, with sales for the first three weeks of this month already exceeding November 2009.
Potency of Facebook shown through US figures
Facebook has become the most visited website in the US, and looks set to build on this position in the UK and across the Atlantic with its upcoming email service.
Marketing and Retail orgs join forces
A new UK retail body has been formed to encourage growth in the mobile e-commerce sector, which is fast proving itself to be a lucrative avenue for website promotion.
Yahoo! plays catch-up
Yahoo! has released a beta version of Search Assist, which it hopes will improve on rival technology Google Instant when released on a wider scale.
Fandango email alerts campaign proves its worth
Fandango's call to action, time sensitivity and add-on value content elements of its email marketing campaign have all been highlighted as an example of good practice.
Fortune 500 embraces corporate Twitter
Significantly larger numbers of America's biggest companies are embracing social media in 2010, while blogs are continuing to prove a popular marketing tool.
LinkedIn enables brands to enhance their presence
LinkedIn will give businesses a new opportunity to promote themselves using a new Company Pages tool.
Augmented Reality launched by Nestle
Nestle's new augmented reality Nesquik website promotion is hoping to capitalise on social media viral attention to raise awareness of its brand.
Twitter launches advertising planted with timelines
Twitter set for a slow roll-out of its latest Promoted Tweet scheme, which is the first intended to place adverts directly into user timelines.
Google modifies PPC following French complaint
Google has committed to modify its AdWords' contents policy, following an interim decision by France's competition authority concerning a dispute with Navx.
Email marketing still on top form
There is plenty that remains attractive about email marketing, which continues to grow and be complemented, rather than eclipsed by emerging channels such as social media.
Social Media value continues to rise
Social media strategies are beginning to prove their value to businesses, with audiences accessing sites through mobile and coming to expect a level of interaction from brands.
Yahoo! teams with Microsoft adCentre
Yahoo!'s partnership with Microsoft's adCenter is expected to simplify marketing for advertisers, but could be more pricey during the transition.
Facebook faces Privacy backlash
Facebook takes further steps to improve user privacy and clamp down on advertising data misuse, following a spate of accusations.
Marketers set to invest more in SEO
Businesses are showing willing to invest more money into online marketing channels once again, new research reveals.
Google seeks Chinese Advertisers
Google has reconfirmed its commitment to Chinese users, despite reportedly cancelling seven contracts with advertising resellers in the country.
Online video still proving a hit
Online video is continuing to prove popular in the UK, with advertisers contributing to significant spending increases on the channel this year.
Managed PPC alongside News Stories
Managed pay per click combined with news on social media is a great way of improving brand metrics, compared to through other content, CNN research indicates.
Re-Target your ads suggest Internet Consultants
Advert retargeting proves its value as an online marketing strategy, boosting search queries well-beyond other approaches, a study shows.
Shifts in use of internet advertising channels
As social media advertising rises some other internet advertising may suffer (Craig Nicholson)
Take care how you 'advertise' in social media
More than any other marketing channel, social media needs strategy and honesty (John Burns)
Minister pushes for reconsidering airbrushed images
Are images which show unrealistic skin / shape etc acceptable just because we know it's spin? (Steve Swallow)
The Legality (or not) of Behaviour Targeting
People have an obligation to protect themselves with privacy settings (Catherine Ferguson)
Online Video reaches large audiences in an engaging environment
Australian audiences may be best targeted by marketers through online video, where Google and Microsoft sites appear to dominate attention.
AOL's new online display advertisements
AOL is hoping to boost advertising revenues with the launch of a new display advert format next month, which promises to be bigger, better and interactive.
There is a reason why online advertising has grown during the recession
Shift your advertising online for better return on investment not just because its measurable (Steve Swallow)
La Tasca improves website with customer service functionality
La Tasca has set out to improve the overall quality of its online customer service with a website revamp, which now integrates social media.
Big brands given an edge by Twitter
How will Twitter users will react to advertising tweets isn search results? (Craig Nicholson)
DWP spend for PPC and SEO reaches £1.1m
The UK Department of Work and Pensions has released details of how much it has spent on pay per click advertising since 2006, but will need to cut back.
AOL ad services reach a new deal with Google
What will the new AOL/Google advertising enhancements mean for online marketers?
ASA given greater powers over internet advertising
Will the ASA ever have a firm grip on internet ads, or is the market so large that it will never be properly regulated?
Internet ads must connect with consumers
Will internet ads ever be as effective as other forms of media such as TV?
Internet Advertising through Online Retail
What opportunities remain for internet advertisers when it comes to online retail sites, or have they already been exhausted?
Women 'open' to targeted internet ads
What needs to be done to make men more welcoming of internet ads? (John Burns)
The Internet Advertising Trend
Will the internet advertising trend ever be overtaken by something else, or will it continue to be the marketing medium of choice for many businesses?
Promoted Tweets not yet a competitor for Adwords
Is Twitter offering marketers something useful or just interesting, or both? (John Burns)
Amazon, Tesco, M&S top email marketing poll
Is email marketing still important for companies or should they be turning their attention to social media campaigns?
Google and Facebook popularity highest in UK
Both sites have had a considerable boost in traffic, with Facebook being one in six of all online pages viewed. Research also suggests a possible saturation point.
Pay per click is still working
Measuring results is the key to successful PPC (John Burns)
The impact of poor site choice for display advertising
Display internet advertising and the important of site choice (Kate Billinghurst)
Search spending on the rise, stats show
Google intentions to keep dominating search advertising (Craig Nicholson)
Online lead generation doesn't necessarily need brand awareness
You can generate leads online before developing the brand identity
Google Newspass to make its debut?
Google being cagey about new advertising channel (Craig Nicholson)
Desire for higher ROI drives surge in internet advertising
Flexibility and measurability of internet advertising attractive to finance directors (John Burns)
Survey on responses to display advertising
Is it time for your company to consider the use of display advertising? (Kate Billinghurst)
How to find the best audience for your advert
New Adwords facility to aid targeting (Emma Furze)
Behavioural targeting for internet ads
Social Media funding and privacy clash (Mark Richards)
Personalisation will change the world of internet advertising
Internet ads 'present retailing opportunities' (Kate Billinghurst)
Adverts online can generate online conversation
Is accessibility crucial to a marketing campaign? (Kate Billinghurst)
Google AdWords made more streamlined
Local storage of data for faster access now offered by Google (Mark Richards)
Google Buzz to be included in real-time search
Is Buzz just another source of advertising revenue for Google? (Mark Richards)
Social media budgets revealed
How much do you spend on social media? (Kate Billinghurst)
Bing furthers partnership with Facebook
Facebook USA relationship extended worldwide
Digital marketing 'on the up'
How much of your overall budget will you spend on the web this year? (Craig Nicholson)
Most engaging UK brands revealed
How do you connect with customers? (kate Billinghurst)
Radio advertising 'good' for brand browsing
Do you advertise on the radio? (John Burns)
Better leads 'will help' website promotion
Do you use paid search or SEO?
Global search market experiences growth
Do you utilise search engine marketing? (John Burns)
Google sees paid click revenue climb
Google's success = need to get involved in internet advertising (Catherine Ferguson)
Google offers advice to Analytics users
Will the firm's tips be useful to you? (John Burns)
Recovery comes to the web
Spending on search marketing is on the rise (John Burns)
Online marketing budgets increasing
Will companies look to internet marketing consultants with their increased budgets?
First smart banner ad campaign launched
Will you follow the example of 'Which' and Tangent One? (Catherine Ferguson)
Factors that impact cost-per-acquisition
Do you prioritise the final click before a conversion? (John Burns)
Internet consultants 'will incorporate social data' in search
How will one analyst's predictions affect your business practices? (Tom Musk)
IAB internet consultants launch online campaign
Do you feel online advertising is invasive? (Kate Billinghurst)
Big businesses 'taking advantage' of Christmas shopping season
Have you maintained your marketing budgets during this period? (Sarah Adie)
New figures 'encouraging' for internet marketing consultants
An increasing number of people are predicted to turn to the web in 2013 (Sarah Adie)
SMEs 'increasingly using search'
Will you increase your expenditure in this area? (Kate Billinghurst)
Social media 'good for businesses'
Brands need to consider the best ways to use this in their advertising strategies, it has been suggested (Kate Billinghurst)
Google enhances ad search
More information is being provided to users (John Burns)
SEO and social media 'beat banner ads'
Social media and search engine tactics are better at engaging customers than banner advertising, experts have advised (Andy Carter)
Display advertising 'as important' as search
Masterclass suggests businesses should not forget about other forms of online marketing (Andy Carter)
'How the other half lives'
Tony Thornby wrote: In their 2009 Enterprise Festival, Bucks New University hosted a 'question time'on advertising with a panel of senior people from corporate serving agencies
Local web advertising 'set to grow'
Mark Richards wrote: The figures show that investment in local campaigns is set to rise in the years to come
Digital marketing methods 'need to be explained'
Mark Richards wrote: The research has been conducted by the IAB
Figures suggest increase in ecommerce
Andy Carter wrote: Are you anticipating a rise in online shoppers this Christmas?
Figures reveal popularity of social network advertising
Andy Carter wrote: Telecoms firms and retailers are two groups that use social media marketing
Error made in IAB marketing report
John Burns wrote: Error made in IAB marketing report
Search engine marketing sector 'in recovery'
Steve Swallow wrote: Is your company increasing spending in this area?
UK Internet Search Statistics
Tony Thornby wrote: Figures on how UK users browse and search the web
Survey reveals internet marketing trends
Craig Nicholson wrote: Have you stepped up your use of web marketing in recent months?
Website design and maintenance issues
SME are losing potential business because of basic errors on their websites.
Bright future predicted for online video marketing
Steve Swallow wrote: One specialist has outlined his predictions for the future of the medium.
UK Internet Advertising Sales Overtake TV In 1H '09
Sam Dawood wrote: Don't get left behind
Social media adverts 'achieve lower click-through rates'
The results challenge social media advertising trends.
Google announces DoubleClick Ad Exchange
John Burns wrote: Will you take advantage of Google's new service?
Banner advertising 'no good'
Andy Carter wrote: Will you stop using banner advertising?
Ofcom outlines video on demand advertising regulations
Tom Musk wrote: Will the regulations successfully control VOD advertising?
Twitter paves way for advertising
Mark Richards: Will you be using Twitter for advertising purposes?
Google's ad exchange service 'coming soon'
John Burns wrote: Will you be making use of the service once it launches?
Vonage to launch 'unique' web ads
Steve Swallow wrote: Do you think the new ads will help the firm boost sales?
Microsoft considering captcha ad placement
Tom Musk wrote: Would you welcome the introduction of captcha-based advertising?
Maximising CTR rate 'can boost PPC quality'
Tom Musk wrote: Have you been taking steps to maintain your paid search quality score?
Google updates AdSense features
John Burns wrote: Will you be making use of Google's new AdSense changes?
Integrated online ads most effective, survey shows
Tom Musk wrote: Do you agree with the findings?
Online advertising overtakes traditional methods among SMEs
Have you noticed more SMEs opting to used web-based marketing?
PPC position 'does not affect conversion rates'
Steve Swallow wrote: Will the findings affect your PPC placement decisions?
HSBC enables comments in display ads
Kate Billinghurst wrote: Will the move become widespread among display advertising?
Microsoft announces Razorfish sale
Andy Carter wrote: Has Microsoft made the right decision in selling Razorfish?
Google launches new AdWords software
Kate Billinghurst wrote: Will you be taking advantage of the new version of AdWords?
Search engine marketing costs falling, report shows
Steve Swallow wrote: Have you seen a decrease in the cost of search engine marketing?
Bing 'popular' with PPC marketers
Catherine Ferguson wrote: Is Bing set to take some of Google's market share?
Marketers predicted to increase social network spending
Mark Richards wrote: Will advertisers increase their focus on social media?
Alternative online advertising system launched
Craig Nicholson wrote: Will Adollo change the way advertisers market their products online?
Bing 'showing PPC potential'
Catherine Ferguson wrote: Will internet advertisers continue to embrace Bing?
BT drops Webwise plans
Kate Billinghurst wrote: Has the bell tolled for Webwise in the UK?
Travel firms reap benefits of SEM
Dipika Patel wrote: Should travel companies put all their eggs in the search engine marketing basket?
Yahoo! rolls out new DIY ad tool
Dipika Patel wrote: Will SMEs welcome Yahoo!'s latest offering?
New PPC ads tested by Google
Steve Swallow wrote: Will Google's new product ads enhance retailers' online conversion rates?
Twitter not looking at ads for monetisation
John Burns wrote: Twitter co-founder Biz Stone has revealed that the website is not currently considering using advertising as a way of making money.
Trademarks to be allowed in US AdWords ad text
Dipika Patel wrote: Google has revealed that it is allowing text in certain AdWords ads to include trademarked terms.
Mobile web ad spending up almost 100%
Kate Billinghurst wrote: A new report has shown that mobile advertising is beginning to take off in the UK.
AdWords trademarked terms open to bids in more countries
Google has amended its policies to allow marketers in more countries to bid on trademarked terms in AdWords from next month (Kate Billinghurst article)
Google Analytics integrated with Ad Planner
Google has announced that its Analytics tool can now be integrated with the Google Ad Planner Publisher Centre (John Burns)
Irrelevant landing pages are top reason for adCenter disapprovals by Catherine Ferguson
Irrelevant landing pages are one of the main reasons why pay-per-click ads and keywords may be disapproved by Microsoft adCenter, it has been revealed.
UK web users spending less time on online shopping by Andy Carter
Britons are beginning to devote less of their online time to making purchases from e-commerce sites, according to Hitwise.
Human influence 'key' to PPC success by Kate Billinghurst
The human factor is important when it comes to managing pay-per-click campaigns, it has been suggested.
AdWords conversion metrics updated by Andy Carter
Google has announced changes to the way in which it displays conversion metrics within AdWords.
UK marketers invited to download adCenter Desktop Tool by Craig Nicholson
Microsoft is inviting marketers in the UK and France to download its adCenter Desktop Tool.
Report: £3.3bn spent on online ads in 2008 by Steve Swallow
New figures have revealed that UK spending on online marketing rose by 17 per cent last year.
Global growth predicted for social networking ads by Mark Richards
The market for ads on social networking websites will continue to grow globally over the next four years, according to eMarketer.
Google announces interest-based ads
New ads that are tailored depending on the web user's interests have been launched by Google. By Mark Richards
Yahoo! gives PPC campaigns a boost by Steve Swallow
Yahoo! has taken steps to make it easier for paid search marketers to research the right keywords for their niche.
Google makes AdSense ads expandable
Google has launched a new AdSense ad format that is capable of being expanded by users to display a variety of rich media.
Guidelines for behaviourally targeted ads unveiled by IAB by Andy Carter
The Internet Advertising Bureau has launched a set of guidelines for the use of behaviourally targeted online ads.
Internet marketing consultant taskforce formed by Steve Swallow
Internet marketing consultants and other industry representatives will form a new taskforce to address two major issues in the sector.
Online advertisers 'should tune into consumers' web habits' by Katherine Ferguson
Online advertisers have been advised that their campaigns could be more successful if they develop a strong intuition into what their target audience wants.
Online advertisers 'should experiment with alternative engines' by Andy Carter
A research analyst has claimed that online advertisers should consider advertising on other search engines rather than just Google.
Automotive online advertisers 'should build on negative keywords' by Mark Richards
Automotive industry online advertisers have been advised to add to and update their negative keyword base.
Spring - 'best time' to optimise PPC insurance campaigns
Online advertisers working on PPC campaigns should start optimising them ahead of springtime, a Microsoft insider has advised.
Ad spending to rise over next 10 years
A new report has found that online advertising expenditure is set to rise over the next decade.
Online ads 'to grow despite recession' by Kate Billinghurst
A new report by Forrester has revealed that online advertising is set to grow this year despite the recession.
Website design 'crucial to PPC success' by John Burns
An effective PPC campaign will only lead to conversions if it is backed up by good website design.
Niche keywords 'can be more effective' by Andy Carter
The most popular search terms do not necessarily make the best keywords for search marketing campaigns, according to Yahoo.
Internet marketers advised to react to trends
Internet advertisers should consider changing keywords to reflect market trends, according to Microsoft.
Creativity 'is crucial' when dreaming up online ad campaigns by Andy Carter
It has been claimed that online advertisers should remember that creativity is just as important as performance indicators.
Online ads suffering in recession by Kate Billinghurst
Online advertising is suffering due to the recession, new research has revealed.
Online ad spending revised down
An internet marketing consultant has envisaged a decrease in internet advertising spending.
Bid management technology 'gives internet advertisers competitive edge' by Mark Richards
Econsultancy has championed the benefits for internet advertisers who use bid management software when operating paid search campaigns.
Market Research indicates plunge in UK online advertising
Does this mean that online sales are going to fall like offline in the current recession?
Paid search top viral strategy
The first Video Benchmark Guide from MarketingSherpa has revealed that paid search is top of the list of strategies used for viral internet advertising.
Advertisers 'find user-generated content off-putting'
New research has revealed that internet advertisers are put off advertising on sites with user-generated content.
AdWords allows alcohol adverts in US with restrictions
Google AdWords has announced that it now plans to permit the online advertising of hard alcoholic products in the US.
Overlay video advertising 'not intrusive to web users'
New research performed by ITV has revealed that web users do not find overlay video advertisements intrusive.
Internet advertising spending 'lower than predicted'
The actual amount of money spent on internet advertising by the end of this year is not likely to be as much as originally predicted.
Semantics to boost pay-per-click links
Industry experts have claimed that semantic technology is needed to boost flagging pay-per-click links.
Travel industry to increase online advertising
Around 80 per cent of companies in the tourism industry are expected to increase their spending on internet advertising despite current financial constraints.
Firms 'should not give up on brand advertising'
Businesses feeling the effects of the ongoing credit crisis are urged not to cut back on their spending on brand advertising.
Google's deal with Russian firm 'halted'
Russian authorities have postponed a proposed deal between Google and a Russian advertising company.
Geo-targeting 'good for business'
Yahoo! has added local geo-targeting to its pay-per-click adverts which can help target users at a local level.
Younger users more likely to click on ads
Advertisers should focus on tailoring their online advertising to specific age groups, says a new report.
Yahoo launches new display ad platform
Yahoo has unveiled its new advertising platform, with two major companies already signed up.
Online advertising growth will slow
UK spending on online advertising will slow this year with display ads the worst hit, according to a new study.
eBay top of the PPC rankings for August
eBay was the biggest PPC revenue maker in the US last month, new figures reveal.
Businesses spend more on online marketing
European businesses are continuing to spend more on online advertising, according to new research.
Microsoft offers credit crunch conversion tips
Creative ad ideas for persuading customers with less cash to spend it with you.
Google adds geographic reports to AdWords
Now you can understanding which Regions are responding to your adverts and which are providing your 'conversions'.
Contextually relevant ads 'good for brands'
Matching ads closer to the content with which they appear results in more sales. Developments take this into account.
Google accounts for 90% of EMEA paid search spending
Latest figures show that Google's share of the market has grown by 10% in the last year.
Google announces changes to content network
New features made available by Google's purchase of Doubleclick will increase the value of using the content network as part of Adwords advertising.
Making the most of PPC ads
Testing (rather than assuming) and ongoign refinement of advert content is so important.