Google to replace Keyword Tool with Keyword Planner by Andy Carter
Google has replaced its AdWords Keyword Tool with the Keyword Planner. The feature has been designed with efficiency in mind. Sum: Google is regularly tweaking its offerings. AdWords is the latest tool to be adjusted, with a new Keyword Planner taking the place of the outgoing Keyword Tool.
It pays to be Visual by Steve Swallow
Building an audience is vital for online brands and this can be done through visual content.
There's more to social media than meets the eye by Catherine Ferguson
This weekend sees the fourth annual social media day. The medium is so important to businesses in today's modern environment. However, there are a host of platforms away from the most well-known versions that are important for brands.
Quality a top priority for content marketers by Steve Swallow
Keeping a brand message short and sweet will get the best results for a business online. This will ensure consumers keep coming backfor updates.
Online video vital for brands by Steve Swallow
Online video is growing in popularity. Companies that embrace the trend can
increase engagement and interaction with consumers. Providing unique and entertaining video is vital.
Fine line between targeting your audience and stereotyping by Andy Carter
Targeting consumers that may be interested in your brand is vital. But it is crucial not to pigeonhole them as it can feel like they are being steroetyped by the business. This can lead to them turning away from a brand.
The customer journey is all important by Steve Swallow
The journey customers take when visiting a website is all important. Simply getting people to share content is not enough for brands. They must get something out of the interaction.
Pinterest alterations could boost online marketing capabilities by Catherine Ferguson
Pinterest has announced a raft of changes and upgrades to its offering. The changes are designed to help both consumers and businesses looking to interact with them.
Mobile marketing driving customer engagement by Andy Carter
Mobile marketing is important to driving customer engagement with a brand. This is down to the increased usage of smartphones and tablets by consumers. It is important for businesses to go through the doors that are opening in terms of appealing to mobile
Have you thought about guest blogging to boost your brand? by Steve Swallow
Guest blogging has been a growing trend in recent years and it is here to stay. Getting published on a respected third-party industry blog can boost traffic and rankings. These are crucial to establishing a brand reputation and developing a customer base.
Make sure your email marketing is not spam by Andy Carter
Email marketing is still a geniune marketing tool. You must make sure your content is being opened and read. Avoiding the dreaded spam filter is crucial.
Marketers still not grasping importance of mobile by Catherine Ferguson
Mobile marketing and advertising is a key element to any business. However, some brands are still struggling to get to grips with the platform. Now is the time to cash in, as more people will use ecommerce as internet connections improve.
Small firms turning to digital marketing options by Mark Richards
Smaller firms in the UK are increasingly turning to digital marketing options to raise awareness of their brand. Online video, content and social media is now crucial.
Marketers need to be aware of content pitfalls by Andy Carter
Moving to a new domain can be stressful. Don't add to the problems by moving all of your content all at once. This is cause problems with Google's webspam team.
Take the Time to Understand Your Customer
Knowing how your customer base consume content is crucial. There is litte point
focusing your brand's attention on content and websites that they do not visit or use.
Have you adopted content marketing?
Content marketing is booming at the moment and it is important that businesses adopt the strategy if they want to keep pace with other firms.
Firms to up spend on social media management systems
38 per cent of companies will increase investment in social media management this year, signalling the rise of systems that help brands track conversions and monitor customer relationships.
The changing world of content by Steve Swallow
Content is continually evolving. The growth of mobile devices has made it more important to appeal directly to consumers on a 24/7 basis. Online video is also growing.
Do you have a mobile marketing strategy? by Kate Billinghurst
Mobile marketing is a major part of getting a brand message to consumers. It is important to come up with a strategy. This will help you better target your audience and get the results you desire.
Twitter continues to diversify offerings by Mark Richards
Twitter has continued to revamp its offering. The new additions make it easier to include videos. Visual content is becoming more important nowadays and should be something you're investing in.
Why LinkedIn should be a key focus of your business by Andy Carter
LinkedIn has proved a major hit with professionals. It is also providing useful for small businesses. Getting your message out to the largest possible audience is crucial.
Email marketing advances can help get you message out there by Steve Swallow
Advances in email marketing have improved email marketing techniques. Using fully-integrated systems will improve engagement with consumers. It will also help create lists of people who are definately interested in your products.
Has content marketing reached a tipping point? by Andy Carter
Content marketing has been growing in popularity in recent years. The next 12 months could be a tipping point, with more and more businesses getting onvolved in the medium.
Email marketing 'still a top sales driver' by Kate Billinghurst
Email marketing is far from dead. It is still one of the top driver of sales and should be a major focus of a business. Getting it right will see you attract more consumers and ultimately make more sales.
LinkedIn tops 200 million member mark, are you making the most of it? by Andy Carter
LinkedIn has hit the 200 million member mark. With such a huge potential audience, it is important that your businesses is as visible on the networking site as possible.
How to get the most out of email marketing by Steve Swallow
Email marketing has a huge role to play in today's connected environment. Business can use the medium to better target consumers and create more appealing special offers.
Content marketing creates leads 'ready to buy' by Catherine Ferguson
Content marketing has helped a number of businesses boost sales. Engaging with audiences and providing informative content is key.
Online advertising set for changes in 2013 by Kate Billinghurst
Online advertising has changed dramatically in recent years. The next 12 months looks set to be no different.
Content marketing outsourced by 40% of businesses by Catherine Ferguson
Content marketing is growing in popularity among small business. Some are struggling to produce the amount and level of content they need. These firms are turning to external providers.
Twitter announces archive as active users pass 200m by Steve Swallow
Twitter now has 200 million active users. The site has also added a new tweet archive to its offering. Businesses can make use of the functionality to review successful posts.
Email marketing targeted for increased spend in 2013 by Craig Nicholson
Which channels will see increased spend next year? According to a new study by StrongMail, email marketing, social media and mobile will top the tree.
Conversions come through relevant content by Kate Billinghurst
Relevant content can help businesses achieve their conversion aims. What steps are you taking to get people to sign up to your services?
Do you have a detailed content marketing strategy? by Craig Nicholson
The way consumers access content is changing. Visuals such as infographics and video content are now more appealing. Are these mediums forming part of your content strategy?
What are your content marketing tactics? by Mark Richards
Content marketing is a varied tool and marketers should have a host of tactics at their disposal to get the best out of their activity. How many of the top tactics are you using?
TV Viewers 'switched on and engaged' Thanks to Technology
Businesses can capitalise on the fact that TV viewers are now more engaged than ever as they turn to their mobile devices during their favourite programmes to use Twitter and check their emails.
New Follow Button on LinkedIn Mimics Twitter
You will eventually be able to 'follow' people on LinkedIn, a la Twitter. Why is this being brought in and what is the thinking behind it?
How Companies need to Utilise Social Media for Complaints
Consumers are increasingly turning to social media for complaints and interaction, is your business on board with this or not?
Could Twitter be about to enter into the world of ecommerce? by Steve Swallow
Twitter is rumoured to be preparing to enter the world of e-commerce. What could this mean for your business and its sales figures?
LinkedIn reaffirms its importance for UK B2B companies as it reaches ten million UK members by Kate Billinghurst
LinkedIn,the professional social network, now has ten million members in the UK. Ideal for your business' networking needs.
Hootsuite snaps up Seesmic purely for the customer numbers by Kate Billinghurst
Hootsuite has now purchased Seesmic so what changes can users expect to see made, if any?
Gaining followers: Not just the preserve of the big name brands by Kate Billinghurst
Small businesses can compete with big brands when it comes to social media presence. They just need to make sure their contentis of a high quality.
Why is Pinterest crucial for any business looking to sell products? by John Burns
Increased sharing and the building of links between products and services are just two reasons why Pinterest is essential for many businesses.
How to get the most out of content curation for your business by John Burns
Content curation has been a growing trend for some time now. What do you need to remember in order to make the most out of it?
Is DNT to be the 'evolve or revolve' moment for analytics? by Kate Billinghurst
DNT has firmly split opinion in terms of the pros and cons. Will it force companies to be more human in their analytics or will it cause a great deal of harm?
London 2012 highlights the importance of internet-based digital marketing by Kate Billinghurst
The recent Olympic Games has left a legacy for the business world too, one of
digital marketing and its importance
Content curation is growing but could in flexibility be its downfall? by Kate Billinghurst
Quality content at the click of a button? Curation could be the key
Klout rolls out its new qualitative update for a more well-rounded score by John Burns
The new Klout algorithm is set to focus on who you interact with rather than how many
Tumblr Releases Staggering User Figures
Tumblr has almost doubled in size in recent months, prompting marketers interest in the platform
Convenience is why Cloud Services Are Thriving
Microsoft and Google lead the way for Dropbox like applications
Google Penguin and Panda 3.5 – too much change, too quickly by Tony Thornby
When it all goes wrong – and it is – how are they going to know what bits of their algorithm changes caused it? It looks like Google Panic to me
Marketers Finally Receive a Usable Insight Tool from Google
Active GRP and Active View are the elements making up valuable new tool released by Google.
Should you be outsourcing your content marketing? by Andy Carter
The level of content marketing is one the increase. More and more companies are implementing the technique. Getting it right is absolutely crucial.
Speculation is Rife over Facebook Advertising Network
Operating Third party advertising could allow Facebook to test the waters
Digital Advertising Trends for 2012
The biggest trend to watch for 2012 is mobile with the increasing volume of devices
Facebook Timeline is here for Business Pages- no choice
These video tutorials are the best that I have found and will quickly give you the information you need to transform your Facebook Page for timeline
Ovjet integrates Social Media with Augmented Reality
Integrating social media with augmented reality is a new consumer 'hot topic'
Google has begun merging all data collected from users across all different products and services
QR codes provide a limitless barrier for consumer communication
QR codes can be added to Tweets or displayed on websites to transmit a constant communication
QR Codes become valuable marketing tools for online business
QR codes give benefits to marketers in areas like SEO and search engine indexing
Twitter Releases Two Years Worth of Data for Analysis
DataSift, one of Twitters data partners, have access to a brand new set of data for the ecosystem
Marketers can rely on Content Curation tools to boost tactics
Numerous content creation tools will help marketers to step up their game
Relevant content now comes in the form of Content Curation
New Google algorithm update may beneift those businesses participating in content curation
Mobile optimised sites are completely dependant upon design
Apps and sites can both provide businesses with extensive consumer benefits
Facebook financial workings become public after IPO
Facebook has been valued at a substantial amount, with Mark Zuckerburg holding 28% of the business
TechCrunch writer releases his insights into Online Video
A fresh approach to predicting online video trends
Wordpress becomes the most popular platform for Bloggers
Multimedia use throughout blogs is defining the medium.
60 seconds in the life of the internet = a lifetime's activity
It's the time of year to reflect .... and filter to avoid information overload
Sharing in 2011 - a banner tells it all
Web sharing is now massive in its impact on reputation and ranking - take a look at this high value market research on it
Its not just marketers that need to learn about social media
The UK Police force need to become better at monitoring social media following the London riots
2012 Internet Marketing Trends Forecast
Extract from an Emarketer webinar of 15th December 2011. Follow Living Streams in 2012 for informed opinion on changes in internet marketing
Cyber Monday brings in consumer spending of $1billion
comScore realses figures to highlight the success of online sales in America
Social media remains the least trusted advertising platform
Consumers feel the do not trust social media as advertising format as marketers adopt uniform approach
Internet advertising grows year on year in the US
Revenue reports highlight that internet advertising is booming
Mobile arm of campaigns is vastly carried out through Android
Google's Android is the most dominant platform for MM's mobile ad network
Annual web design survey to assess web industry
Seventh survey aims to clear up the perception of web developers
Integrated social media reaps benefits for business
'Difficult' social media still evades companies
Protect IP Act step in the right direction?
The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws.
BGS halts attacks on its servers
Constant attacks halted by security SaaS
1/4 small businesses HATE social media
Company survey shows pleasure with Facebook
Your Browser Matters ranks website abilities
New website ranks browsers on internet safety
Silicon Valley hears from SEO expert
Conference hears from SEO expert
SaaS provider introduces new software
Software released with a number of deployment options
Gmail to overtake Outlook
Gmail poised to take over as most popular email service
Leroy Merlin soon to see e-commerce incorporation
Users will soon be able to see potential outlay for jobs online
VoIP revolution success lies with simplicity of idea
VoIP revolution gathering speed, according to ITSPA
Do Not Ignore the Power of Smartphones...
Study shows major benefits of mobile advertising
VoIP software to premiere at conference
Firm asked to speak at top technology conference
ComSci receives award for benefits offered to its clients
Award given to market leader for benefits offered to companies
Online video, when used properly, will help with web promotion
Environment is a big factor for media buyers when placing online video
Online Arena is a big player in car sales
Online proves a real force behind the sale of motor vehicles
Channel 4 joins forces to lead trial for internet connected TV's
New marketing opportunities are provided through trial with digital entertainment company
Google to expand VoIP services
Increased competition and VoIP developments are afoot as Google announced Gmail calls and this could mean businesses and consumers benefit.
The Student Room grows faster than than any other
The Student Room was the fastest-growing website at the small and medium-sized enterprise level, according to Experian Hitwise.
ROK Talk enhances accessibility and usability of websites
A number of organisations have adopted ROK Global's multi-language text-to-speech conversion and translation technology.
Protection from .xxx receiving high interest
The ICM Registry is inviting brands to protect their domains from the .xxx domain by applying for a blocking service.
Spotify launches State side after European Success
European music streaming service Spotify could take customers away from Apple's iTunes as it launches in the US at long last.
Facebook launches chat feature, just one week after Google
Facebook and Skype have ended months of speculation by confirming a collaboration on a new video product.
eCommerce owners should look to India
Ecommerce firms could cash in by targeting website promotion efforts across the Indian online retail market.
Google and Heineken have broken new ground with a global marketing agreement which will see the search giant offering digital agency-style services to the beverage giant.
Google+ differentiates because it distinguishes relationship type
Google is hoping to appeal to online users' desire to distinguish between different types of contacts, but the social networking venture is marred by the failure of 2010's Buzz.
Consumer rights modernised under new directive
Revisions to the Consumer Rights Directive will come as a relief to many small UK internet retailers, who will not be required to sell overseas.
Skype Integrates with Facebook features
Skype has integrated even more Facebook features into its 5.5 beta version, but has yet to include highly anticipated video calling on the social networking site.
Lifecycle email marketing more effective
Lifecycle email marketing has proved to be highly sought after by internet consultants and marketers, but barriers continue to restrict uptake.
WWE broadens acceptance of Online Video
The WWE is keen to capitalise on the popularity of its premium wrestling content online, after confirming a new advertising agreement with WebTv.
Most online content is accessed by an affluent elite
E-commerce reflects the changing nature of the supply chain
More signs are emerging that ecommerce is strengthening its position in the global supply chain.
Facebook for Teaching?
Mark Zuckerberg has courted controversy by suggesting that Facebook could be used as a way for children to study and learn together online.
Entrepreneur suggests social media school environment
Mark Zuckerberg has courted controversy by suggesting that Facebook could be used as a way for children to study and learn together online.
SIM report predicts innovation and expansion
The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.
Affordable internet access will spark innovation
The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.
Fines for Consultants who break the privacy laws
A new European privacy law that comes into effect later this month means businesses will have to secure the explicit consent of website users if they want to store cookies.
A new European privacy law that comes into effect later this month means businesses will have to secure the explicit consent of website users if they want to store cookies.
Facebook check-ins represents substantial percentage
New research on smartphone use from comScore adds to the growing body of evidence that suggests it is vital for companies to optimise content for mobile services.
US cracks China firewall
The US is going to plough millions of dollars into new technology to break through internet censorship in countries such as China and Iran.
Microsoft to acquire Skype in $8.5bn deal
Microsoft is set to boost its VoIP presence and gain 663 million customers after it agreed to buy Skype for $8.5 billion from investor group Silver Lake.
Online Video is growing faster than all other internet advertising channels
Some 28 per cent of marketers intend to increase the amount they spend on online video content as the medium grows faster than other advertising formats.
Smartphone users act upon mobile ads by John Burns
New figures from Google reveal that 42 per cent of mobile internet users search on the web because of an ad they have seen on their phone.
Sizing the Cloud details how SaaS will reach saturation point
The cloud computing market will be worth $241 billion in 2020, with Software-as-a-Service accounting for the bulk of the spending as other platforms fall away
Google UK reps hold keynote presentation at Catalyst
The Catalyst Europe conference next month will attract a variety of e-commerce experts.
Real Time content sites worth £billions
Research is indicating that updates on Facebook, Twitter, LinkedIn and other real-time content sites could be worth billions of dollars a year to advertisers
Rise in Prominence of Augmented Reality by Mark Richards
UK developer Autonomy has created a new form of augmented reality search technology, which is expected to change the advertising landscape.
Mass marketing approach is declining
Mass marketing is no longer as effective, says Gartner, with social and mobile platforms taking over as the most influential strategies, driving 80 per cent of spending
Online Video now viewed as a way to get rankings
Agencies and marketers are find audiences increasingly responsive to digital video advertising, according to the Interactive Advertising Bureau.
Online advertising holds no barriers for TV
Businesses continue to use TV advertising in tandem with online efforts when managing website promotion, according to the latest report by eMarketer.
Website Promotions grow out of recession
Website promotion tactics continue to grow in terms of investment, leading to expenditure in the UK jumping to £4 billion in 2010 - a rise of 12.8 per cent.
Focus on investment for tablets and e-readers
Half of people familiar with e-readers and tablet computers will be buying one in the next 12 months, highlighting the valuable managed emarketing platform it provides
Mobile investment will increase throughout the year
Marketers will combine website promotion with mobile advertising and application-based tactics to ensure there is the best response possible to managed emarketing.
Advertising and Marketing Revenues Rise
The Direct Marketing Association has asserted that email and social marketing are still top of the priority list when it comes to website promotion.
India engages in more online video
Statistics relating to Indian web use have revealed an interesting trend in video watching, pointing towards trends of website promotion in the country.
Skypes managed Emarketing efforts
Skype has revealed that it is now rolling out advertising on the Windows version of its popular business VoIP offering, presenting managed emarketing.
Early Adopters of Mobile Internet frustrated
Marketers targeting mobile users with their wares should ensure they are able to boost the accessibility and speed of their websites, according to a new report.
Businesses not targeting grandparents with website promotions and managed emarketing initiatives could be missing out on capitalising on a major demographic.
Study: Social media budgets
The AMA and Duke University have discovered that managed emarketing campaigns are increasing spending on social media, even though it is tough to integrate.
Uplift in sales worth possible £8bn
Retailers who do not embrace social commerce will collectively lose 20 per cent of the market over those who work with the technology, a survey has warned
Consumer satisfaction falls within the retail sector
Customer satisfaction seems to be increasingly overlooked by companies across the world, according to the leading force in American client happiness measurement.
Google Plugin prevents content farms
Content farms may soon become a thing of the past with the latest extension from Google Chrome that aims to deal a blow to the service.
Online Video should be considered in e-marketing
Online video should be considered by website emarketing initiatives as it can capture an audience in whichever time zone they decide to target, according to new research.
Online Retail spending jumped 11%
Website promotion will undoubtedly be in full swing after it was revealed that consumer spending online hit all kinds of new highs in Q4 2010.
Audi feature Twitter # in ad
Audi A8 Super Bowl ad features a world-first Twitter hashtag meme to promote its new take on luxury design - but did it have the desired effect?
Fathers are still ignored by online advertising
Businesses need to be more inclusive of fathers in their approach to website promotion, as they are overlooked despite changing trends, it is believed.
The Mail Online holds its title of most viewed
The Mail Online became the only digital newspaper not to lose audience share in December.
Businesses prepare to go mobile for 2011
Businesses are seeing the viability in website promotion on mobile platforms, new research shows, as companies develop their own use of it.
Twitter soars through 2011
The amount of money being put into Twitter as part of managed emarketing will soar in 2011 as part of an initiative to reap the benefits of the channel.
VoIP slow to develop within business
The use of mobile VoIP will boom in the coming months and years, as businesses recognise the importance of internet communications on the move.
e-Marketing Agency of the Year goes to insurance company
A strong campaign involving well-placed social media integration has earned a Texas-based firm a national award from an organisation that values managed emarketing.
Internet ads beat Newspaper hands down
The spending on advertising in newspapers is to fall behind that found online by the end of 2010, according to the newest research by eMarketer.
Strategic plans are being used for website promotion
A new survey of high-performing websites has highlighted the success many businesses are having with managed emarketing strategies online, it has been revealed.
Potency of Facebook shown through US figures
Facebook has become the most visited website in the US, and looks set to build on this position in the UK and across the Atlantic with its upcoming email service.
CallTrack optimises PPC
A new open platform will enable internet consultants to include online analytics in call centre return on investment calculations.
Marketers set to invest more in SEO
Businesses are showing willing to invest more money into online marketing channels once again, new research reveals.
Marketing Pros able to pick up tips on IAB Player
The IAB has launched a new IAB Player to help keep marketers and brands informed about the industry.
Pressure of short term targets delays needed Web Maintenance
Short-term financial concerns may be preventing a number of businesses from fully embracing the digital revolution across marketing and communications departments.
Business resistance to VoIP
Cost effective introduction of VoIp is a matter of timing
VoIP could now impact calls to mobile phone calls
The recession could stimulate further growth in VoIP (Andy Carter)
Social media is interactive and training in its use is the same
Sound bites and now text bites - people want short sharp pieces of information (Kate Billinghurst)
Paying for Content May be Realistic After All
Times online readership drop-off slowing, figures show (Craig Nicholson)
How to mix traditional marketing with social media
The synergy of using different marketing channels together (Craig Nicholson)
Firms embracing online marketing once again with 'more adept' campaigns
Data shows that the online marketing sector is moving in a positive direction, but are truly multi-channel campaigns affordable for all businesses? (John Burns)
The Legality (or not) of Behaviour Targeting
People have an obligation to protect themselves with privacy settings (Catherine Ferguson)
Product launches may be the best viral potential for most companies
Whether marketing can be targeted to be viral or not is a question of debate (Andy Carter)
Age balance on the web changing in the UK
Gender balance is also on the move as use of the internet widens (Craig Swallow)
A revolution in customer expectation has occurred
The question is now what rather than if to use digital marketing (Catherine Ferguson)
Video? How 'last year' in the fashion world
Advanced technology boosts Burberry campaign (John Burns)
Paying for information on the internet
Has the give theory gone so far that nobody will pay for valuable information? (Kate Billinghurst)
Broadband Mobility Survey results
Main factors in customers' view of their broadband provider (Kate Billinghurst)
Times to pay high price for seeking payment
How low will the Times online audience shrink now that it's charging (Craig Nicholson)
Google enters the fixed-line telecoms market
Does Google's shift into the VoIP market put other providers under threat?
Targeting Search for Marketing - what does the future hold?
Still room for plenty of growth in search engine marketing (
Time online trend in the UK
Social Networking as a percentage of total time online (Craig Nicholson)
Current trends in marketing ROI
High percentage of companies moving their marketing budget online (John Burns)
Facebook Marketing Success Summit 2010: Online 5th - 26th October
The world’s largest Facebook event designed to empower marketers and small business owners to master Facebook marketing (Tony Thornby)
Big Players start to cater for mobile devices
Usability taken very seriously by free email system (Kate Billinghurst)
Will video speed up the move online in the UK
Digital marketing to account-for 50% of industry (Kate Billinghurst)
Software as a Service
Will Software as a Service ever take over traditional means of licensing?
EU demanding broadband improvement in UK
UK Taxes inhibiting deployment of high speed broadband(Kate Billinghurst)
Businesses beginning to regard VoIP as established technology
The need to drive down costs leading companies to consider VoIP (Craig Nicholson)
Study: Brand loyalty in decline during recession
To retain brand loyalty it is necessary to invest (John Burns)
Highstreet retailers turn to the web and internet advertising
Web users browsing shops websites before offline shopping (John Burns)
Location + Social = new marketing opportunity
Mobile users have different social site usage (Craig Nicholson)
Web Research to use more automatic measurement
Less use urged of surveys to evaluate own activity (Kate Billinghurst)
Social media 'crucial' to election campaigns
The latest UK general election showed the impact of web based crowds
Ofcom checks claimed broadband speeds
Broadband speed prediction still an issue (Kate Billinghurst)
SaaS 'boosted by recession'
Cost cutting causes companies to consider more use of the cloud (Emma Furze)
Personalisation will change the world of internet advertising
Internet ads 'present retailing opportunities' (Kate Billinghurst)
VoIP to overtake traditional mobile communications?
Will VoIP eventually take over fixed-line communications? (Catherine Ferguson)
Internet marketing consultants 'could increasingly focus on elderly users'
The growing online presence of the elderly could make this demographic the next target of internet marketing consultants. (John Burns)
SeeSaw undergoes website promotion
Will you be tuning in to SeeSaw? (Mark Richards)
Get online for effective lead generation
Hubspot report highlights the various options (Catherine Ferguson)
Microsoft embraces social media with new phone
Will you be getting your hands on the new Windows phone? (Kate Billinghurst)
MSN launches male-orientated website promotion
Will many login to MSN Him? (Steve Swallow)
Sempo Internet Marketing Survey 2010 - with Econsultancy
Summary of free webinar held on Thursday 8th April 2010
Two Timely (or should I say Dately) Videos
Who said that internet marketing was all hype - or do these videos prove it?
Post Budget RBS Economic Forum of 25th March
Venue: Dorney Lake, Eton College Rowing Centre. A review of likely economic growth in the remainder of 2010 (Tony Thornby)
Mobile internet devices 'in more demand' than PCs
Did you know mobile internet devices are outselling computers? (Sarah Adie)
100,000 British Businesses to get their first website by the end of 2010
Living Streams to do its best to help GBBO (Tony Thornby)
Whose Bubble Burst in March 2000
Who did it impact the most?
Nielsen planning system for online campaigns
Its worth looking into new UKOM campaign planning tool (John Burns)
VoIP use 'to expand in next 3 years'
Are you making use of this technology yet? (Andy Carter)
Most engaging UK brands revealed
How do you connect with customers? (kate Billinghurst)
Web Search Growth rate defies the Recession
Commscore shows that search grew by 46% in the year to December 2009
First smart banner ad campaign launched
Will you follow the example of 'Which' and Tangent One? (Catherine Ferguson)
VoIP 'affected' by Windows 7
Have you experienced any difficulties with using VoIP? (Andy Carter)
VoIP phone system voted best of decade
Does your company make use of this technology? (John Burns)
Google brings out Nexus One
Search engine Google has launched its own mobile phone. (John Burns)
Companies need a Strategy for their use Social Media
Each company should decide which social media activities are relevant to them and will deliver what they need (Tony Thornby)
New report flags the emergence of global online brands
How will that develop in 2010? (Steve Swallow)
Apple to purchase VoIP service?
The technology giant appears to be interested in iCall (Mark Richards)
Twitter Sales Leads by Tweet Intent not just Keyword
A 15 keyword business would need 90 individual Twitter searches to produce what WeCanDo.biz’s Twitter Sales Leads tool produces in seconds (Tony Thornby)
Chromium OS launched by Google
Search engine to use the open source community to develop new product (Sarah Adie)
Google announces Gizmo5 acquisition
Craig Nicholson wrote: The search engine provider has confirmed reports about its purchase of a software manufacturer
Internet to get non-Latin web addresses
Andy Carter wrote: The change will allow 100,000 characters to be used in domain names
SaaS benefits outlined in report
John Burns wrote: The survey shows that SaaS has helped improve company performance
Study reveals VoIP trends
Steve Swallow wrote; Do you use the technology as a communication tool?
Study reveals preferred method for web information sharing
John Burns wrote: Have you noticed a change in the way you receive information over the web?
UK Internet Search Statistics
Tony Thornby wrote: Figures on how UK users browse and search the web
Companies 'missing out' on high conversion rates
Catherine Ferguson wrote: A survey has identified a number of factors that are hindering conversion rates
FTC updates to affect blogs
The changes will clamp down on the use of blogs as marketing tools.
Google 'working on improved analytics service'
Mark Richards wrote: The developments could improve the Google Analytics tool
Google unveils latest internet tool
Kate Billinghurst wrote: The search engine said its latest development will benefit web users
Small businesses 'can benefit from SaaS'
Andy Carter wrote: One analyst has outlined the advantages of SaaS.
Vonage to launch 'unique' web ads
Steve Swallow wrote: Do you think the new ads will help the firm boost sales?
SaaS and cloud computing 'to be worth $160.2bn by 2015'
Mark Richards wrote: Have you seen an increase in the use of SaaS and other cloud computing tools?
Global internet searches jump 41% in July
Andy Carter wrote: Did you see search traffic increase during the month?
Google launches new Insights for Search options
Tom Musk wrote: Will a forecasting feature be beneficial to you?
Facebook announces FriendFeed purchase
Tom Musk wrote: What has Facebook got planned for FriendFeed?
VoIP use rising, Ofcom figures show
Steve Swallow wrote: Is VoIP use set to increase further in the years to come?
Google launches new AdWords software
Kate Billinghurst wrote: Will you be taking advantage of the new version of AdWords?
Marketers 'will not increase spending' due to Microsoft and Yahoo deal
David Musk wrote: Are you planning to invest more in search marketing following the announcement?
VoIP use increasing, research shows
Tom Musk wrote: Have you replaced traditional fixed-line services with VoIP?
Microsoft and Yahoo agree web deal
Andy Carter wrote: Will the move take market share away from Google?
Research reveals online marketing increase
Craig Ncholson wrote: Will online marketing continue to grow in the years to come?
Microsoft plans free music streaming
Tony Thornby wrote: Will consumers and advertisers take to a new MSN music service?
IAC chairman predicts web content sea change
Kate Billinghurst wrote: Will more publications start to look beyond advertising to finance their online models?
Web 2.0 named as millionth word
Andy Carter wrote: The Global Language Monitor has declared Web 2.0 to be the millionth word in the English language.
Google CEO: 2009 is year of mobile phones
John Burns wrote: The chief executive officer of Google has dubbed 2009 "the year of mobile phones".
Just how much will Twitter change the business world?
Tony Thornby wrote: WallStreet24/7 has outlined examples of 10 likely and important impacts in the next 2 to 3 years. Read our 350 word precis before the 4,000 word original.
Google confirms e-book selling reports
John Burns wrote: Google has confirmed that it intends to move into the e-commerce space by selling e-books over the internet later this year.
Google previews real-time communication tool
John Burns wrote: Google has unveiled a new product, Google Wave, which has been developed to integrate email and instant messaging for real-time collaboration and communication.
Site owners now able to integrate Google products
Andy Carter wrote: Google has launched a new service that enables website owners to incorporate the search engine's products into their own web pages.
UK web users flock to Facebook
Catherine Ferguson wrote: The top ten UK websites accounted for almost half of all online time last month, new figures have revealed.
Google apologises for service outage
Steve Swallow wrote: A system error led to most Google services slowing or going down altogether yesterday (May 14th).
News Corp to charge for online news content, Murdoch says
News Corp is to begin charging web users to access online content from a number of its publications within the next year, it has emerged (Craig Nicholson article)
Social Media advertising wake up call from Forrester
Forrester held their 2009 Internet Marketing Forum in Orlando on 23rd-24th April - titled 'Using the Down Economy to Catalise Marketing Change' (Tony Thornby)
Mobile VoIP 'will eventually go mainstream' by Dipika Patel
Apps offering voice over internet protocol services to mobile phone users will gain momentum over the next eight years, it has been suggested.
VoIP to be prioritised by CIOs in budgets
New research has revealed that 26 per cent of IT chiefs intend to spend more on voice over internet protocol technology in the next year by Craig Nicholson
TV usage to be overtaken by web growth by Catherine Ferguson
A new Microsoft study has forecast that European web use will leapfrog TV viewing in 2010.
Google launches VoIP service by Dipika Patel
Google has moved into the Voice over Internet Protocol space with the launch of Google voice.
Cybersquatting continues to increase by Kate Billinghurst
New research has revealed that instances of global cybersquatting have increased for the second year in a row.
Media phones 'to enhance VoIP for business' by Dipika Patel
New research has suggested that the VoIP for business market could be boosted with the arrival of media phones.
'Retailers adapt marketing for broadband' by John Burns
Businesses have been amending their web marketing strategies to suit a broadband-savvy consumer market, it has been suggested.
SMEs without websites 'missing out on sales' by Kate Billinghurst
A new report has found that many SMEs that do not operate online could be missing out on sales.
Twitter - is it useful or a waste of time ? by Tony Thornby
Use of Twitter is exploding. Opinion is divided whether this is a good or a bad thing.
VoIP vendors 'should be more selective of 4G networks' by Craig Nicholson
It has been claimed that VoIP vendors should selective over their 4G network choices.
Microsoft launches new Live Search Mobile app. by Steve Swallow
Users of Microsoft Windows Mobile phones are to benefit from a new update launched this week to the Live Search Mobile application.
Browser-based cloud – 'a timely solution in today's economy'
It has been claimed that browser-based cloud computing is a timely solution for consumers and businesses hoping to get more for less money in today's current economic downturn.
Expectations of mobile internet increase
It has been suggested that the increasingly widespread use of mobile internet services leads people to believe they can "ubiquitously access" the web anywhere on the go.
Online and offline marketing 'needs to be integrated to boost sales'
Retailers have been advised to integrate their offline and online strategies to boost sales after research revealed a slump in internet shopping at Christmastime.
Microsoft Thumbtack launched 'to organise online content'
Microsoft has announced plans to launch Thumbtack, an application aimed at helping users identify and classify online content making for better organisation.
Tracking cloud performance 'is a worry for users'
Compuware has claimed that using a cloud server could create worries for companies because they are outsourcing a part of their business which becomes out of their control.
The economy is changing and so are the trends in marketing ad spend.
For many companies, this is bad news, but this may in fact be good news for you.
Internet marketing on the rise
New research showed that more companies are integrating some form of online marketing into their business strategy.
Research highlights mobile platform advantage
Research has revealed that the mobile platform is rapidly expanding and marketers have been encouraged to take advantage.
Companies boost e-marketing budgets despite credit crunch
New research has revealed that most UK businesses plan to increase spending on e-marketing despite the credit crunch.
'Cloud cuts large business costs'
Microsoft's Cloud and Azure system can help cut investment and maintenance costs by providing all the equipment so businesses do not have to.
MGM on board for YouTube ad-supported movie streaming
YouTube has signed a deal with MGM Studios which will see the website stream ad-supported feature-length movies and TV shows.
Hosted technology set to transform VoIP for business market
The emergence of hosted IP-PBX technology could transform the VoIP for business market by offering a more affordable system for smaller businesses, an industry expert has argued.
VoIP phone systems 'can be implemented securely'
Companies implementing VoIP systems have been warned to think about the security implications of using the technology.
Businesses turn to cloud technology
Almost half of the UK's smaller firms are considering cloud computing technology in the next five years to cut costs and make their businesses more flexible through mobile working, it has emerged.
Internet applications 'help firms grow'
Businesses might consider the advice of internet consultants as new technologies allow firms to cut costs by applying virtualisation to their practices, it has emerged.
VoIP phone system brings 'professional image'
Smaller firms who invest in a VoIP phone system will portray a more professional image to their customers as well as saving money, according to an industry expert.
RSS 'golden opportunity' in market advertising
B2B marketers are missing out on a "golden opportunity" to target technology buyers, according to new research by MarCom Ink.
Yahoo to form digital advisory council
Yahoo is to create a council of industry and advertising executives in a bid to improve advertiser performance.
Unified communications 'can boost businesses'
A unified communications system could offer a number of advantages to businesses, experts have advised.
Online advertisers focus on SEO
Advertisers are focusing on improving search rankings rather than spending big on display ads, new research has shown.
UK broadband quality 'not high enough'
A new study has suggested that the UK is falling behind when it comes to quality of broadband.
Spending on search marketing to rise, says E-consultancy
Despite the impact of the credit crunch, UK spending on PPC and optimisation are forecast to rise strongly in 2008.
New Wi-Fi standard to boost VoIP completed
It allows voice connections to continue when users shift between different hotspots - important for business VoIP.
Reacting with hostility to phishers is dangerous
Criminals trying to deceive you into providing your banking details respond savagely to being attacked.
Yahoo!, Intel preview web TV platform
Internet connection with media devices, telecomms and business processes increases with no end in sight for the convergence.
New Intel technology 'has VoIP implications'
Receive calls and download while your PC is in sleep mode.
Ofcom: Internet usage on the increase
The average time that UK internet users spend online has increased by 300% in the last 3 years. And UK online spending has increased by 40% in the last year.
Study: Mobile web ads gaining momentum in UK
Mobile internet already has a penetration of 12.9% in the UK. Mobile internet advetising is more effective in the UK than USA.