The drop-down menu: Despite the benefits, is it still the best choice? By Steve Swallow
Does your website include drop-down menus as part of its design? Despite the
Can employee churn turn into a social media headache? by Craig Nicholson
benefits, could there be a better option?
The growth of social media has the potential to cause headaches for businesses
LinkedIn crucial for small business engagement by Kate Billinghurst
when staff leave. There is a debate over who owns followers or fans gained from
Regular updates via LinkedIn can boost the profile of a business. Producing regular content will keep readers entertained and coming back for more.
Facebook expands advertising system by Steve Swallow
Social media giant Facebook is changing the way itsadvertising system works to
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Trademarked keywords rules altered by Google Adwords by Andy Carter
The changes will affect a number of regions around the world. When it is launch in April companies could see tradmarked keywords beingused in their ads.
Have you adopted content marketing?
Content marketing is booming at the moment and it is important that businesses adopt the strategy if they want to keep pace with other firms.
Are hashtags coming to Facebook?
Making sure you are up with the changes is crucial for marketers. The change could mean hashtags become useful on Twitter.
Google planning algorithm updates
Google is planning a host of algorithm updates in the coming months. The search engine is constantly tweaking its systems. It is important to keep track of these so that your content is spot on.
Google+ launches new-look pages
Google+ is becoming a key marketing tool. Businesses using the social media site should be aware of the changes and make them work to their advantage.
Facebook buys Microsoft's Atlas to boost ad tools
Facebook has move to increase it online advertisingoptions. The social media firm is set to purchase Microsoft's Atlas Advertiser Suite. It will allow businesses to monitor the effectiveness of their adverts.
Enhanced Campaigns for Google Adwords gets mixed reception
The widespread changes will take some getting used to for marketers and businesses regularly using Adwords for their campaigns.
NHS partnership gets social with YouTube and Pinterest
YouTube and Pinterest are being used by an NHS partnership in Yorkshire to
Firms to up spend on social media management systems
improve relations with associates and patients. It comes as a part of a move by the NHS to get to grips with the channel.
38 per cent of companies will increase investment in social media management this year, signalling the rise of systems that help brands track conversions and monitor customer relationships.
Google Announces Revamped YouTube Analytics Packages
YouTube now has a revamped analytics package kit. If your business uses video content then things could be about to change for you
TV Viewers 'switched on and engaged' Thanks to Technology
Businesses can capitalise on the fact that TV viewers are now more engaged than ever as they turn to their mobile devices during their favourite programmes to use Twitter and check their emails.
Google boss explains about social media's SEO benefits
Social media doesn't yet have a positive impact on search engine presence. However, that could change in the near future, one Google expert has suggested.
Follow in the footsteps of social media marketing giants
Australian drinks firm Diageo has had great SEO success by producing engaging and relevant content for people looking to mix their own cocktails
More Google algorithm updates on the way?
A former Google employee expects more updates to come from Google with an emphasis on punishing over optimisation.
New Follow Button on LinkedIn Mimics Twitter
You will eventually be able to 'follow' people on LinkedIn, a la Twitter. Why is this being brought in and what is the thinking behind it?
How Companies need to Utilise Social Media for Complaints
Consumers are increasingly turning to social media for complaints and interaction, is your business on board with this or not?
Improve the Content of your website using Author Profiles
Learn about the benefits of author profiles for your content and, consequently, your website.
Google's Web Spam Team Target Domains
Exact-match domains have been the latest target of Google's Web Spam team. What does their latest algorithm include?
Is Wildfire a backdoor into Facebook data for Google?
Google's acquisition of social start-up Wildfire isstoking interest -is it a way into the search giant's data?
Google+ Events promises real time interaction by Steve Swallow
The real time aspect of Google's new tool is the main reason why it is being tipped to revolutionise the art of social media event organisation
SMEs should look very carefully at their target audience, says Expert by Kate Billinghurst
Preparation is vital for before any internet advertising campaign, says Alan Stevens, director of MediaCoach.co.uk
Online marketing, SEO and search budgets grow in Q2 2012 by John Burns
Despite Euro gloom, internet marketing spend grows during Q2 of 2012
Google Penguin and Panda 3.5 – too much change, too quickly by Tony Thornby
When it all goes wrong – and it is – how are they going to know what bits of their algorithm changes caused it? It looks like Google Panic to me
Facebook Timeline is here for Business Pages- no choice
These video tutorials are the best that I have found and will quickly give you the information you need to transform your Facebook Page for timeline
Google blog to be published every month devoted to algorithm updates
Scott Huffman of Google gives his views on Google Algorithm blogs and the scale of future improvements