25/02/2010
Marketers 'underestimating email's importance'
Are you still making use of email marketing? (Mark Richards)
28/01/2010
Recovery comes to the web
Spending on search marketing is on the rise (John Burns)
22/01/2010
Frequency of messages in email marketing
Do you still send out large group emails? (Mark Richards)
06/01/2010
SME still not make good use of email marketing
How will you use this technique in the coming year? (Andy Carter)
02/01/2010
Email's future role in the marketing mix
How does your business make use of email marketing? (Kate Billinghurst)
17/12/2009
Managed emarketing trends set forth
Which of these will you adopt in the coming year? (Craig Nicholson)
13/12/2009
'Probably' the Best Low Cost Email Marketing System in the World
And now it's about to get even better (Tony Thornby)
03/12/2009
Email marketing 'important' to advertisers
Will you increase your spend in this area? (Mark Richards)
20/11/2009
Recession 'not hindering email investment'
John Burns wrote: Companies across a variety of sectors have stepped up their investment
11/11/2009
Balance needed in email marketing, research suggests
John Burns wrote: There is a need to find a balance between effectiveness and effort when conducting email marketing
03/11/2009
Case study highlights email marketing benefits
John Burns wrote: Do you integrate email marketing into your promotional campaigns?
02/11/2009
Survey highlights benefits of social sharing
Kate Billinghurst wrote: Do you allow your marketing emails to be shared on social networks?
26/10/2009
Study reveals preferred method for web information sharing
John Burns wrote: Have you noticed a change in the way you receive information over the web?
22/09/2009
Email marketing 'should be interactive'
Mark Richard wrote: What do your emails contain?
27/07/2009
Research reveals online marketing increase
Craig Ncholson wrote: Will online marketing continue to grow in the years to come?
19/07/2009
B2B marketers 'focusing on email'
Craig Nicholson wrote: Is email marketing becoming more important to B2B companies?
16/07/2009
Growth identified in email marketing outsourcing
Tony Thornby wrote: What is the best way to manage an email marketing campaign?
30/06/2009
Email marketing deliverability success factors revealed
John Burns wrote: How should marketers approach the issue of email deliverability?
17/04/2009
Email marketing tipped to boom in 2009 by Mark Richards
The email marketing platform will offer strong growth for UK businesses this year, according to Eloqua.
11/03/2009
Retailers 'should take advantage of welcome emails' by Catherine Ferguson
Retailers should consider making greater use of welcome emails as a marketing tool, according to a new report.
20/02/2009
Logic and priority 'are essential in web analytics' by Andy Carter
An analyst has claimed that an essential part of web analytics is prioritising and being logical.
19/02/2009
Email marketers advised to regain customer trust by Catherine Ferguson
Email marketers have been advised to try to regain the confidence of their customers.
17/02/2009
Email marketers 'should recognise campaign timeliness as essential' by Steve Swallow
Timeliness is an important aspect of successful email marketing which people often forget about, it has been claimed.
17/02/2009
Email marketers warned not to annoy audience by Craig Nicholson
Email marketers have been advised that they must not annoy their recipients if they are to have a successful campaign.
05/02/2009
Email marketing 'popular and effective' by Steve Swallow
More than 40 per cent of marketers have enjoyed an impressive return on investment from email marketing campaigns.
29/01/2009
E-marketers 'must boost opt-in rates' by Steve Swallow
Email marketers need to refine their opt-in list to ensure they make the most out of smaller budgets to survive the recession in 2009, it has been claimed.
08/01/2009
Emarketers advised to offer consumers opt-in benefits by Kate Billnghurst
Consumers who are offered benefits in email marketing content are more likely to opt in, research has revealed.
24/12/2008
E-marketers 'need to adapt' to customers' segmentation
E-marketers advised to adapt to their customers' email segmentation arrangements.
18/12/2008
E-marketers 'must deliver timely and relevant information in 2009'
ExactTarget has claimed that email marketers need to ensure the information they send to customers is relevant and timely.
12/12/2008
Email certification 'boosts bigger profits for e-marketers'
E-marketers who use email certification reap greater profits than those who do not, new research has found.
14/11/2008
E-marketing: 'more eco-friendly than traditional methods'
Internet marketing consultancy E-consultancy has stated that e-marketing is greener than traditional methods because it reduces waste and is more measurable.
11/11/2008
Businesses urged to use 'smart' internet market
Businesses that use internet marketing to boost their reputation have been advised on the best ways to employ the service.
05/11/2008
Marketers should 'reap multiple benefits' of internet
The benefits of e-marketing should appeal to businesses as it saves time, money and effort for both consumers and e-marketing consultants, it has emerged.
13/10/2008
Email can boost 'website promotion'
Today's gloomy economic climate means that it is a good time for firms to use email to advertise their brand and company website to their customer base.
10/10/2008
Web marketing 'makes sense'
An industry expert offers advice on how firms can better reach out to their customers through email marketing.
09/10/2008
Economic downturn prompting return to email marketing
Email marketing is proving a hit with businesses during the credit crunch, according to an industry report.
08/10/2008
Internet marketing must be 'relevant'
Businesses using managed emarketing strategies must
ensure that their content is relevant to the hearts and minds of consumers, an expert has said.
11/09/2008
Study highlights email marketing effectiveness for new launches
Email marketing campaigns could help to bolster brand awareness significantly when a new product is launched, according to new research.
21/08/2008
Email marketing expenditure 'to hit £274m'
23% of UK online marketing budgets are now spent on email services. In a downturn, it make sense to focus marketing spend on existing clients and opted-in prospects.
05/08/2008
Study highlights importance of relevant email marketing
Relevance of promotional messages is now even more important due to the rise in use of social media / networks.
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