08/04/2013
Email remains a popular marketing tactic by Steve Swallow
Email is still a popular marketing technique. The growth of smartphones and tablets has helped this.
26/03/2013
Special Email Marketing Offer
30% discount for the first 3 months and two WSI Thames bonuses of a website match email template and 30 minutes of telephone support
25/03/2013
Have you adopted content marketing?
Content marketing is booming at the moment and it is important that businesses adopt the strategy if they want to keep pace with other firms.
06/03/2013
Targeted email marketing is crucial for businesses
Email marketing is still relevant to businesses. But, it is important to do it right, which involves targetting the right audience and prodcuing good content.
22/12/2011
Companies employing digital marketing techniques make savings
Email marketing has proven to be a more efficient marketing tool in terms of custom and environment
08/12/2011
Email marketing trend will please internet consultants
Continuous email marketing rates will see the format remain part of e marketing strategies
04/11/2011
Internet Advertising doesn't have to cost the earth
14/10/2011
Sky to follow suit of email marketing and axes magazine
Sky Magazines axes its magazine in favour of other platforms
07/10/2011
Significant growth in email marketing with consumer interest
Report shows growth of email marketing
27/09/2011
Gmail to overtake Outlook
Gmail poised to take over as most popular email service
22/09/2011
E-commerce providers assist clients with digital integration
Software provider improve service
05/09/2011
SME's should look to integrating analytics into e-marketing
Improved analytics software being taken up by SMEs
30/08/2011
Companies using email marketing should integrate social media
Email marketing coupled with social media can be a recipe for success
18/08/2011
Don't fall into the email marketing trap
E-mail marketing should be made more personal if businesses want to get the most from it
17/06/2011
Lifecycle email marketing more effective
Lifecycle email marketing has proved to be highly sought after by internet consultants and marketers, but barriers continue to restrict uptake.
20/04/2011
Anti Spam Campaign to improve Credibility
Two firms have become founding members of Signal Spam, a campaign to improve email marketing.
10/03/2011
One time buyers are 'major problem'
Businesses should pull out all of the stops with managed emarketing to ensure that people do not simply become one time buyers, it has been claimed.
04/02/2011
Email Marketing is still more effective than social media
Businesses engaged in a course of managed emarketing should never overlook email's potential, as it still gives the best return on investment, ForeSee claims.
17/01/2011
ROI to be determined through social media outlook
As social media becomes a greater part of website marketing, it is becoming more important for businesses to get return on investment, eMarketer has found.
14/01/2011
Mobile access to the internet is increasing more than ever
People buying goods online are increasingly turning to their smartphones, it has been revealed, so managed emarketing may need to address this platform.
11/01/2011
Christmas provokes increased ecommerce appetite
Consumers hit the online high street in record levels this Christmas, as managed emarketing campaigns targeted buyers. However, not all of them were happy.
10/01/2011
e-Marketing Agency of the Year goes to insurance company
A strong campaign involving well-placed social media integration has earned a Texas-based firm a national award from an organisation that values managed emarketing.
07/01/2011
Online ad spending is still on the up
The growth of online spending and website promotion is set to boom in 2011 and beyond, breaking the $40 billion mark by 2014, eMarketer believes.
06/01/2011
Dominoes Pizza proves the potential of emarketing
One of the world's most profitable pizza companies, Domino's Pizza, has said that website promotion and other strategies has resulted in higher takings.
07/12/2010
Worldwide ad spending is ever increasing
Emerging economies will play a major part in the growth of internet marketing and worldwide advertising online in the coming year, according to new research.
15/11/2010
Social Networking takes the predominant role in Emarketing
Managed emarketing will go through drastic changes that will affect the use of both emails and social networks, Gartner has claimed.
12/11/2010
Fandango email alerts campaign proves its worth
Fandango's call to action, time sensitivity and add-on value content elements of its email marketing campaign have all been highlighted as an example of good practice.
29/10/2010
Email marketing still on top form
There is plenty that remains attractive about email marketing, which continues to grow and be complemented, rather than eclipsed by emerging channels such as social media.
18/10/2010
Left Behind Games launches email marketing campaign
A US video game publisher has high hopes for its upcoming email marketing campaign, during which it hopes to send out 7.77 million messages to its customer base.
23/09/2010
40% of online purchases were prompted by an email
Customers looking to cut costs in the recession respond to offers in emails (Steve Swallow)
10/09/2010
Google's Gmail Priority Inbox presents challenges for internet marketing
There are a number of ways businesses can adapt their email marketing campaigns to optimise content for Google's new Gmail Priority Inbox.
10/09/2010
Google's Gmail Priority Inbox presents challenges for internet marketing
There are a number of ways businesses can adapt their email marketing campaigns to optimise content for Google's new Gmail Priority Inbox.
01/09/2010
Emails relevant to the addressees are well received
What parameters should be applied to your email marketing campaigns? (John Burns)
13/08/2010
Trends in email marketing effectiveness
How have your email marketing strategies changed? (John Burns)
13/08/2010
Amazon, Tesco, M&S top email marketing poll
Is email marketing still important for companies or should they be turning their attention to social media campaigns?
24/06/2010
Don't replace email marketing with social media
Have you ever tried integrating email with social media? (Catherine Ferguson)
24/05/2010
Email marketing 'can be complemented' by social media
Have you thought about combining email marketing with social media? (Mark Richards)
25/02/2010
Marketers 'underestimating email's importance'
Are you still making use of email marketing? (Mark Richards)
28/01/2010
Recovery comes to the web
Spending on search marketing is on the rise (John Burns)
22/01/2010
Frequency of messages in email marketing
Do you still send out large group emails? (Mark Richards)
06/01/2010
SME still not make good use of email marketing
How will you use this technique in the coming year? (Andy Carter)
02/01/2010
Email's future role in the marketing mix
How does your business make use of email marketing? (Kate Billinghurst)
17/12/2009
Managed emarketing trends set forth
Which of these will you adopt in the coming year? (Craig Nicholson)
13/12/2009
'Probably' the Best Low Cost Email Marketing System in the World
And now it's about to get even better (Tony Thornby)
03/12/2009
Email marketing 'important' to advertisers
Will you increase your spend in this area? (Mark Richards)
20/11/2009
Recession 'not hindering email investment'
John Burns wrote: Companies across a variety of sectors have stepped up their investment
11/11/2009
Balance needed in email marketing, research suggests
John Burns wrote: There is a need to find a balance between effectiveness and effort when conducting email marketing
03/11/2009
Case study highlights email marketing benefits
John Burns wrote: Do you integrate email marketing into your promotional campaigns?
02/11/2009
Survey highlights benefits of social sharing
Kate Billinghurst wrote: Do you allow your marketing emails to be shared on social networks?
26/10/2009
Study reveals preferred method for web information sharing
John Burns wrote: Have you noticed a change in the way you receive information over the web?
22/09/2009
Email marketing 'should be interactive'
Mark Richard wrote: What do your emails contain?
27/07/2009
Research reveals online marketing increase
Craig Ncholson wrote: Will online marketing continue to grow in the years to come?
19/07/2009
B2B marketers 'focusing on email'
Craig Nicholson wrote: Is email marketing becoming more important to B2B companies?
16/07/2009
Growth identified in email marketing outsourcing
Tony Thornby wrote: What is the best way to manage an email marketing campaign?
30/06/2009
Email marketing deliverability success factors revealed
John Burns wrote: How should marketers approach the issue of email deliverability?
17/04/2009
Email marketing tipped to boom in 2009 by Mark Richards
The email marketing platform will offer strong growth for UK businesses this year, according to Eloqua.
11/03/2009
Retailers 'should take advantage of welcome emails' by Catherine Ferguson
Retailers should consider making greater use of welcome emails as a marketing tool, according to a new report.
20/02/2009
Logic and priority 'are essential in web analytics' by Andy Carter
An analyst has claimed that an essential part of web analytics is prioritising and being logical.
19/02/2009
Email marketers advised to regain customer trust by Catherine Ferguson
Email marketers have been advised to try to regain the confidence of their customers.
17/02/2009
Email marketers 'should recognise campaign timeliness as essential' by Steve Swallow
Timeliness is an important aspect of successful email marketing which people often forget about, it has been claimed.
17/02/2009
Email marketers warned not to annoy audience by Craig Nicholson
Email marketers have been advised that they must not annoy their recipients if they are to have a successful campaign.
05/02/2009
Email marketing 'popular and effective' by Steve Swallow
More than 40 per cent of marketers have enjoyed an impressive return on investment from email marketing campaigns.
29/01/2009
E-marketers 'must boost opt-in rates' by Steve Swallow
Email marketers need to refine their opt-in list to ensure they make the most out of smaller budgets to survive the recession in 2009, it has been claimed.
08/01/2009
Emarketers advised to offer consumers opt-in benefits by Kate Billnghurst
Consumers who are offered benefits in email marketing content are more likely to opt in, research has revealed.
24/12/2008
E-marketers 'need to adapt' to customers' segmentation
E-marketers advised to adapt to their customers' email segmentation arrangements.
18/12/2008
E-marketers 'must deliver timely and relevant information in 2009'
ExactTarget has claimed that email marketers need to ensure the information they send to customers is relevant and timely.
12/12/2008
Email certification 'boosts bigger profits for e-marketers'
E-marketers who use email certification reap greater profits than those who do not, new research has found.
14/11/2008
E-marketing: 'more eco-friendly than traditional methods'
Internet marketing consultancy E-consultancy has stated that e-marketing is greener than traditional methods because it reduces waste and is more measurable.
11/11/2008
Businesses urged to use 'smart' internet market
Businesses that use internet marketing to boost their reputation have been advised on the best ways to employ the service.
05/11/2008
Marketers should 'reap multiple benefits' of internet
The benefits of e-marketing should appeal to businesses as it saves time, money and effort for both consumers and e-marketing consultants, it has emerged.
13/10/2008
Email can boost 'website promotion'
Today's gloomy economic climate means that it is a good time for firms to use email to advertise their brand and company website to their customer base.
10/10/2008
Web marketing 'makes sense'
An industry expert offers advice on how firms can better reach out to their customers through email marketing.
09/10/2008
Economic downturn prompting return to email marketing
Email marketing is proving a hit with businesses during the credit crunch, according to an industry report.
08/10/2008
Internet marketing must be 'relevant'
Businesses using managed emarketing strategies must
ensure that their content is relevant to the hearts and minds of consumers, an expert has said.
11/09/2008
Study highlights email marketing effectiveness for new launches
Email marketing campaigns could help to bolster brand awareness significantly when a new product is launched, according to new research.
21/08/2008
Email marketing expenditure 'to hit £274m'
23% of UK online marketing budgets are now spent on email services. In a downturn, it make sense to focus marketing spend on existing clients and opted-in prospects.
05/08/2008
Study highlights importance of relevant email marketing
Relevance of promotional messages is now even more important due to the rise in use of social media / networks.
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