Viable Clients
Some of our clients spend as little as £100 per month with us but the results we can achieve for such companies are severely constrained. Examples: (1) targets restricted to tactical rather than strategic aims, (2) little time available for alignment of client and Living Steams activity, (3) no time to explore other web based opportunities for improving client profits, (4) inability to take action on ineffective website pages revealed when running an internet advertising campaign.
Ideal Clients
Clients who gain most from working with Living Streams are those who value our innovative ideas and are able to fund (finance and time) the generation and implementation of those ideas. Typically such companies have well defined significant marketing / advertising budgets, appreciate the strength of their competition, are customer focussed and invest £300 to £3,000 per month in our services.
Such clients tend to be one of the following:
A medium sized business (£1m to £20M turnover)
A small business who want to grow and improve their profits
Ambitious start-ups who want to establish themselves and grow rapidly
Non-profit organisations who want a more effective web presence
See also our primary niches
Incompatible Clients
Think internet marketing is a commodity that can be implemented without their involvement
Think they have no competition and aren't interested in growth
Regard a website as a cost rather than an investment and think that its effectiveness is primarily about the graphics
Do not see quantitative measurement of marketing results to be a priority
Have no idea of (or interest in) their current spending on marketing and advertising or its ROI
Expect Living Streams consultancy (advice and research) to be free
Want a supplier rather than a partner
Averse to change, not prepared to try anything different and unwilling to listen to others ideas
See also: Client Deliverables - Our Differentiators - Confidence & Trust
CLIENT RELATIONSHIP
ARE WE COMPATIBLE?
Clients gain the most benefit from Living Streams service when:
They work with us in partnership and
appreciate that good web consultancy is
engaged in helping to deliver strategy as
well as tactical targets
They value an innovative supplier rather
than one who merely carries out what
they're asked to do without question.
They value their own time and that of
their employees
They appreciate having their processes
and strategies constructively challenged
Because Living Streams matches each client with products and services for their specific needs, we can deliver excellent results for virtually every type of business.
But we specialise in:
Technology based companies, including manufacturers
B2B service providers
Consultancies
B2C businesses that are totally online
Copyright 2005-2012 by Living Streams Consultancy UK Ltd
