CURRENT NEWS: ANALYTICS

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20/02/2010 Google Analytics 'spreads global reach'

Do you make use of this Google service? (Steve Swallow)

10/02/2010 Google makes changes to analytics qualifications

How will this affect you? (Andy Carter)

01/02/2010 Google offers advice to Analytics users

Will the firm's tips be useful to you? (John Burns)

16/01/2010 Internet consultants 'concerned with web analytics'

Did you make use of this practice in 2009? (Kate Billinghurst)

21/12/2009 Internet marketing consultants helped by Google Analytics

Will you make use of the enhanced service? (Sarah Adie)

19/12/2009 Internet marketing consultants 'cannot agree on conversions'

How do you define a conversion? (Andy Carter)

01/12/2009 Analytics 'important' for SEO

How often do your review your SEO strategy? (Catherine Ferguson)

28/11/2009 Google Analytics 'essential for businesses'

Catherine Ferguson wrote: Too many businesses are failing to take advantage of the many benefits of Google Analytics, it has been claimed

19/10/2009 Marketers turning to analytics tools

Kate Billinghurst wrote: Do you use analytics services to monitor your websites?

03/10/2009 Google 'working on improved analytics service'

Mark Richards wrote: The developments could improve the Google Analytics tool

25/09/2009 Google releases Analytics API features

Kate Billinghurst wrote: The service now offers various programmes, including Event Tracking

09/09/2009 Analytics data reveals increasing ecommerce conversions

Catherine Ferguson wrote: Do you use analytics to measure your ecommerce conversions?

28/07/2009 Google Analytics adds event tracking segments

Catherine Ferguson wrote: Will Google's new service be of use to you?

01/07/2009 Google looks to boost firms' website conversions

Kate Billinghurst wrote: Will Google's latest scheme help businesses to better monetise their websites?

29/06/2009 Google highlights apps for Analytics on the go

Steve Swallow wrote: Are there other ways of making the most of Google Analytics data?

04/06/2009 Google Local Business Center gets new dashboard

Mark Richards wrote: Google has announced the launch of a new dashboard for its Local Business Center offering.

07/05/2009 Google Analytics integrated with Ad Planner

Google has announced that its Analytics tool can now be integrated with the Google Ad Planner Publisher Centre (John Burns)

04/05/2009 Google Analytics now integrates with AdSense by Steve Swallow

Google has enabled integration between Analytics and AdSense for all users.

29/04/2009 Yahoo! updates analytics offering by Dipika Patel

Yahoo! has announced a number of improvements for its Web Analytics tool.

24/04/2009 Over one in ten firms do not use analytics by Kate Billinghurst

A new survey has revealed that 13 per cent of European businesses to do not analyse the effectiveness of their online marketing

14/04/2009 Google clears up analytics script issue by Dipika Patel

Google has responded to recent reports suggesting that it is pulling its urchin.js script for Google Analytics this summer.

08/04/2009 Half of the web's top sites use Google Analytics by Steve Swallow

New research has revealed that 50 per cent of the top 10,000 websites on the internet use Google Analytics.

18/03/2009 Video, mobile analytics markets 'expanding'

Companies now have a greater choice of mobile and video analytics programs than previously but must still contend with a number of issues, a new report suggests.

17/03/2009 Adobe launches SEO resource for Flash websites by John Burns

Adobe has made information available to search engine optimisation professionals regarding Flash web content.

16/03/2009 Analytics 'can quadruple email marketing revenues' by Catherine Ferguson

Integrating web analytics with email marketing can result in a fourfold increase in revenues, according to a new report.

13/03/2009 Microsoft shuts down adCenter Analytics by Steve Swallow

Microsoft has announced the closure of its adCenter Analytics product.

03/03/2009 Google has launched a new skills qualification program for its Analytics tool by Catherine Ferguson

Google has launched a new skills qualification program for its Analytics tool.

20/02/2009 Logic and priority 'are essential in web analytics' by Andy Carter

An analyst has claimed that an essential part of web analytics is prioritising and being logical.

17/02/2009 Yahoo!'s analytics 'better than Google's' by Mark Richards

A new report has claimed that Yahoo!'s analytics offerings are better than Google's when it comes to enterprises.

30/01/2009 DFS - January's top website by Catherine Ferguson

The DFS website has been ranked as the top retail site this month by Retail Bulletin.

29/01/2009 Companies 'should use data to boost business' by Andy Carter

Companies should use analytics to track customer experience data in order to boost business, it has been claimed.

27/01/2009 Google Analytics to hold Seminars for Success

Google Analytics is to host two days of seminars aimed at educating web professionals on how to best use analytics.

27/01/2009 Research reveals growth of web analytics by John Burns

More people are relying on web analytics, new research has revealed.

25/01/2009 Creativity 'is crucial' when dreaming up online ad campaigns by Andy Carter

It has been claimed that online advertisers should remember that creativity is just as important as performance indicators.

20/01/2009 "Alarmingly" low level of marketers use analytics by John Burns

More than half of marketers do not use analytics to measure the results of their campaigns.

16/01/2009 Google announces analytics seminars by John Burns

Google is to host seminars to educate marketers and web designers on how to make the most out of analytics.

07/01/2009 Web promotion should be based on ‘solid data’ by John Burns

Too many companies go with their gut instincts in web promotion, a consultancy claims.

27/11/2008 Analytics 'cornerstone of successful SEO'

It has been claimed that the best way to achieve successful search engine optimisation is to integrate it with analytics data.

19/11/2008 Tracking Flash content "simpler" with Google Analytics

Google has launched a simpler analytics solution for tracking Flash content on the web.

17/11/2008 Businesses 'need to be educated' to make the most of analytics

A web analytics expert has claimed that people handling web data need to be educated to maximize its full business potential.

23/10/2008 Exciting new features for Google Analytics.

With its new segmentation features, Google have moved their free offering far closer to some of the paid analytics systems.

23/10/2008 More news of Google's new analytics features

The new look web service, which was unveiled at the eMetrics Summit in Washington on Tuesday, contains a range of features designed to allow users to analyse data in different ways.

01/10/2008 Google launches analytics tool for YouTube

A new tool designed to help YouTube users better analyse their videos is to be released, reports Google.

12/09/2008 Analytics voted best for better marketing

Web analytics have been ranked as the most important to factor to consider when reviewing marketing effectiveness.

10/09/2008 Google enables custom Analytics

Google is now offering its Analytics application on Google Code to enable deeper customisation.

09/09/2008 Microsoft: Analytics investment is a must

Too many companies underestimate the benefits that making regular use of web analytics can bring, Microsoft has said.

19/08/2008 Seven ways to increase retail website conversions

Measurement is key to determining whether website changes have improved its performance and which sources of visitors are delivering the best ROI.








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