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CURRENT NEWS: ANALYTICS

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24/04/2013 Google Zebra rumoured to be ready by Kate Billinghurst
Small businesses should ensure they adhere to the merchant regulations set out by Google. Companies should also make sure they are providing the best possible service to customers.
18/03/2013 Google updates Panda algorithm
Google has updated its Panda algorithm. The move will alter search the way search engine rankings are created.
13/03/2013 Google planning algorithm updates
Google is planning a host of algorithm updates in the coming months. The search engine is constantly tweaking its systems. It is important to keep track of these so that your content is spot on.
28/02/2013 Enhanced Campaigns for Google Adwords gets mixed reception
The widespread changes will take some getting used to for marketers and businesses regularly using Adwords for their campaigns.
04/10/2012 Facebook rolls out promoted posts to boost visibility for users by Kate Billinghurst
Do you use Facebook to promote your business? Soon, you may be able to increase the prominence of your posts, for a fee of course.
03/09/2012 Is DNT to be the 'evolve or revolve' moment for analytics? by Kate Billinghurst
DNT has firmly split opinion in terms of the pros and cons. Will it force companies to be more human in their analytics or will it cause a great deal of harm?
16/08/2012 Using Goal Flow can seriously improve your website traffic knowledge by John Burns
What can Goal Flow add to your analytics package that basic funnel tools fail to include?
01/08/2012 Google rolls out Multi-Channel Funnels API tool by Steve Swallow
Google's Multi-Channel Funnels API tool includes tools such as Top Paths, Path
Length and Time Lag
01/08/2012 Google has released its new API tool, with a range of new features by Steve Swallow
The update comes after being "heavily requested" by businesses over the course of the past year and comes with a range of nifty tools
 
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