Living Streams' 3-Step Google Search Adwords PPC Set-Up Plan

Step 1: Generate a initial list of keywords

Keywords that potential buyers search

Group keywords - each of which could be served by a single landing page

Identify best landing page# for each group of keywords

Identify your initial negative keyword list

# PPC landing pages are the webpages initially seen by people who click your adverts

Step 2: Build your Campaign(s)

Research bid prices on Google

Write your initial Google AdWords advertisements

Step 3: Improve Keyword Quality Scores

Provide guidance on page content changes which will increase your keyword quality scores and hence
decrease the price of your clicks

Ongoing Campaign Management

We track and measure the effectiveness of your ads on a weekly basis. We will with clients to determine appropriate and effective goals for your PPC landing pages and advertising campaigns. Specific actions:

Split test ads against each other to achieve higher click through rates (which impacts the price of clicks)

Improve you ROI by adjusting bid prices in response to competitor actions

Monitor the website analytics to raise client awareness of poor visitors reaction by landing page / keyword combination. Assisting clients to improve landing pages is part of our conversion architecture service, which can be bought separately or be taken as part of a general support contract

Pro-actively manage date specific ads, keywords and amendment of campaigns for clients' new product / services and amended target market

Provide monthly reports and commentary

Confidence and Trust

Living Streams has been providing clients with Google Adwords service for over four years: Our client centre currently includes Adwords accounts of more than 20 companies.

To support our clients with the utmost competence we have access to numerous Google Accredited Adwords Companies and Professionals in the worldwide WSI community. To maintain the currency of our Adwords knowledge/skills, we are also in Perry Marshall's Renaissance club and Stompernet

To let us set up and manage your Adwords Search advertising campaigns for you, Contact us now

Google Search Adwords
Pay Per Click

General Benefits

You only advertise to people who are actively looking for what you offer
You only pay Google when they respond by clicking through to your website
The price is determined by an ongoing real-time bidding process that is based on true market values
In general, the cost per website visit is far lower than non-web advertising or web directory entries
Geographically and timed targeting
Rapid activation, amendment and pause/deletion of advertising

Living Streams' Benefits

Clients are assisted to improve the response of PPC visitors to the website (via analytics) and hence getter more value for their advertising spend
Improvement and pro-active management as detailed in ongoing campaign management (right)
Availability of a fully integrated service (support service) with website maintenance, website conversion improvement, search ranking (SEO) and other internet marketing services.

Related services: Google Content Adwords, multi-search engine PPC